MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
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Analisis Strategi Pemasaran Peternakan Ayam CV Intan Jaya Abadi Sukabumi
Get PDFThe purpose of this study is to know the general strategy used CV. Intan Jaya Abadi (CV IJA) conditions in the industrial poultry farm in Sukabumi. In particular, this study aims to identify and analyze the marketing strategies of poultry farm on the CV IJA that includes aspects of supply and demand, market share, value added, financial performance, technical marketing and marketing costs and preparing the appropriate marketing strategy for managing CV IJA develop animal husbandry and poultry. Method used in this research is descriptive method, that is done to the data problems that exist and the form of research is a case study. Primary data obtained from the questionnaires and interviews with experts (business owners, marketing manager and production manager) and secondary data obtained from financial reports and product marketing company that processed data using the appropriate analysis tool, that is descriptive analysis, analysis internal and external (IE), IE matrix and Strengths, Weaknesses, Opportunitis and Threats (SWOT) matrix. Based on the identification and analysis of CV IJA success factors have remained so stable and growing among; supply and demand still high, the scope of local market still Java (90%) and West Java (10%) but can increase sales turnover, value added form of the plan companies to build the future with chicken slaughter house (RPA), the financial condition of both structures (liquid, solvable and profitable), the company has been making efficiency, the company obtained from the daily old chiken (DOC) it self, the company continues to invest to expand production capacity. Based on the analysis of marketing strategies that have been done using IE matrix, the position of marketing poultry products and eggs in the CV IJA Sukabumi is located on the quadrant II (grow and build), has the strength and the opportunities greater than the weaknesses and threat, marketing strategy and CV IJA still relevant to the environmental changes at this time. Applied strategy in the future a strategy of intensive growth or aggressive (Growth Oriented Strategy) with the strength to take advantage of the opportunities through the maintenance of product quality, production capacity, the development of scale and increase the availability of raw materials. Based on the SWOT analysis, they are then some alternative strategies provided as follows: (1) maintain and expand existing markets, (2) maintain a commitment to the management of quality products and continue to try the program to all employees, (3) doing the campaign effectively and efficient, (4) Improve the performance of marketing in analyzing the market demand, (5) Maintain and keep the quality product produced to increase customer loyalty, (6) increase collaboration with suppliers, (7) maintain the selling price in the market and (8) to improve distribution channels
Rancang Bangun Model Audit Manajemen Sumber Daya Manusia, Menggunakan Pendekatan Sistem
Get PDFThe purpose of this study is to design an audit model for Human Resource Management (HRM), using soft system methodology (SSM). The study was conducted in two stages. The first stage is designing an audit model, using Strategic Assumption Surfacing and Testing (SAST), and Interpretative Structural Modeling (ISM), through Focus Group Discussion (FGD). The SAST technique was used, involving some experts through FGD, for identification and ranking of assumptions of the HRM audit model. The ISM technique was used to identify the relationship between elements and structure of the HRM audit program. The second stage was verification of the model through a trial audit, which was done in two phases. The first phase was establishment of FGD, involving some senior/managerial staff to prepare a set of customized audit devices (questionair, techniques, etc), with reference of the designed model of HRM audit. The second phase was application of developed assessment devices by the respondents. The selected topic for the trial audit was corporate culture. The approaches used in the trial audit were self assessment, importance-performance analysis (IPA) and perception survey. The output of this study is a model of HRM audit for application in a manufacturing company. This study has a limitation, because both the design and verification processes involved experts only from one company respectively, and the trial audit was done partially. The output of this study therefore shall have to be further verified if the model is to be applied extensively in other types of organization, like government bodies and non-commercial sectors. The preposition of this study, that application of the audit model resulted from this study will enhance the effectiveness of HRM and eventually enhance the effectiveness of organization, has been proven to be partially true. The perception survey of the model users (n=30), indicated the means of: importance (3.8), usefulness ( 4.3), practicality( 3.2), feasibility (3), dan recommendation (4).
Pengembangan Usaha Industri Jamu dan Minuman PD Budi Lestari di Jakarta
Get PDFThe aim of this study is to identity successful business conducts carried out by the company. The successful business conducts identified are: (1) Employing skillful marketing personnel, (2) Having a wide marketing channels, (3) Application of production contract, (4) Utilizing brokers in marketing the product, (5) Utilizing secondhand containers to reduce cost.The method used from this study is SWOT analysis with primary and secondary data, which are collected through literature and interview.Based on the results of the SWOT analysis, there were some suggestions to PD. Budi Lestari in order to develop its business by : (1) Increasing working capital, (2) Increasing the quality of human resources, (3) Making promotions, (4) Increasing the machine technologies utilizing, (5) Finding new bottles using altenatives in solving problem of getting used bottles, (6) Using labels that includes the special qualities of the drinks to explain the characteristic and quality from each product made, (7) Selecting the distribution of used bottles facilities.Beside that, suggestions given from this study can be an input to the company in raising its sales volume as an effort to fulfill market’s demand, includes mini and super markets
Kajian Pembinaan, Pengembangan dan Pengawasan UKM Binaan PT Sucofindo
Get PDFSmall and Medium Enterprises (SMEs) are 99.9% of total businesses in Indonesia. Mapping/clustering potential of SMEs that built in accordance with the conditions of the region/administrative, potential resources (commodities) and business units (production centers and groups) can be used as an indicator and the benchmark for guidance, development and supervision in order to strengthen the spine and the national economic structure. Objectives of the study are (1) identify potential SMEs that built in accordance with business information and problems encountered; (2) compile a database of selected target SMEs in the form of statistical profiles that are relevant to the purposes of guidance, development and supervision (success indicators and critical); (3) develop a standard model or alternative development, SMEs development and built a successful surveillance with the potential clustering patterns (base development) in accordance with local circumstances, and economic sectors. In this study used techniques: (1) desk research of secondary data sourced from SMEs that built by PT. Sucofindo and literature on SMEs-related studies conducted; (2) a brief survey to the selected SMEs locations from the point (1) purposively to obtain primary data as a verification activity that is supported by effective semi-structured questionnaire. Data analysis carried out descriptively, both qualitative and quantitative. From the study guidance, development and supervision of SMEs that built by PT Sucofindo available facts and data (information business, determinants, the feasibility of the business sector, loan repayment status and conceptual models) that SMEs that built can be categorized pre-enterprise SMEs and businesses running. Business grouping determines the smoothness of debt servicing. Therefore, in order to establish indicators of the model guidance, development and supervision in accordance with the type of SME, then the PT. Sucofindo requires an assessment system that is easy, fast, accurate, reliable and trustworthy, that can later be used as an effective guide for guidance, development and supervision of SMEs in general and in particular SMEs that built by PT. Sucofindo used a generic approach in business performance indicators that are supported by indicators of business drivers. Model guidance, development and supervision SMEs that has done so far by PT. Sucofindo still be reliable, but for the speed and feasibility of the establishment of SMEs which will be built into the front according to selected economic sectors, would be equipped with an approach that resulted in the studies of guidance, development and supervision, namely the general model of guidance, development and supervision of SMEs that built based on SMEs that built issues, systems of SMEs that built, assumptions, conceptual models and variables that can be measured. Guidance, development and supervision of SMEs that built, with potential cluster approach can be performed on: (1) category of solid natural resources, when positioned on the outskirts of the city and labor intensive, when positioned in the center of town; (2) technical assistance and competency-based according to the phase business. Both of the thing are helping improve the performance and structural improvement of SMEs, increase their competitiveness and resilience of SMEs supported by the core business, supporting business and related businesses intensively interconnecte
Kajian Program Misykat (Microfinance Syariah Berbasis Masyarakat) Sebagai Alternatif Pilihan Program Pemberdayaan Usaha Mikro (Studi Kasus pada Dompet Peduli Umat Daarut Tauhid Bogor)
Get PDFOne of the alternative institution that distributes productive fund to the community in need is the “Amil Zakat” Institution. The community-based Misykat, which belongs to the institution, is Dompet Peduli Umat Daarut Tauhid (DPUDT), which not only contributes the rolling fund but also establishes mental and character building as its main product. It also delivers business management to a self-supporting community, and create a new working environment for the local community. The objectives of this study are, firstly, to analyze the implementation of the Misykat Program for the empowerment of micro-businesses in Bogor, based on the achievement of the program, and secondly, to analyze the most influencing strategy of the Misykat Program in Bogor, based on the priority scale. The data collecting was conducted through literature study, standard operation of the Misykat Program, and data implementation of the program in Bogor as the secondary data collecting. The primary data collecting was obtained through interview with the management, and through questionnaire input from members. The data analysis was executed through the descriptive and Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis using Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE) and SWOT matrix. The last stage of the strategy formulation was the decision in using the Quantitative Strategic Planning (QSP) matrix. The study showed that 30 people joined the Misykat Program, and that there were still no significant changes in the economic welfare of its members. However, there was an increase in the accumulation of members’ saving and reserved fund, and their economic productivity, caused by a creativity enhancement in developing business. In the Nurul Qomar Council, the distributed fund was more effective compared to that in the Al-Ikhlas Council. There was a paradigm shift in the members’ way of thinking as a result of an intensive community establishment. Unfortunately, no member has become “Muzakki” yet because their earnings have not reached “nishab”. Meanwhile, the most applicable strategies are enhancing the quality of service, education and supervision to the member
Evaluasi Kinerja Lembaga Keuangan Mikro Swamitra Mina dengan Pendekatan Balanced Scorecard (Studi Kasus di Kabupaten Bantul, Yogyakarta)
Get PDFTo overcome the problem of coastal community poverty, since 2001, the Directorate of Coastal Community Empowerment, Ministry of Marine Affairs and Fisheries developed the Coastal Community Economic Empowerment. The main activity of this program is to distribute the Productive Economic Fund (PEF) to the coastal community groups using the revolving fund scheme. Since the Bad Debt Ratio (BDR) was high, started 2004, the PEF has function as collateral to the Bukopin Bank under Swamitra Micro Finance scheme. The study was done in Bantul District, Yogyakarta to evaluate the performance of this institution, with main objectives are (1) to analysis the performance of Swamitra Mina Micro Finance using Balanced Scorecard (BSC) Approach; (2) to define the score of the Swamitra Mina Micro Finance Institution (MFI) criteria using BSC; (3) to analysis the affectivity of Swamitra Mina as the alternative MFI for coastal community. The data analysis includes: (a) MFI analysis using BSC approach; (b) the value of micro finance; (c) the efectivity analysis of the existence of Swamitra Mina based on community perception especially in credit mechanism, amount, duration, the interest rate, etc. The study showed that in 2006 – 2007, the financial ratio fulfilled the minimum IFAD standard. The Ratio of Return on Equity (ROE), Financial Self sufficiency (RKK), Return on Asset (ROA) and arrears in 2006 were 180,37%, 159,66%, 4,7%, 1,41% respectively and in 2007 were 220,9%, 202%, 10,61% and 2,6% respectively. Based on the debitur perspective, the highest customer satisfaction score after sale aspect is 3,94 on the average and the average customer satisfaction indexs is 3,5. The result of the perpective analysis in internal bussiness process showed that the time duration of the credit process suited to the standard time (3 days on the average) and the precise target to the coastal community was 96%. Based on the lesson and the growth perspective, the quality of human resources increased through the various training and manager sertification. The scoring criteria of the MFI performance evaluation showed that the financial perspective score was the highest (52%) contributed by the financial report sub criteria (35%) with performance indicator report of profit and deficit (17,5%) and the balance report (17,5%). The average of customer satisfaction index to evaluate the MFI efectivity was 3,53 meaning that the MFI was effective. The increasing number of debitor, and also the amount of credit and saving during the year of 2006-2007 indicated that the existence of MFI may functioned as the alternative institution to serve the capital for the the coastal communit
Kajian Penilaian Kesehatan Dalam Rangka Mengevaluasi Kinerja Lembaga Keuangan Mikro Syariah Baitul Maal wat Tamwil (Kasus BMT Bina Umat Sejahtera Lasem Rembang)
Get PDFOne of model Micro Finance Institution (MFI) which in this one decade expand fast relative is Shariah MFI, the institutionthat more knowledgeable with Baitul Maal Wat Tamwil (BMT).Considering strategicvalue (BMT) and fact that assessment of performance of health BMT not yet done in this time, hence be conducted by this study/research at BMT Bina Umat Sejahtera (BUS) Lasem Rembang of Central Java. The aim of this study is know how the finance ratio influence performance of BMT BUS, that is factor of strength and its feebleness, also defining strategy needed in developing capacity of BMT BUS.This study conducted by (1) taking secondary datafrom financial statement of BMT BUS, literatures, journals, bulletins, and seminar paper, (2) direct observation at BMT checked, (3) and interview. Quantitative data analysis is done by blend analysis of finance performance assessment, a kind of CAMEL (Capital, Assets, Management, Earning, and Liquidity) for banking with ratio of efficiency and rentability from ratio sum up staff approach.So that this component assessment consists of capital structure ratio, solvabilitas, productive asset quality, liquidity, efficiency, rentability, independency and sustainability. The result depicted in radar chart graph. To sharpen analysis used with Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Result posed in this study is that Healthy Performance BMT Bina Umat Sejahtera in the year 2006 inclusive of category of well enough, with its strength component ( score 4) in stories; level of financing risk of a period of to small, very efficient in optimalise of Account Officer staff ( AO) in serving customer financing, very able to activate society for funding and optimalise in portfolio financing, very self-supporting in operational cost, and very able to manage outstanding financing with existing AO staff. There is factor of feebleness of BMT BUS (score 1) there is [at] abolition reserve of risk financing smaller thanrisk financing which owning, alocate too high asset fixed asset, and its ability get net profit very minimize compared to by a asset and or the capital managed its
Kajian Strategi Pengembangan Usaha Industri Kripik Singkong Perusahaan PT Inti Sari Rasa di Bekasi
Get PDFCassava is one of local prime comodity in Indonesia. Crispy chips of cassava is one of product was made from cassava. People interest in developing of it, for example, people in Bekasi. PT Inti Sari Rasa was built in 1981, it has a business in crispy chips of cassava industry. The company have an internal and external constraints to develop and awaken crispy chips of cassava industry (increasing competition power of product and business). The aims of the study are: (1) to identify and evaluate the internal factor business of crispy chips of cassava industry in PT. Inti Sari Rasa which is become strength and weakness factors; (2) to identify and evaluate the external factors which is become opportunities and threats that can influence its developing; (3) to analyze strategy which was applied and formulate the alternative strategy for developing business of crispy chips of cassava. Data which was used in this analysis covered primary and secondary data which have quantitave and qualitative character. The respondents were : (a) company management (5 persons); (b) agent (10 agents); (c) consumer (50 persons). The tools analysis used matrix of IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), IE (Internal – External) and SWOT (Strengths, Weaknesess, Opportunities and Threats) to arrange developing business strategy, also QSPM (Quantitative Strategic Planning Matrix) to determine priority strategy which was chose. The result of IFE matrix calculation got score 2.703 and EFE 2.511. Based market on the mapping by IE matrix, position of the company in the cell V. Strategy that can apply in this cell are market penetration and developing product and market. The result of SWOT matrix are four types of strategy that done, they are : S-O strategy, to maintain consumer’s loyalty and increasing productivity; W-O strategy, to expand distribution area and market, to increase quality of human resource marketing, to apply accountancy system in the company\u27s finance; S-T strategy, to increase product diversification to counter a new comer, to increase image product in order to implant consumer loyalty; W-T strategy, to increase promotion activity in order to catch the potential consumer, to fix the product price in order to meet the most people. Based on the alternative strategy that was formulated. QSPM used to choose priority strategy which can be applied, it is expanding distribution area and market (4,612). That strategy rely on strengthens and opportunities, also solve some weaknesses and anticipate threatens which come from company surroundin
Prospek Ekonomi dan Strategi Pengembangan Kapas Rami Sebagai Bahan Baku Alternatif Industri Tekstil Skala Usaha Kecil (Kasus Koppontren Darussalam, Garut-Jawa Barat)
Get PDFThe textile industry has a role in the non-oil export of Indonesia. Cotton is the main raw material of textile and products of textile (TPT) in Indonesia. Ninety-nine percent of the domestic needs of cotton is imported from Australia, America and China. The Pondok Pesantren Darussalam Co-operation (Koppontren) has been one of the developers of rami fiber since 1998. The objectives of this study is to assess the description of rami fiber, the economic prospect and its development strategy, as well as to identify internal and external factors influencing its production strategy as the alternative raw material of the textile industry, in order to decrease dependency on import, which has become very high and difficult to obtain. The methods of analysis used were a technical survey using questionnaire, a descriptive analysis, a ratio analysis, and the Strengths, Weaknesses, Opportunities and Threats (SWOT) qualitative analysis. From the descriptive analysis it has been found that (1) the raw material of rami cotton has some advantages, such as resistant to bacteria and fungi, better water absorption, a stronger pull, and better social economic impact; (2) The ratio analysis of the financial report is based on (a) the liquidity rate, covering the Current Ratio (CR) of 1.57, the Quick Asset Ratio (QAR) of 1.41, and the Net Working Capital (NWC) of 0.58; (b) the Solvability Ratio, covering Debt to Asset Ratio (DAR) of 0.08, and the Equity Multiplier of 1.09; (c) the Activity Ratio, covering the Inventory Turn Over (ITO) of 26.7, and the Total Asset Turn Over (TATO) of 0.49; (d) the Profitability Ratio, covering the Profit Margin (PM) of 0.08, the Return on Asset (ROA) of 0.04, and the Return on Equity (ROE) of 0.04; (3) The SWOT qualitative analysis showed the following internal and external factors: (1) Strengths (S): good financial performance and adequate raw material; (2) Weaknesses (W): weak manpower, old production equipment, and simple management; (3) Opportunities (O): availability of market share, product development and government policy; (4) Threats (T): no SNI standard, business competition and low price of imported rami cotton. The analysis resulted in an alternative strategy, such as a combination of (1) “SO”: good financial performance because this has created profit, and availability of raw material for adequate production; (2) “ST”: deciding production cost, and increasing quality of rami cotton; (3) “WO”: development of manpower through training, improvement of production technology, and effectiveness of managerial system in running the business; (4) “WT”: business strategy by focusing on certain grades of products, developing a wider partnership with others, and investing production equipment
Kelayakan dan Strategi Pengembangan Usaha Silo jagung di Gapoktan Rido Manah Kecamatan Nagreg Kabupaten Bandung
Get PDFCorn silo business of Rido Manah Farmer Groups is one of 56 units of corn silo that was developed by the Department of Agriculture. This research aimed to (1) identify and analyze the feasibility of business development in corn silo of Rido Manah Farmer Groups, (2) identify the internal and external factors affecting business development in the corn silo of Rido Manah Farmer Groups, (3) determining the appropriate strategy of business development of corn silo at farmer group.Data collection method used was the primary and secondary data were conducted through literature search, documents and reports of related institutions. Analysis reveals that of average farm productivity of farmers obtained from Farmers Group was slightly higher (4.59 tons/ha) compared to non-member farmers group (4.29 tons/ha). Size of farm management efficiency could be viewed by using the coefficient of revenue and expense ratio (R/C). R/C Farmer Groups (1.82) as well as non members (1.71) was greater than one, this indicated whether or not affiliated with Farmer Groups, Corn farming remain efficient and profitable, because the reward obtained was still higher than the costs. Corn silo business of Rido Manah farmer groups had been well implemented. BEP was 1.646,38 tons/year;B/C ratio was 1.07; PBP was 2,78 years; NPV with Discount Factors (DF) 14% was Rp. 127.019.755,6 and IRR was21%. Those values showed that the corn silo business managed by Rido Manah Farmer Group was feasible. Sensitivity analysis showed that investment in the business unit of corn silo was vulnerable to an increase and decrease in corn prices where the value of eligibility criteria was not feasible. The total value of internal strategic matrix3.013,meaning that the business unit of Corn silo Rido Manah Gapoktan had this high internal factors and external strategic matrix in total of 3.019 showed the response given by the corn silo business of Rido Manah farmer groups to the external environment was high. The best strategic alternative analysis obtained 6 most effective strategic business performed by silo corn which link by (1) establishing partnerships, (2) increasing the role of managers, (3) developing of process of corn products, (4) active collaborating, (5) increasing the capacity of equipment and machinary, and (6) increasing production and productivity of corn farmers