MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
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Analisis Kepuasan Pelanggan dalam Meningkatkan Kinerja Mutu Atribut Produk Mainan Edukatif (Studi Kasus: Produk ’Shofia Toys’)
Get PDFChildren love to play and want to know about anything in their surrounding. They need to grow and educational toys can facilitate them. The aim of this study was to improve quality performance of product attributes of Shofia Toys by analyzing its customer satisfaction. Data analysis methods that used in this study were: focus group discussion (FGD) to identify educational toy attributes; top two boxes index to measure customer satisfaction level; and gap analysis, penalty-reward analysis and diagonal analysis to analyze influential factors of customers satisfaction. CHAID analysis was used to determine which one of the product attributes to be the priority of improvement. There are 26 educational toy attributes that can be grouped into 6 quality dimensions of product, they are performance, reliability, aesthetics, conformance, durability, and serviceability. Customer satisfaction level of Shofia Toys products is 62,5% and dissatisfaction level is 1,0%. Based on the hierarchy of needs, all attributes are performance attributes, but their performance are not sufficient yet and have 19-47% of gaps between important and satisfaction level. At this time, company can do an improvement for the attibutes that related to ability to increase creativity of children; precision; durability; and smoothness of wood product. These are the priorities of quality performance improvement of Shofia Toys product attributes that can improve its customer satisfactio
Kajian Tingkat Penerapan Manajemen Mutu Terhadap Kinerja UMKM Sektor Agro-Industri Pangan Olahan Nata de Coco di Kota Bogor
Get PDFStudy of quality management implementation in Small Medium Enterprises (SMEs) nata de coco industry in the city of Bogor. The purpose of this study are: (1) to see what extent the application of quality management in the SME sector, Agro-food industry processed commodities nata de coco in the City of Bogor, (2) the relationship between the level of implementation of quality management on the performance of SMEs Agro-industrial sector Prepared Food commodities nata de coco in the City of Bogor. Analysis of the application of quality management level with the company\u27s performance against the trend ratio analysis of financial performance and trend of non-financial performance. The trend of financial performance ratios in the analysis of: (a) the ratio of net income, (b) the ratio Net Present Margin (NPM), (c) the ratio of profits to capital (Return on Equity or ROE). Trend analysis performed on non-financial performance: (a) the type of production, (b) the volume of production, (c) the number of customer. The aspects quality control of quality management activities on nata de coco industry has not fully implemented. Improved financial performance in industries that had reached stage Quality Control System (QCS): (a) the trend of the ratio of net income increased to the MMI 5%, (b) trend ratio of NPM rising increased against Mitra Makmur Industri (MMI) 4%, and (c) trend ratio of ROE increased against MMI 2%. Non-financial performance improved in the industry that had reached stage QCS: (a) trend of type of production increased against AFG 58%, (b) trends in production volume increased against AFG 75%, and (c) the trend of the number of customer increased against AFG 105%. Relations with the level of implementation of quality management of financial performance will go toward growth when the industry is consistent in applying quality management so that the market receiving the product and the profits from the increasingly large. Application of quality management level contact with non-financial performance has increased consistently in the application so that when the market receives products that increase the production volume
Kajian Perilaku Konsumen terhadap Strategi Pemasaran Teh Herbal di Kota Bogor
Get PDFThe purpose of this study is to know the general behavior of the consumers of herbal tea in Bogor; In particular aims to: (1) Identify the internal factors that include a consumer culture and the psychological factors that influence the purchase decision process product herbal tea products by consumers, (2) Identify and analyze factors in the process of product purchase decisions by consumers herbal tea, (3) Identify the behavior of consumer product marketing strategy of herbal tea. This study was conducted at the outlets own by PT. Liza Herbal International (LHI), in the city of Bogor. The population in this study is everyone in Bogor that consume their herbal tea product. Sampling is done by accidental sampling method, namely the consumers of herbal tea that is found across the research area (outlets that sell products herbal tea production by Liza Herbal). From 23 outlets located in the city of Bogor, each outlet is taken five respondents; a total of 115 respondents. This study used descriptive methods and analytical analysis, especially principle component analysis. Based on the analysis of three major components obtained the most influence the purchase decision process of herbal tea are variable price, brand and variable of the womb. The mixture marketing strategy needed that can be done are (1) Maintain and improve the quality of herbal tea (2) The discounted price for a certain number of purchases, (3) Promotion and products through the exhibition website and (4) Service is ready and to ensure continuity between the availability of herbal tea. Development of product strategy marketing herbal tea that can be done with the company\u27s strategy is Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis as follows: SO strategy are (a) increase the productivity of marketing network and (b) improvement of service, strategy ST are (a) improve and maintain the quality of the resulting product, (b) increase cooperation and mutually beneficial partnership with the farmers plant and herbal industry similar, WO strategy are (a) the production costs by increasing efficiency, especially in the procurement of raw materials, (b) Diversification of products, and strategies WT are (a) increase production technology and quality with the standard of quality desired by the market, (b) improve the distribution channel
Kajian Preferensi Konsumen Rumah Tangga Terhadap Beras Organik di Wilayah Kota Bogor
Get PDFOrganic rice is an agricultural product which uses the system of organic diversification, is good for our health because it has no dangerous chemicals compared to other rice, has a specific aroma, does not easily go bad, and is tasty. Because of its high price, only people of the middle to upper classes can afford to buy it. It is expensive because it is chemical free, healthy, does not contain pesticide and farmers do not use inorganic fertilizers to grow it. The general objective of this study is to understand why people in Bogor buy organic rice. Specifically, this study is (1) to identify the factors influencing the consumers’ decision in purchasing organic rice, (2) to evaluate the decision process to consume organic rice, and (3) to analyze the consumers’ behavior in order to organize the producer’s marketing strategy of organic rice. The study was conducted at Lembaga Pertanian Sehat (LPS) in Bogor. Accidental sampling was conducted by interviewing 50 selected respondents who are consumers of organic rice. Primary and secondary data were obtained through related literature and interviewing respondents through questionnaires. The method of study used was the descriptive and quantitative analysis, using the Principal Component Analysis (PCA). The data processing and analysis were conducted by using Microsoft Excel (tabulation, matrix correlation and Minitab V.10). Consumers purchase organic rice through identification of needs, information search, alternative evaluation, buying process, and behavior after purchase. If a respondent frequently purchases organic rice, he may not go through the process mentioned above. Their need is health, the motivation to buy is the reasonable price, the stage of information search is usually through friends at work, neighbors, and self-initiative, in the alternative stage, the primary consideration is taste, in the buying stage it is the supply at home, and the nearness of location to buy it. The average expenditure of organic rice is Rp 100,000-Rp 125,000 for four persons in a family. Six main variables influencing the purchase of organic rice are the quality, promotion, price, influence of friends and families. The qualitative marketing strategy developed by producers covered products, price, promotion, and location. The marketing strategies were (1) product, (2) price, (3) promotion, and (4) locatio
Penentuan Umur Simpan dan Pengembangan Model Diseminasi dalam rangka Percepatan Adopsi Teknologi Mi Jagung bagi UKM
Get PDFTechnology of corn noodle, both processed from 100% corn flour and substitution of wheat flour (by corn flour), was developed by previous researchers but it has not been tested to be applied to the community. The objectives of this study were: (1) identify critical quality parameters and determine the shelf life of corn noodle; (2) to test the production process of dry- and wet-corn on a pilot plant scale and the small industry of wet noodles; and (3) to obtain the quantitative data of consumer acceptance from the wet noodle producers (small-medium enterprise or SMEs) and the consumers. The critical parameters of corn noodles quality during storage were the color, texture (ease of fracture), cooking loss (loss of solids due to cooking), and the degree of rancidity. Based on the aroma parameters, the shelf life of corn noodles on the storage temperature reaches 28oC was 4.6 months. Production of corn noodle routinely has been performed in a pilot plant of SEAFAST Center with a capacity 4 batch per day process. According to the wet noodles producers (small industry), the technology of the 35% substitution of corn noodles (wet noodle) can be directly adopted by SMEs without any change in the production process. The technology of 100% corn noodles can also be adopted with the addition of blanching units before sheeting process. The respondents accept the 35% substitution of corn noodles and considered no different than wheat noodles. Eighty-five percents of meatball noodles SMEs stated that are willing to use the corn wet noodle. Eighty percents of consumer’s meatball noodle said that the wet corn noodle were suitable using for meatball noodles with the acceptance value were close to the wheat noodles
Perencanaan Kredit Investasi dalam Pengembangan Industri Kecil Menengah Pakan Ternak di PT AFI
Get PDFGenerally, small and medium scale industries (SMI’s) are individual enterprises or a factories which is closed in operating the enterprise by just relying on very limited equity. To sustain the development of the enterprise needs a credit from a bank which is one of the important source funds of the working of capital for the developing investment capital purchasing of goods capital. In general, the aims of the research is to know the requirements to obtain the credit on a special scale (1) Studying internal and external factors which influence the development of the PT AFI enterprise; (2) Analyzing the development enterprise plan and the importance source of the funds from outside in the form of investment credit for increasing the production capacity of PT AFI. Collecting data is conducted by a direct interview with an entrepreneur to look at the process and management policy. In reaching the work of internal factors; (1) general aspects, (2) management aspects, (3) production aspects, (4) marketing aspects, and (5) financial aspects. Where as the analysis methods which are used are: (1) financial analysis: a. liquidity ratio, b. leverage ratio, c. activity ratio, d. rentability ratio, and e. coverage ratio; (2) scoring investment by using the method: a. payback period, b. net present value, c. internal rate of return, and d. profitability index. External data which support the development of the enterprise obtained from the result of the research which covered laws, president instruction, regulation from the government institution that is Bank Indonesia and reading materials, for example, literature, report, internet and the result from scholarly paper. Based on the result of the research showed external factors, for example increasing capacity of people’s purchasing because of price increase of oil cost had begun to decrease and the market opportunity still opened because the feed requirement is still big. Internal factors showed positive development. They are: (1) Financial analysis which is based on the result of selling data for the last five years, it obtained financial prediction, they are among other: a. liquidity ratio 2,23 times complied with minimal requirement, b. leverage ratio 2,01 times, complied with maximal requirement, c. activity ratio showed positive trend, d. rentability ratio showed positive trend, and e. coverage ratio showed positive trend; (2) Whereas based on the scoring the result obtained, they are: a. payback period 4 years 3 months, b. net present value > 0, meaning the proper project, c. internal rate of return > rate of return meaning proper project, and d. profitability index > 1, meaning feasible project. Whereas based on the sensitivity analysis assuming that the sale decreased 10%; production decreased 10% and the general sale cost and administration increased 2%, turning out that it hasn’t influence the project feasibility sensitivity yet. All this condition will certainly become positive value for a bank which in conducting its enterprise requires a risk management application so that it will operated more prudential, especially avoiding the payment failure risk from counterpart
Kajian Prospek Usaha Tanaman Hias Akuarium pada Kelompok Usaha Bunga Air “Aqua Plantindo” di Ciawi Kabupaten Bogor
Get PDFStudy of Aquarium Decorative Plant Business Prospect at Bunga Air “Aqua Plantindo” Business Group in Ciawi, Bogor Regency aims to identify the business feasibility in business development, formulating the right strategy in the business development, to evaluate the performance of Bunga Air “Aqua Plantindo” Business Group by using Balanced Scorecard (BSC) approach and to identify partnership level category of aquarium decorative plant small industry. The result study was obtained the Net Present Value (NPV) of Rp. 188.455.000,00, Internal Rate of Return (IRR) 38,63%, Profitability Index (PI) 1,15 and Net B/C ratio 1,67, indicating the this business is considered to be feasible to be grown. Calculation result of payback (PBP) this period was identified that the investment payback period is 2 years 3 months 18 days and shorter than investment life period for 5 years, so it is feasible and profitable. Based on result of strategy analysis by using Strenghts, Weaknesess, Opportunities and Threats (SWOT) analysis, the right strategy in the business development of Bunga Air “Aqua Plantindo” Business Group by maintaining and improving product quality in accordance with the customers wants, maintaining and improving the business/partnership relations with exporters and suppliers. The result of the analysis of Internal-External (IE) matrix showed an internal factor of 2.702 and an external factor of 2.516, which put the business in quadrant V, which are growth and stability. It means they must defend strategy that they have been using up till now, and they must increase developing strategy of business. Result of evaluation with Balanced Scorecard (BSC) indicates that financial performance from 2003-2007 in aquarium decorative plant business at Bunga Air “Aqua Plantindo” Business Group was fairly good seen from liquidity, solvability, efficiency in taking advantage of assets, net profits obtained, effectiveness and productivity in making use of assets owned and in receivables collection. Based on the result of study from customer perception with six attribute dimensions the service quality is fairly satisfactory. Seeing from after sales service level, operation/production process and innovation process show that internal business of Bunga Air “Aqua Plantindo” Business Group is considered fairly good. Observing from performance aspect, organizational restructuring aspect, learning dynamic aspect, group member satisfaction level aspect, knowledge management aspect, empowerment aspect and technology application aspect indicate that from growth and learning perspectives at Bunga Air “Aqua Plantindo” Business Group is considered fairly good. Partnership level between Bunga Air “Aqua Plantindo” Business Group with PT. Nusantara Aquatic Exporindo and CV. Cahaya Baru is included in First Prime Partnership Level. While the partnership level between Bunga Air “Aqua Plantindo” Business Group with CV. Tropical Aquatic is included in Secondary Prime Partnership Level
Analisa Sikap Terhadap Perilaku Pengusaha UKM Pada Pelaksanaan Kredit Program Kemitraan BNI di Sentra Kredit Kecil Cabang Bogor
Get PDFThe objectives of the research are to analyze some factors considered by a small enterprises to access banking facility, to study the influence of the attitude toward the behavior of small and medium enterprises (SME’s) in Kredit Program Kemitraan BNI, to analyze the product image of Kredit Program Kemitraan BNI from the point of view of a customer and a businessman, to determine some market segmentation strategies for Kredit Program Kemitraan BNI. The result of research showed that the factor influenced businessman in making relationship with banking were as follows: time effectiveness, privacy, accessibility, low interest rate, transaction, the safety of the money, service excellent and business consultation and accessibility easiness. The research results showed that from 100 respondents of SME’s, 58 of them responded with very positively, 21 of them with positively, 18 of them neutral and 3 of them responded negatively. However, based on product image analysis, Kredit Program Kemitraan BNI did not meet BNI’s expectation. The implementation of market segmentation strategies expected by BNI, concerning the product is by product focus, dealt with price is by keeping low interest rate, and regarding the distribution is by looking for good location, deregulation and procedure, and regarding the promotion is by advertising
Kelayakan dan Strategi Pengembangan Usaha Pembudidayaan Tanaman Hias di Kompleks Perumahan Bekasi (Kasus Usaha Tanaman Hias Adenium pada Lahan Terbatas)
Get PDFDecorative Plant business is relative newly and in this time is to be developed. Development of decorative plant business in the future having bright enough prospect, because enthusiasm to this plant more increasing. Business decorative plant have opportunity to be developed and improved with intensification and extensification, now days start to be developed by rent of decorative plant in the hotels. From the other of decorative plant which exist in Indonesia, Adenium is most like decorative plant. Adenium is very popular among hobbies. This matter is caused uniqly and bright color. Activity of Adenium is have a problems, which is technical problem of conducting and marketing That problem causing productivity become to lower in produce Adenium and quality, but for farmer in the Bekasi problem is added by limited place cause land is so expensive price. According to the matter has been done by Feasibility and Strategy Development of plant in Real Estate of Bekasi, with : (1) analyze the feasibility of decorative plant of Adenium, (2) compiling strategy development in improving sale of decorative plant Adenium. This study is has been doing in real estate of Bekasi, with four responder merchant of decorative plant Adenium. Using method study is descriptive analysis, analysis Feasibility study (BEP, B/C Ratio and of Payback Period) and Strengths, Weakness, Opportunities and Threats (SWOT) analysis. From financial analysis result indicate that the business decorative plant of Adenium if feasible to be implemented in limited pace because can give advantage in payback period 7.47-22 months and get value of Rp. 3.121.665 - Rp. 3.813.750. While strategy able to be done by using marketing strategy by marketing mix, that is strategy product, price, promotion and place
Faktor-faktor yang Mempengaruhi Kompetensi Kerja Karyawan
Get PDFThe purpose of this paper is to gain clarity and better understanding on important determinants that contribute to the formulation of employee’s competencies in the workplace. The methodology in this study is using SEM (Structural Equation Model) with two latent variables which are: employee’s soft competency and employee’s hard competency. For each latent variable mentioned, there are several measurable indicators being identified based on theoritical framework and previous studies to be tested. The important findings are: family values, personal’s purpose of life, social environment, accessability for a mentor and formal education, all are important determinants for employee’s soft competency. While training, working experiences, clarity of job description and SMART (Specific, Measurable, Attainable, Relevant and Timebond) objective setting, all are important determinants for employee’s hard competency. From the goodness of fits test to conclude the best recommended model to explain the relationship between main determinants for competencies, main determinants for performance and between competencies and employee’s performance this study succesfully generate a good model which could be useful for both practicioners and researchers on their effort to find ways to further drive employee’s productivit