MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
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Mutu Pelayanan, Mutu Produk Franchise Klenger Burger dan Kepuasan Pelanggan di Tomang Jakarta Barat
No full textFranchise business growth at present get tremendous progress. This can be proved by a variety of franchise businesses in the area of food. The global economic crisis that is currently happening more and encourage franchise owners to make this franchise should be able to survive. To preserve what has been achieved and increase competitive advantage with a similar product franchise Burger Klenger know and get feedback from customers about the quality of services and products to customer satisfaction has been given so far. This study used to descriptive survey with primary and secondary data, and analyzed by SPSS to explain the IPA and CSI approach.Suitability analysis Klenger Burger franchise service quality attributes that there are 13 very important factors. The determination to make up the quality of service shown in the diagram Cartesians. Attributes contained in Quadrant C is the low priority of five attributes. This attribute must immediately make improvements. It has also reinforced the value of CSI quality of service, product quality Klenger Burger franchise and customer satisfaction is of 84,3%. The CSI is located between the range of 0,81 to 1 which means that customers feel very satisfied customer satisfaction performance.Quality of service, product quality and satisfaction Klenger Burger franchise get enough value from their customers satisfied, so the franchise Burger Klenger must continually strive to maintain, repair attribute less and keep the level of satisfaction can be increased
Strategi Rantai Pasok Sayuran Organik Berbasis Petani di Kecamatan Pangalengan, Kabupaten Bandung
Get PDFHealthy lifesyle with the slogan “Back to Nature” has become a new trend of the society. Directorate of Processing and Marketing, Ministry of Agriculture in Indonesia has initiated the program "Go Organic 2010" to improve the quality of life and the natural environment of Indonesia and to encourage the development of organic farming and sustainable competitiveness. Supply Chain Management (SCM) has represented overall management of agricultural activities which involved of processing, distribution, marketing, until the desired product to consumer. The Objectives of study included: (1) Identify the characteristics of the vegetables, the supply chain actors, and descriptive analysis of the environmental conditions in Pangalengan; (2) Identify internal and external factors; (3) The formulation of the strategy with the matrix SWOT; (4) Selection of priority strategy. The data was collected through purposive sampling technique which involving 10 respondents and 3 experts. The data used was primary and secondary data by direct interviews, questionnaires and literature study. Selection of strategic alternatives conducted using AHP. The result showed that the supply chain actors of vegetables in Pangalengan were seed suppliers, farmers, traders/collectors, the company, the seller/exporter, foreign markets, traditional market and retail/supermarket. The study showed that the safety of vegetables to consumer (score 0.336) was the main strength and the main weakness organic farming in Pangalengan was limited of financial (score 0.127). Futhermore, supporting of government was the major opportunity (score 0.127) and the major threat was uncertain of climate and weather which affected in production (score 0.144). Based on the formulation of strategic, the study obtained 7 strategy. The first and the second priority strategic related of the marketing, were expanding market/distribution to bussines partnerships (score 0.205) and researching of development in the organic vegetable’s market (score 0.180). The third alternative strategic was supporting of government (score 0.157) which retaled to supervision strategy. Moreover, the fourth and the fifth alternatives related to strategy of financial, were monitoring and overseeing prices (0.156) then strengthening of financial aspects (score 0.114). The sixth and the seventh alternatives related to production management strategy, were planning a better farming (0.107) and improving the quality, quantity and continuity of production (score 0.081)
Efektivitas Program Pemberdayaan Usaha Garam Rakyat di Desa Losarang, Indramayu
Get PDFAn ironic thing that Indonesia as maritime country have insufficiency salt problem. Salt is strategic commodities that can be easily produced by evaporation of sea water and policy salts have been issued since the Dutch colonial era. In 2011 the Government of Indonesia make toward self sufficiency salt policy. This research was aimed to analyze the implementation efectivity of Salt Business Empowerment Program (Pemberdayaan Usaha Garam Rakyat or PUGAR). The research design used purposive and snowball sampling to select 70 respondents in Losarang Village at Indramayu. The data were analyzed by using Quantitative Analysis, Qualitative Analysis, SWOT and MAHP. The result showed PUGAR in Losarang, Indramayu implemented with effectiveness. This is indicated by salt production target achieved and increasing the salt farmer welfare. Implementation PUGAR make salt productivity in Losarang 90,43 ton/ha, increasing salt farmer income, empower 17 the People\u27s Business Group Salt (Kelompok Usaha Garam Rakyat or KUGAR) with the amount of 170 salt farmers, give technological innovation and quality salt production and give job for 778 peoples as salt farmers, farm workers and transport workers. Obtained result IFE of salt bussiness is 2,608 and EFE is 2,673. Moreover the research calculate salt business feasibility that known from B/C ratio > 1, business profit margin, appropriate salt area owned by farmers, business gap analysis of salt and break even analysis. Break even analysis to determine the selling price of the large volume of salt and salt production business people to reach the point of no profit and no loss (break even). Key words: Empowerment, Farmers, Government, PUGAR, Salt, Worker
Kelayakan dan Strategi Pengembangan Kemitraan KUB Petani Lidah Buaya di Kecamatan Beji, Depok
Get PDFThe success of aloe vera as business commodity in co-partnership pattern, like that between PT Kavera Biotech and the collective work cluster (KUB) of aloe vera farmers in Kecamatan Beji, Depok, needs an accurate evaluation. The objective of this research were to (1) investigate the co-partnership business, (2) analyze the feasibility, and (3) analyze the development strategy. The data were collected by observation, interview, and questionnaire. The location selection was done purposively based on the consideration that the location had been used as sampling for aloe vera cultivation. The feasibility of business was valued using the methods of PBP, NPV, BCR, IRR, and BEP. Analysis of enterprise development strategy using the Input Stage (EFE and IFE), Matching Stage (SWOT and IE), and Decision Stage (QSPM). The result of this study showed that the aloe vera business with co-partnership pattern based on Analysis I was feasible to be managed in 6 KUBs; while the one based on Analysis II was feasible to be managed in 5 KUBs. Analysis I on the farmers with house-yard cultivation field or pot cultivation resulted that it was feasible to be managed, while the Analysis II on the farmers in KUB Tanah Baru and Kemiri Muka resulted that they were not feasible to be managed. In the meantime, the aloe vera cultivation in abandon field in KUB Pondok Cina and Tanah Baru were feasible to be managed based on Analysis I and II. The farmers with house-yard cultivation field or pot cultivation in small scale (<100 plants), middle scale (100-199 plants), and big scale (200-399 plants) cultivation and the aloe vera cultivation in abandon field with small scale (300-399 plants), middle scale (400-499 plants), and big scale (>500 plants) on Analysis I and II that it was feasible to be managed. The best result of the development strategies is the need to increase the productivity in utilizing the increasing demand of aloe vera materials. The implementation of the strategy is performed by advancing the work cluster along with its supporter effectively and efficiently. Key words: aloe vera, collective work cluster (KUB), co-partnership strategy, feasibility stud
Strategi Peningkatan Daya Saing Tuna Olahan Indonesia di Pasar Internasional
No full textTuna Indonesia mostly exported in fresh and frozen (55%), and 45% in processed tuna. It is therefore necessary to study the competitiveness of processed tuna. The method used is the Revealed Comparative Advantage (RCA) and the analysis of the Competitive Profile Matrix (CPM) Analysis, In the year 2006 to 2010, Indonesia has a fresh tuna RCA index between 4.56 to 8.18, tuna frozen at 0.49 to 1,43 and processed tuna fish ranged from 1.25 to 2.68. Based on the analysis of the competitive profile, three factors of production and marketing of highly influential on the competitiveness of tuna fish are (1) the quality of the resulting processed tuna fish with a weight of 0.143, (2) tariff and non tariff barriers with a weight of 0.114, and (3) Development and Promotion Intellegence market with the weight of 0.110. As for the human and institutional factors, factors which have an important role in increasing competitiveness is (1) The Role of Government in the development of the tuna processing industry with a weight of 0.147, (2) Availability of human resources capable of handling quality with weights 0.135, and (3) the role of government in the prevention and handling of illegal fishing by weight of 0.130. Based on the analysis of RCA analysis and matrix analysis of the competitive profiles of priority strategies that can be done to improve the competitiveness of Indonesia\u27s processed tuna to the factors of production and marketing are as follows (1) Improve the quality of processed tuna Indonesia; (2) Encourage overcome tariff and non tariff barriers; (3) enhance market development and promotion Intellegence, The strategic priorities for the human and institutional factors are (1) Increase the Role of Government in the development of the tuna processing industry, (2) Improving the human resources capable of handling quality, (3) Eradication and control of illegal fishing
Pengembangan Agribisnis Ikan Balita di UD Suhada, Kabupaten Cianjur
Get PDFThe world market demand for fishery products is increasing even frequently not fulfilled. It required an effort to overcome the problems in fulfilling the demand for fishery products. Types of freshwater fish cultivated for balita fish at UD Suhada is a type of tilapia and goldfish. The purpose of this study is to examine the feasibility of balita fish agribusiness investment in UD Suhada; identify the internal and external factors that influence the development of agribusiness balita fish at UD Suhada; formulate and recommend appropriate alternative development strategies to be applied to agribusiness balita fish at UD Suhada in business development. Methods of data collection using purposive sampling method, is by deliberately selecting the sample to be studied as a respondent. Respondents were selected from the management and the workers UD Suhada. Financial analysis at 14 percent of interest rate and 5 years of project lifetime resulted in feasible decision with Rp1,105,005,110 of NPV; 4.85 of net B/C Ratio; 38.95 percent of IRR, 3 years and 5 month of PBP; and Rp1,522,035,876 or 32.725 kg of BEP. The combination of value IFE EFE values for 2.688 and 2.651 in the IE matrix shows that the position of the business in V (five) cells, that cell growth. Based on the SWOT analysis and QSPM analysis the strategic priorities is to create a diverse variety of products while maintaining the quality of balita fish, extending the range of distribution and marketing, in collaboration with researchers in developing the quality of balta fish products to face competition.Key words: balita fish, business feasibility, agribusiness, business development strateg
Evaluasi Kinerja Layanan Pengembangan Bisnis Bagi Usaha Kecil Menengah : Kasus BDS Garmen di Jakarta
Get PDFBusiness Development Service (BDS) is a non financial services entity which try to increase SME performance through market access, production process improvement, management development, financial facility and other that suitable SME’s need. BDS organization could be a private company, non government organization (NGO), government institution, industrial association, etc. The purpose of this study are to evaluate BDS performance and to find out BDS’s key success. This study is held with a survey methode by using questioner. The scope of this study is financial aspect, customer perspective, internal process and organization learn and growth. Performance evaluation uses a method of Balanced Scorecard. The result and analysis for BDS Harmoni are : (1) healthy financial aspect showed by rentability and liquidity ratio above 100%; (2) customer perspective is acknowledged by appropriateness between performance and perception, rate is 85,45%; (3) internal business process is quite good, refer to the capability of BDS to create and respond to SME’s need and the fulfillment of business plan; (4) organization learn and growth which is stated by employees satisfaction (67,5%). The key success of BDS is measured by financial utilization aspect (rentability, liquidity and solvability); customer (customer satisfaction and retention); internal process (the comparison between realization and business plan as well as a customer monitoring regularly); and organization learn and growth (employees satisfaction, active learning, organization development; individual empowerment, knowledge management and technology implementation). Score for BDS Harmoni is 1,9 or above standard from bechmarking standard
Keunggulan Kompetitif UKM Sentra Pengolahan Kerupuk Ikan dan Udang di Indramayu Berbasis Sumber Daya
Get PDFThe concept of resource based focus on modifying organizational capabilities into company\u27s competitive advantage, which is the achievements of the unique, rare, cannot be duplicated and cannot be replaced combination between company\u27s resources and assets. The purpose of this research is to identify the resources, capabilities, and core competencies owned by the SMEs of fish and shrimp crackers in the Indramayu processing center, and their development strategies. The competitive advantage of the SMEs of fish and shrimp crackers in the Indramayu processing center was analyzed using network analysis, while its dynamic capabilities was analyzed using Soft Systems Methodology (SSM). After the core competencies were identified, the next step was formulating the strategic routing for the SMEs of fish and shrimp crackers in Indramayu processing center. The research shows the time required to produce 3.550 kgs of fish crackers with 100 labour are 2.070 minutes, so the level of efficiency was 33.5 kgs/20,7 minutes/person. Some alternative development strategies required for the SMEs of fish and shrimp crackers in the Indramayu processing center to realize the strategic routing are (1) organizational restructuring, (2) business reengineering, and (3) business revitalizing. Key words: competitive advantage; SMEs processing center; fish and shrimp crackers; resource base
Analisis Kelayakan Usaha Peternakan Ayam Pedaging dengan Pola Kemitraan di Kecamatan Ciampea Kabupaten Bogor
Get PDFPoultry commodities have a good prospect of market, because it is supported by its character that easily accepted by Indonesian people. People of Indonesia that nearly 220 million people and can be growth 1,4 percent per year are potential market of chicken ranch business. The aims of this study are: (a) identify the system of chicken management ranch business by plasma partnership system with PT Charoen Pokphand Indonesia, (b) analyz feasibility of chicken ranch business by plasma partnership system with PT Charoen Pokphand Indonesia, (c) arrange the strategies that should be done by plasma farmer in Ciampea Bogor, which are doing partnerships with PT Charoen Pokphand Indonesia. Data collecting was conducted through direct observation of four plasma chicken ranch business through interview with the owner of plasma chicken ranch. The data consisted of primary and secondary data were used to identify and evaluate system of management of chicken ranch business by plasma partnership system with PT Charoen Pokphand Indonesia. The data were also used to analyze feasibility of chicken ranch business by plasma partnership system with PT Charoen Pokphand Indonesia and to know the good strategies that had to be developed generally in four locations of study through SWOT analysis. The good chicken ranch business should use hencoop with stage system which made by permanent materials with monitoring system roof made by genteng. By doing good practice management on starter, grower and finisher period and also pressing the Feed Conversion Ratio (FCR) value until 1,5, so that the chicken ranch business can give much benefits. Feasibility analysis of financial aspect with population scale 22.000 chickens, 14.000 chickens, 8.000 chickens and 4.000 chickens with interest rate 16%, shows that chicken ranch business is feasible to be implemented and developed if can reach FCR value 1,5. Based on the SWOT analysis, alternative strategies for plasma chicken ranch business development are improving productivity to increase benefits, increasing efficiency of using production factors, being proactive to solve the techniques problem, increasing the knowledge of handling disease problem, being optimal in using production factors, increasing practice management according to standard and increasing farmer’s knowledge about the good practice management
Strategi Pengembangan Usaha Agroindustri Tepung Gandum di Gapoktan Gandum, Kabupaten Bandung
Get PDFDevelopment of domestic wheat is expected to be an alternative food availability in the country. Processing of wheat into flour in Bandung regency done by small-scale agro-industry business unit that still uses fairly simple processing technologies. Wheat flour agro-industry business unit is expected to develop into independent business units and professional and professionally managed with sound business-oriented features, both technical, economic, social, feasible, profitable and sustainable. Research objectives, including to (1) know the strategic factors affecting wheat flour agro industry business, (2) determine the feasibility of wheat flour agro-industry, (3) to formulate appropriate strategies in order to develop future business wheat flour agroindustry. Data collection methods used are primary data collection through field surveys and interviews. Questionnaire was spreaded to the farmers to obtain supporting data with a purposive sampling method. Secondary data collection was done through literature, documents and reports related agencies. Results of the feasibility analysis showed that from the calculation feasibility study, with an investment cost Rp105.000.000 Net Present Value (NPV): discount factor (DF) 14% USD 47,294,561; Internal Rate Return (IRR) 35,24%; Pay Back Period (PBP) 2,17 years, Benefit Cost Ratio (BCR) of 1,84 and breakeven production of 19,648.37 kg. These values indicate that the business wheat flour of Agroindustry unit is feasible managed by wheat Gapoktan. Total value of the internal strategic matrix 2,802; show business wheat flour of Agroindustry unit at wheat Gapoktan has high internal factors, and total external strategic matrix of 3,013 shows the response given by wheat agroindustry flour wheat Gapoktan business unit to the external environment is high and agroindustry unit position is in second quadrant. Based on the best strategic, alternative analysis obtained by six is the most effective strategic business units conducted by the wheat flour of Agro-Industry unit (1) Conducting Fulfillment Services and Infrastructure Business Unit Agro Wheat Flour, (2) Building partnerships with the food industry while maintaining product quality, (3) increase production and productivity in the face of increasing demands wheat, (4) enhance the role of managers in developing agroindustries business unit of wheat flour, (5) Develop institutional wheat Gapoktan in the agribusiness community to address the changing culture (6). Active to build partnership with the stakeholder to solve of the wheat flour problems