MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
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Pengembalian Modal Usaha Program Komunitas Usaha Mikro Muamalat Berbasis Masjid Kota Bogor
Get PDFIn the process of eradicating poverty, Bank Muamalat with the collaboration with the Baitul Maal Muamalat (BMM), has undertaken the Mosque Based Micro Muamalat Community Program (KUM3). The problem identified in the program is that many members of KUM3 cannot make a capital return at the right time, causing them to fail in re-threading the capital. This study aims to determine the factors that affect the KUM3 member’s capital returns. Investigations carried out in four districts in Bogor City namely the Community of Loji, Pamoyanan, Pasar Anyar and Situ Gede. Eight factors that might affect the business capital was studied i.e. the value of social capital, the theory, the economy, the religion, marketing, finance, management and technical. The method used in analysing the data is the multiple logistic model . The analysis obtained a good results in the social value, theoretical value, the economy, the religion, marketing, finance, management , and technical for the KUM3 participants in Bogor City. The most influential factor in the return of capital is the social value. Two factors were studied in this value i.e. family factor and community factor. It has a tendency to break on time 6.46 times faster with the value of the regression coefficient 1.946 and value of -p 0.010 (<0.05) compared to the social disadvantage significance level of 5% . The good social value has a tendency to break even at 7,000 times compared to the less good social value. Based on the comparison between the family factor and the community factor, both have an impact on the capital return
Pengukuran Indeks Keberlanjutan Industri Gula
Get PDFSugar is one of the potential plantation commodities from the agricultural sector in Indonesia. The huge population of Indonesia is causing high sugar consumption quantity every year. This condition is not supported by the national sugar high productivity, resulting in import of refined sugar. The purpose of this study is to measure the sugar industries’ sustainability indexes to increase the improvement strategies priority. This study uses a Multidimensional Scaling (MDS) method with eight dimensions that consist of thirty-four attributes. The analysis is performed for two years, from 2012-2014 in the sugar industry as a case study in this study. Successive performance is considered in “good” condition, however the material dimension should be the priority concern in future improvement
Model Kepuasan Pelanggan di PT Mediacomm Citra Perdana
Get PDFTo achieved customer satisfaction, therefore the performance and quality service must be employed according to the standard. PT Mediacomm Citra Perdana is a company engaged in the communication sector with focusing on advertising. Competition is inevitable for PT. Mediacomm Citra Perdana while looking prospective client and advertise its task. Work culture while also serve as tradition but also play an important role in the terms of speed, accurate and professionalism. The study of Model of Customer Satisfaction in PT Mediacomm Citra Perdana is purposely conducted for: (1) To Identify Customer Perception; (2) To analyze the Effect of Product Quality; (3) To Identify Variables that Influenced Quality Products, Services and Marketing Power (in terms of Management) by PT Mediacomm Citra Perdana. The data collected by secondary data of using survey data with Likert scale to describe the characteristics of the consumer, the service and quality of the process (frequency, mean, percentage of cross tabulation, the average scores). Multiple linear regression are also used to analyze the influence of quality attributes on customer satisfaction. The data are also used for test the validity and the reliability. The characteristics of the clients are processed with Contigency Table and Spearman Rank Correlation. The assessment of importance level and customer expectation is analyzed with Importance Performance Analysis. For overall satisfaction of customer with regards to product/service attribute analyzed with Customer Satisfaction Index (CSI). Validity result shows 14 valid attribute on reality-dimension while the other 20 is invalid on reality-dimension. On the expectation-dimensions, 23 attribute are recorded its validiy while the other 11 attribute in invalid. Correlation test shows, the three independent variables correlated with the dependent variable with a correlation coefficient > 0,4. Multiple regression shows, three independent variables explained > 50% change in the dependent variable. Customer Satisfaction Index are at level 76,84%. Based on the calculation, CSI result on 0,768 indicate the satisfaction level index are positioned in the range 0,66-0,88 which means PT. Mediacomm Citra Perdana gives excellent performance
Strategi Pemasaran Semen Beku Sapi Potong di BIB Lembang
Get PDFArtificial Insemination Agency (AIA) Lembang is one of frozen semen producer in Indonesia. AIA Lembang as the first received mandate from Government of Indonesia to produce frozen semen of beef cattle and dairy cattle in order to fulfill the of Artificial Insemination (AI) in Indonesia hopefully that Indonesia doesn’t always depend on imported frozen semen. The purposes of these research are (1) to identify and analysis external and internal factors that influence marketing of frozen semen of beef cattle from AIA Lembang, (2) to compile and formulate marketing strategy of frozen semen of beef cattle regarding product, price, promotion and distribution. In this research, identifying internal and external factors that influence marketing of frozen semen of beef cattle were done at AIA Lembang. Based on internal factors (strengths and weakness) and owned by AIA Lembang and external factors (opportunities and threats) facing by AIA Lembang, marketing strategy of frozen semen of beef cattle were formulated by using IFE and EFE matrixs. IFE score for AIA Lembang is 2,944 and EFE score is 2,316. Total score in EFE matrix is describing and identifying that company is in stable position in responding to external situation. Total score for IFE matrix is 2,944, shows that the strength owned by AIA Lembang can over come it weakness fairly enough. Total score EFE matrix is 2,316, shows that AIA Lembang good enough in responding to opportunity and minimize threat. The combination of IFE and EFE scoring in IE matrix shows that AIA Lembang position is in quadrant V namely stability and growth cell. It means that AIA Lembang is stable condition. The good strategies for this region are market penetration and product development. Using SWOT analysis (Strengths, Weakness, Opportunities, and Threats) produce 7 alternative strategy formula. Based on calculation in QSP matrix, the most interesting strategy produced is increase socialization and supervision to farmers on maintainance, feeding and reproduction management as well as animal health management
Strategi Pemasaran Produk Animasi PT Ayena Mandiri Sinema
Get PDFPT Ayena Mandiri Sinema (PT AMS) is one of the tenants (SMEs) fostered by the Incubator Center of Technology (BIT) BPPT, engaged in animation and multimedia. The main problem is when marketing Intellectual Property (IP) product animation, such as animated film called Super Neli. Animation film. Generally in Indonesia, marketing product animation of IP dominated by large companies both foreign and domestic, and there are also marketing partners which are quite influential. This make PT AMS be unable to compete with large companies, therefore, it is required a marketing strategy that consider mix marketing aspect and consumer preferences. In this study, identification consumer preference Business to Customer using Kano model is done, the result is dominated by one dimensional attributes while consumer Business to Business obtained attribute must be and one-dimensional dominant. So it becomes an opportunity to maintain and improve product quality to compete in the marketing mix. While the IFE and EFE matrix values of the environmental factors are 2.864 and 2.424, indicating that PT AMS in a position of growth/stability. The result of SWOT analysis that considered mix marketing aspect (product, price, promotion and place) are strategies, then evaluated by QSPM resulting priority strategy which is expanding the marketing network products animation with promotion and market penetration through cooperation with the agency
Peningkatan Mutu Sumber Daya Manusia melalui Pelatihan Budi Daya Rumput Laut dan Berbagai Makanan Olahannya, serta Pengelolaan Terumbu Karang Guna Peningkatan Potensi Daerah Menuju Kemandirian di Kec. Laonti Kab. Konawe Selatan
Get PDFThis program was carried out in the Tambolosu and Rumbi-Rumbia villages which is a coastal village in district of South Konawe. As a coastal village communities would have been very different characteristics with the majority of the land village. It is a fact that the majority of people in these villages are working as fishermen, so they financial life is dependent on the fishery resources. Meanwhile the high potential of coastal resources are not comparable with the quality of human resources. The purposes of these service community are to enhance participation of target community to make a coastal and marine resources management, namely, coral reefs, sea grass, and fish. The second aim are for Halu Oleo students who joint in this program for make problem solving in the society with related with they college material. There are four programs was done, namely seaweed cultivation by using long line methods, restoration of coral reefs through artificial reefs and coral transplants, and the last program is manufacture of processed food made from seaweed and fish (seaweed chips, fish meatballs, legs dragon, and cendol seaweed ice. The method used observation and experimentation, analysis techniques using qualitativede scriptive method. The Results of the community services by Halu oleo lecturer are the level of community participation is in the high level in both villages as the target society. Participation of the target society were also seen with the good cooperation with students for example for determining site selection and placement in the waters for artificial reef and coral transplantation. In addition both villages of target by fisheries and marine sains faculty will be a “village built” to sustainability in order to achieve public welfare activities
Faktor-Faktor yang Memengaruhi Realisasi Pembiayaan Mikro (Studi Kasus PT Bank Syariah Mandiri KCP Bogor Merdeka)
Get PDFMicrofinance is one popular product of Bank Syariah Mandiri. The purpose of this study is to know factors that influence the realization of microfinance as well as the characteristics of microfinance debitors. Characteristics of microfinance debitors are dominated by male, age 31-40 years old, high school education, 2-4 people dependents family, over 2 years age of business, net income per month from Rp1,000,000 to Rp5,000,000, dominated by trading companies, 1-3 times of borrowing frequency, amount of financing is more than Rp20,000.000, value of collateral is more than Rp50,000,000, and purpose of financing is for productive activities. Using multiple linear regression analysis, F test and T test at α = 5% there are three variables affect the realization of microfinancing, namely type of business (trade), the amount of financing proposed and value of collateral
Kajian Efektivitas Implementasi Program Demonstration Farm di Kecamatan Blanakan Kabupaten Subang
Get PDFIn recent years, shrimp farming have experienced a variety of problems, both technical and non-technical, causing the shrimp farm do not work properly (idle). In 2012 the Ministry of Maritime Affairs and fisheries formulate revitalization program which focused on the rehabilitation ponds channel through Demonstration Farm (Demfarm) program. The purpose of this study is to analyze the effectiveness of the implementation of the Demfarm program in the Blanakan District in Subang regency. The data has been analyze using qualitative analysis, quantitative analysis, SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), and AHP (Analytical Hierarchy Process). The result of the study shows that Demfarm implementation in Blanakan District, Subang Regency is quite effective. Blanakan District in Subang Regency is an ideal area for shrimp farm, the application of Demfarm technology can improve the productivity of farms from 0-17 up to 7-75 tons / ha, the programs also help to establish the partnership system between farmers and the private sector. Shrimp farms have 0.148 IFE and 0.495 EFE, another most important thing for shrimp farming development in the Blanakan District is technology have 0.341. Shrimp farming worth to be developed, the value of Benefit Cost Ratio (B/C ratio) > 1, the Net Present Value (NPV) generated > 0 Break Event Point (BEP) the lowest production 7000 kg and the highest production is 7.500 kg, for BEP the lowest price is Rp60 000 and the highest price is Rp70.00
Efektivitas Iklan dalam Menumbuhkan Brand Awareness SMA Sampoerna
Get PDFTo compete with other schools, Sampoerna High School has been implementing advertisement programs in printed and electronic media. Moreover, advertisement programs that have been implementing are to increase brand awareness in public. The main aim of this research is to analyze factors that influencing. Previous researches and literatures review show that advertisement’s effectiveness is effected by the endorser\u27s quality, the appropriate selecting of advertisement media and the attractiveness of advertisement’s message. Then the advertisement’s effectiveness enhances the brand awareness. The respondents are the parents of Sampoerna High School’s students who live in Jakarta, Bogor, Tangerang, and Bekasi (Jabotabek). The data collected by a cencus to 80 parents on July to October 2014. The data that collected has processed using Structural Equation Model (SEM). The result of SEM analysis indicates that the attractiveness of advertisement’s message has significant effect to effectiveness of advertisement, and advertisement’s effectiveness shows significant effect to brand awareness’ enhancement. Moreover, the appropriate selecting of advertisement media also shows significant effect to brand awareness. Based on the results, in order to have an effective advertisement in gaining brand awareness of Sampoerna High School, the approach of the advertisement campaign should be focusing on enhancement of the attractiveness advertisement’s messag
Model Pelayanan Pelanggan pada Toko Eceran Tradisional
Get PDFRetail Business is growing that makes traditional retail company must compete with modern retail company. It is needed for traditional company to maintain service quality to achieve satisfaction and loyalty. Sinar Fajar is one who keeps traditional retail by delivering goods to smaller retailer company. This research is aim to gives traditional retail company a broad view about which variable that gives impacts for customers satisfaction and the strategy to implicate the result of research. Service Quality is measured by Retail Service Quality Scale (RSQS) method which is specific to measure service performance in retail industry worldwide. Data was collected from 176 respondent that participate by filling self administered questionnaire after they shop from Sinar Fajar. Research was conducted in January-March 2014 and analyzed with Customers Satisfaction Index (CSI), Structural Equation Modeling (SEM), and Importance Performance Analysis (IPA) Method to advice the company that which variable shows impacts for customers satisfaction. The result is 71.45% Customer is satisfied by the performance of Sinar Fajar, IPA has identified groups of variable to make strategic decision to allocating resources. Variable Dimension that influence most is policy and the least is Personal Interaction. Customers who are satisfied will become loyal so they will recommend Sinar Fajar to other Customer