MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
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Peran Atribut Produk dalam Keputusan Pembelian Terkait Strategi Pemasaran Soyjoy di Area Bogor
Get PDFFood business competition in Indonesia is very diverse, because this promising industry is populated only by several large and small companies. Among the wide range of products produced by the company, there are not many food products making health as daily consumption product. Soyjoy is the first healthy product bar in Indonesia. Soyjoy sales in the Bogor area actually showed growth each year. These conditions encourage PT Amerta Indah Otsuka as Soyjoy producer to innovate and develop products with different attributes of the product in order to attract consumers to make purchases. This research is aimed to describe the Soyjoy consumer characteristics and sales trends in the area of Bogor, the effect of quality, brand image, pricing, and packaging (jointly or partial) on Soyjoy consumer buying interest and which attributes is the most dominant influence on buying interest Soyjoy in Bogor area analyzed by Structural Equation Modeling (SEM). The study showed that the quality, brand image and price positive and significant impact on consumer buying interest, and consumer buying interest and a significant positive influence on purchasing decisions. This research may provide an answer to the problem that quality is the consumer top priority in determining the choice between healthy snacks in the market. To improve purchasing decisions, companies need to increase buying interest in advance through product quality, brand image and price
Strategi Pengembangan Usaha Produk Tekstil di PT Priangan Sentosa Tasikmalaya, Jawa Barat
Get PDFTextile product industry has an important role in the economy Tasikmalaya City, because contributing 42,1% to manufacturing industry. Manufacturing industry contributing 14.6% to the GRDP Tasikmalaya City. The problem faced by the industry of textile products is the increase in raw material prices, rising labor costs, the entry of lower-priced imported products, intense competition with similar companies and reduced orders from buyers. In an effort to maintain the continuity of their business, it is necessary to develop a strategy of business development. The purpose of this study was to analyze the internal and external conditions, the formulation of strategic alternatives, prioritization and selection of strategic business development strategy PT PS. Results Internal Factor Evaluation (2.692) and External Factor Evaluation (2.334) puts the company\u27s position in Cells V (companies should be preserved and maintained through market penetration strategies and product development. Methods of SWOT result formulation of strategies: (1) take advantage of competition among suppliers to obtain raw materials at the lowest offer price, (2) Increasing production by expanding the partnership, (3) promotion, (4) expand the marketing area, (5) maintain the quality of raw material, (6) improve product quality, (7) makes dyeing, (8) machine maintenance and machine engineering (9) labor skills training. Quantitative Strategic Planning Matrix (QSPM) puts the promotion strategy as a priority. Implications of managerial are: (1) Aspects of production need to be supported by increased economies of scale by improving partnerships with other entrepreneurs, supplier selection, take advantage of the effects of learning and experience, (2) Aspects of HR need to increase the skills of workers, (3) Financial Aspects through cash payments from buyers and increased allocation of marketing costs, (4) marketing aspect through targeting the wholesale level market, expand marketing and mainte-nance of customer loyalty and (5) Aspects of technology through the restructuring of the machine
Penentuan Produk Unggulan Usaha Mikro Kecil Menengah Sektor Industri Agro di Kabupaten Bogor
Get PDFStructure of business in Bogor District dominated by 99.84% Small and Medium Enterprises (SMEs). The SMEs have a wide variety of products. Agro industry sector is the potential sector for increasing value added to agricultural products. The purposes of this study was to determine the main product of SMEs agro industry sector. The criterias were set out in the Regulation of the Ministry of Home Affairs of Republic of Indonesia Number 9 of 2014. The study was conducted by using in-depth interview, fill out questionnaire with experts and secondary data. The tools used to analyze the main product is Analytical Hierarchy Process (AHP) and Exponential Comparative Method (MPE). The result show that the most potential product to be main product of SMEs agro industry sector in Bogor District is nutmeg juice. Implications of this study are; (1) establish nutmeg juice as a main product of small medium agro-industry in medium-term development plan of Bogor Distric; (2) the government need to develop the market availability with intensive marketing and partners cooperation, increase quality and productivity of the plantation through cultivation techniques training to increase efficiency, improve the labour skills by providing trainin
Analisis Kebutuhan Pelatihan Karyawan Divisi Perbengkelan di Perusahaan Komponen Otomotif Bahan Karet
Get PDFOBK is the company\u27s acquisition in 2013. This acquisition led to a change in the managerial rank that influence new policies were implemented company. New policy of employee development as an effort to increase the performance of the company. This study aimed to analyze the perception of Workshop division employee of accomplished trainings at OBK Company and their improved performance after the training. This study analyze the relationship between the respondents perceptions towards accomplished training activities and the perceptions towards performance after the training. The perception data were processed using an average test score, the correlation using Pearson’s rank test and training Need Assessment Tool (TNA-T) to analyze the employee training needed. The results showed that the perception of production and PPIC subdivisions are satisfied with the training organized by the company and the perception of Maintenance and QC subdivision are quite satisfied. Perception on the improved performance of Production, QC and PPIC subdivisions after the training is increased on the average. Meanwhile the performance of Maintenance subdivision is enough. The relationship between the variables of training and improved performance in Production, PPIC, QC and Maintenance subdivision has a positive direction. This shows that the higher the perception of the training, the higher the perception of improved performance. A strong and significant relationship between training and improved performance are on Production, QC and PPIC subdivisions. Respondent perceptions on these subdivisions are high on the average. On the Maintenance subdivision, the relationship is low and not significant between training and performance. Low relationship is assumed to occur because the assessments of respondents tend to vary on the training variable. The result of TNA tools that training is required by all respondents but not urgent
Penerapan Cara Pembenihan Ikan yang Baik dalam Meningkatkan Kinerja UMKM Pembenihan Udang di Kabupaten Barru, Provinsi Sulawesi Selatan
Get PDFShrimp is one of the leading commodity of fishery sector in Indonesia because the number of export increasing the foreign exchange for this country. In globalization era, business has fierce competition, so that the quality is a keyword to succeed. Therefore, shrimp hatcheries must be certified. The objectives are to: (1) study the related Good Hatchery Practices (GHP) regulation, (2) Analyze the relationship of application of GHP on shrimp hatchery performances, (3) measure the performance of shrimp hatcheries, (4) identify the Gap of the application of GHP. Content analysis, multiple regression analysis and important-performance analysis (IPA) was used to process the data. Result of content analysis showed that there were no regulation contain the obligation that every farmer must be certified in order to control the seed shrimp quality. Result of multiple regression analysis revealed that the application of GHP had positive impact on shrimp hatchery performances and the most influence factors were food safety and environment. Important-performance analysis showed that the best performance was the availability of adequate production equipment. Average production after applied the GHP principles showed that production increased by 19%. Level of concordance between expectation and performance on hatcheries to meet customer satisfaction and consistency of GHP implementation showed a negative gap value by -1.118, overall performance on hatcheries have not meet customer satisfaction and inconsistent implementing GHP principle
Strategi Peningkatan Kinerja Balai Benih Ikan Dinas Kelautan dan Perikanan Kabupaten Sukabumi
Get PDFRegional Technical Implementation Unit (UPTD) of Fish Nurtury Center (BBI) Cimaja plays important role in providing high quality fish seeds and broodstock in Sukabumi as well as in supporting District Own Source Revenue (PAD). Presence and performance of UPTD BBI Cimaja are highly meaningful for enhancing production of edible freshwater fish. The aim of research is to (1) determine performance of UPTD BBI Cimaja based on Balanced Scorecard; (2) investigate factors affecting performance of UPTD BBI Cimaja based on Balanced Scorecard; and (3) develop strategy for improving performance of UPTD BBI Cimaja based on Balanced Scorecard. The performance was determined based on balanced scorecard using AHP software, while the strategy development for improving main task and function of BBI Cimaja was processed using SWOT and AHP. Based on balanced scorecard perspective, the maximum performance of UPTD BBI Cimaja has not been reached, thus the improvement through intensive and aggressive strategy of growth and development is required. The results showed 23 factors influencing performance of UPTD BBI Cimaja, consisting of 2 financial factors, 10 customer factors, 6 internal factors, and 5 learning and growth factors. Based on AHP and SWOT analysis, the concrete strategy for performance enhancement regarding to customer perspective was translocation that provides sufficient water sources, and new fish pond construction supported by Regional Government Budget (APBD) to maintain BBI reputation, as well as increase in seed diversity and production to improve number of customers
Model Bisnis Ekowisata di Taman Nasional Laut Bunaken dengan Pendekatan Business Model Canvas
Get PDFThe role of tourism sector increasingly important in line with the development of Indonesian economic structure leading to services sector. Business modelling approach is one of the critical factor to the success of an organization. Bunaken National Marine Park in North Celebes is a representative of the tropical water ecosystem in Indonesia that consists of mangrove, seagrass, coral reefs and coastal. The objective of this research were to identify the business modelling of Bunaken and to analyze its improvements using descriptive-qualitative method. Business modelling method were analyzed by business model canvas 9 building block. Increasing of the value proposition, costumer segment, costumer relationship would be affected to revenue stream organization. Supporting the value proposition needed key activities, key resources and key partnership. The management of Bunaken should have the appropriate human resources to apply this modelling
Strategi Pengembangan Bisnis Restoran Makassar Berbahan Baku Hasil Ternak dalam Mendukung Penyediaan Makanan Sehat (Studi Kasus di Restoran Marannu dan Karebosi Kelapa Gading)
Get PDFBisnis restoran adalah usaha komersial yang harus dilandasi rasa keinginan mendapatkan keuntungan tertentu, sehingga dalam pelaksanaannya selalu menghitung untung-ruginya dan pada akhirnya mengharapkan keuntungan. Tujuan penelitian: (1) mengidentifikasi faktor internal dan eksternal restoran menu makanan khas makassar, yang dapat memengaruhi perkembangan bisnis restoran; (2) menyusun strategi bisnis restoran menu makanan khas Makassar; (3) menganalisis kepuasan konsumen yang sudah menjadi pelanggan restoran dengan menu makanan khas Makassar. Lokasi penelitian dilaksanakan di Restoran Khas Makassar Marannu dan Karebosi Kelapa Gading. Metode analisis data yang digunakan adalah Metode Matriks EFE (External Factor Evaluation) dan IFE (Internal Factor Evaluation), Analisis IE (Internal External), SWOT (Strengths, Weakness, Opportunities and Threats), Customer Satisfaction Index (CSI) dan Importance Performance Analysis (IPA). Posisi matriks IE menunjukkan posisi strategi pertumbuhan dan stabil, strategi pertumbuhan ini didesain untuk mencapai kondisi pertumbuhan penjualan, pertumbuhan keuntungan dan pertumbuhan aset. Usaha yang dapat dilakukan adalah penetrasi pasar dan pengembangan usaha. Dari analisis SWOT didapatkan strategi pengembangan restoran makanan khas Makassar, yaitu (1) meningkatkan produktivitas, (2) meningkatan pelayanan, (3) meningkatkan efisiensi waktu dan pengadaan bahan baku, (4) meningkatkan volume penjualan dengan efektifitas pemasaran, (5) mempertahankan dan menjaga mutu produk yang dihasilkan, (6) meningkatkan loyalitas pelanggan, (7) meningkatkan teknologi produksi dan mutu produk, dan (8) memperbaiki mutu Sumber daya manusia (SDM). Hasil skor CSI 0,92 menunjukkan bahwa tingkat indeks kepuasan pelanggan terletak pada 0,81-1,00, berarti pelanggan merasa sangat puas terhadap restoran makanan khas Makassar; dan hasil skor IPA 4,665, yaitu sangat penting bagi konsumen. Secara garis besar terlihat bahwa kinerja pelayanan restoran makanan khas Makassar yang diberikan telah sesuai dengan apa yang diharapkan konsume
Faktor-Faktor yang Memengaruhi Keputusan Membeli Majalah Elshinta
Get PDFThere are numerous magazines that discuss entrepreneurship and small and medium enterprises (SMEs) in Indonesia. The presence of these magazines indicated that the activities of SMEs are considered interesting and favored by the readers. The objectives of this research were to analyze the internal and external factors which affect the decision to purchase the Elshinta magazine and to analyze major factors that affect the decision in purchasing the Elshinta magazine. The results showed that internal and external factors were a challenge in managing the magazine,such as low competency of human resources, prices of raw materials increased and reading interest of Indonesian people were low. The results of the simple linear regression analysis using t-test showed that the price, product quality, promotion mix and brand image really influenced and partially positive to the decision to purchase the Elshinta magazine. The results of F-test showed that price, product quality, promotion mix and company’s brand image were simultaneously important and had real affects in increasing the decision in purchasing the Elshinta magazine. The results of the test analysis using the SPSS showed that there were positive and significant affects of variables i.e product quality, promotion mix and brand image on the decision to purchase the Elshinta magazine
Pengaruh Pengungkapan Corporate Social Responsibility terhadap Nilai Perusahaan pada Indeks Saham LQ45
Get PDFCSR disclosure in Indonesia were still low and voluntary. CSR disclosure is expected to increase positive image of the company and attract investors to invest. This study aims: (1) analyze the effect of CSR disclosure toward corporate financial performance of LQ45 stock index (2) analyze the effect of CSR disclosure toward corporate stock performance of LQ45 stock index and (3) analyze the effect of financial performance toward corporate stock performance of LQ45 stock index. This study used the annual report and financial report of the sample companies on 2013. Test of relationship influences of CSR disclosure toward corporate value were measured by Structural Equation Modelling (SEM). The results of this study showed valid indicators as a measurement construct of CSR disclosure in the LQ45 stock index were environment and society but economic, Human Rights (HAM), social and product responsibility indicators were invalid. Valid indicators of financial performance as a measurement constructs were ROA but DER, DAR, NPM, and ROE were invalid. While PBV was valid as a measure of stock performance construct but EPS were invalid. The results of hypothesis testing explained CSR disclosure were not significant effect on the finansial performance and had negatively related. CSR disclosure were not significant effect on the stock performance and had negatively related. However financial performance were significant effect on the stock performance and had positively related