MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
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Strategi Pengembangan Wisata Bahari Desa Namu Guna Mendukung Perekonomian Masyarakat Sadar Wisata
Get PDFThe consequence of tourist village is the community\u27s psychology and environmental carrying capacity. Good strategy will be able to realize the welfare of the village community. The purpose of this study is to make a tourism development strategy in the Namu Village. Methods of data collection using sampling techniques through interviews and questionnaires with a total samples of 70 respondents. Characteristics of tourism conditions and potential are analyzed by supply-demand. While demand analysis is used to recognize the pattern of visitor demand. Both of these analyzes are used as reference materials for development strategies by strengths, weaknesses, opportunities, and threats SWOT analyzed. Furthermore, based on the Internal Factor Analysis Summary (IFAS), the beauty of Namu and the waterfall become the main attraction for tourist destination. On the other side the disadvantage is the unpreparedness of the Namu village community make them not enough in economically. External Factor Analysis Summary (EFAS), partisanship of the government enable for Namu to be developing in marine tourism. However the threats was come from outside investor which can reduce the role of the community to improve their economy. Based on the analysis of IFAS and EFAS, the Namu Village\u27s tourism development strategy is to improve the quality of tourism objects, increasing the role of the government, looking for investors especially in the transportation sector, improve community capacity. For instance manufacture of fishery products, souvenirs, and culinary. Finally safeguard ecosystems through waste managemen
Determinan Penyerapan Tenaga Kerja Sektor IKM Agro di Kabupaten Bangkalan
Get PDFPengangguran merupakan salah satu masalah utama yang dihadapi hampir seluruh Negara di dunia, terutama negara berkembang. Pengentasan pengangguran beriringan dengan pengentasan kemiskinan, salah satunya melalui pendekatan pengembangan potensi lokal sehingga meningkatkan keterserapan tenaga kerja. Penelitian ini bertujuan menganalisis determinan penyerapan tenaga kerja sektor Industri Kecil Menengah (IKM) agro di Kabupaten Bangkalan. Metode yang digunakan adalah metode kuantitatif dengan analisis regresi data panel dari delapan belas kecamatan di Kabupaten Bangkalan selama periode 2017 hingga 2018. Hasil penelitian menunjukkan jumlah unit IKM secara parsial berpengaruh nyata terhadap penyerapan tenaga kerja, investasi secara parsial tidak berpengaruh terhadap penyerapan tenaga kerja dan jumlah unit IKM dan investasi secara simultan berpengaruh terhadap penyerapan tenaga kerja. Implikasi dari penelitian ini adalah keberadaan IKM agro sangat berpotensi untuk memperluas keterserapan tenaga kerja, sehingga pemerintah daerah perlu mengambil langkah-langkah strategis untuk melakukan pengembangan terhadap IKM agro. Dalam hal ini, semakin banyak jumlah unit IKM dan semakin banyak investasi di sektor IKM agro, maka akan semakin memperluas kesempatan kerja yang dapat mengurangi jumlah pengangguran
Prospek Pengembangan Minuman Teh Dalam Kemasan Merek Teh Asyik Berbasis Atribut Produk
Get PDFPengembangan minuman teh dalam kemasan merek Teh Asyik sebagai pendatang baru dikategori minuman teh dalam kemasan di tengah persaingan pasar ketat merupakan tantangan terbesar bagi PT Citra Pangan Mandiri untuk merebut perhatian konsumen dan pangsa pasar yang sebelumnya sudah dikuasai pesaing. Penelitian ini bertujuan: (1) Menganalisis atribut-atribut produk yang dipertimbangkan konsumen dalam membeli minuman teh dalam kemasan; (2) Menganalisis posisi produk merek Teh Asyik terhadap merek teh kemasan lainnya; dan (3) Menyusun strategi pengembangan produk merek Teh Asyik dalam meningkatkan daya saing. Metode sampling adalah non-probability sampling dengan teknik convience sampling 22 responden dan tahap berikutnya dengan probabilty sampling dengan area sampling 406 responden. Hasil penelitian menunjukkan 12 atribut yang dijadikan parameter konsumen dalam menilai minuman teh dalam kemasan sesuai prioritas, yaitu: (1) harga, (2) volume (isi), (3) kemasan cup, (4) aroma, (5) cita rasa teh murni, (6) variasi rasa, (7) rasa manis, (8) merek, (9) tanggal kadaluarsa, (10) label halal, (11) kemudahan memperoleh dan (12) kebersihan cup. Berdasarkan analisis biplot dengan membandingkan Teh Asyik dengan Teh Gelas dan Mountea, maka Teh Asyik dipersepsikan memiliki keunggulan dalam harga; Teh Gelas dipersepsikan memiliki keunggulan atribut aroma, kebersihan cup dan rasa teh; dan Mountea dipersepsikan sebagai merek dengan variasi rasa beragam dan memiliki rasa manis pas. Berdasarkan analisis Internal Factor Evaluation (IFE) diperoleh total skor 3,015, analisis External Factor Evaluation (EFE) diperoleh total skor 2,538, matriks internal dan eksternal (IE) yang disusun dari total skor matriks IFE dan EFE menunjukkan posisi perusahaan terletak pada kuadran IV, yaitu produk Teh Asyik dalam kemasan cup berada di posisi tumbuh dan berkembang
Analisis Kelayakan Usaha Budidaya Udang Vanname (Litopenaeus vannamei) di Keramba Jaring Apung Laut
Get PDFPacific white shrimp is one of the primadona of fishery commodities. The development of Pacific white shrimp can be done by using floating net cage (FNC). Shrimp culture in sea floating net cage is the one of alternative aquaculture of environmentally friendly shrimp cultivation and potentially become applicative technology of shrimp farming in the future. The aims of this study were to know the feasibility of white shrimp culture in sea floating net cage. The study was conducted by using descriptive and analytic method with 18 pieces of cage. Analysis of the feasibility using net present Value (NPV),Internal Rate of return (IRR), Net Benefit-Cost Ratio, Gross Benefit-Cost Ratio, Payback Period (PBP), and Break Even Point (BEP). The study result show that the NPV is IDR 43,315,360.00; IRR is 21.47%; net B/C ratio is 5.11, gross B/C ratio is 3.71; PBP is 6 months and 9 days and BEP is 1,837.82 kg of shrimp biomass or IDR 147,025,891.18 of the value of sales. The final result of feasibility analysis of shrimp culture in sea floating net cage is feasible to run
Strategi Peningkatan Daya Saing Ikan Bandeng Olahan Di Kota Serang Banten
Get PDFMilkfish is a fish belonging to the Chanidae tribe which is spread throughout most parts of Indonesia. The method used in determining respondents is purposive sampling method. Based on the results of the SWOT analysis, there are four strategies were obtained in increasing the competitiveness of processed milkfish include; (a) developing a sustainable milkfish agribusiness system and business, (b) building a business system that is competitive, synergistic, mutually beneficial and technology focused on efficiency, (c) institutional, partnership and integrated development of integrated processed fish SMEs, and (d) government involvement in policies in the form of regulations which favor the improvement of milkfish processed SME s in Serang City.The result QSPM analysis found that the alternative strategy which becomes the main priority to increased competitiveness of processed milkfish in Serang City is building a competitive business system, synergy, mutual benefit and technology focus for eficienc
Analisis Strategy Pengembangan Bisnis E-Commerce Pertamina Retail dengan Pendekatan Bisnis Model Kanvas
Get PDFThe competition of oil and gas industri in Indonesia is very tight. To get survive from the competition; the company has to develop their technology. Nowadays, technological advancement have salient roles in improving the company\u27s business. PT Pertaminan Retail is a large oil and gas company in Indonesia. This study analyzed the design of e-commerce business development models from PT Pertamina Retail called MyPertamina. The method of the study is descriptive analysis and using business model canvas (BMC), the Delphi method, SWOT (Strenghts, weakness, opportunities, & threats), and the Blue Ocean Strategy. The datas in this study were secondary dan primary data. The secondary data obtained from the literature study and the primary data was by interviewing six informants. The research period starts from November to December 2018. The results of mapping the initial business model that used BMC, showed several aspects such as: customer segments, value propositions, channels, revenue streams, key resources, key activities, key partners, and costs structure. Environmental analysis used the Delphi method and the result was key trend value was 25.48%, industri strength was 25.19%, market strengths was 24.78%, and macroeconomic strengths was 24.55%. MyPertamina\u27s internal environment influenced by product aspects, infrastructure management, customer interface, and financial aspect. The results of the SWOT analysis of nine BMC unsurts showed that the highest strength was the key partnership and the lowest strength was customer relationship. Meanwhile, the biggest opportunity was value proposition and the lowest opportunity was cost structure. The highest threat was customer segment, and the lowest threat was key partners. The business development model in this research focused on customer segment, key partnership, and value proposition, unsurts developed using the blue ocean strategy method
Analisis Strategi Pengembangan Usaha Supermarket XYZ dengan Pendekatan Model Bisnis Kanvas
Get PDFThe purpose of the research is to identify and analyze the business model in Supermarket XYZ, then give recommendation of priority strategy as perfection of Supermarket XYZ business model to more systematic, specific, unique and relevant to current business condition. This research uses descriptive analysis method. The analytical tool used is business model canvass (BMC), the external factor evaluation matrix (EFE), internal factor evaluation matrix (IFE), external internal matrix (IE), and the combination between strength, weakness, opportunity, threat (SWOT), and analytical hierarchy process (AHP ) called AWOT. The result was obtained based on the result of AWOT analysis, the priority strategy of the channel element with the highest score is SO strategy, to develop a food court to provide a customer shopping experience. Priority strategy of the customer relationship element is ST strategy, cooperation with the third parties for the development of joint promotion programs. Finally, priority strategy of the key activities element is WO strategy, training and development program. The Selected BMC element and the specified strategy can be the basis for the development of the Supermarket XYZ business model in the future
Usaha Tani dan Tataniaga Kumis Kucing di Kampung Ciwaluh dan Kampung Lengkong, Kabupaten Bogor
Get PDFFarmer of cat\u27s whisker medicinal plant is unable to rely on cultivation of this plant as main income. The study aims to understand the problems in the marketing of cat’s whiskers from plantations in Ciwaluh Village and Lengkong Village to the last marketing chain. The research methodology used is descriptive questionnaire, cost analysis of farming and marketing chain approach. The result of farm cost analysis per 1.000 m2 shows that farmers in Lengkong Village in the first year have not gained profit. The farmers receive it in the second to fifth year of Rp294.000 for fresh leaves and Rp774.000 for dried leaves.. While farmers Ciwaluh Village in the first year has been benefitedof Rp399,000 if it sells the dried leaves. In the 2nd to 5th year the farmers receive a profit of Rp294.000 for sales of fresh leaves and Rp1.494.000 for dried leaves. Based on the marketing chain margin approach shows that price differences at producer and consumer level are similar. Its worth 50.36% in Ciwaluh Village and 58.36% in Lengkong Village. The profit margin of farmers is about 80%, the highest among thesesupply chain agents. The analysis shows that marketing channels are efficient but not beneficial to farmers, they have no power in determining the selling price and there is no market option. For that there must be assistance to cat’s whiskers farmers to improve marketing
Strategi Pengembangan Model Bisnis Klaster Industri Produk Olahan Susu Cipageran
Get PDFThe industrial cluster of dairy products Cipageran Cimahi is a joint organization of several groups engaged in animal husbandry, including dairy farmer groups and dairy processing groups that in carrying out its objectives the organization has not been able to run the business model effectively, so new strategies are needed to improve its business model . The objectives of the research are: (1) to mapping the initial condition of industrial cluster business model of Cipageran dairy products; (2) identifying internal and external factors; (3) to formulate development and improvement strategy in industrial clusters of Cipageran dairy products. The method of analysis in this study used a combination of Business Model Canvas (BMC) approach and the matrix of Strengths, Weakness, Opportunities and Threats (SWOT) in formulating the improvement strategy and business development of industrial cluster of Cipageran dairy products. The results of this study indicate that there should be improvement on each element in Cipageran dairy industry cluster business model. The improvement strategy includes: (1) Developing infrastructure and information technology network; (2) developing the human resources of the cow processing and breeder groups; (3) developing innovation culture by utilizing strong partnership, soul and mentality of high entrepreneurship and good quality according to applicable SOP; 4) to increase the economic value of the dairy cattle industry clusters in terms of leadership capability and legalization of contracts between processors, breeders and consumers
Preferensi Konsumen terhadap Produk Sayuran Organik (Studi Kasus Konsumen UD Fabela-Myfarm) di Bogor Jawa Barat
Get PDFThis research aimed to analyze consumer preferences to organic-vegetables attributes in Fambela-Myfarm and recommend strategic implication to increase organic vegetables sales. This research use consumer preferences theory and theory of planned behaviour, design in this research are using decriptive-quantitative approach. Sampling method used are purposive sampling to 200 samples whom have purchased organic vegetables. Independet variable on this research consist of behavioral belief (x1), subjective norm (x2), perceived behavioral control (x3) to purchase intention (y). These variable are analyzed using multiple linear regression. The results of this research shows that behavioral belief variable does not significantly affecting purchase intention. Subjective norm and perceived behavioral control variables shows significant influence to purchase intention. This research implied that Fabela-Myfarm could formulized marketing strategy to increase sales by utilizing product, price, promotion, and distribution. This strategies aimed to attract consumer to increase quantity through quality, and balance to create a better profit overtime