Jurnal Manajemen dan Pemasaran Jasa
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Shoppers’ loyalty in online marketplace: The impact of interface quality, application incentives, and security/privacy through flow experience
Full text linkThis study investigated the effects of Interface Quality, Application Incentives, and Security/Privacy on marketplace E-Loyalty through Flow experience. By prioritizing and improving these factors, marketplaces can foster a relational perspective that encourages users to develop a long-term relationship with the application, leading to sustained growth and success. Central to marketplace E-Loyalty is the relational perspective, which emphasizes consumers’ intention to establish a relationship with a marketplace application without shifting to competitors. Respondents were selected purposively to participate in an online survey, resulting in 305 usable responses. A partial least square-structural equation modeling (PLS-SEM) was employed to establish the measurement and structural fit of the data. The results confirmed that Interface Quality and Flow directly influenced E-Loyalty, while Interface Quality and Security/Privacy indirectly influenced Flow. Application Incentives were not found to bolster E-Loyalty directly and indirectly through Flow experience. This study provides a broader view of the importance of Interface Quality and Security/Privacy in promoting E-Loyalty with Flow while also offering a new perspective on the effect of Application Incentives on marketplace E-Loyalty from a relational standpoint
Destination characteristics of modest fashion city: Tourism marketing perspectives
Full text linkPurpose – Cities aim to differentiate themselves and project a favorable image to maintain a competitive edge in today\u27s tourism industry, which this endeavor includes the city of Bandung. Bandung has undergone certain facelifts within its metropolitan areas to establish city uniqueness concentrating on fashion and design. Hence, this study aims to examine Bandung’s brand image and personality, emphasizing the branding of Bandung as a modest fashion city and its impact on business, fashion, culture, and tradition.
Design/methodology/approach –Utilizing qualitative research, this research narrates the findings of in-depth interviews with selected informants, specifically, the locals and the tourists, in addition to the use of desk research, and observation. Thus, it analyzes the perception of the tourists and local people concerning Bandung’s aptitude as a modest fashion city and its capacity to capture the target market, locally and abroad.
Findings – Business tourism is crucial to Bandung’s development and vision to be a modest fashion destination. Bandung has the potential to achieve the vision due to its people’s outstanding creativity. It makes an expansion towards a destination concentrating on modest fashion viable. Consequently, the city boasts a thriving textile industry, a solid local administration, vibrant local entrepreneurship, a strong fashion sense built on tertiary education, and an excellent collaborative relationship between the local community, academicians, industry, and the government.
Research limitations/implications – This study unearth the preliminary research phase for a new city trademark. Nevertheless, quantitative and longitudinal research is required.
Practical implications – The study discusses the implications for developing a consistent destination branding strategy by analyzing the initial stages of Bandung as a modest fashion destination
Originality/value – The study presents specific recommendations to tourism and hospitality practitioners for widening Bandung’s destination image to capitalize on the city\u27s art and cultural heritage. It is also of interest to tourism researchers since it contributes methodologically to the literature on place branding through projective methodologies.
Keywords: Bandung city; Destination image; Modest fashion tourism; Qualitative Research
Anyone Muslim but everywhere Hallyu: Does religious commitment still matter in exerting consumer behaviors?
Full text linkThe study explores the interaction between religiosity and global cultural adoption, particularly in the context of the Korean Wave, or Hallyu, which has seen a rapid surge in global popularity. Despite its widespread influence, there has been a lack of research on how religiosity intertwines with the acceptance of global culture in consumer behavior. This study aims to fill this gap by investigating the role of religious commitment in moderating the relationship between the credibility of Korean celebrities and consumer attitudes toward brands and advertising, as well as purchase intentions. Data was collected from 222 Muslim respondents across Islamic campuses in Indonesia, all familiar with popular K-pop groups such as Blackpink and BTS. Using the Preacher & Hayes method for analysis, the study revealed that celebrity credibility positively affects brand and advertising attitudes, as well as purchase intentions. However, the impact of brand and advertising attitudes was minimal, due to the repetitive of advertisements heavily focused on Korean celebrities without adequately emphasizing the value. Another crucial finding of the study was the non-significant influence of religious commitment in shaping consumer behavior. Although most respondents professed a commitment to the Islamic faith, many acknowledged inconsistencies in their religious practices and interactions with religious texts. This finding segues into a fascinating aspect of how respondents perceive the Korean Wave. Rather than viewing it through a religious lens, they see it as a cultural phenomenon. This delineation explains why religious commitment does not significantly influence their attitudes toward brands, advertisements, or purchase intentions
Integration of the balanced scorecard framework and analytical hierarchical procedure to determine the performance assessment model of public sector organizations
Full text linkMeasurement of organizational performance is a complex problem because of the many factors that affect performance. In addition, each organization must have different contingency conditions and managerial priorities that are not the same and can even conflict with each other. This research is exploratory, which aims to develop a performance measurement model in government organizations that have the main function of serving the community. The preparation of performance measurement models in public organizations using the Balanced Scorecard (BSC) and Analytic Hierarchy Process (AHP) framework. The data used in this study are qualitative and quantitative data obtained through interviews, focus group discussions (FGD), and questionnaire instruments. The sample of this research is the employees of Mertoyudan District, Bandongan District, Salaman District, and Tempuran District. The object of research is asked to sort the performance measures that have been compiled from the most relevant to the least relevant. The results of the analysis were then analyzed using SEM. From the results of the study it can be concluded that the performance measurement at the Magelang district office using the Balanced Scorecard Method and weighting with Analytical Hierarchy Processes (AHP) overall, the competence at the Magelang district office is quite good. and from all perspectives measured, the customer perspective has the largest weighting is 0.483, the second is 0.272, the third is the internal business process perspective is 0.157 and the last is growth and learning 0.088
Examining the impact of credibility and quality on electronic word-of-mouth (eWOM) and visit intention of tourists to culinary tourism destinations
Full text linkThis study aims to examine the relationship between source credibility, message reliability, information quality, and visit intention to culinary tourism. Additionally, it assesses the mediating role of eWoM in relation to the variables investigated. Local tourists who are acquainted with culinary tourism destinations in Palembang City are the focus of the study. A purposive sampling methodwas used to select the respondents, resulting in the distribution of 180 participants evenly across 5 culinary tourism destinations in Palembang, namely the 26 Ilir, Kuto, Kapitan Village, Kuto Besak Fortress, and Kambang Iwak. The study used structural equation modeling (SEM) with the Maximum Likelihood (ML) estimation method to evaluate the proposed model. The results showed that source credibility can enhance eWoM, while message reliability and information quality do not have the same effect. Furthermore, eWoM can stimulate the intention of visitors to participate in culinary tours and strengthen the relationship between the variables. This study provides empirical insights that can assist culinary tourism managers in understanding the intention of visitors to participate in eWoM. Source credibility, message reliability, and the provision of high-quality information play crucial roles in determining the intention of visitors to partake in eWoM. Consequently, culinary tourism managers should ensure the continuous satisfaction of visitors to prevent the spread of negative eWoM on social media
The impact of harmonious and obsessive passion on entrepreneurial self-efficacy and curiosity: The evidence from housewives in Banyumas regency
Full text linkThere has been a limited amount of research conducted on the specific outcomes associated with harmonious and obsessive passion. Therefore, this study aims to fill the gap by examining the effects of harmonious and obsessive passions on entrepreneurial self-efficacy and curiosity. Distinctions between the impacts of harmonious and obsessive passions are established, setting it apart from previous studies. The results show that harmonious passion positively impacts entrepreneurial self-efficacy, whereas obsessive passion lacks such an effect. However, both types of passion positively influence entrepreneurial curiosity. The sample consists of 236 housewives from Banyumas Regency, selected through convenience sampling. Moreover, this study suggests that harmonious passion yields more beneficial outcomes than obsessive passion. Practical applications of the results include fostering entrepreneurial self-efficacy in housewives by enhancing harmonious passion through internalization processes. These processes can be facilitated through entrepreneurial-focused interventions, such as training programs, educational modules, and participation in entrepreneurial events
Post-COVID-19 improvement strategies for strengthening the competitiveness of MSMEs in the tourism area of Jambi
Full text linkThis study aims to analyze and formulate strategies strengthen competitiveness after the COVID-19 pandemic. This study used a mix method with two approaches, namely a qualitative approach interviews as information to make a SWOT analysis and quantitative by providing questionnaires to MSME actors around tourist areas in Jambi City, 120 respondents were obtained, a quantitative approach using SEM-PLS as a data analysis tool and forming a model for developing a strategy to strengthen the competitiveness of SMEs after the pandemic. The results of this study obtain several recommended strategies for strengthening competitiveness, namely increasing innovation, improving product quality to gain competitive advantage, improving supply chains, having strength in the distribution section from raw materials to consumers, providing training to improve employee capabilities, taking advantage of opportunities by become a business actor who is adaptive to all conditions. Based on the results of quantitative analysis, a model is formed that contributes to strengthening the competitiveness of MSMEs after the COVID-19 pandemic, namely product quality, capital, supply chains, market diversification and skills that have a very strong relationship to strengthening MSMEs\u27 power
Turning fans into lovers: Content strategy for brand’s social media pages to build stronger relationship
Full text linkEffective delivery of a brand message and format through digital platforms has been a key focus in marketing. Therefore, this study aims to analyze how brand post characteristics can significantly impact consumer engagement on social media using different formats and messages. It provides comprehensive insights into how consumer engagement can lay the foundation for developing stronger customer relationships. Quantitative methods using an online questionnaire are used to determine the real motivation from respondents towards the brand post characteristics and the perception of their relationship with the brand. The results show that content type is the strongest factor in influencing consumers to engage with a brand post on Instagram. Therefore, this study provides a better understanding of social media marketers to plan and implement their content strategy effectively
The effect of religiosity and tacit self-declare halal cues on skepticism and patronage intention of self-declare halal restaurant
Full text linkThe food industry is significantly prominent for exhibiting consumer segmentation in countries developing their halal industry. Due to the absence of appropriate certification, not all businesses within the industry employ authentic labels, leading to self-declare claims as a means of assuring consumers of the halal status of their products or services. Therefore, this study aimed to contribute to the advancement of marketing communication literature, by specifically enhance skepticism the impact of religiosity (REL), as well as implicit self-declare halal cues on (SKEP) and patronage intention (PIE) among relevant restaurant consumers. To obtain significant information, an online questionnaire was implemented and distributed to 297 participants. The results showed that both REL and tacit self-declare halal cues (TSHC) negatively affected SKEP towards relevant restaurants. From this context, more TSHC shown in the restaurant and the higher level of REL led to less SKEP of consumers. Mediation analyses were also implemented to evaluate the indirect relationship between these variables. This emphasized the construction of a mediation model to provide subsequent insights into the mediating role of SKEP and its attitude towards halal restaurants (ATHR). Based on the results, SKEP played a mediating role in the relationships between REL-PIE and TSHC-PIE
Loan disbursement by financial services institutions: Determinants in Asia
Full text linkThe economy of a country cannot be separated from the financing in the economic ecosystem of the nation. On the opposite, overly excessive funding will cause the economy of a country to become overheated. An overheated economy can harm the country\u27s overall system. This research analyzes the variables that determine the distribution of financing by the financial services industry to private sectors. This research studies five variables as independent variables and private credit disbursement as the dependent variable. The independent variables are inflation interest rate, exchange rate, gross domestic product, and gross domestic product per capita. This research investigates the 31-year historical data collected from 11 countries in Asia. This study uses a balanced panel data model and E-views to process the data. The data is obtained from the World Bank website. This research concludes that inflation, gross domestic product, and exchange rate to United State Dollar have a significant influence on the distribution of private credit. Moreover, the gross domestic product per capita and interest rate does not influence the private credit distribution