Jurnal Manajemen dan Pemasaran Jasa
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The role of mobile banking application architecture on the intention to use Sharia Banking: The mediating role of digital service familiarity
No full textThis study investigates the impact of the application architecture of mobile banking on users\u27 intention to use Sharia banking through digital service familiarity as a mediator. The study employed a survey questionnaire distributed online to users of Sharia banking in Indonesia, specifically targeting those who use mobile banking. To ensure the validity of the questionnaire, consultations with four experts and a pilot study were conducted. 316 respondents are obtained but only 280 valid data are able to be analyzed. Hypothesis testing was carried out using structural equation modelling with partial least squares. The results indicate that application architecture of mobile banking and digital service familiarity enhance users\u27 intention to use Sharia banking services. Additionally, digital service familiarity mediate the relationship between application architecture and users\u27 intention to use Sharia banks. The findings suggest that Sharia banking practitioners should enhance application architecture and increase user familiarity with digital services to enhance users\u27 intention to use sharia bank. This research add the literature of the mediating role of digital service familiarity on the relationship between application architecture and users\u27 intention to use Sharia banking services. Recommendation for future research is that researchers may further develop the research model by including additional variables such as trust, service quality, or user satisfaction, as well as conducting cross-country comparisons to obtain a more comprehensive understanding of the factors influencing Sharia banking adoption
Exploring the cognitive and motivational drivers of women’s sustainable entrepreneurial intention
No full textThis study investigates the psychological factors that shape sustainable entrepreneurial intention among women entrepreneurs affiliated with the Indonesian Women Entrepreneurs Association (IWAPI), a prominent national organization that empowers female business actors. The research explores the influence of entrepreneurial mindset, entrepreneurial motivation, and entrepreneurial self-efficacy using a quantitative approach with partial least squares structural equation modeling on survey data collected from members in Banten Province. The findings reveal that entrepreneurial mindset significantly enhances both entrepreneurial motivation and entrepreneurial self-efficacy, while entrepreneurial self-efficacy emerges as the strongest direct predictor of sustainable entrepreneurial intention. Further analysis confirms that entrepreneurial mindset also affects intention indirectly through motivational and efficacy pathways. Moreover, the multi-group analysis indicates that age moderates the relationship between entrepreneurial self-efficacy and sustainable entrepreneurial intention, with stronger effects observed among older respondents. These results highlight the layered psychological mechanisms that support sustainable entrepreneurship and underscore the strategic role of organizations such as the Indonesian Women Entrepreneurs Association in nurturing entrepreneurial capacity. The study contributes to the literature on entrepreneurial psychology and provides practical implications for age-sensitive policies and empowerment programs that support women-led sustainable business developmen
Middle manager impacts: Situational leadership on service quality performance
Full text linkThis study investigates the impact of situational leadership by middle managers on service quality performance in Surabaya\u27s hospitality industry, with Perceived Organizational Support as a moderating variable. Data were collected from 179 valid responses from 15 star-rated hotels, focusing on managerial roles such as Front Office Managers and Executive Housekeepers. A quantitative approach was adopted, employing Structural Equation Modeling (SEM) for data analysis. The results indicate that delegative and supportive leadership significantly enhance service quality, while coaching and directive leadership do not show a significant effect. Moreover, POS significantly improves service quality but does not strengthen the relationship between situational leadership styles and service quality. These findings emphasize the importance of tailoring leadership approaches to specific contexts, highlighting the critical role of delegative leadership and organizational support in fostering service quality. Future research should expand beyond Surabaya and explore other industries to enhance the generalizability of these findings. This study contributes to the contingency theory by examining the dynamic interplay between situational leadership and contextual factors in improving organizational performance
Customer and competitor orientation on coffee export marketing performance in Central Java: The role of learning organization and entrepreneurial orientation
Full text linkThis research aimed to examine market performance through the two dimensions of customer and competitor orientation. The mediating role of learning organization was examined in the correlation of customer with competitor orientation and coffee export marketing performance in Central Java MSMEs. Furthermore, the moderating role of entrepreneurial orientation was analyzed in the learning organization impact on export marketing performance. The sample consisted of 116 coffee-exporting MSMEs in the Central Java region, Indonesia, selected based on specified criteria. Our data analysis used PLS-SEM (Partial Least Squares–Structural Equation Modeling) to examine the connections between variables. Our findings revealed that 1) customer orientation and learning organization significantly affect export marketing performance, 2) competitor orientation do not significantly affect export marketing performance, 3) Customer and competitor orientation had significant and indirect impact on learning organization and export marketing performance, respectively, and 4) Entrepreneurial orientation moderated the influence of learning organization on export marketing performance
Understanding digital remittance adoption: The role of credibility, ease of use, and promotion with technological anxiety as a moderator in Indonesia
Full text linkThis study examines the influence of credibility, perceived ease of use, and promotion on users\u27 behavioral intention in using digital remittance services in Indonesia, with a focus on the moderating role of technological anxiety. It aims to understand how these factors shape user engagement and whether technological anxiety alters these relationships. A structured survey was conducted among Top Remit users to collect data on their perceptions and experiences. Findings indicate that credibility, ease of use, and promotion have a positive influence on behavioral intention, highlighting the importance of trust, platform simplicity, and effective marketing. While technological anxiety directly affects behavioral intention, it does not significantly moderate the relationships between credibility, ease of use, and promotion. Enhancing credibility, user experience, and balanced promotions fosters user adoption. The study offers practical insights for digital service providers to enhance user satisfaction and overcome technological barriers
A Preserving cultural identity through entrepreneurship: A PRISMA-based systematic review of Indonesian tribal communities
Full text linkThis study employs a systematic literature review (SLR) approach, using the PRISMA protocol, to analyze 37 articles on tribal entrepreneurship in Indonesia. The findings highlight the dual role of entrepreneurship in preserving cultural heritage and fostering economic empowerment, while also addressing challenges such as limited resources and barriers to digitalization. These insights underscore the importance of integrating cultural values in entrepreneurial practices while modernizing with innovative technologies to enhance business sustainability and community engagement.
Competency and work motivation: Empirical evidences from the logistics industry in Indonesia
Full text linkThe primary issue of this study is the lagging competency in the logistics field, as it has not yet been able to improve the quality and quantity of human resources in line with the Logistics Performance Index. The purpose of this research is to analyse the contributions of competency, non-physical work environment, and office layout on employee performance through work motivation in the logistics industry in South Tangerang, Banten, Indonesia. This research method employs a quantitative approach based on Structural Equation Modeling (SEM) using Partial Least Squares (PLS). The sampling method and respondent criteria employ a convenience sampling method, with a sample of 271 employees from 11 logistics companies in Indonesia. Based on the analysis results, it is found that competency, non-physical work environment, and office layout have both direct and indirect positive contributions to employee performance through work motivation. Furthermore, motivation directly has a positive contribution to employee performance. However, the research also found that competency does not directly have a positive contribution on motivation, while competency indirectly has a negative and insignificant contribution on employee performance through work motivation. Therefore, from the perspective of the logistics industry, it is crucial to pay attention to competency, non-physical work environment, office layout, and work motivation to enhance employee performance and achieve progress in the logistics industry
The power of AI personalization: Mediated moderation in social & e-commerce
Full text linkThis study investigates the impact of AI-driven personalization on key customer outcomes within Indonesia\u27s e-commerce landscape. It examines how personalization influences customer engagement, trust, perceived relevance, customer experience, and purchase frequency. While prior studies have extensively explored AI personalization, limited research has examined its mediated moderation effects on customer behavior in emerging e-commerce markets, particularly in Indonesia. This study addresses the gap by analyzing the moderating effect of education level and the mediating role of perceived relevance in shaping purchase frequency. Using a purposive sampling, data were collected from 251 e-commerce users through structured surveys. The data were analyzed using PLS-SEM. The findings reveal that AI-driven personalization significantly enhances customer engagement, trust, perceived relevance, and customer experience. Additionally, perceived relevance mediates the relationship between personalization and purchase frequency, emphasizing its role in driving consumer behavior. The education level moderates the relationship between customer experience and purchase frequency, suggesting that personalization strategies should be tailored to different educational backgrounds. It contributes to the AI personalization literature by uncovering its moderated mediation effects in social and e-commerce contexts, particularly in emerging markets. Practically, these insights can guide e-commerce practitioners in leveraging AI-driven personalization to enhance customer engagement, trust, and satisfaction, leading to increased purchase frequency. This study has limitations, including potential measurement biases in customer trust and experience, and excluding other influencing factors such as price sensitivity or brand loyalty. Future research should explore additional moderators and mediators, investigate AI personalization across various industries, and examine longitudinal effects to strengthen the findings
Environmental responsibility performance and sales growth: Are service companies better?
Full text linkConcern about the environment continues to intensify amid the issues of global warming and climate change. Encourages consumers and the public to demand that companies do more to improve their environmental responsibility performance. As a developing country, Indonesia\u27s environmental performance could be more effective than that of developed countries. This research investigates whether environmental responsibility performance affects sales growth. Using Refinitiv data on environmental responsibility performance and company financial report data in Indonesia from 2016-2022. The results showed that increasing environmental responsibility performance will have a positive and significant impact on the company\u27s sales growth. Enhancing environmental responsibility performance will foster a positive image among consumers and society. The company\u27s steps in improving environmental responsibility performance are reducing costs and creating environmentally friendly products. This product will attract more consumers and increase sales growth. However, after comparing service and non-service companies, we found that environmental performance is only significant in non-service companies. Because non-service companies\u27 products and consumer expectations are directly related to environmental responsibility performance, they receive the benefits. On the one hand, the government can contribute to increasing environmental responsibility performance by issuing regulations and providing incentives or subsidies, especially for service companies
The contribution of price and pharmacy location to loyalty: Mediated by satisfaction and patronage in retail pharmacy
Full text linkThis study aims to examine the influence of perceived service quality, perceived price competitiveness, and store location on customer loyalty intentions in pharmacies, considering customer satisfaction and patronage as mediators. This research employs a quantitative approach, surveying pharmacy consumers in Indonesia. The Structural Equation Modeling (SEM) is utilized to analyze the data and test the relationships between variables. The findings suggest that perceived price competitiveness and store location have a significant impact on both customer satisfaction and loyalty intentions. Meanwhile, perceived service quality directly influences satisfaction but does not directly affect loyalty intention. Neither patronage towards the rated pharmacy nor other pharmacies (disloyalty) shows significant effects on customer loyalty. This study offers insights into the factors that influence customer loyalty in the Indonesian pharmacy sector, a developing market. It reveals that besides service quality, price and location factors play crucial roles in shaping customer satisfaction and loyalty, offering new perspectives for stakeholders to design more effective marketing strategies