Jurnal Manajemen dan Pemasaran Jasa
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When clicking becomes uncontrollable: The moderating role of fear of missing out and perceived enjoyment
Full text linkIndonesia\u27s live-stream-selling business is experiencing growth as more social media vendors are embracing live-streaming platforms. Online live selling has rendered purchasers vulnerable to compulsive purchasing and the dopamine trap, as it generates a feeling of exhilaration and social coercion. This research investigates the moderating effects of fear of missing out (FOMO) and perceived satisfaction on the relationship between the perceived usefulness of live streaming and online compulsive buying activity. The respondents in this study were 154 people who had watched live streaming of social commerce and carried out online compulsive buying activities. This study uses convenience sampling as a technique to determine the sample. Each question item is assessed using seven scales. This study uses structural equation modeling partial least squares to analyze the data. This research shows that the influence of the perceived usefulness of live streaming can increase online compulsive buying activity. Apart from that, the critical role of FOMO and perceived enjoyment can moderate the influence of the perceived usefulness of live streaming on online compulsive buying activity. This study makes a valuable contribution to the field of dual process theory. This study also offers practical implications for managers, highlighting the undeniable impact of the fear of missing out on individuals who find satisfaction in live streaming. This fear intensifies their anxiety and desire to stay connected with others\u27 activities, especially if they believe that participating in live streaming is crucial for maintaining relationships or staying informed
Utilizing social media marketing (SMM) initiatives to create customer brand engagement (CBE) and brand loyalty: Mediating impacts of brand trust, brand awareness, and brand image
Full text linkThis study investigates the influence of brand interactivity, brand involvement, and SMM elements (entertainment, trendiness, customization, EWOM, and interaction) on brand-related outcomes (brand trust, brand awareness, brand image, and brand loyalty) through the role of social media CBE. An online survey was used to collect information from a total of 298 participants who are followers of Netflix Indonesia’s Instagram page selected through purposive sampling. SEM-PLS was used to analyze the collected data. This study finds the significant influence of some of the analyzed SMM variables on CBE and brand-related outcomes. This study also shows the mediating role of brand trust, brand image, and brand awareness. However, the findings do not show any significant influence from entertainment, customization, interaction, and brand interactivity toward CBE. Therefore, the result of this study can be used as a refernce for futher studies and marketers when strategizing social media campaigns.
 
Perceived overqualification and turnover intention: The moderating role of leader support and cynicism
Full text linkThis study aims to determine the relationship between perceived overqualification and turnover intention, exploring the gap in existing research by focusing on leader support and individual cynicism as context-specific influences on this relationship. This study uses a quantitative survey involving 135 respondents chosen explicitly from the service sector, including culinary, technology and IT, hospitality, and creative businesses spread across Indonesia. The empirical findings found that perceived overqualification can increase turnover intention, and this effect will be more substantial when individuals have cynicism toward the organization. However, when individuals feel supported by leaders, the effect becomes weaker. The results of this study suggest interventions can be made through leader support to weaken individual factors, specifically employee cynicism, which can amplify the adverse behavioral effects of employees\u27 perceived over-qualifications. The findings must be generalized cautiously, including the potential for common method bias. This paper explains the interaction between perceived overqualification, turnover intention, leader support, and individual cynicism. The results contribute to the organizational psychology literature using the lens of person-job and person-organization fit theories
The sensational impact of YouTube advertising on purchase intentions based on boosting e-commerce sales in Jabodetabek
Full text linkTechnology and the internet are responsible for changing the functional patterns of society, shifting the economy, and improving social factors. This shows that electronic commerce (e-commerce) is one of the methods companies implement in acquiring a competitive advantage, through advertising and word-of-mouth. From this context, YouTube is a popular social media platform, which provides consumers with streaming entertainment and digital information. Most e-commerce YouTube advertisements are also shared by the majority of subscribers to their peers/colleagues, leading to increased brand awareness and effective purchase intention. Therefore, this study aims to empirically determine the influence of YouTube advertising and eWOM on the brand awareness of e-commerce platforms toward purchase intention, among millennial consumers in the Jabodetabek areas. An online questionnaire of the required quantitative data was implemented for information acquisition from a total of 165 participants, by using Partial Least Square as an analytic tool. The results showed that Electronic Commerce Advertisement Value on YouTube and eWOM strongly and positively impacted brand awareness, leading to a great and emphatic correlation toward purchase intention on e-commerce platforms
Mediating role of consumer trust in local food restaurants on the relationship between social media marketing and consumer purchase intention in Indonesia
Full text linkRegarding the effect of the COVID-19 pandemic on consumer behavior, this study investigates the effect of social media marketing on consumer trust and consumer purchase intention in order to buy online food in West Sumatera, Indonesia. This study also examines the impact of consumer trust as mediating variable between social media marketing and consumer purchase intention. 210 participants were involved by distributing online questionnaires. Data were analyzed using Structural Equation Modelling through SmartPLS 3.0. The result of this study shows the significant influence of social media marketing on consumer trust and consumer purchase intention, also consumer trust significantly influences consumer purchase intention. Consumer trust partially mediated the relationship between social media marketing and consumer purchase intention. Finally, this study contributes to encouraging social media marketing usage for local food businesses in Indonesia. The theoretical and practical implications will provide valuable insight for further study in the food industry related to online consumer purchase intention
From flexing to community engagement and repurchase intention: An Indonesian Muslimah luxury brand approach
Full text linkStarting from the flexing phenomenon, transforming into an exclusive group emotional bond, ending with the intention to buy back Indonesian luxury fashion products, used as a marketing approach for "Buttonscarves." It is broken down into utilitarian values, hedonic values, and brand community engagement on customer satisfaction, the implications for repurchase intention, then tested and analyzed for each roles. A muslimah community created with an appropriate use called "BS Lady." 61 members joined the survey, fill-in the a 1-6 scale structured online questionnaire, analyzed with PLS-SEM through SmartPLS 3.0 software. Research conducted in March 2023. Results show that brand community engagement and customer satisfaction have proven to have a positive effect on repurchase intention. Utilitarian value is proven to have a positive effect on customer satisfaction. Indirectly, hedonic values affect repurchase intention through customer satisfaction. Finally, it was found that utilitarian values and hedonic values have no on repurchase intention.
Keywords: brand community engagement; customer satisfaction; hedonic values; repurchase intention; utilitarian valu
Customer response power capability to enhance marketing performance in Micro, Small and Medium Enterprises (MSME)
Full text linkMicro, Small, and Medium Enterprises (MSME) are of importance in the success and growth of Indonesia\u27s national economy. These enterprises form the backbone of the workforce and their marketing performance is a key indicator of progress. However, studies by marketing experts indicate a disagreement between the outcome of market sensing capability and marketing performance. Based on several reports, a sales team that can see the market ahead of time impacts marketing personnel\u27s performance. In contrast, other marketing experts discovered that market sensing quality does not hold such influence. Therefore, this study aimed to resolve the controversy surrounding the investigation by proposing a new concept, such as customer response quality, using a theoretical model. The participants included were 259 MSME actors in Yogyakarta, selected through purposive sampling. Furthermore, questionnaire, data were collected and analyzed using SEM. The results showed that customer orientation, learning orientation, and market sensing quality significantly and positively affected customer response quality. Among these, learning orientation has the most considerable influence. The novelty of this study is that customer response power capability had a significant positive effect on marketing performance. Meanwhile, customer orientation, learning orientation, and market sensing quality had no direct impact, therefore, it was recommended that MSME should focus on the company\u27s ability to sense market quality, customer orientation, and learning orientation to respond to customers, and subsequently increase marketing performance
Cryptocurrency decision analysis as an instrument in modern financial markets through investment intention
Full text linkTechnological developments are increasing rapidly. This encourages increase the number of investors, especially in cryptocurrency. Investment decision considerations are influenced by investor behavior, including attitude, subjective norms, herd behavior, overconfidence, perceived risk, financial literacy, and investment intention. The purpose of this study is to determine the factors of financial behavior that influence investment decisions. The sampling technique used is snowball sampling by distributing questionnaires to Indonesian investors who are currently/already using cryptocurrency. Data was analyzed using the PLS-SEM method. The samples used as test material were 274 respondents who are currently or have used cryptocurrency. The results state that attitude, overconfidence, financial literacy, and investment intentions have a significant influence on investment decision variables. Future research is expected to be able to add other variables. The object of research used by the author is only in the territory of Indonesia. Therefore, the authors suggest that it can expand the object of research so that it can strengthen the results of the research. Most of the previous studies used quantitative methods in obtaining data. Thus, future research is expected to be able to expand the object of research so that it can strengthen the results of the research and use mixed methods, quantitative and qualitative methods (interviews and questionnaires)