Jurnal Manajemen dan Pemasaran Jasa
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The effect of work-life balance as a mediator and job opportunity as moderator on turnover intention among selected corporations in Batam
Full text linkThis research aims to study the relationship between organizational reputation, occupational prestige, and HRM practices on turnover intention. In addition, this study also examines the mediating role of work-life balance and the moderating role of job opportunity in the research variables. This research falls into the category of quantitative research that adopts a purposive sampling method with a PLS-SEM data analysis technique. This study reveals that organizational reputation, HRM practices, work-life balance, and job opportunity significantly affect turnover intention. Similarly, organizational reputation and HRM practices significantly affect work-life balance. Notably, work-life balance serves as a mediator in the relationship between HRM practices and turnover intention. The population of this research is human resources of the selected corporations domiciled in the city of Batam, while the sample of this research is 435 employees. The study\u27s findings provide recommendations for a thorough retention strategy and an all-encompassing model of turnover intention within selected corporations. It also identifies novel factors in the selected corporations in Batam City, in which organizational reputation has a significant negative effect on work-life balance. These insights can aid HR professionals, policymakers, and management in crafting an effective strategic recruitment and retention plan
Building brand credibility to increase consumer purchase intention: The role of influencer emotional attachment
Full text linkInfluencer marketing is becoming more common in online shopping on social media, leading influencers to focus on improving the quality and uniqueness of their content. Previous studies have mainly focused on identifying influencer traits that affect the effectiveness of influencer marketing. This study aims to fill the gap by complementing and expanding this research using the meaning transfer model to investigate the role of emotional attachment in building brand credibility and increasing consumer purchase intention in Indonesia. Data from 268 participants were collected through questionnaires, and structural equation modeling was used for analysis. The results indicated that interactivity had a positive impact on influencer authenticity. Additionally, authenticity influences emotional attachment, affecting brand credibility and purchase intention. Based on these results, influencers should strive to be professional, honest, and objective and understand their followers\u27 characteristics to enhance emotional attachment.
Factors influencing the adoption of business analytics in Zimbabwe
Full text linkThe advent of the Industrial 4.0 economy has intensified the usage of Business Analytics (BA) as a strategic business tool, but the adoption rate is not equally spread across nations. This study investigated the factors influencing the intention to adopt BA in Zimbabwean companies using the technology organization environment (TOE) and the technology acceptance model (TAM). A quantitative approach was used, and data were collected from 157 Zimbabwean companies from various sectors that have adopted or intend to adopt BA. A questionnaire was deployed for data collection, and a convenient sampling method was used. The results revealed that perceived relative advantage, top management support, competitive pressure, and government regulations significantly influence the intention to adopt BA. However, complexity, compatibility, IT infrastructure, and organizational readiness were not supported. The results corroborate and support previous findings. This study adds value to the knowledge of BA adoption from a developing economy perspective. The fusion of TOE and TAM models on Zimbabwean companies\u27 intention to adopt BA was explored for the first time. The flexibility of the TOE model allows the use of IT Infrastructure, which was perceived to have a significant influence in the Zimbabwean context, though it was proved insignificant. Managers in Zimbabwe can benefit from BA adoption for strategic value creation, with policymakers encouraged to promote BA adoption, and scholars will learn about the fused TOE-TAM model
Did investment opportunity moderate the influence of the COVID-19 crisis on dividend policy?
Full text linkDuring the COVID-19 crisis, the investment opportunity experienced a low condition, indicated by a decrease in the market price to book value during the crisis, believed to moderate the impact of the COVID-19 crisis on dividend policy, specifically focusing on companies within the real estate and property sector in Indonesia. Therefore, this study examines the effect of the COVID-19 crisis, measured by GDP growth, on dividend policy moderated by investment opportunity. Employing a quantitative approach, the research spans from 2014 to 2021, using a purposive sampling technique to select 31 real estate and property sector companies as samples. Statistical analysis is conducted using dynamic panel data regression, employing the System-Generalized Method of Moments with a Two-Step estimator to produce more efficient parameter estimates and accommodate the dynamics of dividend policy. The findings reveal that during the COVID-19 crisis, companies in this sector tended to adopt higher dividend policies than non-crisis periods. Furthermore, investment opportunity was proven to positively moderate the influence of the COVID-19 crisis, proxied by GDP growth, on dividend policy. This study has implications for company management when considering investment opportunities that can moderate dividend policy during a crisis. Additionally, it advises investors to pay attention to the moderation of investment opportunities on the impact of the COVID-19 crisis on dividend policy to achieve optimal stock investment returns, especially dividend returns. The originality of this research lies in testing the moderation of investment opportunity on the impact of the COVID-19 crisis on dividend policy
The effect of antecedent variables to improve performance while working from home: Study of teachers at private school in Greater Jakarta
Full text linkDuring the pandemic, many work activities were carried out online, which was called Work from Home (WFH). Likewise, teaching and learning activities in schools are also affected by the online system in the distance teaching and learning process. This research was conducted during the pandemic to determine job satisfaction and performance of teachers with the job characteristic model, subjective well-being, and work climate as variable antecedents during WFH work where job satisfaction is a mediating variable in improving performance. The research was carried out at a private school foundation in the surrounding area of Jakarta. The research respondents were 118 teachers using a convenience data sampling technique using a questionnaire with a Likert scale. The research model uses SEM and data is processed with PLS version 3.0 software. Job Characteristics significantly increase job satisfaction and job performance. Subjective Well-Being can increase Job satisfaction but cannot increase Job Performance, whereas Job satisfaction can fully mediate Subjective Well-Being in increasing Job Performance. On the other hand, job satisfaction can mediate job characteristics on job performance, but not as strongly because the direct influence is stronger. Likewise, at the marginal level, work climate can increase job satisfaction but cannot increase job performance and job satisfaction cannot mediate the influence of work climate on job performance
From screen to shopping cart: The effect of congruence, wishful identification, and source credibility on live streaming shopping in Indonesia
Full text linkLive streaming commerce is a sales channel that is currently often used by business people to market their products, such as fashion products. TikTok is one of the most used live-streaming commerce platforms in Indonesia. Fashion products are a type of product that has a high number of live streamers with high rankings in the live Shopping feature found on the TikTok platform. Seeing the intense competition among live streamers, researchers searched for factors that can influence parasocial relationships, purchase intentions, and consumer behavioral loyalty in the context of live-streaming shopping. The research was conducted using data obtained from 350 respondents who are active users of TikTok and have watched live-streaming shopping on TikTok. Data were obtained using the non-probability sampling method by distributing online surveys. The results of the tests show that all hypotheses are supported by the data obtained, except those related to the influence of attractiveness and expertise on parasocial relationships or unilateral relationships felt by consumers towards live streamers in live streaming commerce TikTok. This research contributes to business people and live streamers, especially related to growing parasocial relationships, purchase intentions, and behavioral loyalty of TikTok Live consumers
The effect of entrepreneurial inspiration on entrepreneurial intention at Private Universities
Full text linkCurrently, universities face many challenges, specifically, institutions need to be able to produce graduates who are oriented not only towards finding a job but towards creating one, a process known as entrepreneurship, where one of the key elements that significantly influences the emergence, growth, and development of entrepreneurship is the entrepreneurial intention. The purpose of this study is to examine how entrepreneurial inspiration affects entrepreneurial intention, which is mediated by students\u27 perceived behavioral control and personal attitude. A questionnaire with simple random sampling was utilized to gather data from 395 Jambi private university students. On a seven-point Likert-type scale, the respondents were asked to indicate whether they agreed or disagreed with the statements. Data analysis structural equation model. From five hypotheses analyses that were conducted, four hypotheses have positive effects and are significant. Only one hypothesis was rejected, entrepreneurial inspiration on entrepreneurial intention. This hypothesis has a positive impact if it is exclusively mediated by personal attitudes and perceived behavioral control. This study reveals that professionals, motivators, and academics have an important influence in increasing student intentions, which is likely contributing to the improvement of entrepreneurship education in private institutions, particularly in Jambi
Attitude and behavior of Indonesian consumers in cross-border online shopping
Full text linkAbstract
The digital technology enhancement and the COVID-19 pandemic have fastened the growth of cross-border e-commerce. Using the Theory of Planned Behavior as the main framework, we study the effect of belief on the quality of e-website service, customer need for uniqueness, normative beliefs, subjective norms, self-efficacy, and perceived behavioral control on attitude and behavior intention to shop online across national borders. This research provides empirical evidence on Indonesian consumers\u27 attitudes and behavior in cross-border online shopping. Based on 200 respondents’ responses, we analyzed the data employing Structural Equation Modeling and Mean-Difference tests.The results of this study reveal that the antecedents of e-website service quality have significant effects on attitudes which in turn affect cross-border online learning behavior intention, but not for consumer need for uniqueness. This study also shows that marketers should pay attention to the demograhic characteristics of consumers which results in differences in predictors and intention in cross-border online shopping. The research extends the Theory of Planned Behavior by adding consumers characteristics in the context of cross-border online shopping. Global e-business companies need to study antecedents in understanding the complexity of Indonesian consumer online shopping behavior across national borders
The influence of discipline and allowances on employee performance through job satisfaction as a mediating variable evidence
Full text linkThe objective of this study is to examine the impact of discipline and allowances on employee performance, using job satisfaction acting as a mediator. This study implements quantitative research methodology. The population under study comprises all employees of BP Batam, amounting to a total of 2,287 individuals. The study included a sample size of 340 employees, which were picked using the Simple Random Sampling approach. The data utilized in this investigation consists of primary data, acquired through the dissemination of questionnaires. The Likert scale is employed as the measurement scale. The research utilizes the quantitative data analysis approach known as Partial Least Square (PLS) method. The study findings suggest that both punishment and allowances have a good and considerable influence on employee performance, both directly and indirectly, by means of job satisfaction as a mediator. This implies that effective self-control and sufficient financial provisions might enhance job contentment, resulting in enhanced employee productivity
Linking talent management, knowledge management and work-life balance to employee performance: The role of job satisfaction
Full text linkThis research analyzes the influence of talent management, knowledge management, and work-life balance on employee performance, which is mediated by job satisfaction among employees of building equipment maintenance service companies. The data processing techniques employed included the testing of validity, reliability, and structural equation modeling (SEM) and the sample consisted of 190 employees. According to the findings, all hypotheses have been validated, indicating that employee performance can be enhanced through a comprehensive comprehension of talent management, knowledge management, and work-life balance. The novelty of this research lies in the integration of these three concepts in the specific context of the maintenance services industry, which has rarely been explored before, as well as the use of job satisfaction as a mediating variable that provides new insight into the relationship between human resource management and employee performance. Managerial implications show that good implementation of talent management and knowledge management, which supports work-life balance, will improve employee performance and job satisfaction, as well as help companies retain high-potential employees. The theoretical implication is that these concepts\u27 integration as predictors of employee performance can be the basis for further theoretical framework development in human resources studies and open up further research opportunities in various industries and cultural contexts