Jurnal Manajemen dan Pemasaran Jasa
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PERAN COMMUNITY ADVICE SEBAGAI PEMODERASI DALAM KEPUTUSAN PEMBELIAN
Full text linkThis study aims to analyze the influence of rational motives and emotional motives on purchasing decisions with community advice as a moderating variable. This study was conducted on biker as community adviser in Jakarta. The number of samples is 75 data, obtained from the questionaire filled by the respondents. Data analysis uses Structural Equation Modeling (SEM) with Partial Least Square (PLS) test equipment. The results of statistical tests revealed that the rational motives and emotional motives have positive effect on purchasing decisions, whereas community advice has no positive effect on purchasing decisions, it is not able to moderate the relationship among variables. Producer and distributors are important to maintain the quality and reliability of products that rationally influence consumers to buy. In addition, efforts to maintain the credibility of the brand are also important to emphasize the consumer’s pride.
THE INFLUENCE OF CORPORATE IMAGE, SERVICE QUALITY, PERCEIVED VALUE TOWARD STUDENT SATISFACTION AND STUDENT LOYALTY
Full text linkStudent satisfaction and student loyalty are important factors in business education. This research was conducted with the goal to test and analyze the influence of corporate image, service quality and perceived value on student satisfaction and student loyalty. The object of the sample is students of the Economics and Business Faculty of Trisakti University as many as 150 respondents and the analysis was done by using the method of Structural Equaton Model (SEM) producing conclusion that the corporate image, service quality and perceived value proved to be positive and significantly influential upon student satisfaction and service quality also proved to have a positively significant effect on student loyalty. There is a hypothesis that student satisfaction is not proven positively influencial upon student loyalty
PENGARUH PEMASARAN JEJARING MEDIA SOSIAL DAN KETERKAITAN KONSUMEN TERHADAP NIAT BELI KONSUMEN
Full text linkThe purpose of this study examines the influence of social media and consumer engagement and customer purchase intention. This study uses data taken from 253 users of social media sites in Indonesia. The hypothesis was tested using a structural equation model which was developed in accordance to existing literature reviews. The results show that social media is significantly related to consumer purchase intentions, where consumer engagement acts as a mediating variable in influencing social media users to have customer purchase intentions. The research reinforces that marketers must respond to the importance of increasing of social media usage because it has a strong influence on consumer purchase intentions. The managerial suggestion that can be applied by company is to constantly monitor consumer engagement by adjusting the company\u27s social media marketing strategy. The limitation of this research is the absence of qualitative approaches, i.e. interview to gain a deeper understanding of consumer insights and experiences that may affect consumer purchasing commitments and intentions might help to refine future researches better. In addition, the future research should add other important variables such as of trust, commitment, and e-WOM and any other marketing strategy that might be applied by social media strategists
PENGARUH LINGKUNGAN TOKO TERHADAP KEADAAN EMOSIONAL DAN PERILAKU PEMBELIAN IMPULSIF KONSUMEN PENGUJIAN MODEL MEHRABIAN-RUSSELL
Full text linkThis study aims to analyze the influence of store environment on impulse buying behavior with emotional states as intervening variable using Mehrabian-Russell’s model. The store environment variables in this study include time availability, atmospheric factors, presence of others, and perceived crowdness. Using Mehrabian-Russell’s model, it is hypothesized that emotional state mediates the effects of store environment variables on impulse buying behavior as a dependent variable. The object in this study is Matahari Department Store in Yogyakarta. Sample of 166 respondents were selected by using purposive sampling method. Data were collected by using field survey technique. Normality, validity and reliability tests were conducted to test the quality of research instruments. The data analysis was conducted by using multiple linear regressions to test the research hypothesis. Results showed that atmospheric factors. as predicted, positively affect the emotional states. While perceived crowdness, consistent to the hypothesis, negatively affect the emotional states. The emotional states also positively affects the impulse buying behavior. The hypothesis of time availability and presence of others were not supported in this research. The findings of this research indicate that creating a proper atmospheric factors and creating a convenience store lay out to avoid crowdness are essential to stimulate impulse buying behavior
EFEK INSIVILITAS PELANGGAN, PENYELIA DAN KARYAWAN TERHADAP EXHAUSTION EMOSIONAL
Full text linkThis research aims to analyze the workplace incivility that is caused by customer, supervisor, and coworker and how it effects their emotional exhaustion. The object of this sample is frontline employees of casual restaurants in Jakarta. To test the hypotheses, this study distributes 170 survey questionners. Among these, 21 questionners were excluded because of incomplete responses. A total 149 survey questioners were analyzed by using the method of Structural Equation Model (SEM). The result shows that only coworker incivility significantly increases the frontline employees’ emotional exhaustion. Further research can take another sample from different service industry
PERAN KEPUASAN KERJA DAN KOMITMEN AFEKSI ANTARA CARING CLIMATE DENGAN KINERJA KARYAWAN
Full text linkThe aim of this research is to exmaining the effects of caring climate, job satisfaction, and affective commitment on job performance in steak restaurant in Tebet, South Jakarta. This study were developed and tested 5 hypotheses, by using Structural Equation Model. Data were collected from 145 employees working on the food, beverage, hygiene, security, service and cashier in steak restaurant in Tebet, South Jakarta. Finding and contribution in this research shown that there is positive and significant effect of caring climate on job satisfaction and affective commitment that effect on job performance. The limitationin in this research was that this study focused only on restaurant as a hospitality industry, only at steak restaurant in Tebet, South Jakarta, and was limited for only four variables
THE RELATIONSHIP BETWEEN PERCEIVED AUTONOMY SUPPORT AND PERCEIVED JUSTICE
Full text linkPrevious studies have a little attention on the impact of perceived autonomy support on the justice. This study examines the impact of perceived autonomy support from supervisor and from environment toward perceived procedural justice and interpersonal justice. Based on self interest model and basic need theory, this study hypothesized that individual’s perception of autonomy supported both from supervisor and work environment would affect his/ her perception of procedural. Based on need fulfillment theory, this study hypothesized that individuals’perception of autonomy supported both from supervisor and work environment affect interpersonal justice. This study used 234 lecturers for sample and regression analysis for analizing the data. The results support the hypotheses that the higher individual perception of autonomy supports from both supervisor and work environment is, the higher is individual perception of procedural justice and interpersonal justice. This result implicates that supervisor should build perception of autonomy support among individuals in organization by buiding trust culture, open communication culture, supportive culture to increase the individual perception of procedural and interpersonal justice
PERAN MEDIASI E-SATISFACTION DAN E-TRUST TERHADAP E-LOYALTY
Full text linkAs the number of female customers shopping in online clothing stores increases, understanding how female customers’ e-loyalty is formed and fostered in this type of online store becomes very important. The purpose of this paper is to focus on female online clothing shoppers and to examine the mediating of e-loyalty in the context of online clothing stores: e-satisfaction and e-trust. The number of respondents is 196 persons who have online clothing shopping experience in Jakarta. The structural equation modeling was performed to analyze the measurement and structural models. The results show that both Online Satisfaction and Online Security are positively associated with e-trust, whereas web design is not. Furthermore, Online Satisfaction turns positively influence e-loyalty for female online clothing shoppers
PENGARUH KEPUASAN KERJA TERHADAP PRODUKTIVITAS KERJA PEGAWAI BANK SYARIAH X KANTOR WILAYAH II
Full text linkThe title of this study is the effect of job satisfaction on employee productivity Islamic Bank X regional office II. The purpose of this study was to determine the average job satisfaction and employee productivity Isalmic Bank X regional office II; to determine whether there is influence of job satisfaction on employee productivity; and the extent of their influence. The research design used is a combination of descriptive and causal by the number of respondents as many as 35 people. Results of this study was the average level of employee satisfaction at Bank Syariah X Regional Office II is quite satisfied, while the average level of productivity of employees included in the category productive. Then there is no significant effect of job satisfaction on employee productivity with regression equation Y = 66.788 + 0,357X. The magnitude of the effect of job satisfaction on employee productivity is at 7.5%, while the remaining 92.5% is influenced by other variables not included in this model
PENGARUH PHARMACIST SERVICES TERHADAP LOYALTY MELALUI SATISFACTION PADA APOTEK PEMERINTAH DI KOTA AMBON
Full text linkThis research discusses about the influence of Pharmacist Services toward Loyalty through Customer Satisfaction to the Government Pharmachy in Ambon. The objectives of this research were 1) to analyze the influence of Pharmacist Services toward Customer satisfaction, 2) to analyze the influence of Customer satisfaction toward Customer Loyalty, 3) to analyze the influence of Pharmacist Services toward Customer loyalty. These objectives were researched through 200 respondents who satisfy: ages above 17 years old and consumers who have come to government pharmachy in Ambon at least two times in three months. Respondents were chosen using purposive sampling method and the data collected were analysed using AMOS version 21.0 and SPSS version 13.0. The proposed model was tested through Structural Equation Modelling (SEM) and was analyzed using AMOS version 21.0. The result of This research showed that 1) pharmacist services was found to have positive effect on customer satisfaction, 2) customer satisfaction was found to have positive effect on loyalty, 3) pharmacist services was found to have positive effect on customer loyalty. Keywords: Pharmacist services, Customer satisfaction, Loyalty, Government pharmachy in Ambon