Jurnal Manajemen dan Pemasaran Jasa
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PENGARUH ORGANIZATIONAL SUPPORT TERHADAP JOB SATISFACTION TENAGA EDUKATIP TETAP FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TRISAKTI
Full text linkAbstrakPenelitian ini bertujuan untuk menganalisis pengaruh organizational support terhadap job satisfaction pada dosen tetap Fakultas Ekonomi dan Bisnis Universitas Trisakti. Pada penelitian ini mengambil subyek penelitian di Fakultas Ekonomi dan Bisnis, Universitas Trisakti. Jumlah responden pada penelitian ini yaitu berjumlah 50 responden yang terdiri dari 29 laki-laki dan 21 perempuan. Penelitian ini menggunakan analisis regresi sederhana untuk menganalisis pengaruh organizational support terhadap job satisfaction. Hasil analisis pengaruh, diperoleh hasil bahwa organizational support memiliki pengaruh yang signifikan terhadap job satisfaction sebesar 0.316 yang menunjukkan kontribusinya sebesar 31.6%
STRATEGI PEMASARAN TERHADAP PENJUALAN PRODUK TABUNGAN IB HASANAH DI PT. BANK NEGARA INDONESIA SYARIAH KANTOR CABANG JAKARTA BARAT
Full text linkBNI Syariah branch office in West Jakarta has one of funding products that Savings iB Hasanah useful for pure investment vehicles Shariah compliance, where customers can make deposits and withdrawals of cash very easily. In marketing this product, BNI Syariah use 2 pattern to implement a marketing strategy that intensification patterns for customers who already have a product BNI Syariah and extension patterns for prospective customers at other banks that have not used that product at BNI Syariah. Besides, in general BNI Syariah has some marketing strategies that include 9P is Process, People, Product, Price, Place, Promotion, Partners, Presentation, and Passion. Employees who are experts in marketing their products to barriers such as the lack of make Savings iB Hasanah customers, how to services and lack of staff was quick to respond, competition between conventional banks and Islamic banks BNI Syariah office supplies in some areas.Keywords : Marketing strategy, Savings iB Hasanah, Product marketing barriers savings iB Hasana
ANTESEDEN PEMBERDAYAAN DAN KETERLIBATAN KARYAWAN TERHADAP EFEKTIVITAS LINGKUNGAN KERJA PADA JASA LAYANAN KESEHATAN DKI JAKARTA UTARA
Full text linkTujuan penelitian ini mengkaji pengaruh variabel anteseden Pemberdayaan dan Keterlibatan Karyawan pada industri jasa layanan kesehatan, Keterlibatan dan Efektivitas Kerja Karyawan, serta perbedaan perbandingan hubungan antara karyawan lulusan baru dengan karyawan berpengalaman. Khusus mengenai kondisi karyawan, diperlukan usaha manajemen untuk mempertahankan karyawan yang baik dengan memastikan lingkungan kerja yang menarik bagi karyawan. Sangatlah penting pengaruh pengalaman bekerja dan perbedaan generasi yang dapat memengaruhi faktor pekerjaan dalam interaksi perilaku kerja. Penelitian ini menggunakan metode analisis data hasil survei dengan membandingkan pola hubungan antarvariabel dari kedua kelompok sebagai berikut: 185 responden dengan 2 tahun pascakelulusan dan 294 responden berpengalaman kerja lebih dari 2 tahun. Hasil penelitian dengan analisis SEM menunjukkan kecocokan model teoritis penelitian. Keterlibatan kerja secara signifikan memediasi hubungan Pemberdayaan dan Efektivitas Kerja, meskipun pengaruh keterlibatan pada efektivitas kerja secara signifikan lebih kuat untuk karyawan berpengalaman. Keterlibatan kerja merupakan mekanisme penting dalam Pemberdayaan yang memengaruhi Efektivitas Kerja, akan tetapi kurang berpengaruh signifikan terhadap Efektivitas Kerja karyawan lulusan baru dari pemberdayaan. Implikasi hasil penelitian adalah manajemen harus menyadari peranan Pemberdayaan dalam meningkatkan Keterlibatan dan Efektivitas Kerja serta pengaruh perbedaan antara karyawan lulusan baru dengan karyawan berpengalaman. Kata Kunci: Pemberdayaan, Keterlibatan, Efektivitas Kerj
PENGARUH PELATIHAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT. BANK BJB KANTOR CABANG SUCI BANDUNG
Full text linkABSTRACT In this study a problem that occurs is the implementation of training and motivation are ineffective for employees in PT. Bank BJB Office Bandung, so that they are less than optimal performance. This study aimed to test the Training and Work Motivation Effect on Employee Performance in PT. Bank BJB Office Bandung. The population in this study is that all employees at PT. Bank BJB which amounted to 51 employees. The sampling technique used is census sampling technique, the sample set as many as 51 employees. This study uses a quantitative approach, the data for this study were obtained through questionnaires (questionnaire) which has been filled by the respondents who have been determined. Data analysis method used is the method of multiple linear regression analysis. The results of the analysis of Pearson correlation 0.794 or 79.4 % which shows that the correlation between training and work motivation and performance of employees are in a strong relationship level, means that training and motivation has a positive and significant relationship to the performance variables. While the coefficient of determination 0.631 or 63.1 %, meaning that training and motivation has contributed 63.1 % of the employee\u27s performance, while the remaining 36.7 % is influenced by other variables which is not examined. Training and motivation are ineffective for employees in PT Bank BJB Office Bandung as a whole is not yet optimal.
ANTESEDEN PEMBELIAN PRODUK HIJAU
Full text linkThis research aims to analyze the influence of environmental consciousness towards a green purchasing decision. In this research environmental consciousness covers of environment knowledge, environment attitude and green behavior which is recycled behavior. The sample in this research that is consumers of the green product. The samples are 113 respondents chosen by using purposive sampling. Multiple regression analyzers were applied in analyzing the data. The analysis results showed that environment knowledge and attitude of customer have significant influence. Management needs to improve the initiation of green programs with market education to increase the environment knowledge and attitude of customers.Keywords: Environmental Consciousness; Green Product; Environment Knowledge; Environment Attitude; Recycle Behavior and Green Purchasing Decision.
PENGARUH PANDANGAN ISLAM, PELAYANAN DAN KEAMANAN TERHADAP MINAT NASABAH UNTUK MENABUNG DI BANK SYARIAH MANDIRI CABANG X
Full text linkPenelitian ini betujuan untuk mengetahui faktor-faktor apa saja yang mempengaruhi minat nasabah dalam menabung di Bank Syariah Mandiri Cabang X. Variabel Indipenden yang digunakan adalah Keamanan, Pandangan Islam dan Pelayanan dan variabel dependen yang digunakan adalah Minat Nasabah Dalam Memutuskan Menabung di Bank Mandiri Syariah Cabang X.Penelitian ini menggunakan data primer melalui penyebaran kuesioner kepada nasabah Bank Syariah Mandiri Cabang X. Teknik analisa yang digunakan dalam penelitian ini adalah pendekatan deskriptif analis dan menggunakan metode Structural Equation Modeling (SEM).Hasil penelitian menunjukan adanya hubunga positif antara Keamanan, Pandangan Islam dan Pelayanan terhadap Minat nasabah dalam menabung. Tetapi variabel Pandangan Islam memiliki hubungan positif dan tidak signifikan. Kata Kunci : Keamanan, Pandangan Islam, Pelayanan dan Minat Nasabah Dalam Memutuskan Menabun
ANALISIS PERBANDINGAN KINERJA KEUANGAN BANK SYARIAH DAN BANK KONVENSIONAL DI INDONESIA
Full text linkABSTRACTThis study aims to compare the financial performance of Islamic banks with conventional banks in Indonesia using financial ratios: CAR, NPL / NPF, ROA, ROE, LDR / FDR, REO / BOPO.The data used are the financial statements published by Bank Indonesia (BI), the annual reports released by banking companies listed in Indonesia Stock Exchange (IDX), the annual reports issued by companies of Islamic banking that are not listed in Indonesia Stock Exchange (IDX), and the Indonesian banking supervision reports contained in Bank Indonesia (BI) for the years 2005-2012.The analytical method used to compare the financial performance of Islamic banks with conventional banks is statistical test independent t-test.The fact shows that for each financial ratio of Islamic banks and conventional banks in Indonesia: CAR, ROA, ROE, LDR / FDR, and BOPO there are significant differences, while NPL / NPF there is not significant difference.Keywords: Financial performance, Islamic banks, conventional bank
FAKTOR - FAKTOR PENENTU PROFITABILITAS BANK UMUM YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI)
Full text linkPenelitian ini bertujuan untuk mengetahui pengaruh size, liquidity, capital dan management efficiency terhadap profitabilitas bank umum yang terdaftar di Bursa Efek Indonesia periode 2009-2013 yang berjumlah 28 bank. Dalam penelitian ini variabel independen yang digunakan adalah size, liquidity, capital dan management efficiency dan variabel dependen yang digunakan adalah return on asset (ROA) dan earning yield (EY). Hasil dari penelitian ini menunjukkan bahwa size, capital, dan management efficiency memiliki pengaruh positif yang signifikan terhadap return on asset (ROA). Sedangkan liquidity tidak memiliki pengaruh yang signifikan terhadap return on asset (ROA) dan size dan capital memiliki pengaruh positif yang signifikan terhadap earning yield (EY). Sedangkan liquidity dan management efficiency tidak memiliki pengaruh yang signifikan terhadap earning yield (EY). Hal ini mengindikasikan bahwa ukuran sebuah perusahaan dapat mempengaruhi profitabilitas. Begitu juga dengan tingginya tingkat capital dan management efficiency yang dimiliki perusahaan menjadikan kinerja keuangan perusahaan lebih baik. Kata kunci: Earning Yield (EY), Profitabitas Bank Umum, Return on Asset (ROA).
EFEK CUSTOMER CUSTOMER INTERACTION TERHADAP SATISFACTION DAN WORD OF MOUTH PADA HOTEL MANDARIN ORIENTAL
Full text linkThe background of this research was the effect of Customer to Customer Interaction affect satisfaction, word of mouth, in mandarin oriental hotel. The objective of this research is to examine the impact of Customer satisfaction, Service Atmosphere, Personal Interaction, Customer Customer Interaction, Word of Mouth. The design of this research applies primary data obtained by distributing questionnaires to 200 customer who are using Mandarin Oriental Hotel. Data analysis method used in this research is Structural Equation Model (SEM). The result of this research there is positive impact Personal Interaction Quality toward customer Satisfaction, there is positive impact Service Atmosphere toward Customer Satisfaction, there is positive impact Service atmosphere toward Customer Customer Interaction, there is positive impact Customer Customer Interaction toward Customer Satisfaction, there is positive impact Customer Customer Interaction toward Word of Mouth, there is positive impact Customer Satisfaction toward Word of Mouth
PRAKTEK PENGELOLAAN SUMBER DAYA MANUSIA TERHADAP KINERJA PELAYANAN MELALUI KEPUASAN KERJA PADA MASKAPAI PENERBANGAN KOMERSIAL DI INDONESIA
Full text linkThis research is to present the effect of Human Resources Practices on Performance in Service Quality Through Employee Satisfaction In Commercial Scheduled Passenger Airlines in Indonesia” by referring to previous research conducted by Michel Rod and Nicholas J. Ashill (2010) as the main reference, and its equipped with research conducted by Jochen Wirtz, Loizos Heracleus, and Nitin Pangarkar (2008). The research background is to analyze the job performance in quality service as an important element to win the competition in the aviation services industry. The objective of this research was to examine the influence of Human Resources Practices for Performance in Quality Service, through job satisfaction. The research design is using primary data obtained by distributing questionnaires to 110 of front line employees on airlines companies in Indonesia. Data analysis method used is Structural Equation Model (SEM). Results of this study concluded that there is a positive effect of training, empowerment, Customer Service Orientation, and rewards, as part of the Human Resources Practices for Performance in Service Quality, through job satisfaction