Jurnal Manajemen dan Pemasaran Jasa
Not a member yet
286 research outputs found
Sort by
THE IMPACTS OF PHILANTHROPY RESPONSIBILITY AND ETHICAL RESPONSIBILITY TOWARD CUSTOMER PURCHASE BEHAVIOR AND CUSTOMER LOYALTY
Full text linkThe purpose of this research is to analyze the impact of philanthropy responsibility and ethical responsibility towards customer purchase behavior and customer loyalty on fast food restaurants. The research was conducted by using quantitative research design and hypothetical testing to explore philanthropic responsibility, ethical responsibility, customer purchase behavior, and customer loyalty variables. Samples were taken from 186 respondents of employee population in Jakarta. Structural equation modeling was used in order to test the proposed hypotheses. Research result showed the positive and significant impact of philanthropic responsibility towards customer purchase behavior. On contrary, there was no positive ethical responsibility impact found towards customer purchase behavior. These findings are supported by the fact that the majority of consumers purchased fast food base on impulsive buying and not driven by the fast food restaurants ethically responsible behavior. However, the research does show a positive and significant impact of customer purchase behavior on customer loyalty. Further research recommendation should be taken from more respondents in a broader population area. Companies are suggested to approach a strategic and relevant caused-related marketing and caused promotions in relation to philanthropy responsibility to increase customer purchase behavior
APAKAH MEMERLUKAN MEDIASI? PERAN ORGANISASI PEMBELAJAR DAN DUKUNGANNYA UNTUK MENGURANGI NIAT KELUAR KARYAWAN
Full text linkThe purpose of this study was to examine the influence of organizational learning culture and perceived organizational support on turnover intention with organizational citizenship behaviour as intervening variable. The sample of this study was employees of 3 Star Hotel in Semarang as many 166 respondents using propotional random sampling.The method used in collecting the data was a questionnaire which was measured by likert scale. The methods of data analysis were descriptive analysis, regression analysis, and bootstrapping analysis. The results of thie study showed that organizational learning culture and perceived organizational support have positive effect on OCB and negative effect on turnover intention. This study also supported the previous research that OCB mediated organizational learning culture and perceived organizational support on turnover intention in employees of 3 Star Hotel in Semarang. For further research, it is expected to test the different mediating variables in this research model, such as self-efficacy, self-esteem and locus of control
PENGARUH PELAYANAN YANG GAGAL TERHADAP RESPON PERILAKU KONSUMEN
Full text linkThe study aims to analyze the influence of service failure, disappointment, regret, dissatisfaction, and behavior response. The sample in this research is x airline customers. The samples are 137 respondents chosen by using purposive sampling and collected by questionnaires. Analytical technique used is SEM (Structural Equation Modeling). The results of this study indicate that the service failure has an effect on disappointment and regret. Disappointment has an effect on dissatisfaction. Regret has an effect on the dissatisfaction and behavioral response. Disappointment and dissatisfaction has no effect on behavior response
PENGARUH DRIVE FOR ENVIRONMENTAL RESPONSIBILITY, COLLECTIVISM DAN SUBJECTIVE NORM TERHADAP BEHAVIORAL INTENTION PENGGUNAAN REUSABLE BAG
Full text linkThe purpose of the research is to examine the effect of driver for environmental responsibility, collectivism and subjective norm on behavioral intention in using reusable bag. This was a quantitative survey using a total sample of 282 respondents. Data were analyzed by using multiple regression method in order to test the hypotheses. Findings of the research revealed that driver for environmental responsibility and subjective norm were two strong predictors for behavioral intention in using reusable bag. However, there was no significant effect of collectivism on behavioral intention. The study contributes to the literature of pro-environmental behavior and its antecedents as well as suggestions for policy makers and retailers to design effective social marketing campaign to promote pro-environmental behavior, which is using reusable bag
PERAN KEPUASAN KERJA SEBAGAI VARIABEL MODERASI DALAM PENGARUH HUMAN RESOURCES PRACTICES TERHADAP KOMITMEN KARYAWAN DI POLDA BENGKULU
Full text linkThe objectives of this research was to find out the effect of human resources practices (reward, training, and person-job fit) on job satisfaction and employee commitment, and the effect of job satisfaction on employee commitment. The methodology of this research was using questionnaire survey approach to collect data for testing the research hypothesis and regression technique for data analysis. Census was used to analyze the hypothesis. The population were 200 respondents and divided to 187 PNS and 13 PHL of Polda Bengkulu. Finding and contribution in this research was HR practices have a significant effect to employee commitment, human resources practices have a significant effect to job satisfaction, and job satisfaction to employee commitment also have a significant effect. Research limitation or implication in this research was the result can not be applied to other region Polda, or other public organization. This research suggest further investigation is needed to equivalent the result and more extent area of research
KETERKAITAN PROSES MANAJEMEN PENGETAHUAN DENGAN KINERJA KERJA YANG DIMEDIASI OLEH KINERJA MANAJEMEN PENGETAHUAN: BUKTI EMPIRIS PADA PERUSAHAAN PENYALUR TENAGA KERJA INDONESIA (TKI)
Full text linkThis study aims to identify and measure the influence of knowledge management process on job performance mediated by knowledge management performance. The number of non managerial employees amounted 112 people as respondents. The method to collecting the data uses census by distributing questionnaires to all respondents. The design of the study is hypothesis testing with structural equation modeling (SEM) as a tool of analysis. The findings are that the knowledge management process has a positive influence on knowledge management performance, knowledge management performance has a positive influence on job performance, knowledge management process has positive effect on job performance, and knowledge management process has positive effect on job performance mediated by knowledge management performance. Managerial implications are the departments in which employees work should appreciate employees who provide new ideas and knowledge to the company. In addition, the management should provide an opportunity for employees to share knowledge with other employees and solve existing problems
FAKTOR-FAKTOR YANG MEMPENGARUHI PROFITABILITAS BANK PADA BANK KONVENSIONAL YANG TERDAFTAR DI BURSA EFEK INDONESIA
Full text linkThis study aimed to determined the factors that impact profitability of conventional banking companies listed in Indonesian Stock Exchange for the period of 2006-2015. The number of samples taken in this study was 20 banks with the sampling technique used was purposive sampling. Independent variables in this study are bank size, capital ratio, loan ratio, deposit and asset quality. The dependent variables are return on equity, return on asset, and net interest margin. From the results, bank size, capital ratio and loan ratio have a significant positive effect on ROE, ROA, and NIM. Deposit has a significant positive effect on ROE but has no significant relationship on ROA and NIM. Asset quality has a significant positive effect on NIM but has no significant relationship with ROE and ROA. In application, the bank is expected to continue to increase its size by continuing to increase its assets, and maintains the quality of capital and assets in order not to become the burden of the bank
ANTESEDEN DAN KONSEKUENSI DARI RAPPORT
Full text linkAs a main factor in rapport and satisfaction, commitment has been given much attention. The primary data was gathered by online questionnaires and collected from 204 respondents who are being customers of Bank BNI in Jakarta. This research used hypothesis testing as a research design. The cross-sectional data and purposive sampling are used as the sampling method. Data were analyzed by using Structural Equation Method (SEM). Finding and contribution in this research showed that all of commitment have positive effects towards rapport and satisfaction. Rapport has positive and significant effect to satisfaction. Implications and suggestions for future research are discussed
PENGARUH VARIABEL RASIO KEUANGAN DAN MAKROEKONOMI TERHADAP PEMBERIAN KREDIT SEKTOR UMKM OLEH PERBANKAN DI INDONESIA
Full text linkThe purpose of this study is to investigate the impact of financial ratios and macroeconomic variables toward SME’s credit on banking sector in Indonesia. In this research, financial ratio variables are the capital adequacy ratio, non performing loan, operating expenses per operating income, third party fund, return on assets, and business credit program. Macroeconomic variables is inflation, the gross domestic product, interest rate of working capital, and interest rate of investment. The research’s samples are banks in Indonesia that are divided based on their types in the period of 2004-2014. The method uses panel data multiple linear regression with random effect model. The results of this study are that CAR, NPL, and BOPO has a significantly negative effect on SME’s credit; DPK, ROA, KUR, inflation, and GDP have a significantly positive effect on SME’s credit. Interest rate of working capital has a significantly negative effect on SME’s credit and interest rate investments do not have a significantly effect on SME’s credit
ANTESEDEN CONSUMERS’ ATITTUDE TERHADAP ADVERTISING DI KOTA BATAM
Full text linkThis study uses credibility, informative, hedonic/ pleasure and good for economy to analyze the effect of the consumers\u27 attitude towards advertising. Methodology of data collection is done by attitude scale using questioner with the number of respondents as many as 300 sheets distributed. The results showed that credibility, informative, hedonic/ pleasure and good for economy simultaneously have significant effect on the consumers\u27 attitude towards advertising. Credibility has positive and significant effect on consumers\u27 attitude towards advertising. Informative has positive and significant effect on the consumers\u27 attitude towards advertising. Hedonic/ pleasure has positive and significant effect on the consumers\u27 attitude towards advertising. Good for economy has positive and significant effect on the consumers\u27 attitude towards advertising