Jurnal Manajemen dan Pemasaran Jasa
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How personal factors grow students\u27 interest in entrepreneurship
No full textThis study investigates how personal factors can influence entrepreneurship\u27s interest in terms of cognitive variables with indicators of skills and knowledge, affective variables with indicators of attitude and value, and conative variables with indicators of behavior and experience. This study uses a quantitative strategy through a sample of 338 informants. The root of the problem is reviewed from the literature review and strengthened by data collection from the online interview process. Based on these results, personal factors through related variables and indicators can be used as a research agenda to answer corporate contributions problems that offer answers related to reasons for entrepreneurship. The implication is aimed as a strategy to foster student interest in entrepreneurship by showing a close relationship that is mutually supportive and relevant from contributing to each variable related to personal factors. This study also provides a scientific contribution in the form of knowledge about an entrepreneurial interest created from personal factors
Examining a model of tourist loyalty in homestay tourism village balkondes Borobudur area in the new normal period
Full text linkTourism business is affected by Pandemic Covid-19. Tourist loyalty was proven as an important key for the recovery of tourism business, including homestays in tourism villages. Therefore, this study aims to examine the model of tourist loyalty in homestays tourism village Balkondes Borobudur area in the new normal period. The quantitative study was conducted by developing a questionnaire to get primary data from 100 respondents who have stayed in a homestay tourism village Balkondes Borobudur area in the new normal period more than once as samples. Data were analyzed by Structural Equation Model (SEM) with AMOS, and Sobel Test to examine the mediation effect. The results show that service quality and image has a positive and significant effect on tourist satisfaction, tourist trust, and tourist loyalty. Moreover, tourist satisfaction and tourist trust proved that these variables mediate the relationship between service quality and tourist loyalty, and between image and tourist loyalty. The results have implications for the homestay tourism village manager to improve the quality of services based on health protocols and CHSE, communicate a positive image to guests through a marketing communication mix, to increase guest satisfaction and trust. Thus, it is hoped that the guests who have stayed will become loyal guests so that the business can survive and be sustainable. This study extends the literature related to the implementation of the tourist loyalty model in the hospitality and tourism industry, especially homestays in tourism villages
Ethical climate as foundation for internal corporate social responsibility and employee performance in Indonesian context during COVID-19 pandemic
Full text linkThe research objective was to analyze the role of ethical climate as a foundation for internal Corporate Social Responsibility (CSR) and employee performance. The methodology used is a causal study to test the effect by using a survey of 400 employees Holding of state-owned defense, industry randomly selected nonmanagers. The results showed that ethical climate directs internal CSR activities as a realization of ethical awareness in the environment. Employees have an ethical responsibility to restore the goodness of the company to employees in real terms according to the company\u27s demands in the form of optimal performance. The values, beliefs, and ethical atmosphere felt by employees are the reasons for implementing CSR. Internal CSR raises employees\u27 awareness of the company\u27s care and attention, which in turn increases the moral obligation to work optimally for the common good. Ethical climate is guidance for companies and individuals to be involved in collective efforts that can ensure sustainability. In conclusion, ethical climate has an influence on employee performance through CSR. The practical implication is to develop an ethical climate in the company to strengthen the company\u27s internal CSR orientation. Its value contribution can explain the ethical climate function as a foundation for internal CSR concerning employee’s performance
The relationship between counterproductive work behavior and emotional intelligence among pest control employees
Full text linkThe primary purpose of this research is to study the effect of emotional intelligence (EI) on the counterproductive work behavior (CWB) of employees in the pest control industry in Indonesia. Although the effect of EI on CWB can be analyzed using the Mayer-Salovey-Caruso Emotional Intelligence Test (MSCEIT), this model is not specific to employees; for this reason, EI will be measured via the Wong and Law Emotional Intelligence Scale (WLEIS). Questionnaires were distributed to 585 pest control employees. The data were analyzed using structural equation modeling (SEM). The results indicate that EI has a statistically significant negative relationship with CWB and that the more emotionally intelligent employees are, the less likely they will be to act counterproductively at work. These findings can potentially reduce the level of CWB for organizations and society by enabling companies to assess the EI of workers.
Improving organizational commitment on millennial workers in startup business
Full text linkThis research investigates the effects of passion towards organizational commitment as a mediating role to career adaptability and engagement of millennial employees in startup companies. The convenience sampling method was used to collect data from 63 millennial employees of startup companies located in Jakarta, Bogor, Depok, Tangerang, and Bekasi by distributing questionnaires via Google Form. The data collected were then analyzed using path analysis and the results showed that passion has a direct and indirect effect on organizational commitment and employee engagement. Meanwhile, career adaptability does not affect partial meditation as an intervening variable. Conversely, passion positively and significantly affects career adaptability, employee engagement, and organizational commitment
The importance of customer trust toward ewom on customer behavior: The case of generation y in Indonesia
No full textThis study determines the effects of customer trust towards eWOM on customer behavior. This study focuses on Generation Y in Indonesia. The samplesof this study are about 260 respondents who have used eWOM. This study uses structural equation modelling (SEM) to analyze data. The results of this study indicate that trust can mediate the customer experience toward eWOM on customer behavior. The attractiveness of eWOM itself strongly influences customer trust toward eWOM. Other results also show the critical role of customer trust towards eWOM indirectly improving customer behavior
The role of work stress on individual work performance: Study in civil servants
Full text linkThis study wanted to see the role of work stress of three kinds of individual work performance (task performance, contextual performance, and counterproductive work behavior). Previous researches showed different kind of performance related with different work stresses. The study was conducted on 83 civil servants in one work unit in Jakarta. Data were analyzed by using Lavaan in R program. The results showed that ‘control’ and ‘support colleagues was significantly affected task and contextual performance. While for counterproductive work behavior, ‘role’ and ‘change’ had positive impact of the behavior. These results indicate that different work performance is related to different types of work stress. Further result and implication were discussed.
Beauty influencer in the digital age: How does it influence purchase intention of generation Z?
Full text linkThis research examined the influence of social media advertising conducted by beauty influencers. The researchers analyzed the impact of Celebrity Credibility (i.e., Expertise, Trustworthiness, and Attractiveness), Reputation, and Persuasive Capabilities toward Purchase Intention. The respondents in this research were 154 young women from Generation Z who lived in the Greater Jakarta (Jabodetabek) area and followed the social media beauty influencers who endorsed a renowned homegrown cosmetics brand. This research utilized a quantitative method using the Multiple Linear Regression analysis. The results of this study showed that only two independent variables associated with the beauty influencer, namely, Attractiveness and Persuasive Capabilities, yielded a significantly positive influence toward Purchase Intention. In contrast, the rest of the variables were not significant. All independent variables had a simultaneously significant impact on Purchase Intention. Finally, all independent variables contributed 72.4% to the dependent variable, while the rest were explained by other variables not examined in this research
The mediation relationship of customer satisfaction between service quality and repurchase intention on e-commerce in Indonesia
Full text linkThis research aims to determine the relationship between service qualities and repurchase intention with customer satisfaction as the mediator variable on e-commerce in Indonesia. Data were obtained from 162 respondents by using close and self-administered types of questions. The respondents independently filled the given questionnaires with the Likert scale and Structural Equation Model (SEM) was used for analysis. The findings show that customer satisfaction variable is a mediation of web service quality and repurchase intention on e-commerce in Indonesia