Jurnal Manajemen dan Pemasaran Jasa
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A Study On Perceived Risk, Frugal Shopping and Perceived Enjoyment that Affect Customer Attitude To Accept Toy and Equipment Renting For Children
Full text linkThe industrialisation and urbanisation have made goods affordable and quickly to obtain. These create hyper-consumption where we are used to buying more than we need, and so fast discarding the things that we buy. Access-based consumption is a trend that gains more popular in today society, in which consumer can have access to new and various items without having to own them. One of access-based consumption is renting, and this concept has been applied in many sectors such fashion, property and recently applied in items for children, as now more Millenials are living in limited space, so they really need to very critical in choosing which product to own. The study aims to research the relationship between perceived risk, frugal shopping, perceived enjoyment and attitude toward renting items for children. The online questionnaire was administered to 100 participants. The results showed that psychological risk affects attitude negatively, perceived enjoyment affect attitude positively, and frugal shopping affects perceived enjoyment and attitude positively. Marketing strategies are suggested for renting business owners by embracing the enjoyment feeling from renting as follows: promoting that by renting consumer’s house will less clutter with unwanted items; the benefit of getting new items regularly without having to buy; the benefit of playing and using items beyond their usual shopping budget; and that by renting the lifetime of one item is maximized
The use of information technology by restaurants in Joglosemar, the mainstay city of Indonesian culinary
Full text linkAccording to the Indonesian Ministry of Tourism, Yogyakarta, Surakarta, Semarang (Joglosemar) are top culinary destinations in Indonesia, with information technology (IT) needed to strengthen its development. Therefore, this study examines IT\u27s adaptation in restaurants owned by micro, small, and medium enterprises (MSMEs) at Joglosemar. This is a descriptive research with data obtained from 200 restaurants each in three cities through questionnaires, interviews, and observation, culminating in 600 restaurants. The result showed that restaurants adopt IT contact (92%), online transportation partner (81%), non-cash cashier payment (66%), IT cashier (61%), Wi-Fi (57%), and large orders-outside restaurant (49%) to improve their performance. This research contributes to providing a current overview of the development of IT restaurants in Indonesia, therefore it is expected to enable the entrepreneur to be more ready to face the business competition in the digital era. This research is limited to Joglosemar, therefore further study needs to investigate other top culinary cities. Secondly, this is a descriptive research on the adoption of IT by restaurants in Joglosemar, therefore further study needs to elaborate on the determinants factors of adoption of IT by restaurants and its effects on performance.
‘Usul mikul’, ‘Ketiban sampur’, and the atrophy of innovation process
Full text linkIdea sharing is one of the most common ways of developing innovation in organizations. Aspirations and suggestions for improvements are recognized, discussed, and executed through idea sharing. This study adopts an ethnographic approach and critically analyzes how idea sharing goes against the grain of organizational culture. Based on a study of a higher education institution in Java, Indonesia, the paper highlights usul mikul and ketiban sampur as two modes of cultural practice which, over time, penalize innovators in their efforts to initiate change and renewal. The results show that these practices are formative to organizational atrophy. They weaken organizational capability to innovate due to the disuse of members’ capabilities. Importantly, the study contributes to the growing literature on innovation management, organizational culture, and higher education management
The mediating effect of agility at relationship between market orientation and marketing performance
Full text linkMarket orientation is a way for companies to focus on customers so that customers continue to buy company products. Agility is an important ability of a company to increase a sustainable competitive advantage. This study was conducted based on the decline in batik sales in Pekalongan and the existence of a research gap on the relationship between market orientation and marketing performance. This paper aims to test empirically the mediating effect of agility on the relationship between market orientation and marketing performance. Data were collected from 190 SMEs in Pekalongan. The result shows that market orientation significantly affects agility and marketing performance, and agility significantly affects marketing performance. Furthermore, agility mediates the correlation between market orientation and marketing performance. The Marketing performance of Batik SMEs can be improved by developing market orientation and agility simultaneously. The role of market orientation in improving marketing performance will be more effective if it is done indirectly through agility
Impact of shopping emotion towards impulse buying in e-commerce platform
Full text linkThis empirical research aims to examine the influence of discount programs, website quality, and online reviews directly and indirectly on the impact of shopping emotion towards impulse buying on the e-commerce website. Data were purposively obtained from a total population of 130 respondents and analyzed using a Structural Equation Model (SEM). The results showed a significant positive effect on discount Programs and Website Quality on impulse buying with shopping emotions as a mediating variable. Besides, the result also showed an insignificant impact on online reviews
Transformational leadership positive influence toward employee engagement through job satisfaction and its effect on improving organizational commitment
Full text linkThis study aims to analyze the effect of transformational leadership on Organizational commitment through job satisfaction and employee engagement as mediating variables. Furthermore, as many as 112 nurses are involved as respondents, and the data are gathered with self-rating questionnaire. The Data are analyzed by using structural equation model. The confirmatory factor analysis shows that all questions in the instruments are valid and reliable. The research indicates that transformational leadershippositively and significantly affects on job satisfaction and employees’ engagement, but it does not have a direct effect on organizational commitment. Therefore, it is concluded that transformational leadership has a positive effect on organizational commitment mediated by job satisfaction and employee engagement.
The impact of double mediation on market performance using information communication technology and market orientation
Full text linkMarket performance is important to the company\u27s development. This study examines the determinant factors of market performance through information and communication technology (ICT). The probability and simple random sampling methods were used to determine the sample. Furthermore, the research instrument was the questionnaire distributed personally to the respondents. The results show that the market performance of used car showroom MSMEs in the Malang was determined both directly and indirectly by information quality, eReadiness, use of ICTs, and market orientation, which is more dominant. The use of ICTs and market orientation fully and partially mediates the information quality and eReadiness on market performance, respectively
Post-service recovery emotion and customer trust: The role of satisfaction as mediation
Full text linkService failure is inevitable, leading to the provision of a recovery method by companies to overcome customer mistrust, that creates certain emotions. This research, therefore, aims to examine the indirect effect of customer emotion on trust and service recovery mediated by satisfaction. Data were obtained from 104 participants that read the vignette on service failure and recovery. This study used the data analysis of Process Hayes to measure the role of mediation. The result showed that customer satisfaction moderated the indirect effect between emotion and trust after service failure. In addition, cognitive appraisal theory supports the interactional and procedural process used to provide positive judgment. The implication of this study is useful for companies to minimize the possibility of service failure and provide recovery in order to maintain customer trust
The behavioral approaches of entrepreneurial characteristics in Madura
Full text linkThe number of Small and Medium Enterprises (SMEs) factually increased in recent years due to several factors such as the imbalance between demand and supply for the workplace. According to various literature study, entrepreneurs are related to the individuals\u27 capacity and characteristics in exploiting market opportunities. The previous studies showed that entrepreneurs need to determine individual characteristics for proceeding with other strategies. Therefore, there are particular characteristics related to business activities that need to be possessed by prospective entrepreneurs. This research aims to reveal the entrepreneurship characteristics with a behavioral approach. Data were collected from 5 entrepreneurs in Bangkalan Regency using the purposive sampling technique. The result showed that entrepreneurial behaviors are either active or passive. In addition, the existence of competitors is not considered a threat to independence in developing business ideas.