Jurnal Ilmiah Ekonomi Islam
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THE EFFECT OF HALAL CERTIFICATION ON BRAND LOYALTY BY MEDIATION OF PURCHASE INTENTION TOWARDS LOCAL INDONESIAN PRODUCTS : THE CASE OF GEN-Z INDONESIA MALAYSIA BORDER
Full text linkIndonesia, as the country with the largest Muslim population in the world, places great importance on halal certification in its food industry. The halal certification issued by the Indonesian Ulema Council (MUI) serves as official proof that food products comply with Islamic law, and it has become a key requirement for producers operating in this sector. This study aims to analyze the influence of Halal Certification on Brand Loyalty, both directly and indirectly through Purchase Intention as a mediating variable. Focusing on domestic consumers in a predominantly Muslim market, the research employs path analysis to examine the relationships among these variables. The findings show that Halal Certification positively and significantly affects both Purchase Intention and Brand Loyalty, while Purchase Intention also has a positive and significant impact on Brand Loyalty, confirming its mediating role. These results suggest that halal-certified products enhance consumer trust, stimulate purchasing intentions, and build long-term loyalty toward the brand. Consequently, Halal Certification emerges as a strategic element for strengthening brand competitiveness and consumer confidence in Indonesia’s food industry.Indonesia, sebagai negara dengan populasi Muslim terbesar di dunia, sangat mementingkan sertifikasi halal dalam industri pangannya. Sertifikasi halal yang dikeluarkan oleh Majelis Ulama Indonesia (MUI) berfungsi sebagai bukti resmi bahwa produk pangan mematuhi hukum Islam, dan telah menjadi persyaratan utama bagi produsen yang beroperasi di sektor ini. Penelitian ini bertujuan untuk menganalisis pengaruh Sertifikasi Halal terhadap Loyalitas Merek, baik secara langsung maupun tidak langsung melalui Niat Pembelian sebagai variabel mediasi. Berfokus pada konsumen domestik di pasar yang mayoritas Muslim, penelitian ini menggunakan analisis jalur untuk memeriksa hubungan antara variabel-variabel ini. Temuan menunjukkan bahwa Sertifikasi Halal secara positif dan signifikan memengaruhi Niat Pembelian dan Loyalitas Merek, sementara Niat Pembelian juga memiliki dampak positif dan signifikan terhadap Loyalitas Merek, yang menegaskan peran mediasinya. Hasil ini menunjukkan bahwa produk bersertifikat halal meningkatkan kepercayaan konsumen, merangsang niat pembelian, dan membangun loyalitas jangka panjang terhadap merek. Akibatnya, Sertifikasi Halal muncul sebagai elemen strategis untuk memperkuat daya saing merek dan kepercayaan konsumen dalam industri pangan Indonesia
Analisis Pemasaran Syariah dalam Meningkatkan Penjualan Produk (Studi Kasus Wima Aesthetic Syar'i Skincare, Pemalang): Analisis Pemasaran Syariah dalam Meningkatkan Penjualan Produk (Studi Kasus Wima Aesthetic Syar'i Skincare, Pemalang)
No full textBusiness is an activity that requires skill and seriousness. One of the business units is the beauty industry. The beauty industry is a dynamic and constantly innovating industry, with rapid development and increasingly fierce competition. Beauty industry entrepreneurs need to improve and develop marketing strategies to face competition. One of the marketing strategies that can be used is sharia marketing, this is relevant because today more and more consumers are looking for products and services that are in accordance with Islamic values. Wima Aesthetic Syar'i Skincare is a sharia-based beauty clinic that has implemented Islamic principles in all its operational activities. The sharia marketing strategy implemented is one of the company's efforts to increase sales of its goods and services. The purpose of this study is to determine the sharia marketing strategy applied by Wima Aesthetic Syar'i Skincare in increasing product sales as well as the effectiveness and efficiency of the sharia marketing strategy carried out. The method used in this research is a qualitative approach with descriptive methods. Data collection techniques through observation, interviews and documentation. The data analysis used is triangulation which includes data reduction, data presentation and conclusion drawing. The results of this study indicate that the sharia marketing strategy applied by Wima refers to the marketing mix (4P) product, price, place and promotion which is integrated with the characteristics of sharia marketing rabbaniyah, akhlaqiyah, waqi'iyah and insaniyah. By applying the principles of sharia marketing can increase sales of Wima products by 10-15% every month as measured by sales volume, profit and company growth. In addition, the application of sharia marketing is not only concerned with company profits but consumers and the surrounding community. This can certainly increase public awareness and trust in Wima.Bisnis adalah kegiatan yang membutuhkan keterampilan dan keseriusan. Salah satu unit bisnis adalah industri kecantikan. Industri kecantikan merupakan industri yang dinamis dan terus berinovasi, dengan perkembangan yang pesat dan persaingan yang semakin ketat. Para pengusaha industri kecantikan perlu meningkatkan dan mengembangkan strategi pemasaran untuk menghadapi persaingan. Salah satu strategi pemasaran yang dapat digunakan adalah pemasaran syariah, hal ini relevan karena saat ini semakin banyak konsumen yang mencari produk dan jasa yang sesuai dengan nilai-nilai Islam. Wima Aesthetic Syar'i Skincare merupakan klinik kecantikan berbasis syariah yang telah menerapkan prinsip-prinsip Islam dalam seluruh kegiatan operasionalnya. Strategi pemasaran syariah yang diterapkan merupakan salah satu upaya perusahaan untuk meningkatkan penjualan barang dan jasanya. Tujuan dari penelitian ini adalah untuk mengetahui strategi pemasaran syariah yang diterapkan oleh Wima Aesthetic Syar'i Skincare dalam meningkatkan penjualan produk serta efektifitas dan efisiensi dari strategi pemasaran syariah yang dilakukan. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan metode deskriptif. Teknik pengumpulan data melalui observasi, wawancara dan dokumentasi. Analisis data yang digunakan adalah triangulasi yang meliputi reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa strategi pemasaran syariah yang diterapkan Wima mengacu pada bauran pemasaran (4P) product, price, place dan promotion yang diintegrasikan dengan karakteristik pemasaran syariah rabbaniyah, akhlaqiyah, waqi'iyah dan insaniyah. Dengan menerapkan prinsip-prinsip syariah marketing dapat meningkatkan penjualan produk Wima sebesar 10-15% setiap bulannya yang diukur dari volume penjualan, laba dan pertumbuhan perusahaan. Selain itu, penerapan syariah marketing tidak hanya mementingkan keuntungan perusahaan saja melainkan konsumen dan masyarakat sekitar. Hal ini tentunya dapat meningkatkan kesadaran dan kepercayaan masyarakat terhadap Wima.
Kata kunci: Skincare, Strategi Pemasaran, Pemasaran Syariah, Wim
Factors Influencing Sharia Digital Banking Utilization by Millennial Generation in Indonesia
Full text linkThis study aims to analyze factors influencing sharia digital banking utilization by using modified Technology Acceptance Model (TAM) approach. The data in this study were collected through questionnaires distributed online. The sample used in this study was 125 millennial respondents who used Jago Syariah Bank and Aladin Syariah Bank. In this study, the data is analyzed by using structural equation model analysis with the SmartPLS 3.2.9 analysis tool. The results showed that perceived ease of use, self-efficacy, and consumer innovativeness positively and significantly affect sharia digital banking utilization. However, there are some variables that have no significant effect, which are, perceived usefulness and subjective norms
Pengaruh Attitude, Subjektive Norms Dan Perceived Behavior Control Terhadap Minat Masyarakat Dalam Menggunakan Jasa Pembiayaan Murabahah Bank Syariah
Full text linkTheory Planned Behavior (TPB) menjelaskan bahwa sikap terhadap perilaku merupakan pokok penting yang sanggup memperkirakan suatu perbuatan, meskipun demikian perlu dipertimbangkan sikap seseorang dalam menguji norma subjektif serta mengukur kontrol perilaku persepsian orang tersebut. Bila ada sikap yang positif, dukungan dari orang sekitar serta adanya persepsi kemudahan karena tidak ada hambatan untuk berperilaku maka niat seseorang untuk berperilaku akan semakin tinggi. Bank Syariah berperan penting sebagai fasilitator pada seluruh aktivitas ekonomi dalam ekosistem industri halal, yang mana perbankan Syariah di Indonesia sendiri telah mengalami peningkatan dan pengembangan yang signifikan dalam Inovasi produk, peningkatan layanan, serta pengembangan jaringan. Selanjutnya niat memiliki pengaruh yang cukup besar terhadap tindakan individu dalam menghindari pendapatan bunga atau bunga bank bentuk lainnya. Oleh karena itu, berdasarkan permasalahan di atas dan penelitian sebelumnya, maka penulis mengambil judul penelitian dengan Pengaruh Attitude, Subjektive Norms dan Perceived Behavior Control terhadap Minat Masyarakat dalam Menggunakan Jasa Pembiayaan Murabahah Bank Syariah Indonesia Cabang Lubuk Sikaping Kabupaten Pasaman.
Hasil penelitian mendukung hipotesis pertama bahwa variabel Attitude berpengaruh signifikan terhadap Minat Masyarakat di Lubuk Sikaping Kabupaten Pasaman. Variabel Attitude berpengaruh tehadap hasil karena nilai thitung> ttabel atau 11,127> 1,660 dan nilai signifikan yang dihasilkan 0,000 ttabel atau 6,985 > 1,660 dan nilai signifikan yang dihasilkan 0,000 ttabel atau 8,632 > 1,660 dan nilai signifikan yang dihasilkan 0,00
Analisis Implementasi Strategi Direct Fundraising Zakat Pada BAZNAS Kota Bukittinggi Dengan Pendekatan Diagram Cause and Effect (Fishbone)
Full text linkStrategi Direct Fundraising merupakan salah satu Program yang sangat berpotensi kuat dalam meningkatkan manajemen Pengumpulan zakat pada Badana Amil Zakat Nasional (BAZNAS). Metode ini merupakan salah satu teknik penggalangan dana dimana metode ini mengedepankan interaksi langsung dengan muzakki. Penelitian ini bertujuan untuk menganalisa seberapa besar potensi Program Direct Fundraising yang dilaksanakan pada BAZNAS Kota Bukittinggi dalam pengelolaan zakat dengan fokus pembahasan pada : 1) Kesesuaian pelaksanaan sistem Program Direct Fundraising dilakukan oleh BAZNAS Kota Bukittinggi dengan pendekatan cause and effect diagram dengan Sistem Program Direct Fundraising yang seharusnya, 2) Permasalahan apa saja yang ada pada Program Direct Fundraising BAZNAS Kota Bukittinggi 3) Bagaimana solusi permasalahan pada Program Direct Fundraising yang ada di BAZNAS Kota Bukittinggi. Alat analisis yang penulis gunakan adalah cause-and-effect diagram (Diagram Tulang Ikan), yaitu suatu grafik yang menunjukkan hubungan antara suatu masalah dan kemungkinan penyebabnya maka dengan itu besar kemungkinan hasil penelitian ini dapat menjadi acuan dan referensi yang mudah dipahami oleh berbagai Pihak. Hasil Penelitian menunjukkan bahwa : (1) Dalam upaya pelaksanaan Program Direct Fundraising zakat BAZNAS Kota Bukittinggi senantiasa mengutamakan aspek efektifitas, yaitu pengelolaan yang memenuhi unsur-unsur ketepatan dan objektifitas, dalam arti pengelolaan zakat dilakukan secara terencana dan sistematis, namun dalam pelaksanaan dan perencanaan masih ada unsur-unsur yang belum terpenuhi seperti : belum terlaksananya follow up dan laporan pelaksanaan kegiatan kepada muzaki dan kurangnya pengawasan, (2) Untuk kedepan hendaknya BAZNAS Kota Bukittinggi memberikan lebih mengedukasikan kepada masyarakat tentang ajaran syariah terutama mengenai zakat dan dampak dari terkelolanya zakat dengan baik, melaksanakan Pelatihan Pelayanan Prima dan pengimplementasian seluruh SOP yang ada
Analisis Interaksi Instrumen Moneter Syariah Terhadap Inflasi dI Indonesia
Full text linkMonetary instruments are one tool Bank Indonesia utilizes to try to keep inflation under control. Social wellbeing can be created by stable, low inflation. Because Indonesia has a dual monetary system, both conventional and sharia monetary instruments are used there. The research seeks to ascertain (1) an analysis of the relationship between Indonesian inflation and the Bank Indonesia Sharia Certificate (SBIS). (2) analysis of the relationship between Indonesian inflation and the Mandatory Minimum Reserve (GWM). and 3) an analysis of how Indonesia's inflation is affected by the Bank Indonesia Sharia Savings Facility (FASBIS). This study uses a quantitative methodology and is associative in nature. The research's data analysis method makes use of Vector Autoregression (VAR) analysis techniques, which are run through the Eviews 10 software along with variance decomposition tests and impulse response tests. The results of this research are; 1) SBIS does not have a significant effect on inflation in Indonesia. 2) GWM has a negative effect on inflation but is not significant. 3) Based on the FASBIS variance decomposition test, it has no influence on inflation. The lag test in this research revealed that there is no discernible relationship between Indonesian inflation and the FASBIS variable used to implement sharia monetary operations. The Granger causality test indicates that there is a unidirectional relationship between inflation and FASBIS
Strategi Rumah Zakat Dalam Meningkatkan Kesejahteraan Masyarakat di Sumatera Utara
Full text linkThis research aims to find out the main priority strategy for Rumah Zakat in improving the welfare of the people in North Sumatra. by presenting the internal and external conditions that have been carried out so far. Then, in addition, the researcher also explained several urgent measures that need to be implemented so that the Zakat House can be more focused. The method used is a qualitative method using SWOT and QSPM analysis. The number of respondents who filled out the questionnaire were 5 respondents each for SWOT and 5 respondents for QSPM. Based on the results of the SWOT analysis, the strategy quadrant obtained after processing it in the IFE and EFE matrices is in Quadrant I. This states that the strategy used is a progressive strategy. This strategy means that the company has strengths and opportunities. Furthermore, the QSPM analysis showed that the main priority strategy that must be implemented is encouraging and adopting the use of information technology to create efficient and effective Zakat governance
Accountability and Transparency of Zakat, Infaq, Shodaqah Fund Management (Case Study on LAZISMU Pasuruan Regency)
Full text linkThis study aims to determine the effectiveness of the application of accountability and transparency in the management of zakat, infaq and shodaqah funds at LAZISMU Pasuruan Regency. The method used in this research is a qualitative method with a case study approach. Data collection techniques used in this study include interviews and documentation in the form of financial reports and other supporting documents related to the accountability and transparency of ZIS fund management. Data analysis used data triangulation. The results showed that the form of accountability of LAZISMU Pasuruan Regency, among others: evaluation of board members every month led by the chairman of the board, the existence of ZIS fund management reports in the form of magazines for donors every month and brochures for other than donors, and the existence of audit reports conducted once every 1 month, once every 3 months, once every 6 months conducted by the Muhammadiyah Regional Leadership and once a year conducted by a public accountant. While the forms of transparency of LAZISMU Pasuruan Regency include: in the collection of ZIS funds carried out by means of child philanthropy, socialization through local community activities, and digital fundrising
Wakaf Tunai: Strategi dan Tantangan di Ranah Minangkabau
Full text linkThe endowment of money or cash waqaf has the potential to significantly improve the welfare of the community in the Minangkabau region, both socially and economically. This includes areas such as education, health, and poverty alleviation. However, there are several challenges that need to be addressed to achieve maximum effectiveness. The aim of this research is to assess the feasibility of cash waqaf and the challenges it poses through qualitative research. Data collection is conducted through structured interviews with various informants, including BWI (Badan Wakaf Indonesia), nadzir (endowment managers/institutions), wakif (endowment donors), and religious leaders. The expected outcome of this research is to identify strategies and solutions to overcome the challenges faced in developing cash waqaf programs in the Minangkabau region, in accordance with the traditional philosophy of "Adat Basandi, Syarak, Syarak Basandi Kitabullah" (Customary law based on Islamic law, and Islamic law based on the Qur'an)
Al Hisbah in Modern Era : Investor Protection Institution in Indonesian Islamic Capital Market
Full text linkThis research aims to explore the evolution of the role of al hisbah in the financial sector, especially the capital markets industry. Along with the times and the increasing complexity of today's government bureaucracy, the role of al hisbah has been formed differently in each country according to their respective needs. This research uses an exploratory qualitative method with secondary data. The research results show that the role of al hisbah is very complex, one of which is in the financial sector of the capital market to carry out supervision in order to protect investors from both external and internal risks. In this case, the Financial Services Authority (OJK) plays the role of al hisbah which coordinates with the National Sharia Council (DSN) to ensure transactions and activities in the Indonesian Islamic capital market are safe and healthy