KOMUNIKATIF : Jurnal Ilmiah Komunikasi
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    177 research outputs found

    Studi Netnografi Pola Komunikasi Jaringan Komunitas Cryptocurrency Dogecoin Pada Twitter

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    Cryptocurrency Dogecoin awalnya dianggap sebagai meme coin namun telah mengalami kenaikan nilai tukar sebanyak 800% pada Januari 2021 dan bertambah lagi sebesar 400% pada April 2021. Hal ini tidak lepas dari dukungan kuat dari komunitas cryptocurrency Dogecoin dan top public profiles pada media sosial Twitter. Penelitian ini menggunakan metode digital netnography untuk melihat pola komunikasi jaringan komunitas cryptocurrency Dogecoin di Twitter. Komunitas yang diteliti tidak terpusat pada akun komunitas tertentu namun meliputi seluruh akun Twitter yang aktif berdiskusi mengenai Dogecoin. Batasan penelitan adalah pada tanggal 1 April - 9 Mei 2021 bertepatan dengan beberapa peristiwa penting yang terjadi. Data yang digunakan adalah semua percakapan pada Twitter dengan kata kunci "Doge" dan diambil menggunakan social network analysis tools Brand24 dan Netlytic. Penelitian ini menemukan adanya 5 tipe interaksi yang merupakan pola komunikasi jaringan Dogecoin. Pola komunikasi yang ditemukan pada penelitian ini dapat memberikan masukan bagi pengembang Dogecoin dan cryptocurrency lainnya tentang pentingnya memberikan informasi yang dapat meyakinkan komunitas untuk tetap hold sebuah cryptocurrency. Kemudian pentingnya membina komunitas yang saling mendukung dan memberi semangat di antara anggota komunitas, dan pentingnya bekerjasama dengan top public profiles untuk memberikan keyakinan dan konfirmasi untuk mengatasi keresahan komunitas terkait volatility yang tinggi dari sebuah cryptocurrency

    Message of Nationalism in the Music Video 'Wonderland Indonesia'

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    Film is a communication medium that includes audio-visual types that are used to convey messages to a group of people watching. In addition to films, music videos which are also a medium of communication also convey messages in an audio visual work. One of the trending music videos during the celebration of the 76th Anniversary of the Republic of Indonesia (HUT RI) in 2021 is "Wonderland Indonesia". Through “Wonderland Indonesia” the landscape of Indonesia and the diversity of Indonesian culture is shown with epic cinematography. This study aims to determine how the message of nationalism in the music video "Wonderland Indonesia". The method used in this research is Charles Sanders Peirce's semiotics of the music video "Wonderland Indonesia" on Alffy Rev's YouTube Channel. The conclusion of this study is that the message of nationalism in the music video "Wonderland Indonesia" is so that the Indonesian people have a sense of devotion for Indonesia, have courage in defending Indonesia, self-determination so as not to be shaken, purity of heart, and have an unyielding spirit and a spirit that never goes out.Film merupakan media komunikasi yang termasuk jenis audio visual yang dimanfaatkan untuk menyampaikan pesan kepada sekelompok orang yang menyaksikan. Selain film, music video yang juga merupakan media komunikasi turut menyampaikan pesan dalam sebuah karya audio visual. Salah satu music video yang sedang trending selama perayaan Hari Ulang Tahun Republik Indonesia (HUT RI) ke-76 pada tahun 2021 ini adalah “Wonderland Indonesia”. Melalui “Wonderland Indonesia” pemandangan Indonesia dan keragaman budaya Indonesia ditampilkan dengan sinematografi yang epik. Penelitian ini bertujuan untuk mengetahui bagaimana pesan nasionalisme dalam music video “Wonderland Indonesia”. Metode yang digunakan dalam penelitian ini adalah semiotika Charles Sanders Peirce terhadap music video “Wonderland Indonesia” pada YouTube Channel Alffy Rev. Kesimpulan dari penelitian ini adalah bahwa pesan nasionalisme dalam music video “Wonderland Indonesia” agar masyarakat Indonesia memiliki rasa bakti bagi Indonesia, memiliki keberanian dalam membela Indonesia, ketegaran diri agar tidak tergoyahkan, kesucian hati, serta memiliki semangat pantang menyerah dan semangat yang tidak pernah padam

    Perilaku Body Shaming dan Dampak Psikologis pada Mahasiswa Kota Bogor

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    This research was conducted in order to explain students characteristics in Bogor City, to explain body shaming that students of Bogor City have ever experinced, to explain psychological impact of body shaming, to analyze correlation between student characteristics and psychological impact of body shaming and to analyze correlation between body shaming and and psychological impact of body shaming. This research was taken place in Pakuan University, Djuanda University, University of Ibn Khaldun and Nusa Bangsa University on September until December 2019. In term of sampling techniques, this research used accidental sampling. Questionnaire and study library were used as data collecting techniques. There were there data analyze techniques, descriptive statistics, Rank Spearman and Chi-Square. The result shown that was not correlation betwen body shaming and psychological impact of body shamin

    Management Dialectical Tension di Desa Pancasila, Kecamatan Turi, Lamongan dalam Meminimalkan Ketegangan pada Keluarga

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    This study focuses on the dialectical tension management strategy for married couples of different religions in Pancasila Village, Turi District, Balun, Lamongan. Balun Village was chosen because it has a high level of religious tolerance. Using the Rational Dialectical theoretical perspective, this study reveals how individuals feel in communicating, identifies the causes of tension in communication, and communication strategies in overcoming tensions in interfaith families. This study uses a qualitative-descriptive approach with a case study method, intending to be able to describe in detail how the tensions formed in interfaith families in Balun Village are minimized. Data collection techniques were carried out by in-depth interviews and observations, to obtain a complete picture of their daily communication practices. The results of this study indicate that there are different dialectical tension management patterns, which are based on the level of tension that arises and the issues that trigger tension. The main cause of tension in interfaith family communication is related to two things; lack of openness of the parties and the influence of stereotypes on different ethnicities in the family

    Integrated Marketing Communication Pada Usaha Industrial Internet of Things - Machine Vision

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    In this era, the Indonesian government is committed to increase Indonesia competitiveness position towards other countries. To achieve this goal, the Ministry of Industry spur domestic industries to innovate in the face of Industry 4.0. One company that answers this challenge is Machine Vision that focuses on Industrial Internet of Things. It optimizes modernizes, and digitizes the Indonesian industry to help companies grow, maximize productivity, and promote efficiency in business processes. This new and unique type of business has difficulties that must be overcome, where it must be able to penetrate an unusual market. Therefore, this study discussed the strategy of Integrated Marketing Communication (IMC) conducted by Machine Vision. This study uses qualitative descriptive research methods with structured interview data collection techniques. The results of this study are, IMC strategy has been contributed positively to Machine Vision with the division of two groups, namely primary and secondary. The positive impact was assessed from the existence of repeat customers and client interest in content on Machine Vision’s social media. But aside from those positive effects, also found several threats in the future

    Analisis Framing Kontra Narasi Terorisme dan Radikalisme di Media Sosial (Studi Kasus pada Akun @dutadamaijabar)

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    The spread of terrorism and radicalism is carried out in new ways through digital technology media such as the internet. One of the most used virtual social relations spaces in the world is social media. Based on data, until 2020, active social media users in the world reach 3.5 billion people, while in Indonesia, it reaches 132 million people. This research is focused on exploring the counter-narrative of terrorism and radicalism carried out by the West Java Regional Peaceful World Maya Ambassador through the @dutadamaijabar Instagram account. The research was conducted with a qualitative approach through framing analysis. The Gamson and Modigliani models were selected to describe the media packaging kits produced by @dutadamaijabar. Data collection was carried out through observation, interviews, documentation techniques, and literature study. The results of the study concluded that the counter-narrative orientation of terrorism and radicalism @dutadamaijabar includes two forms, namely online and offline. The content production process involves three main areas, namely the blogger team, DKV, and IT. The core frame is built on three main issues, namely the nationalism-oriented narrative, a narrative of peace based on religious moderation, and a humanitarian narrative by reinforcing tolerance. Meanwhile, condensing symbols are formed by linking text, video, audio, images, and other forms by the counter-narrative core framing. Framing of media content is carried out by following the framework of framing devices and reasoning devices. Research has implications for the process of mapping and producing social media content in the context of counter-narrative terrorism and radicalism in cyberspace. Penyebaran paham terorisme dan radikalisme dilakukan dengan cara baru melalui medium teknologi digital seperti internet. Salah satu ruang relasi sosial virtual yang paling banyak digunakan oleh masyarakat di dunia adalah media sosial. Berdasarkan data, sampai tahun 2020 pengguna aktif media sosial di dunia mencapai angka 3,5 milyar orang, sementara di Indonesia mencapai 132 juta orang. Penelitian ini difokuskan untuk menggali kontra narasi terorisme dan radikalisme yang dilakukan oleh Duta Damai Dunia Maya Regional Jawa Barat melalui akun Instagram @dutadamaijabar. Penelitian dilakukan dengan pendekatan kualitatif melalui analisis framing. Model Gamson dan Modigliani dipilih untuk menguraikan perangkat-perangkat pengemasan media yang diproduksi oleh @dutadamaijabar. Pengumpulan data dilakukan melalui observasi, wawancara, teknik dokumentasi dan studi pustaka. Hasil penelitian menyimpulkan bahwa orientasi kontra narasi terorisme dan radikalisme @dutadamaijabar meliputi dua bentuk yakni secara online dan ofline. Proses produksi konten melibatkan tiga bidang utama yakni tim bloger, DKV dan IT. Core frame dibangun dalam tiga isu utama, yakni narasi kebangsaan yang berorientasi nasionalisme; narasi perdamaian yang berlandaskan moderasi beragama; dan narasi kemanusiaan dengan memperkuat sikap toleran. Sementara itu, condensing symbol dibentuk dengan mempertautkan teks, video, audio, image, dan bentuk lainnya yang sesuai dengan core framing kontra narasi. Pembingkaian konten media ini dilakukan dengan mengikuti kerangka framing devices dan reasoning devices. Penelitian berimplikasi dalam proses pemetaan dan produksi konten media sosial dalam rangka kontra narasi terorisme dan radikalisme di dunia maya

    Memahami Konsepsi “Kafir” pada Organisasi Keagamaan Nahdlatul Ulama (NU) dan Muhammadiyah di Media Sosial

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    Radikalisme muncul dan berkembang di latar sosial berbeda. Di Asia, radikalisme muncul dalam bentuk identitas kelompok agama seperti ekstrem Buddha di Myanmar, ekstrem Hindu di India, dan militan Muslim di Timur Tengah dan Asia, termasuk Indonesia. Pada perkembangannya, radikalisme mewujud dalam bentuk pelabelan seperti “kafir” yang membawa konsekuensi pada diskriminasi, terutama pada kelompok non-muslim. Nahdlatul Ulama dan Muhammadiyah juga mengambil peran dalam penggunaan istilah ini. Riset ini berupaya untuk mengungkap konstruksi “kafir” oleh media di organisasi keagamaan melalui pendekatan semiotika struktural Saussure. Hasil riset menunjukkan bahwa organisasi Islam NU dan Muhammadiyah memiliki konstruksi berbeda terhadap istilah “kafir”. NU menyepakati bahwa terdapat dua konteks yang berbeda dalam penggunaan istilah “kafir”, yaitu dalam konteks keimanan (agama) dan konteks bernegara. NU merekomendasikan untuk menghilangkan penggunaan istilah “kafir” bagi non-muslim dan menggantinya dengan istilah muwathinun (warga negara) dalam konteks kehidupan berbangsa dan bernegara. Berbeda dengan NU, Muhammadiyah menekankan bahwa penggunaan istilah “kafir” memiliki kecenderungan merujuk kepada non-muslim. Istilah “kafir” tidak boleh dihilangkan dalam ajaran Islam, namun penyebutan “kafir” perlu digunakan secara bijak. Komunikasi menjadi perantara sentral dalam diskursus tentang politik identitas di Indonesia

    Gegar Budaya dalam Webtoon Next Door Country

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    This study aimed to explain the cultural shock reaction experienced by foreigner in the context of Indonesian culture, especially in Aditiya Wahyu Budiawan's Webtoon Next Door Country. This research employed Roland Barthes' semiotic analysis to analyze three episodes from mentioned Webtoon series. The findings showed that in Next Door Country Webtoon, foreigners often to use facial expression when dealing with customs and cultural traditions in Indonesia. In this Webtoon, facial expression is used as a form of emotional expression to show the emotions they feel as a result of culture shock phenomenon experienced in the process when experiencing and understanding a new culture. During the process of cultural shock, foreigners as in Webtoon will go through four phases; those are optimistic phase, crisis phase, recovery phase, and adjustment phase. Another finding from this research is that the diverse cultural tradition in Indonesia is the main trigger for these foreigners to experience cultural shock

    Etika Komunikasi Pada Anggota Official Account Draft Sms Di Media Sosial

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    Misunderstandings is often unavoidable in social media because users do not interact face-to-face. Non-verbal responses are often invisible. The emergence of several cases about unethical post are the basis of this research. The official account line named Draft SMS became an interesting virtual discussion room because it offers the advantages of expressive emoticon features; which is prominent to reduce the distortion of the message's meaning. Every interaction conducted in a virtual space should apply ethics as a guide in communicating to minimize these misunderstandings. The purpose of this study is to find out how the meaning of messages to communication actors when interacting in virtual space and communication ethics. The theory used in this research is Symbolic Interactionism and Communication Ethics. Using a qualitative approach with the Virtual Ethnographic method. The result that can be obtained is the meaning that occurs in the virtual interaction space shows that the need for a deeper understanding between the actors of communication so as not to cause misinterpretation of the messages sent by the sender so as not to cause divisions and ethical violations. Need control and self-control in each of them for the information received and then commented on

    Opini Pemilih Pemula Surabaya terhadap Iklan Politik Para Kandidat di Pilkada

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    Election Campaign Period is a period in political events where candidates have the opportunity to introduce themselves to the public. Through various forms and channels of communication, candidates endeavor to convey their ideas and profile. One form of communication channel is political advertising. The target group that is always interesting to be targeted by advertisements is the beginner voter group. With a very significant number of them, the beginner voter is a potential "market" to work on so that a candidate's campaign message can be conveyed. This study wants to see how the opinions of the beginner voters, especially in the city of Surabaya about the ads of candidates for Cagub Cawagub in the East Java Regional Election 2018. Using a quantitative approach with survey methods, the results show that both candidate pairs' ads, namely Khofifah-Emil and Gus Ipul- Puti are positively opinion by beginner voters. However, when viewed from each opinion component, namely Trust, Values, and Expectations, the Gus Ipul-Puti advertisement has a higher component in Values and Expectations while the Khofifah advertisement pair is high in the Trust component

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