KOMUNIKATIF : Jurnal Ilmiah Komunikasi
Not a member yet
177 research outputs found
Sort by
Konstruksi Realitas Makam Dewi Sekardadu dalam Komunikasi Pariwisata Pro-Poor di Sidoarjo
Get PDFThis study aims to determine the construction of reality carried out by the community against the tomb of Dewi Sekardadu as pro-poor tourism development. This research method is qualitative with the Peter L. Berger phenomenological approach. The results showed that there was a construction of reality carried out through three stages (externalization, objectivation, internalization). In the externalization, the stakeholders emphasized the Islamic side of Dewi Sekardadu. The objective reality of Dewi Sekardadu as an Islamic figure was accepted by the whole community because they got primary socialization from the family. Secondary socialization of Dewi Sekardau's tomb as a tourism commodity occurs when the community is mature. Due to a lack of knowledge, existing tourism support facilities cannot be maximized by most people. They still work as keepers of fish ponds and river fishermen due to the lack of socialization and training in tourism management from the government
Public Relations or Humas: How do the public and practitioners perceive it?
Get PDFThis study aims to describe the public and practitioner's perceptions of the public relations or Humas profession. Public relations plays a role in maintaining the credibility of the organization which is built from public perceptions. Apart from public relations, this profession is also called humas. However, based on Propechy's Self-Fulfilling Theory, it is possible to have different meanings by the public and practitioners related to these two terms. This study uses a constructivist approach (qualitative) and interview methods to collect data. The number of informants was 200 people in Malang City. The focus of this research is to find perceptions about what public relations or humas is, its functions, its relation to gender, and educational background. This research produces four propositions, namely public and practitioner perceptions of public relations and humas tends to be positive, public relations and humas are considered the same profession, men and women are perceived to be practitioners in this profession, and practitioners should come from the discipline of communication science and public relations. This research contributes to challenge the previous view that public relations is seen as an attempt to manipulate communication messages
Pengaruh Terpaan Media dan Daya Tarik Destinasi Wisata terhadap Minat Berwisata
Get PDFThe world has entered the industrial era 5.0, when all aspects of human life are controlled by information technology. Society is changing and moving fast with technology to achieve a more meaningful life. The tourism industry has also developed following the development of industry 5.0 which is marked by the full digitization of the tourism sector. The way tourists travel is changing. The tourists will start their journey by looking for or seeing a variety of information (look), then proceed with the second step, namely ordering a tour package that is of interest (book) and the next part is the final stage, which is paying online (pay). Communication technology has changed the behavior of the tourism market towards digital. Tourist behavior is increasingly mobile, personal and interactive. Tourists can easily get tourist information with the availability and easy access to communication networks. Media with various tourist information have an influence on tourists to travel. In addition to communication media, the attractiveness of tourist destinations also affects tourists' choice of visiting tourist destinations. The purpose of this study was to determine the effect of media exposure and the attractiveness of tourist destinations on tourism interest. The research was conducted in the Betawi Cultural Tourism Area Setu Babakan, South Jakarta, Indonesia. The results showed that media exposure and tourist attraction influenced the interest in visiting tourist destinations
Strategi Digital Branding pada Startup Social Crowdfunding (Studi Kasus pada Kitabisa.com)
Get PDFThe era where information can be accessed quickly and flexibly presents its own challenges for startup branding in the crowdfunding sector. Kitabisa.com as the most popular crowdfunding platform in Indonesia certainly becomes an example in terms of digital branding strategies for other startups working in the same sector. This study aims to find out how digital branding strategies are in social crowdfunding startups in the industrial era 4.0. This study uses a qualitative approach in gaining a broad and deep understanding of digital branding strategies in social crowdfunding startups. The chosen research strategy is a case study. Based on the literature review that has been done, this research is the first in Indonesia that focuses on raising the theme of digital branding on social crowdfunding startups. The results show that Kitabisa.com has built its brand based on market insights, which contributes to its current success with a strong internal communication strategy along with consistent external communication. For brands to remain relevant and active, branding must be seen as an ongoing process that requires continuous adjustments through media monitoring and reacting to negative issues that can weaken the company's position
Telaah Wacana Imperialisme Budaya Tokusatsu Jepang Melalui Iklan Marjan Versi Wayang Golek
Get PDFTechnological progress in the field of robotics is something that is idolized in homeland. Robotics often appears along with the tendency of the Japan which is popular with futuristic technology. Indonesia is affected by Japan's tokusatsu shows because we ourselves are still lagging behind in the fields of technology and culture. The era of Japanese colonialism towards Indonesia over the past 3.5 years seemed to reincarnate into cultural imperialism, one of which can be listened to through the Marjan syrup ads version of "Wayang (puppet) Golek Cepot Dawala". Researchers used Teun A. Van Dijk's critical discourse analysis method that discusses microstructure, macro structure, and social context based on visual elements of images and sounds. In the structure of the text, researchers found a friction between traditional Indonesian culture and modern Japanese robotics and a shift in traditional culture that is now beginning to be replaced by modern culture among young people. Cognition and the social context that appears in ads portraying Indonesian traditional culture could not survive if it did not adopt modern Japanese robotic culture, even if the meaning of the traditional culture changes considerably and further accentuates the modern culture
Bias Berita Pemilihan Presiden & Wakil Presiden di Media Massa Lokal Madura
Get PDFThe alignment of the mass media during the election is common. As a political communication tool, mass media has a strong influence on the public. The topic of the election became favorite news. Both in national and regional scope, mass media make the election as headline news. As a local mass media in Madura, Radar Madura made the arrival of the Presidential & Vice President to Madura as a headline too. Choosing the main news topic and the angle of reporting is the editor's policy. However, what happened was the alignment of the mass media which caused news bias. Therefore, the purpose of this study is to find out how the framing is carried out by Madura Radar. The research will focus on Radar Madura's headlines in the two periods of the election campaigns, namely in 2014-2019 and 2019-2024. The analytical method used is Pan & Kosicky's framing analysis. As a result, Radar Madura tried to be neutral by not highlighting one of the Presidential and Vice President pairs. However, it was found that Madura Radar had made a distinction in framing the news of the arrival of Presidential and Vice Presidential Candidates on Madura Island
Mediamorfosis Radar Bandung
Get PDFThe transformation of human communication will continue as time goes by. The discovery of the adoption of electricity, computer technology, and the birth of digital languages contributed to the transformation of mass media that occurred in the era of digitalization. This study aims to determine the media transformation carried out by Radar Bandung based on the concept of Mediamorfosis initiated by Roger Fidler. The research examines the coevolution process, convergence, and complexity of the development of print media to online media on Radar Bandung. The method used in this research is a descriptive study with a qualitative approach. The results showed that the Radar Bandung coevolution process had been approved and implemented digital language to obtain a new business diversification and two online media radarbandung.id and bandung.pojoksatu.com. The Radar Bandung convergence process produces two types of convergence, namely a form of technological convergence and journalistic convergence. The complexity that arises is the prediction of print media death and the delayed adoption of QRcode scan technology. However, the existing difficulties do not make it fatal but an opportunity in the future
Perayaan Undhuh-Undhuh di GKJ Purwokerto sebagai Media Komunikasi Multikultural di Era Globalisasi dalam Membangun Kerukunan
No full textDuring the annual Pentecostal Celebration by GKJ Purwokerto (Javanese Christian Church of Purwokerto), an event called Undhuh-undhuh (direct translation, “Harvesting”) is held. It serves a gratitude manifestation to God for the harvests. This celebration involves not only members of the congregation, but also surrounding communities and other inter-faith associates. This study aimed to find and to analyze the contextualization attempts of the Undhuh-undhuh celebration as a multicultural communication medium in today's globalized era; purposefully to build national harmony. This study employs the descriptive-qualitative research method. Data was collected through observation (participatory approach), in-depth interviews, and document scrutiny. There are six informants, they are the chairman of the GKJ Purwokerto church council (elders), Chairman of the Youth Committee (of the church), Chairman of Young Gusdurian Banyumas, head of Sapto Darma, head of Kranji ward, and church elders of GKI (Indonesian Christian Church) Gatot Subroto. This study indicates that the wave of diversity is inevitable in religious life. The emerging role of the church to preserve the harmony in diverse community has become an important part. The Church of GKJ Purwokerto, through its Undhuh-undhuh celebration, is able to develop multicultural communication with diverse community; which prone to clash and becomes inharmonious
Implementasi Manajemen Kampanye Anti Narkoba BNNP Riau dalam Diseminasi P4GN pada Masyarakat
No full textRiau menjadi salah satu kota besar di Indonesia yang semakin banyak memiliki pengguna narkoba dan narkoba, terutama di kalangan remaja. Dari data yang diperoleh, 70 persen pengguna narkoba berasal dari siswa sekolah menengah dan perguruan tinggi, dan sekitar 40 persen orang dewasa. Menghadapi kenyataan ini diperlukan kampanye oleh Badan Narkotika Nasional Provinsi Riau. Penelitian ini bertujuan untuk menjelaskan implementasi manajemen kampanye dalam kampanye anti narkotika di BNNP Riau, dan untuk mendeskripsikan faktor pendukung dan penghambat yang dihadapi oleh Seksi Pencegahan Bagian P2M dalam mengimplementasikan kampanye tanpa narkoba. Penelitian ini menggunakan paradigma konstruktivisme dengan pendekatan kualitatif. Penulis melakukan wawancara terhadap tiga narasumber, dengan sumber utama yaitu Kepala Seksi Pencegahan yang berlokasi di Kantor BNNP Riau. Hasil penelitian ini sesuai dengan teori, yang meliputi perencanaan, pengorganisasian, mobilisasi, dan pemantauan atau evaluasi. Namun, selama fase evaluasi, Bagian Pencegahan kurang melakukan survei kepada khalayak kampanye tanpa narkoba. Ada dua faktor pendukung. Pertama, masyarakat Riau sebagai faktor eksternal, yang memiliki antusiasme terhadap kasus penyalahgunaan narkoba di Riau. Kedua, kekuatan tim kerja sama BNNP Riau sebagai faktor internal. Kurangnya sumber daya manusia menjadi kelemahan dari manajemen kampanye ini
Research Strategies and Media Relations in Public Relations Practices
Get PDFThis study aims to describe the strategies of private and government public relations practitioners in research and media relations. Some literature states that the practice of public relations begins and ends with research and media relations is crucial to the success of the practice of public relations. In this era of openness, the quality of research and media relations is increasingly demanding high attention. The researcher formulated the assumption that public and private PR have conducted research as the basis of their activities and media relations has been carried out on the principle of information disclosure. This study uses a qualitative method by conducting interviews with 32 public relations practitioners in East Java, and comes from universities, state-owned enterprises, and private companies. The results of this research are in the form of a proposition that practitioners have not given the focus of conducting research related to the quality of media relations, public relations universities have a tendency to make mass media as the main target while practitioners from private companies or state-owned enterprises tend to place leaders as the main public, and public relations practitioners tend to aim at reducing negative coverage as a media relations strategy rather than building long-term relationships. This research has contributed to the study of public relations in the Indonesian context related to the quality of research and media relations conducted by public relations practitioners