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The Role of Personalized Marketing and Service Quality in Enhancing Patient Engagement in Health Care
Get PDFThis study explores the impact of personalized marketing, digital innovation, and service quality on patient engagement and satisfaction in health care, focused on Generation Z patients in urban hospitals expecting tailored experiences, smooth digital interactions and high-quality services shaping their healthcare behavior. The purpose of this study is to examine how personalized marketing strategies such as targeted health campaigns, tailored communication and customized patient interactions along with digital innovation and service quality, influence patient engagement and satisfaction. Data was collected through surveys and in-depth interviews involving a total sample of 400 Generation Z health-care consumers, selected using stratified random sampling techniques. The findings indicate that personalized marketing, supported by digital innovation and high service quality, significantly enhances both patient engagement and satisfaction. Generation Z respondents reported feeling more valued, understood, and supported by their healthcare providers. The study concludes that personalized marketing strategies, empowered by digital tools and service excellence, are essential for healthcare providers aiming to build trust, improve patient retention, and meet the expectations of younger healthcare consumers. These findings highlight the importance of integrating digital marketing innovation and service to address the evolving needs of Generation Z patients in today’s digital healthcare landscape
AA. Asriadi, Firmansyah, Nailah Analisis Pengembangan Usahatani Cabai Rawit Terhadap Peningkatan Produksi Melalui Varietas Di Kecamatan Galesong Kabupaten Takalar: Analisis Pengembangan Usahatani Cabai Rawit Terhadap Peningkatan Produksi Melalui Varietas Di Kecamatan Galesong Kabupaten Takalar
No full textOne of the agricultural sub-sectors that is very important in everyday life is horticultural crops. One of the horticultural crop commodities that are always needed by the people of Indonesia is cayenne pepper. This study aims to analyze the elasticity of cayenne pepper production and the level of production, income and feasibility of cayenne pepper farming based on two varieties in Galesong District, Takalar Regency. The research took place in Galesong District, Takalar Regency. The research location was determined by purposive sampling, on the grounds that farmers at the location regularly carry out cayenne pepper farming and there is an increase in production and income. The number of farmer samples was 66 respondents. Analysis of research data using production, income, feasibility and regression of scale comparison of cayenne pepper varieties. The results showed that the maruki variety had a production elasticity (EP) value of 1.254 and the bhaskara variety with a production elasticity (EP) value of 1.271, so that the situation was included in the return to scale increased along with the value of Ep> 1. This happens when the addition of inputs will produce additional production of a greater proportion. The feasibility level of the R / C ratio of cayenne pepper maruki variety is 2.34 while the R / C ratio value of cayenne pepper bhaskara variety is 2.27, thus the R / C Ratio value of cayenne pepper maruki and bhaskara varieties is said to be feasible because the value is > 1.Cabai rawit merupakan tanaman hortikultura yang buahnya kecil dan rasanya pedas, karena cabai rawit juga memiliki harga jual yang cukup tinggi dipasaran. Tujuan penelitian adalah untuk mengetahui perkembangan usahatani cabai rawit dan menganalisis tingkat kelayakan cabai rawit berdasarkan varietas di Kecamatan Galesong, Kabupaten Takalar dengan menetapkan 60 responden secara purposive random sampling dan analisis data menggunakan analisis penerimaan, pendapatan, analisis fungsi Cobb-Douglas dan analisis kelayakan R/C Rasio. Hasil penelitian menunjukkan bahwa cabai rawit berdasarkan varietas observasi dua varietas yang terdiri dari maruki dan bhaskara F1 diperlukan sebagai parameter nilai elastisitas hasil (EP) produksi melihat cabai rawit varietas maruki sebesar 1,254 dan cabai varietas bhaskara sebesar 1,271. Hal tersebut pada keadaan dimana return to scale meningkat seiring dengan nilai Ep > 1. Hal ini terjadi bila penambahan input akan menghasilkan tambahan produksi yang proporsinya lebih besar. Sedangkan nilai tingkat kelayakan R/C rasio cabai rawit varietas maruki sebesar 2,34 sedangkan nilai R/C rasio varietas cabai rawit bhaskara F1 sebesar 2,27. Hal ini merupakan nilai analisis R/C Ratio varietas cabai rawit maruki dan bhaskara F1 dengan nilai > 1 sehingga usahatani dianggap layak. Rekomendasi bagi petani untuk tetap melanjutkan usahatani cabai rawit dan bagi pemerintah khususnya dinas pertanian agar memperhatikan penyediaan sarana dan prasarana serta pelatihan bagi petani dan masyarakat sekitar untuk mengembangkan budidaya cabai rawit sehingga petani dapat meningkatkan pendapatannya
Strategi Pengembangan Produk Pangan Lokal Tiwul Instan Berbasis Kewirausahaan Sosial KWT di Kabupaten Banjarnegara
No full textBanjarnegara district has great potential in social entrepreneurship for economic empowerment through farm women's groups that produce and market instant tiwul from cassava. The development of instant tiwul products is not only being maintained as local wisdom but also being improved for regional food security. Therefore, the potential of instant tiwul needs to be studied further through the right business model for sustainability and increased business income. This study aims to analyze the development strategy of instant tiwul local food products based on social entrepreneurship by the Women Farmers Group (KWT) in Purwanegara District, Banjarnegara Regency. The sampling method used is Purposive Sampling. The sample of this study was 100 people, using the SWOT analysis method to evaluate internal and external factors that affect the performance of instant tiwul products. The results showed that the main strengths of this product lie in high quality, abundant access to raw materials, distinctive taste, and integration of technology in production. However, weaknesses include a relatively expensive selling price, limited product accessibility, and low consumer awareness. Opportunities include wide market potential, government support, and the increasing trend of healthy food consumption. The main threats are competition with modern food products and changes in people's consumption patterns. An effective enhancement strategy, based on quadrant analysis, should focus on strengthening advantages, leveraging market opportunities, and addressing challenges with a comprehensive and adaptive approach, such as market expansion and production capacity enhancement to reach more consumers. Thus, instant tiwul products can achieve sustainable growth and provide significant economic benefits to local communities and improve the welfare of the farm women involved.Kabupaten Banjarnegara memiliki potensi besar dalam kewirausahaan sosial untuk pemberdayaan ekonomi melalui kelompok wanita tani yang memproduksi dan memasarkan tiwul instan dari ubi kayu. Pengembangan produk tiwul instan tidak hanya menjaga kearifan lokal tetapi juga meningkatkan ketahanan pangan daerah. Oleh karena itu, potensi tiwul instan perlu dikaji lebih lanjut melalui model bisnis yang tepat untuk keberlanjutan dan peningkatan pendapatan usaha. Penelitian ini bertujuan untuk menganalisis strategi pengembangan produk pangan lokal tiwul instan berbasis kewirausahaan sosial oleh Kelompok Wanita Tani (KWT) di Kecamatan Purwanegara, Kabupaten Banjarnegara. Sampel penelitian ini sebanyak 100 orang, dengan menggunakan metode analisis SWOT untuk mengevaluasi faktor internal dan eksternal yang memengaruhi kinerja produk tiwul instan. Hasil penelitian menunjukkan bahwa kekuatan utama produk ini terletak pada kualitas tinggi, akses melimpah terhadap bahan baku, cita rasa khas, dan integrasi teknologi dalam produksi. Namun, kelemahan yang dihadapi meliputi harga jual yang relatif mahal, aksesibilitas produk yang terbatas, dan rendahnya kesadaran konsumen. Peluang yang ada mencakup potensi pasar yang luas, dukungan pemerintah, serta tren konsumsi pangan sehat yang meningkat. Ancaman utama adalah persaingan dengan produk pangan modern dan perubahan pola konsumsi masyarakat. Strategi pengembangan yang efektif perlu fokus pada penguatan keunggulan, pemanfaatan peluang pasar, serta penanganan tantangan dengan pendekatan yang komprehensif dan adaptif. Dengan demikian, produk tiwul instan dapat mencapai pertumbuhan yang berkelanjutan dan memberikan manfaat ekonomi signifikan bagi komunitas lokal serta meningkatkan kesejahteraan para wanita tani yang terlibat
Analisis Multidimensional Scalling untuk Keberlanjutan Usahatani Bawang Merah di Kecamatan Sianjur Mulamula Kabupaten Samosir
Get PDFShallots have been a prime commodity in North Sumatra. The well-known cultivation center for shallots in North Sumatra is around Lake Toba, located at an altitude of 900 to 2000 meters above sea level, specifically in Samosir Regency. Sianjur Mulamula District is one of the main shallot-producing areas in Samosir Regency. This study aims to identify the factors affecting the sustainability of shallot farming and assess the sustainability status of shallot farming in Sianjur Mulamula District, Samosir Regency. The research method employed is Multi-Dimensional Scaling (MDS), evaluated from the Ecological, Economic, Socio-Cultural, Technological, and Institutional dimensions. The analysis results show that the sustainability index of shallot farming is 49.02, indicating a less sustainable condition. Further analysis identifies several sensitive attributes influencing the sustainability of shallot farming based on different dimensions. In the ecological dimension, the sensitive attributes include land suitability, land compatibility, and land potential. In the economic dimension, price is a key factor affecting sustainability. Meanwhile, the social dimension highlights the importance of family participation in the farming process. In the technological dimension, the processing industry is a significant sensitive attribute, and in the institutional dimension, extension activities play a crucial role in supporting sustainability. These findings are expected to provide recommendations for developing more sustainable policies and practices in shallot farming.Bawang merah pernah menjadi primadona di Provinsi Sumatera Utara. Sentra kawasan penanaman bawang merah yang terkenal di Sumatera Utara ialah di daerah sekitaran Danau Toba yang berada pada ketinggian 900- 2000 m dpl tepatnya di Kabupaten Samosir. Kecamatan Sianjur Mulamula merupakan salah satu kecamatan sentra bawang merah di Kabupaten Samosir. Tujuan dari penelitian ini adalah untuk melihat faktor- faktor apa saja yang memperngaruhi keberlanjutan usahatani bawang merah dan bagaimana status keberlanjutan usahatani bawang merah di Kecamatan Sianjur Mulamula, Kabupaten Samosir. Metode yang digunanakan dalam penelitian adalah Multi Dimensional Scalling (MDS) dilihat dari Dimensi Ekologi, Dimensi Ekonomi, Dimensi Sosial Budaya, Dimensi Teknologi, dan Dimensi Kelembagaan. Hasil analisis menunjukkan bahwa nilai indeks keberlanjutan usahatani bawang merah sebesar 49,02, yang mengindikasikan kondisi kurang berkelanjutan. Analisis lebih lanjut mengidentifikasi beberapa atribut sensitif yang mempengaruhi keberlanjutan usahatani bawang merah berdasarkan dimensi yang berbeda. Pada dimensi ekologi, atribut sensitif yang berpengaruh meliputi kesesuaian tanah, kesesuaian lahan, dan potensi lahan. Di dimensi ekonomi, harga menjadi faktor kunci yang berpengaruh terhadap keberlanjutan. Sementara itu, dimensi sosial menyoroti pentingnya partisipasi keluarga dalam proses usahatani. Dalam dimensi teknologi, industri pengolahan menjadi atribut sensitif yang signifikan, dan pada dimensi kelembagaan, kegiatan penyuluhan berperan penting dalam mendukung keberlanjutan. Temuan ini diharapkan dapat memberikan rekomendasi bagi pengembangan kebijakan dan praktik yang lebih berkelanjutan dalam usahatani bawang merah
Fulfillment of ISPO Standards on Good Plantation Practices for Independent Smallholder Palm Oil Around Mining Area in Bengkalis District
No full textIndonesian Sustainable Palm Oil (ISPO) is a standard of fulfilmment of a form of certification in sustainable development in oil palm. The purpose of this research is to analyse the achievement of ISPO standard fulfilment of independent smallholder oil palm plantations around the mining area of Bengkalis District with a special discussion is the principle pf good plantation practices. The method used was gap analysis. The method sampling the area is in stages. The method of drawing samples of respondents is deliberate. The results of the analysis of the fulfilment of ISPO oil palm plantations of independent smallholder around the mining area of Bengkalis district according to 5 principles, namely: the principle of compliance with laws and regulations is categorised as low. While the principle of implementing good plantation practices reaches and the principle of implementing transparency is categorised as very low. Furthermore, the principle of environmental management, natural resources, and biodiversity is categorised as moderate. The principle of sustainable business improvement is categorised as high.Indonesian Sustainable Palm Oil (ISPO) is a standard of fulfilmment of a form of certification in sustainable development in oil palm. The purpose of this research is to analyse the achievement of ISPO standard fulfilment of independent smallholder oil palm plantations around the mining area of Bengkalis District with a special discussion is the principle pf good plantation practices. The method used was gap analysis. The method sampling the area is in stages. The method of drawing samples of respondents is deliberate. The results of the analysis of the fulfilment of ISPO oil palm plantations of independent smallholder around the mining area of Bengkalis district according to 5 principles, namely: the principle of compliance with laws and regulations is categorised as low. While the principle of implementing good plantation practices reaches and the principle of implementing transparency is categorised as very low. Furthermore, the principle of environmental management, natural resources, and biodiversity is categorised as moderate. The principle of sustainable business improvement is categorised as high. The principle with the lowest fulfilment is the principle of good plantation practices
Innovation of Digital Population Identity Application at the Population and Civil Registration Service of Semarang City
Get PDFThe Digital Population Identity Application is an application that aims to help the public carry out population document services. However, the application in Semarang City is still not optimal. Poor response from the public regarding the application and user targets that have not been achieved. This study aims to analyze innovation and driving and inhibiting factors of the Digital Population Identity application at the Semarang City Population and Civil Registry Office. The type of qualitative descriptive research. This study uses Rogers' innovation attribute theory and Rogers' driving and inhibiting factors. The results of the innovation of the Digital Population Identity Application in Semarang City have been maximized even though some things are not optimal. In terms of complexity, it has not been maximized because the public experiences technical obstacles experienced by the community; the ease of use of the application is less than optimal because the public feels that the socialization carried out by the government is not massive enough. The driving factor is the effort to change from the agent, and the inhibiting factors are the characteristics of innovation, Communication channels, and social systems. The suggestions that can be given are that Dispendukcapil provides evaluation aspirations for residents if they experience difficulties, utilizes existing human resources effectively by inviting sub-districts, urban villages, and RT/RWs, and increases content regarding IKD, conducting routine evaluations on community aspirations forums, and taking firm action against perpetrators of hoax spreaders
Peran Risiko Kredit Memoderasi Hubungan Efisiensi Operasional, Likuiditas Dan Kinerja Perbankan
Get PDFMaximising banking performance involves optimising operational, financial, and risk management aspects. Operational efficiency, liquidity, and credit risk are key factors. This study is based on the theory of decision making and risk management. The research objective is to examine the effect of operational efficiency and liquidity on banking performance, as well as the moderating role of credit risk. The research was conducted on 223 BPR data in Denpasar (2020-2023). The novelty of the research lies in the context of BPR Denpasar and moderation analysis of credit risk. The results show that operational efficiency and liquidity affect banking performance. Meanwhile, credit risk moderates the relationship between operational efficiency and banking performance and credit risk does not moderate the relationship between liquidity and banking performanc
Sentiment Towards Social Media Politeness Ambassadors: A Case Study Using the Naive Bayes Method
Get PDFSocial media has had a significant impact on modern society, serving as a primary platform for sharing information and opinions. One intriguing phenomenon is the viral case of a female police officer, Putri Cikita, who earned the title "Ambassador of Courtesy" due to her actions in a video. This study aims to analyze public sentiment regarding this case on Twitter using the Naive Bayes Classifier (NBC) method. The research adopts a quantitative descriptive approach with sentiment analysis based on Text Mining, utilizing Python and Google Colab. The dataset consists of 2,000 Indonesian-language tweets collected from August to November 2024 using the keywords "Ambassador of Courtesy" and "Putri Cikita." The research stages include data collection, data preprocessing (case folding, tokenizing, filtering, stemming), and sentiment labeling into positive, negative, and neutral classes. The analysis results reveal that 11.55% of tweets express positive sentiment, 68.40% are neutral, and 20.05% are negative. The Naive Bayes method proves effective in classifying textual sentiment data. This research provides insights into public perceptions of viral events and underscores the importance of public image management in the digital era
Relokasi Pasar Tradisional Pulo Brayan Kota Medan dengan Pendekatan Arsitektur Modern
Get PDFThe Pulo Brayan Traditional Market in Medan City has several problems such as inadequate facilities, poor accessibility, and lack of comfort for traders and visitors.This design aims to relocate the traditional market with a modern architectural approach to improve the quality of the market’s infrastructure and services. The design method used is literature study and analysis of modern architectural design that integrates traditional elements with modern materials. The results of the study show that relocating the market with a modern design can create an efficient spatial layout, provide additional facilities such as adequate parking space, and enhance comfort through natural lighting, cross ventilation, and zoning of areas based on the type of goods. Additional facilities, such as a sky bridge and disability-friendly spaces, also provide easier access for all visitors. Furthermore, better waste management contributes to creating a healthy and clean market environment. With this approach, the relocation of the market is expected to enhance the shopping experience, strengthen the market's function as a local economic center, and support environmental sustainability
Changes In Rubber Prices And Its Influence On The Economic Conditions Of Rubber Farmers
Get PDFWorld rubber prices began to decline in 2011. At that time, rubber prices remained at around USD 4.7 per kg before continuing to fall. In 2016, the price was only around USD 1.3 per kg. It can be concluded that prices have fallen by 72.2 percent over the last five years. Changes in rubber prices that occurred several years ago have significantly impacted farmers' income. Sources of income are decreasing, farmers' investment ability to build superior rubber plantations is decreasing, farmers' purchasing power for primary and secondary goods, and farmers' sources of income are shifting to sources of income other than rubber farming. The research was carried out in Ambukha Village, Lolofitu Moi District, West Nias Regency (North Sumatra), to determine the effect of changes in rubber prices on the economic conditions of rubber farming families. The research results show that there has been a decline in farmers' income, decreased production, and a shift from rubber farmers to other more profitable farming businesses. It is recommended that coaching rubber farmers to manage other farming businesses is needed, as technology for handling produce so that prices can be increased based on improving rubber quality