UMA - Open Access Journals (Universitas Medan Area)
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The Role of Social Media and Artificial Intelligence in Shaping Gen-Z Business Trends Based on Islamic Ethical Values
Get PDFThe rapid growth of social media and Artificial Intelligence (AI) has significantly transformed Generation Z (Gen-Z) business practices, particularly in marketing strategies, product innovation, and the formation of digital business trends. This study aims to analyze the role of social media and AI in shaping Gen-Z business trends and to evaluate these practices based on Islamic ethical values. This research employed a qualitative approach with a phenomenological design through in-depth interviews with 12 Gen-Z digital entrepreneurs, supported by digital observation of social media activities and documentation of promotional content and AI usage. The findings reveal that TikTok and Instagram are the most dominant platforms for branding and market interaction through visual communication, storytelling, micro-influencer engagement, and edutainment marketing. In addition, AI plays a major role in accelerating promotional content production, assisting market trend research, improving design and product presentation quality, developing audience-based branding strategies, and reducing digital marketing operational costs. However, the study also identifies ethical challenges such as AI-based visual manipulation of products, overclaim marketing, influencer promotion without advertising transparency, viral-based business trends lacking sustainability, and increasing digital consumerism leading to hedonistic culture. In conclusion, social media and AI create a dynamic and innovative Gen-Z business ecosystem, yet the integration of Islamic ethical values such as honesty, trustworthiness, transparency, and social responsibility is essential to ensure that digital business practices remain sustainable, fair, and aligned with Islamic moral principle
Model Kelembagaan Untuk Meningkatkan Nilai Tambah Produk Kopi Di Kabupaten Karo
Get PDFKopi merupakan komoditas unggulan yang berperan penting dalam perekonomian Indonesia, terutama di Kabupaten Karo, Sumatera Utara, yang dikenal sebagai penghasil kopi Arabika berkualitas tinggi. Penelitian ini bertujuan mengidentifikasi faktor kelembagaan yang memengaruhi nilai tambah produk kopi, menganalisis peran pemangku kepentingan, serta mengevaluasi potensi teknologi digital dalam memperkuat kelembagaan koperasi. Metode yang digunakan adalah tinjauan pustaka komprehensif terhadap berbagai literatur terkini mengenai kelembagaan, teknologi digital, dan strategi peningkatan nilai tambah kopi. Hasil penelitian menunjukkan bahwa kelembagaan koperasi berperan penting dalam pengorganisasian petani, peningkatan akses pasar, dan penguatan kapasitas. Namun, tantangan masih muncul berupa kelemahan tata kelola, resistensi terhadap inovasi, dan keterbatasan infrastruktur digital. Penerapan teknologi seperti Internet of Things (IoT), blockchain, dan e-commerce dinilai mampu meningkatkan efisiensi rantai pasok serta daya saing kopi Karo. Pendekatan pentahelix yang melibatkan pemerintah, akademisi, swasta, masyarakat, dan media diusulkan untuk mendorong kolaborasi lintas sektor. Kesimpulannya, penguatan kelembagaan berbasis koperasi digital dan adopsi teknologi modern menjadi strategi kunci dalam menciptakan nilai tambah dan keberlanjutan industri kopi di Kabupaten Karo
Eksplorasi Leadership Trait dan Implementasi Nilai-Nilai AKHLAK dalam Meningkatkan Produktivitas Berkelanjutan Pimpinan di PT Perkebunan Nusantara IV Regional 2
Get PDFPenelitian ini bertujuan untuk menganalisis pengaruh leadership trait terhadap produktivitas berkelanjutan kinerja karyawan pimpinan dengan core value AKHLAK sebagai variabel intervening pada PT Perkebunan Nusantara IV Regional 2. Pendekatan penelitian menggunakan metode deskriptif dengan studi literatur dan analisis konseptual terhadap teori kepemimpinan, budaya organisasi, dan nilai-nilai inti perusahaan. Hasil penelitian menunjukkan bahwa leadership trait yang mencakup kompetensi teknis, konseptual, interpersonal, serta kecerdasan emosional dan sosial, berpengaruh signifikan terhadap produktivitas karyawan. Nilai-nilai inti AKHLAK—Amanah, Kompeten, Harmonis, Loyal, Adaptif, dan Kolaboratif—berperan sebagai variabel intervening yang memperkuat hubungan antara kepemimpinan dan produktivitas. Implementasi nilai-nilai tersebut mampu menciptakan budaya kerja yang positif, meningkatkan motivasi, serta memperkuat loyalitas karyawan terhadap organisasi. Secara keseluruhan, hasil penelitian ini menegaskan bahwa pengembangan kepemimpinan yang berlandaskan nilai-nilai inti perusahaan menjadi kunci utama dalam mewujudkan produktivitas berkelanjutan di lingkungan BUMN perkebunan
Individual Entrepreneurship Orientation for Implementation of Digitalization and Value Creation to Improve MSME Performance
Get PDFThis study investigates the influence of Individual Entrepreneurial Orientation (IEO) on digital tech-nology adoption, value creation, and MSME performance in Jambi City, Indonesia. Using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with 165 respondents, the study examines how IEO drives the use of social media, artificial intelligence (AI), and Big Data, as well as economic and social va-lue creation. The results show that IEO significantly promotes digital adoption and economic value crea-tion, while its effect on social value creation is not significant. In terms of performance, AI and Big Data exhibit significant positive effects, whereas social media shows no effect, reflecting its use mainly for visibility rather than strategic or analytical purposes. Notably, even the significant paths display rela-tively small Beta coefficients, indicating that the influence of digital adoption on performance remains modest. Economic and social value creation similarly do not enhance performance, suggesting that these capabilities have not yet matured into strategic strengths. Overall, the findings emphasize that although entrepreneurial behavior supports early-stage digital adoption, meaningful performance improvements require deeper integration of advanced technologies and stronger organizational capabilities
Revitalising Development Administration for Environmental Disaster Risk Reduction in Gorontalo
Get PDFThis study examines the factors influencing the effectiveness of disaster mitigation policies in Gorontalo and explores how revitalizing development administration can enhance these efforts. The research is grounded in the context of weak inter-agency coordination and limited community participation, which pose significant challenges to policy implementation. Data were collected through literature review, in-depth interviews, focus group discussions (FGD), and document analysis. The findings reveal that effective inter-agency coordination, human resource capacity, and community engagement are critical to successful disaster risk mitigation. Furthermore, integrating sustainable development principles and empowering local communities are essential to strengthening resilience. The study concludes that improving governance structures, fostering institutional synergy, and promoting active community involvement are necessary steps to enhance the effectiveness of disaster mitigation policies in Gorontalo and other disaster-prone regions
Implementation of Protection for Non-Organised Orphans by The Mosque Prosperity Agency (Study on BKM Nurul Hidayah and BKM Silaturrahim)
Get PDFThis article aims to determine the implementation of child protection laws in protecting non-orphanage orphans based on Law No. 35 of 2014. The problem focuses on the implementation by the Nurul Hidayah Mosque welfare agency and BKM Silaturrahim, obstacles and efforts to overcome obstacles in providing protection for orphans. To approach the problem, the theory of legal protection is used. Secondary data is obtained from secondary legal materials in the form of books, laws and regulations and primary data obtained directly from the field through interviews and analyzed qualitatively. This study concludes that the implementation of protection for non-orphanage orphans by BKM in practice is community-oriented. Considering that non-orphanage orphans live in the community (not in official orphanage institutions), the strategy taken is more focused on social support, economic assistance, and protection initiated by the local community. BKM Silaturrahim in practice have implemented basic child care in the form of cash and school supplies. Meanwhile, for Social and Psychological Protection in BKM Silaturrahum, it is already visible with the existence of a Madrasah for these children
Cyberstalking Crime in The Perspective of Islamic Criminal Law
Get PDFThis article aims to analyze the adequacy of cyberstalking regulation within Indonesian criminal law and to examine it from the perspective of Islamic criminal law. The study focuses on the absence of a specific cyberstalking offense in Indonesian criminal legislation and on how Islamic law positions such conduct within the framework of jarimah ta‘zīr. The research employs a normative juridical method using statutory, conceptual, and comparative approaches. The findings indicate that Indonesian criminal law still relies on the provisions of the Criminal Code (KUHP), the Electronic Information and Transactions Law (UU ITE), and the Sexual Violence Crime Law (UU TPKS), all of which do not fully capture the digital, repetitive, and multidimensional nature of cyberstalking. From the perspective of Islamic criminal law, cyberstalking is classified as a jarimah ta‘zīr because it violates the principles of ḥifẓ al-nafs and ḥifẓ al-ʿird, thereby leaving the determination of sanctions to judicial ijtihād based on public interest. This study underscores the urgency of regulatory reform to formulate a clearer and more integrative cyberstalking offense that aligns with victim protection principles in accordance with maqāṣid al-sharīʿah
The Struggle between the Principle of Benefits and the Principle of Justice in Capital Gains Taxation
Get PDFThis article concerns Indonesian taxation of capital gains and the conflict between the benefits principle and the justice principle. It has been revealed that the Indonesian tax system is a mix of policies. However, the benefit principle is the leader in taxing capital gains in the capital market (for instance, there is a final rate of only 0.1% imposed on shares of the Stock Exchange). The policy is done to give a push to investment and make the tax administration more efficient. On the other hand, the justice principle is more potent in off-exchange transactions, where progressive rates are applied. The problem is focused on the point of view of efficiency; the pro-benefit policy is a significant source of distortions in the allocation of resources; from the point of view of distribution, the policy is regarded as unfair because it encumbers the labor income more than capital income, thus possibly causing economic inequalities and infringing on the principles of horizontal and vertical justice. In order to approach this problem, a theoretical reference is used. The data is collected through doctrinal legal research and observation. Those data were then analyzed qualitatively. This study concluded that to achieve a better balance than the current one, the researchers have suggested several measures, including adjusting the final share rate, treating short-term and long-term capital gains differently, establishing an inflation adjustment mechanism, and strengthening tax data integration
Rantai Nilai Kopi Robusta Pada Kelompok Tani Ngudi Rahayu XI Desa Kebondalem, Kecamatan Jambu, Kabupaten Semarang
Get PDFThis study aims to identify and analyze the robusta coffee value chain in the Ngudi Rahayu XI Farmer Group in Kebondalem Village, Jambu District, Semarang Regency to determine the added value that can be obtained from each stage of the process in the robusta coffee supply chain and development strategies that can increase farmers' income. The research method used descriptive qualitative analysis with data collection through observation, interviews and discussions with farmers and quantitative related to added value using the hayami method. The results showed that the processing and marketing stages of robusta coffee final products generate the greatest added value. In particular, processing into dried coffee ose produces a total value-added of Rp 2,510 and packaged ground coffee of Rp 7,672 for every kilogram of wet ground coffee. Evidently that further processing to finished products generates greater value-added than selling semi-finished products. However, fluctuating coffee prices, limited access to market information, and technology are problems that coffee farmer groups still face. Therefore, to increase competition and profits for robusta coffee farmers in Kebondalem Village, it is necessary to improve the value chain through innovations in the processing process. value chain improvement through innovations in processing, implementation of integrated quality management, and implementation of effective marketing strategies.Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis rantai nilai kopi robusta pada Kelompok Tani Ngudi Rahayu XI di Desa Kebondalem, Kecamatan Jambu, Kabupaten Semarang guna mengetahui nilai tambah yang dapat diperoleh dari setiap tahapan proses dalam rantai pasok kopi robusta serta strategi pengembangan yang dapat meningkatkan pendapatan petani. Metode penelitian menggunakan analisis deskriptif kualitatif dengan pengumpulan data melalui observasi, wawancara dan diskusi bersama petani serta kuantitatif terkait nilai tambah dengan menggunakan metode hayami. Hasil penelitian menunjukkan bahwa tahap pengolahan dan pemasaran produk akhir kopi robusta menghasilkan nilai tambah terbesar. Khususnya, pengolahan menjadi kopi ose kering menghasilkan nilai tambah total sebesar Rp 2.510 dan kopi bubuk kemasan sebesar Rp 7.672 untuk setiap kilogram kopi glondong basah. Terbukti bahwa pengolahan lanjutan hingga produk jadi menghasilkan nilai tambah yang lebih besar daripada penjualan produk setengah jadi. Namun, fluktuasi harga kopi, keterbatasan akses ke informasi pasar, dan teknologi adalah masalah yang masih dihadapi kelompok tani kopi. Oleh karena itu, untuk meningkatkan persaingan dan keuntungan petani kopi robusta Desa Kebondalem, diperlukan peningkatan rantai nilai melalui inovasi dalam proses pengolahan, penerapan manajemen mutu terpadu, dan penerapan strategi pemasaran yang efektif
Literasi Keuangan : Pengaruh Usia dan Jumlah Anggota Keluarga Petani Kopi di Aceh Tengah
Get PDFThis study aims to analyze the influence of age and the number of family members on the financial literacy of coffee farmers in Central Aceh Regency. Financial literacy is regarded as a crucial ability for farmers in managing income and financial planning, particularly in facing coffee price fluctuations and the risk of household economic instability. This research employed a quantitative approach with a survey method on 105 coffee farmer respondents selected through a purposive sampling technique. The research instrument was a questionnaire adapted from the OECD/INFE Toolkit to measure three dimensions of financial literacy: financial knowledge, financial behavior, and financial attitude. Data analysis was conducted using non-parametric statistical tests. The results show that age has a significant negative effect on the financial literacy of coffee farmers in Central Aceh, meaning that as age increases, the level of financial literacy tends to decrease. Conversely, the number of family members was found to have no significant influence on financial literacy. These findings provide important implications for the design of financial education programs that focus on older age groups in rural areas, in order to enhance financial independence and the sustainability of coffee farming.Penelitian ini bertujuan untuk mengetahui pengaruh usia dan jumlah anggota keluarga terhadap literasi keuangan petani kopi di Aceh Tengah. Sampel pada penelitian ini sejumlah 105 responden. Pemilihan sampel menggunakan teknik purposive sampling. Instrumen dalam penelitian ini adalah berupa kuesioner yang diadopsi dari OECD/INFE Toolkit. Hasil penelitian ini menunjukkan bahwa usia memiliki pengaruh negatif signifikan pada literasi keuangan petani kopi di Aceh Tengah. Namun, jumlah anggota keluarga tidak berpengaruh pada literasi keuangan petani kopi di Aceh Tengah