UMA - Open Access Journals (Universitas Medan Area)
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Patterns of Commodification of Yoga through Symbolic Narratives in New Media: A Case Study of Instagram Social Media @Deeradewi
Get PDFThis paper aims to analyze the patterns and forms of commodification of Yoga through the narrative of symbols used on social media as a representation of the characteristics of new media. Similar literature tends to review the commodification of Yoga in conventional media and review Yoga as a lifestyle. However, few studies have analyzed the commodification of Yoga through new media such as interactive, two-way, dispersed social media, even though this phenomenon is increasingly occurring in the digital era. This study uses qualitative methods and content analysis with Jean Baudrillard's theory of Symbolic Capitalism to examine the commodification of Yoga through symbolic narratives on the Instagram account of Deera Dewi, a popular yoga instructor. The study's findings show that the commodification of Yoga is indirectly becoming easier through Instagram social media. This commodification is seen in several forms, such as using exclusive venues as a backdrop for activities, branded yoga equipment, product promotions/sponsorships, collaborations with certain companies, and the participation of individuals from the upper echelons. These four aspects are interrelated, with product promotion and company collaboration being the dominant symbols in the yoga commodification process on the Instagram account. This study shows that the characteristics of new media, such as Instagram, accelerate the commodification of Yoga through symbolic visualization that is exclusive and consumptive
Strategi Integrasi Pendidikan Nilai Budaya Lokal Sandur Manduro di Dusun Gesing, Kabupaten Jombang Jawa Timur
Get PDFThis article describes a strategy for preserving local cultural values through the Sandur Manduro performing art in Gesing Hamlet, Manduro Village, Jombang, East Java. The research subject is the Sandur Panji Arum association, led by Rifain, which consistently strives to preserve and develop this traditional performing art. The study aims to recommend the integration of Sandur Manduro into both formal and informal art education as a sustainable effort to maintain local cultural values. Sandur Manduro holds significant potential as an effective dance art education material to strengthen the identity and local cultural values among students in Jombang. Using a qualitative case study approach, this research analyzes the strategies employed by the Sandur Panji Arum association in transmitting knowledge and practices of Sandur performing art to the community, especially school-aged children and adolescents. Data were collected through participant observation, in-depth interviews with Rifa'in and association members, and analysis of related documents. The findings indicate the active role of the Sandur Manduro performing art's revitalization in instilling noble values, including togetherness, cooperation, and local wisdom, embedded within Sandur Manduro performances
Kepemimpinan Sektoral Indonesia di ASEAN: Studi Atas Kontra-Terorisme
Get PDFThis study intends to analyze Indonesia’s sectoral leadership in counter-terrorism in Southeast Asia through ASEAN framework. Terrorism, radicalism, and violent extremism constitute significant non-traditional threats in the region. Employing the concept of sectoral leadership, this research examines the extent to which Indonesia has played a leadership in specific issue areas within ASEAN. Using a qualitative approach through desk research and interviews, the study finds that Indonesia fulfills the four key elements of sectoral leadership: material and institutional capabilities, political commitment, normative authority, and legitimacy from other states. Indonesia’s leadership is reflected in diplomatic initiatives such as the ASEAN Plan of Action to Prevent and Counter the Rise of Radicalisation and Violent Extremism (ASEAN PoA PCRVE) 2018-2025 and Bali Work Plan 2019-2025. The finding suggest that Indonesia leadership is contributing to institutional development and strengthening of regional security cooperation. The study underscores the relevance of sectoral leadership as a conceptual lens for understanding the dynamic of states roles in regional organizations, particularly in the Global South
Analisis Dukungan Sosial Dan Psychological Well Being pada Guru di Sekolah Penyelenggara Pendidikan Inklusi Melalui Emotional Self Control Program
Get PDFSekolah inklusi merupakan salah satu prioritas nasional yang memerlukan solusi terfokus dalam upaya pemerataan dalam pendidikan dan implementasi sistem pendidikan yang adil tanpa membeda-bedakan, sehingga semua siswa termasuk mereka yang memiliki kebutuhan khusus, mendapatkan kesempatan belajar yang setara. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh emotional self control program terhadap dukungan sosial dan psychological well being pada guru di Sekolah Penyelenggara Pendidikan Inklusi Yogyakarta. Selain itu untuk menganalisis dukungan sosial dan psychological well being melalui emotional self control program. Pelatihan dilakukan selama 3 hari dengan durasi 4 jam per harinya. Penelitian ini desain eksperimen true experimental. Subjek pada penelitian ini yaitu guru di Sekolah Penyelenggara Pendidikan Inklusi Yogyakarta yang berjumlah 30 orang. Berdasarkan hasil, proses, dan hal-hal yang sangat memperngaruhi pelaksanaan intervensi yaitu ada perbedaan yang signifikan pada Dukungan Sosial, Psychological Well Being kelompok Eksperimen yang di ukur selama 3 kali yaitu Prates, Pascates dan Tindak Lanjut, sehingga dan Emotional Self Control Program terbukti efektif untuk memperbaiki dan merubah sikap, persepsi, cara berpikir, keyakinan serta pandangan pada guru sekolah penyelenggaran pendididkan inklusi. Selain itu, pelatihan Emotional Self Control Program ini menunjukan pengaruh positif terhadap Dukungan Sosial, Psychological Well Being pada guru sekolah penyelenggara Pendidikan inklusi
Dukungan Sosial, Resiliensi, Dan Kepuasan Pernikahan: Studi Pada Pasangan Yang Memutuskan Untuk Childfree Di Indonesia
Get PDFDi Indonesia, menjadi pasangan suami istri dan memutuskan untuk childfree bukanlah hal yang mudah karena menimbulkan masalah dan stigma sosial. Penelitian ini bertujuan untuk mengetahui pengaruh dukungan sosial dan resiliensi terhadap kepuasan pernikahan pada pasangan yang memutuskan untuk chlidfree. Penelitian ini menggunakan metode kuantitatif dengan desain analisis regresi linier berganda. Sebanyak 1.201 pasangan yang memutuskan untuk childfree digunakan sebagai partisipan dengan menggunakan teknik purposive sampling. Instrumen penelitian terdiri dari Multidimensional Scale of Perceived Social Support, The Connor-Davidson Resilience Scale, dan ENRICH Marital Satisfaction. Hasil penelitian ini menunjukkan bahwa secara bersama-sama terdapat pengaruh yang signifikan antara variabel dukungan sosial dan resiliensi terhadap kepuasan pernikahan pada pasangan yang memutuskan untuk childfree (F=7863.76 dan sig. = 0.000). Kemudian, secara spesifik, dukungan sosial memiliki pengaruh positif yang signifikan terhadap kepuasan pernikahan pada pasangan yang memutuskan untuk childfree (t = 9.634 dan sig. = 0.000). Begitu juga dengan resiliensi yang berpengaruh positif signifikan terhadap kepuasan pernikahan (t = 36.749 dan sig.= 0.000). Hasil penelitian ini mengindikasikan bahwa ketika memilih untuk childfree, perlu adanya dukungan sosial yang seimbang dan diikuti dengan kemampuan resiliensi yang memadai. Hal ini dimaksudkan agar setiap pasangan tetap merasakan kepuasan terhadap pernikahan yang dijalani dalam kondisi childfree
Sentiment Analysis of Public Opinion on Online Gambling Through Social Media Using Convolutional Neural Network
Get PDFOnline gambling has become a serious social issue due to its easy accessibility through digital platforms, requiring effective policy interventions. This study analyzes public sentiment toward online gambling by examining 10,000 YouTube comments using a Convolutional Neural Network (CNN) algorithm. Data were collected via the YouTube API and underwent preprocessing steps including text cleaning, normalization, tokenization, stopword removal, and stemming. Sentiment labeling was performed using a lexicon-based approach, with data transformed through Word2Vec embedding and balanced using oversampling techniques. The CNN model, consisting of embedding, convolutional, pooling, and dense layers, achieved an impressive accuracy of 99.10%, outperforming traditional machine learning methods. Sentiment was categorized into positive, neutral, and negative, with the majority of comments reflecting positive sentiment, indicating public support for efforts to combat online gambling. WordCloud visualizations highlighted dominant themes and frequently used terms. This study demonstrates the effectiveness of CNN in analyzing unstructured social media data and offers valuable insights for policymakers. Future research should explore hybrid architectures such as CNN-LSTM and expand datasets by including other platforms like Twitter, Instagram, and TikTok to enhance generalization and address broader social challenges
Strategi Politik Lokal : Kemenangan Kandidat Muda dalam Pemilihan Legislatif oleh Partai Nasdem
No full textMuhammad Farhan AlKatiri's victory in the Batu City legislative election is a form of regeneration of young leaders. Starting from his identity as a member of Generation Z, the individual's ability to disprove the stereotype of young people not being able to enter politics is shown. This research aims to dissect the strategy used by Farhan Alkatiri with the NasdemParty as the supporting party. This research uses a descriptive method with a qualitative approach that focuses on the strategy carried out by Farhan in the legislative election event. Data in this study were collected through interviews and social media documentation. Primary data sources are interviews with Farhan, Nasdem Party members, and Nasdem youth garda. At the same time, secondary data sources are recapitulation results and some relevant social media documentation. The results showed that Farhan's role as Generation Z in local politics is very innovative, that the strategy in absorbing electoral combined with the times without leaving conventional values. Among the strategies implemented are personal branding mass media with the composition of sharing content through the use of TikTok and Instagram platforms, the second strategy raises polemical issues related to waste management by assisting with waste processing equipment, the third strategy embracing young voters by maximizing the role of social media and conducting events with residents on the occasion of breaking the fast together in the fasting month. The four strategies were carried out massively by Farhan and the Nasdem Party so that the first victory by Generation Z in the political contestation of the Batu City regional legislature could be achieved.Kemenangan Farhan AlKatiri dalam pemilihan legislatif tingkat Kota Batu merupakan bentuk regenerasi pemimpin muda. Berawal dari identitasnya yang terafiliasi pada Generasi Z, menunjukkan kemampuan individual dalam memakzulkan stereotip anak muda tidak mampu terjun dalam dunia politik. Tujuan penelitian ini untuk membedah strategi yang digunakan Farhan AlKatiri dengan Partai Nasdem selaku partai pengusung. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif yang memfokuskan pada masalahnya pada fenomena aktual dan terpercaya pada masa penelitian dilakukan. Sumber data primer penelitian ini mewawancarai Farhan, Anggota Partai Nasdem dan garda pemuda Nasdem. Sedangkan sumber data sekunder hasil rekapitulasi dan beberapa dokumentasi media sosial yang relevan. Hasil penelitian menunjukkan bahwa Farhan mennggunakan empat strategi utama dalam rangka menyerap elektoral di Kota Batu, diantaranya personal branding media massa, mengangkat isu polemik Kota Batu, merangkul pemilih muda dan melakukan event bersama warga. Keempat strategi tersebut dilakukan secara massif bersama Partai Nasdem. Pada akhirnya, kemenangan pertama oleh Generasi Z dalam kontestasi politik legislatif daerah Kota Batu mampu diraih Farhan
Analisis Arah Kebijakan Baru Dalam Pengelolaan Sampah Di Kota Pekanbaru Menuju Swakelola Berbasis Komunitas
Get PDFPengelolaan sampah di Kota Pekanbaru selama ini dijalankan melalui skema kontrak dengan pihak ketiga, namun berbagai persoalan struktural dan teknis yang muncul menunjukkan perlunya pergeseran menuju model kebijakan yang lebih adaptif dan partisipatif. Penelitian ini bertujuan untuk mengkaji arah baru kebijakan pengelolaan sampah di Kota Pekanbaru yang sedang bertransisi menuju skema swakelola berbasis komunitas. Metode yang digunakan adalah studi literatur dengan menelaah dokumen kebijakan, pernyataan resmi pemerintah, serta artikel ilmiah dan berita lokal terkait. Teknik pengumpulan data dilakukan melalui telaah sistematis terhadap sumber-sumber tertulis, sedangkan analisis data dilakukan dengan pendekatan kualitatif deskriptif untuk mengidentifikasi dinamika kebijakan, kesiapan aktor lokal, serta tantangan kelembagaan yang dihadapi. Hasil penelitian menunjukkan bahwa transisi kebijakan ditandai oleh pengakhiran kontrak dengan pihak ketiga, pembentukan Lembaga Pemungut Sampah di tingkat kelurahan, serta pemberdayaan kecamatan sebagai pelaksana teknis. Meskipun roadmap kebijakan belum dirumuskan, langkah-langkah operasional telah menunjukkan arah perubahan menuju tata kelola yang lebih kolaboratif. Temuan ini memberikan kontribusi awal dalam memahami konteks, peluang, dan hambatan dari kebijakan pengelolaan sampah berbasis komunitas
Penerapan Arsitektur Multisensori sebagai Stimulus Multiple Intelligence Anak pada Taman Prestasi Surabaya
Get PDFThe sensory system is an effort created to increase intelligence for children, one of which is through rides. Visitors to Taman Prestasi are predominantly aged 24-120 months, guided by parents. Taman Prestasi as a children's companion facility should be able to reveal how multisensory principles are applied to hone intelligence not only with theory, but great intelligence in the real world. The research aims to describe the extent of multisensory principles in the park design, by analyzing aspects of children's multiple intelligence consisting of visual-spatial, linguistic, gestural, mathematical logic, musical, intrapersonal, interpersonal, and naturalist intelligence. It is expected that Taman Prestasi can support the stimulation of children to achieve multiple intelligence. The research used descriptive method of qualitative approach by comparing journal samples and combining observations by means of interviews and observations of a sample of 10 children aged 12-72 months divided into 2 age ranges. The results of the study explained that in terms of macro, Taman Prestasi rides meet the criteria of multisensory architecture, but in micro the rides only apply some multisensory theories so that the stimulation of multiple intelligence is less realized
Analisa Kebutuhan dan Preferensi Pengguna Kantin Auditorium Universitas Negeri Medan: INDONESIA
Get PDFThe campus canteen has an important role in supporting students' academic and social activities. The architectural design of the canteen that considers the comfort and needs of the user is crucial. This study aims to analyze the facilities and design of the canteen of the State University Auditorium of Medan State University in order to improve the quality of service and aesthetics based on user preferences. The methods used are descriptive qualitative, including literature studies, field observations, and user satisfaction surveys. The results of the analysis show that most users stated that there is a need to improve the layout, material selection, and visual concept to create a comfortable, functional, and attractive canteen for the campus academic community and the public