Jurnal Ilmiah Manajemen dan Bisnis
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Meningkatkan Kinerja Pemasaran melalui Orientasi Pasar dan Orientasi Kewirausahaan
Get PDFThis study analyzes the influence of market orientation and entrepreneurial orientation on performance marketing on culinary small and medium enterpreses (SMEs) in Ciganjur region, South Jakarta. The purpose of this research was carried out to: (1) determine the influence of market orientation on performance marketing; (2) determine the influence of entrepreneurial orientation effect on performance marketing. With descriptive quantitative approach, the sampling techniques used in this research is total population sampling. The primary data are obtained through questionnaires to the 44 respondents of SMEs culinary registered in Ciganjur, South Jakarta. The tool used to analyze the data in this research is Partial Least Square (PLS) 3.0. The results obtained: (1) market orientation significantly influence the SMEs culinarys marketing performance; (2) entrepreneurial orientation does not influence the SMEs culinarys marketing performance
Loyalitas Konsumen: Implikasi dari Diferensiasi Produk dan Nilai Emosional
Get PDFThe purpose of this research is to analyze the role of product differentiation and emotional value on consumer loyalty in Lazada Indonesia. The sample in this study amounted to 150 students of the Faculty of Economics and Business, Universitas Pendidikan Indonesia with purposive sampling as a sampling technique. They are students who shop online more than twice at Lazada. Partially product differentiation has no effect on student loyalty, emotional value has a significant effect on student loyalty. Simultaneously product differentiation and emotional value simultaneously have a significant influence on student loyalty to Lazada Indonesia, the ability of product differentiation and emotional value to explain student loyalty to Lazada Indonesia is very limited
Fasilitas, Aksesibilitas Dan Daya Tarik Wisata Terhadap Kepuasan Wisatawan
Get PDFBangka Belitung is an archipelago province that has various tourist destinations, one of which is Bangka Botanical Garden (BBG) which is an agro tourism area that not only promotes nursery systems, but also other fields such as education, research, sports and tourism. This study aims to determine the effect of facility, accessibility and tourist attractiveness on tourist satisfaction visiting the Bangka Botanical Garden (BBG) Pangkalpinang. This Study uses a quantitative approach with a total sample of 260 respondents, while sampling techniques is non-probability sampling techniques using accidental sampling method. The independent variable in this study consists of facitily, accessibility, and tourist attractiveness, while the dependent variable is tourist satisfaction. Data processing uses multiple linear regression analysis with T test, F and R2 test. The results showed that testing the hypotheses, both partially and simultaneously on facility variables, accessibilities and tourist attractiveness had a positive and significant effect on tourist satisfaction visiting Bangka Botanical Garden (BBG) Pangkalpinang. This indicated that the better the facilities, accessibilities and tourist attractiveness available in the Bangka Botanical Garden (BBG) tourism area of Pangkalpinang, the more tourist satisfaction increase. The coefficient of determination (R2) was 62.7%, which means that the variables of tourist satisfaction can be explained by variable facilities, accessibility and tourist attractiveness
Kepuasan Kerja sebagai Variabel Intervening Pada Pengaruh Work-Life Balance dan Stres Kerja Terhadap Turnover Intention
Get PDFThis study aims to prove the effect of Work-Life Balance and work stress on turnover intention mediated by job satisfaction of Bank Syariah Account Officers in Medan. The location of this research is in the city of Medan with the subject of research is the Sharia Bank in the city of Medan, the population of this study amounted to 150 Account Officers, with sampling techniques using Probability Sampling with simple random sampling techniques, determining the sample using the Slovin formula. Data analysis techniques in this study used path analysis. The research results partially showed that Work-life balance and work stress had a positive and significant effect on job satisfaction, Work-life balance and work stress had a positive and significant effect on turnover intention, job satisfaction had a negative and significant effect on turnover intention. Work-life balance directly influences turnover intention without going through job satisfaction, job satisfaction is not an intervening variable, Job stress has a direct effect on turnover intention without going through job satisfaction, job satisfaction is not an intervening variable
Anteseden Keterikatan Karyawan
Get PDFThe purpose of this study was to test a relationship between antecedents: job characteristic, rewards and recognitions, distributive justice, procedural justice, perceived organizational support (POS), and perceived supervisor support (PSS) to job and organization engagements. This research was completed by 81 respondents working in University X. 54 percent respondent were female and majority is a lecturer (57 percent). This research included measures of job and organization engagement as well as the antecedents of engagement who developed by Saks (2006) for his research. The findings of this research is all antecedents not significant influence job engagement while only POS positive significant influence organizational engagement. Those findings proved that job and organizational engagement are two different construct and contributed to strengthening research on management especially in engagement study
Financial Distress Dengan Model Altman Dan Springate
Get PDFIslamic Banking in Indonesia is faced with increasingly fierce competition with conventional banking. The low market share, the low literacy and the limited asset or human resources are the problems of islamic banking in Indonesia. Islamic Banking needs to asses the health of its business in order to measure how strong they can survive amid the e-business and fintech era nowadays. The study measure the financial health of the national foreign exchange Islamic banks consisting of four banks using the Altman Z-Score and Springate S-Score methods. The data obtained from financial report and use the ratios to calculate the score. By using Altman Z-Score, four of bank namely BNI Syariah, Bank Mega Syariah, Bank Muamalat and Bank Syariah Mandiri are in the safe zone. While, by using Springate S-Score, Bank Muamalat tend to be has financial distress with an S-Score value below of 0,862. The financial distress is strongly influenced by the amount of sales, profits, asset management and the level of Non Performing Financing (NPF). Islamic banking need to develop the product and service innovation and also improvement in financing management. In addition, islamic banking is also required to expand its market share by utilizing information and technology to be able to compete with conventional banking
Job Demands, Job Resources dan Kemampuan Adaptasi Karir terhadap Niat Mengundurkan Diri
Get PDFThis study aims to see the effect of job demands, job resources and career adaptability on turnover intention among palm oil field assistant. Employee needs to balance demands (eg. job overload) and resources, in order to reduce stress and turnover intention. Resources can be divided into job resources (eg. job security, organization support, growth opportunities and advancement) and personal resources (eg. career adaptability). This study used structural equation modeling (SEM) with AMOS. Result indicates positive influence of job demands and negative influence of both job resources and career adaptability on turnover intention. However, career adaptability also show mediating effect in the relationship between job demands and job resources with turnover intention
Analisis Strategi Kemudahan Pelayanan Dan Akurasi Ppob Terhadap Kinerja Payment Point Online Banking (PPOB) Pada Pelanggan Pt Perusahaan Gas Negara
Get PDFMetode dalam penelitian ini dengan pendekatan survey, jenis penelitian ini adalah deskriptif kuantitatif Eksplanatory.Metode pengumpulan data dilakukan dengandaftar pertanyaandan studi dokumentasi. Metode analisis data dengan menggunakan regresi linear berganda. Hasil penelitian menunjukkan Kemudahan pelayanan dan Akurasi PPOB secara bersama-sama berpengaruh positif dan signifikan dalam meningkatkan kinerja PPOB pada pelanggan PT Perusahaan Gas Negara.Kemudahan pelayanan secara parsial berpengaruh positif dan signifikan dalam meningkatkan kinerja PPOB, Akurasi PPOB secara parsial berpengaruh positif dan signifikan dalam meningkatkan kinerja PPOB. Hasil penelitian menunjukkan Akurasi PPOB yang dominan dalam meningkatkan kinerja PPOB pada pelanggan PT Perusahaan Gas Negara.Nilai koefisien determinasi (R square) menunjukkan bahwa kemampuan. Kemudahan pelayanan dan Akurasi PPOB dapat menjelaskan variasi cukup kuat dalam meningkatkan kinerja PPOB pada pelanggan PT Perusahaan Gas Negara.Kata Kunci : Pelayanan, Akurasi PPOB, Kinerja Paymen
ANALISIS EKUITAS MEREK PRODUK TUPPERWARE DI KELURAHAN BABURA KECAMATAN MEDAN BARU
Get PDFThe results of research by the author, it can be concluded that brand awareness for Tupperware including the excellent category in which the brand is well known Tupperware respondents, including elements of the overall perception of quality including good category, brand association element is also included in both categories, and brand loyalty for Tupperware which include both categories / consumers loyal to Tupperware products and overall conclusions Tupperware brand has good equity in the views of respondents.Keywords: Brand Equity, Tupperware Product
ANALISIS PELAKSANAAN PROMOTION MIX DAN PENGARUHNYA TERHADAP KUALITAS DAYA SAING USAHA (STUDI KASUS UMKM BERBASIS INDUSTRI KREATIF BINAAN PT. TELKOM CDC AREA MEDAN)
Get PDFThe results showed that, Advertising is the most frequently promotional device used by creative industries. From 30 creative Industries, there were 26 (86.67%) who used advertising to promote their products. Moreover, advertising also has the most dominant influence on the quality of the creative industry's competitiveness. Partially, among the five types of existing promotion mix; advertising, personal selling and sales promotion are promotion mix that significantly affect the quality of the creative industry's competitiveness. they are proven to improve productivity, profitability and broad market coverage of the creative industries. Meanwhile, public relations and direct marketing do not affectpositevely on the quality of the creative industry competitivenessKata Kunci: Promotion Mix, Daya Saing, Industri Kreati