Jurnal Ilmiah Manajemen dan Bisnis
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Determinan Struktur Modal: Peran Volatilitas Laba, Struktur Aset dan Fleksibilitas Keuangan
Full text linkPurpose – This study aims to examine the impact of earnings volatility, asset structure, and financial flexibility on capital structure in automotive sector companies listed on the Indonesia Stock Exchange during the period 2019–2023.Methodology – This research employs a quantitative approach, analysed using SPSS with multiple linear regression analysis. The sample was selected using purposive sampling, resulting in 11 companies as the research sample.Findings – The results indicate that asset structure has a positive and significant effect on capital structure, suggesting that a higher proportion of fixed assets increases a company's tendency to utilise debt. Conversely, earnings volatility and financial flexibility have a negative and significant effect on capital structure. Companies with unstable earnings and high financial flexibility tend to reduce reliance on debt financing. These findings provide important implications for management in designing optimal financing policies.Originality/Novelty – This study develops a model by incorporating financial flexibility, earnings volatility, and asset structure as independent variables to analyse their effect on capital structure. The uniqueness of this research lies in its focus on the automotive sector, which is characterized by high fixed asset intensity and fluctuating income. These characteristics make financial flexibility a crucial factor in financing decisions, which has not been widely examined specifically within the context of the automotive industry in Indonesia.Implications – The research findings indicate that asset structure drives an increase in capital structure, while earnings volatility and financial flexibility decrease it. Therefore, automotive companies are advised to optimise fixed assets, maintain earnings stability, and strengthen financial flexibility to reduce dependence on debt. Adaptive financial strategies, such as collaboration and joint investments, are important to strengthen the financial position amid the dynamics of the industry
Work-Life Balance dan Job Satisfaction Terhadap Organizational Citizenship Behavior : Peran Mediasi Work Engagement
No full textPurpose – This study examines and analyses the effect of work-life balance and job satisfaction on organisational citizenship behaviour through employee engagement in private hospitals in Medan.Methodology – This research uses a quantitative approach. This research was conducted at several Type B Private Hospitals in Medan City. This study collected 200 responses from nurses in various public hospitals in Medan. Of these, 169 questionnaires were deemed suitable for analysis. In this study, data were collected using a questionnaire with a Likert scale. The data analysis technique used was Structural Equation Modelling with the Partial Least Squares (PLS-SEM) approach. Findings – The results of this study indicate that work-life balance and job satisfaction are positively and significantly related to employee engagement. The results also show that work-life balance, job satisfaction, and employee engagement significantly positively affect organisational citizenship behaviour. The results also show that employee engagement mediates the effect of Work-Life Balance and Job Satisfaction on organisational citizenship behaviour at several Type B Private Hospitals in Medan.Originality/Novelty – This study examines work-life balance and job satisfaction as more comprehensive predictors of organisational citizenship behaviour and then explicitly explores the importance of employee engagement as a mediator in the relationship between work-life balance and job satisfaction with organisational citizenship behaviour.Implications – This study has shown that employee engagement mediates the effect of work-life balance and job satisfaction on organisational citizenship behaviour. Recommendations for further research include analysing or using organisational citizenship behaviour variables as mediating variables, not dependent variables
Citra Merek Hijau Terhadap Loyalitas Merek: Peran Mediasi Kepercayaan Merek, dan Persepsi Nilai
Full text linkPurpose – This study aims to analyse the influence of green brand image, brand trust, and value perception on brand loyalty. In addition, to test the role of brand trust and value perception as a mediator of the influence of green brand image on brand loyalty.Methodology – This study uses a quantitative approach. Primary data were obtained through the distribution of questionnaires online and offline. The population of this study is students who use laptops at various campuses in the Special Region of Yogyakarta. A total of 222 respondents aged 18-25 years participated in this study. The data was processed using structural equation modelling, SmartPLS.Findings - Green brand image has a significant effect on brand trust, value perception, and brand loyalty. Brand trust has a significant effect on brand loyalty. Brand trust and value perception can be mediators of the influence of a green brand image on brand loyalty.Originality/Novelty – This research examines in depth the role of green brand image, brand trust, and perceived value as an effort to increase brand loyalty, and examines the important role of brand trust and perceived value as mediators in the influence between green brand image and brand loyalty. Implications – Practically contribute to companies in formulating marketing strategies, especially companies with a focus on green brand image, to increase brand loyalty. Theoretical implications: This research contributes to the development of a literature that discusses the image of green brands and other factors that affect brand loyalty
Kinerja Auditor dalam Perspektif Komitmen Organisasi dan Stres Kerja: Dimoderasi Locus of Control
Full text linkPurpose – This study examines the effect of organisational commitment and work stress on auditor performance with locus of control as a moderating variable in the Islamic banking industry in Medan.Methodology – This study employed a quantitative approach to objectively measure the relationships between variables using numerical data. Data analysis was conducted using Partial Least Squares Structural Equation Modelling (PLS-SEM), which is suitable for complex models and relatively small sample sizes. The population consisted of internal auditors from banking companies in Medan, North Sumatra. A total of 115 respondents were selected using purposive and snowball sampling to ensure relevance to the study objectives. Data were collected through a Likert-scale questionnaire to obtain measurable and statistically analyzable information. Findings – The results show that organisational commitment has a positive and significant effect on auditor performance, while work stress has a negative and significant effect on auditor performance. Furthermore, locus of control cannot moderate the effect of organisational commitment on auditor performance, but can moderate the effect of work stress on auditor performance in the Islamic banking industry in Medan.Originality/Novelty – The originality of this study lies in the integration of locus of control as a psychological variable in the structural relationship model between organisational and individual factors on auditor performance.Implications - The implications of this study contribute to management in designing human resource development strategies that take into account the psychological aspects of individuals in improving auditor performance.
Environmental Awareness, Government Promotion, Perceived Price Value, Lifestyle, dan Perceived Risk Terhadap Minat Beli Kendaraan Listrik.
Full text linkPurpose – This study aims to examine the factors influencing consumer purchase intention toward electric vehicle products in the Greater Jakarta Area (Jabodetabek). Methodology – Through purposive sampling of motor vehicle users in the Jabodetabek area, a total of 1780 questionnaire responses were collected. Then the data were analysed using the Sequential Equation Modelling (SEM) method - PLS.Findings – Based on the analysis's results, lifestyle is the most influential factor affecting consumers' purchase intention of electric vehicles, compared to other factors studied. In contrast, environmental awareness does not significantly influence consumers’ intention to purchase electric vehicles.Originality/Novelty – This study offers a new perspective on how environmental awareness, government promotion, perceived price value, lifestyle, and perceived risk affect purchase intention toward electric vehicles in the Jabodetabek area. Consequently, it provides insights for developing more effective marketing strategies and public policies to reach potential consumers.Implications – Despite adequate infrastructure, along with supportive government policies and subsidies aimed at promoting the adoption of electric vehicles to reduce carbon emissions in the Jabodetabek area, environmental awareness alone does not significantly drive consumer interest. Instead, lifestyle emerges as the most influential factor in shaping consumer purchase intention. These findings suggest that stakeholders should consider lifestyle-oriented strategies to enhance the effectiveness of marketing policies and promote electric vehicle adoption as part of the border to reduce carbon emission
Determinan Perilaku Konsumen Melalui Aktivitas Sosial Media Marketing dan Electronic Word of Mouth
Full text linkPurpose– This study aims to investigate social media marketing activities and electronic word of mouth (EWOM) on consumer behavior (purchase intention and loyalty intention) through quality relationships.Methodology – This study used a quantitative approach, where the source of data used was primary data in the form of questionnaires. The distribution of questionnaires is carried out online. Respondents in this study amounted to 108 respondents, where respondents were individuals who had shopped using social media. The sampling technique uses purposive sampling. The analytical tool used is the structural equation model, and is tested using PLS-SEM.Findings – This research shows that social media activities have an effect on relationship quality, but electronic word of mouth has no effect. In addition, the results of this study show that relationship quality mediates the influence of social media activities and EWOM on customer behavior (purchase intention and loyalty intention).Originality/Novelty – The findings of this study can provide a reference for the Company to carry out social media marketing and EWOM activities intensely in order to improve the quality of the relationship between producers and consumers, which in turn will increase consumer buying interest.Implications – The practical implication of this research is that companies can be more intense in carrying out activities with social media. This is because doing so can improve
Consumption Value Terhadap Brand Choice: Peran Mediasi Brand Experience
Full text linkPurpose– Aims to determine the effect of knowing hedonic motivation along with other factors, such as external and situational factors, on impulsive purchasing decisions for clothing products in cross-border e-commerce.Methodology– This research uses a quantitative approach by collecting data through random sampling questionnaires. All data collected was analyzed using Structural Equation Modeling processed using SmartPLS software.Findings– The results of this research show that hedonic motivation has no influence on impulse purchasing decisions for clothing products in cross-border e-commerce. In this research, the results showed that impulsive decisions were more influenced by the appearance on the cross-border e-commerce website, sales promotions and consumer time availability.Originality/Novelty– Providing novelty value to the phenomenon of impulse buying through cross border e-commerce arises not influenced by the user's hedonic motivation but other supporting factors, especially the quality of the cross border e-commerce website itself.Implications – The results of this research can be used by cross-border e-commerce development companies and e-commerce sellers to determine the right strategy for increasing the number of sales and improving service quality
Hedonisme dan Impulsivitas Dalam Pembelian Produk Pakaian Melalui Cross Border E-Commerce
Full text linkPurpose– Aims to determine the effect of knowing hedonic motivation along with other factors, such as external and situational factors, on impulsive purchasing decisions for clothing products in cross-border e-commerce.Methodology– This research uses a quantitative approach by collecting data through random sampling questionnaires. All data collected was analyzed using Structural Equation Modeling processed using SmartPLS software.Findings– The results of this research show that hedonic motivation has no influence on impulse purchasing decisions for clothing products in cross-border e-commerce. In this research, the results showed that impulsive decisions were more influenced by the appearance on the cross-border e-commerce website, sales promotions and consumer time availability.Originality/Novelty– Providing novelty value to the phenomenon of impulse buying through cross border e-commerce arises not influenced by the user's hedonic motivation but other supporting factors, especially the quality of the cross border e-commerce website itself.Implications – The results of this research can be used by cross-border e-commerce development companies and e-commerce sellers to determine the right strategy for increasing the number of sales and improving service quality
Return on Equity dan Cumulative Abnormal Return Pada Perusahaan Perbankan
Full text linkPurpose – This research examines the influence of Return on Equity on Cumulative Abnormal Return with Sustainability Disclosure as a moderating variable in banking companies listed on the Indonesia Stock Exchange 2019-2023.Methodology – This research uses quantitative methods, using panel data analysis processed through EVIEWS 12. Seven companies were selected as research samples based on criteria, namely Bank Central Asia, Bank Negara Indonesia, Bank Rakyat Indonesia, Bank Danamon Indonesia, Bank Pembangunan Daerah Jawa Timur, Bank CIMB Niaga, and Bank Mega. Findings – The findings reveal that Return on Equity has a negative, insignificant effect on Cumulative Abnormal Return, and Sustainability Disclosure strengthens the influence of Return on Equity on Cumulative Abnormal Return.Originality/Novelty – This research model uses Sustainability Disclosure as a moderating variable on Return on Equity on Cumulative Abnormal Return in banking companies. Given the strategic role and special regulation of banking in sustainable development through its intermediary function. Implications – This research provides a more comprehensive understanding of how investors respond to banking companies' Return on Equity and Cumulative Abnormal Return and how Sustainability Disclosure can strengthen or weaken Return on Equity on Cumulative Abnormal Return.
Mediasi Customer Engagement Behavior : Digital Marketing dan Kualitas Makanan Guna Mencapai Kepuasan dan Keputusan Pembelian Konsumen
Full text linkPurpose– This research aims to understand the mediating role of Customer Engagement in the relationship between digital marketing strategies and Food Quality on the level of consumer satisfaction and purchasing decisions in the Medan City culinary industry.Methodology– This study combines quantitative data analysis and consumer surveys to identify the influence of digital marketing strategies and food quality on consumer behaviour, particularly regarding satisfaction and purchasing decisions. The sample used in this research was 250 culinary consumers in Medan City, and the data analysis technique used Structural Equation Modeling Part Least Square.Findings– The results of this research will provide valuable insight for culinary business owners and marketers in understanding the factors that influence consumer preferences in Medan City.Originality/Novelty– The findings from the research can help culinary business owners develop marketing strategies and improve food quality to meet customer expectations, thereby increasing customer attraction and satisfaction in buying culinary products.Implications–Contribute to a deeper understanding of the complex interactions between digital marketing strategies, food quality, and consumer behaviour in the Medan City culinary industry context