Jurnal Ilmiah Manajemen dan Bisnis
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Nilai-Nilai Individu dan Remunerasi Terhadap Komitmen Organisasi Dalam Pendidikan Tinggi: Peran Mediasi Motivasi Kerja
Full text linkPurpose – study aims to examine the effect of value and remuneration on organizational commitment through the work motivation of civil servant lecturers in private universities in Medan City.Methods – This research uses an associative quantitative approach. The research population consists of all civil servant lecturers of private universities in Medan City. The sample used in SEM (Structural Equation Modeling) research is a minimum of 180 samples. Data collection techniques include questionnaires and interviews. SEM PLS was used to analyze the data.Finding – The results showed that individual values and remuneration affect organizational commitment (p 0.05), and then work motivation also affects organizational commitment (p 0.05). Furthermore, personal values and remuneration influence organizational commitment through lecturers' work motivation in private universities in Medan (p 0.05).Originality/Novelty – This study examines individual values and remuneration more comprehensively as predictors of lecturers' organizational commitment and then explicitly explores the importance of work motivation as a mediator in the relationship between personal values, remuneration, and organizational commitment.Implications – This study has shown that work motivation mediates the influence of individual values and remuneration on organizational commitment. Recommendations for further research include analyzing or using work motivation variables as independent variables, not mediating variables. The results of this study can be used as a guide for strategic decision-making in higher education institutions and the development of theoretical studies in the field of organizational management
Eksplorasi Ambiguitas Peran dan Stres Kerja Terhadap Kinerja Karyawan: Peran Mediasi Organizational Citizenship Behavior
Full text linkPurpose – This study aims to test and analyze the effect of role ambiguity and work stress on employee performance directly and indirectly through organizational citizenship behaviour in hospitality companies in Medan.Method – This study used a quantitative approach with a survey method. Data were collected using a structured questionnaire to measure the research variables objectively. The research population is all permanent employees of the hospitality industry in Medan city, have a tenure of more than one year, and must work in an environment with a hierarchical structure that supports the measurement of role ambiguity. The study sample was taken from as many as 100-200 employees of the hospitality industry in Medan to meet one of the requirements of the data analysis method using SEM. The data analysis technique uses a quantitative approach using SEM_PLS.Findings – The results of this study indicate that role ambiguity affects employee performance, work stress affects but is not significant to employee performance, role ambiguity, and organizational citizenship behaviour affect organizational citizenship behaviour, and there is a direct positive and significant effect between organizational citizenship behaviour on employee performance of hotel companies in Medan City. Indirectly, role ambiguity and work stress positively and significantly affect employee performance of hospitality companies in Medan.Originality/Novelty – This study examines role ambiguity and work stress as more comprehensive predictors of employee performance and then explicitly explores the importance of organizational citizenship behaviour as a mediator in the relationship between role ambiguity and work stress and employee performance.Implications – This study has shown that organizational citizenship behaviour mediates the effect of role ambiguity and work stress on employee performance. Recommendations for further research include analyzing or using organizational citizenship behaviour variables as independent variables, not as mediating variables.
Niat Pembelian Kendaraan Listrik dengan Faktor Pendukung Harga, Sikap, Norma Subjektif, dan Kontrol Perilaku
Full text linkPurpose – The objective of this study is to ascertain consumers' interest in purchasing electric vehicles by examining the correlation between the consumer purchase intention variable and the independent variables, attitude, subjective norm, perceived behavioural control, and price sensitivity as moderating factors.Methodology – The type of research carried out in this research is causal associative research with quantitative techniques. The population of this study are vehicle users using fuel oil in the JABODETABEK area and who do not yet own an electric vehicle. The sample in this study was 119 car users who use oil fuel. Data processing uses SmartPLS software to measure research data using the Partial Least Square (PLS) method.Findings – The study's findings indicate that although subjective norms have no bearing on customer purchase intention, attitude, perceived behavioural control, and price sensitivity do. The association between price sensitivity and subjective norms is also influenced, although it is unaffected by the relationship between attitude, perceived behavioural control, and consumer purchase intention.Originality/Novelty – This research model uses the price sensitivity variable as an intervening variable for consumer purchase intention for electric vehicles among oil-fueled vehicle users who have never used an electric car in the Jabodetabek area (Indonesia).
Keberlanjutan UMKM Perempuan: Literasi Keuangan, Inklusi Keuangan dan Fintech
Full text linkPurpose – This study aims to analyze the role of financial literacy in financial inclusion and its impact on the sustainability of women's MSMEs.Methodology – The population of this study was women who owned MSMEs in Lampung Province. The sample used was 100 women's MSMEs obtained using purposive sampling techniques. The criteria set were: 1) women's MSMEs and 2) MSMEs based on their type of business. Data analysis using SEM PLS.Findings – This study shows that financial literacy and inclusion affect the sustainability of women's MSMEs. While fintech does not affect the sustainability of women's MSMEs. Financial literacy affects financial inclusion, while financial literacy towards fintech and fintech towards financial inclusion has no effect.Originality/Novelty – Combining financial literacy, financial inclusion and fintech on the sustainability of women's MSMEs with various types of MSME businesses and using the SEM PLS method because it is more suitable for causality modelling.Implications – The findings of this study demonstrate the importance of more profound financial literacy education and a more inclusive approach in improving understanding of fintech to encourage the achievement of business sustainability goals. Training and strengthening managerial capacity and economic management based on better understanding will be key in supporting women's MSMEs to be more resilient and sustainable
Green Marketing dalam Membentuk Keputusan Pembelian
Full text linkPurpose – To analyze the influence of Green Products, Green Promotion, and Green Price on Consumer Behavior and Purchasing DecisionsMethodology –The method used is quantitative with multiple linear regression analysis, data collection through questionnaires, and purposive sampling techniques to determine the sample. All data that was collected was analyzed and processed using SPSS version 21.Findings – The results of this research show that there is a positive influence between Green Marketing, which consists of Green Products, Green Prices, and Green Promotion, on Consumer Behavior and Purchasing Decisions, but partially the value of the influence of Consumer Behavior on Purchasing Decisions is still in the relatively good category.Originality/Novelty –This research combines green marketing variables such as green products, promotion, and prices regarding consumer behaviour and purchasing decisions.Implications –For the author, this research broadens insight into the application of green marketing in influencing consumer behaviour and purchasing decisions and strengthens understanding regarding sustainability. For academics, this research increases knowledge about the factors affecting buying decisions and consumer behaviour from a green marketing perspective and provides a basis for further research on sustainability strategies. This research provides insights for designing effective green marketing strategies for companies, strengthening environmentally friendly brand images, increasing competitiveness, and supporting business sustainability
Leader-Member Exchange Terhadap Kepuasan Kerja: Mediasi Komitmen Organisasi dan Perceived Organizational Support
Full text linkPurpose − This study examines and analyses the effect of Leader-Member Exchange on job satisfaction through organizational commitment and perceptions of organizational support at the North Sumatra BKKBN Office directly and indirectly.Methodology − The approach used in this study is an associative quantitative approach. The population in this study were all employees at the North Sumatra BKKBN Office. The sample in this study used the saturated sample method, totalling 91 employees at the North Sumatra BKKBN Office. Data collection techniques in this study used interviews and questionnaires. Data analysis techniques in this study used a quantitative approach using SEM_PLS.Findings − The results of this study indicate that Leader-Member Exchange, organizational commitment and Perceived organization support have a positive and significant effect on job satisfaction, Leader-Member Exchange, have a positive and significant effect on organizational commitment and perceived organization support, Leader-Member Exchange has a positive and significant effect on job satisfaction through Organizational Commitment and Perceived Organizational Support at the North Sumatra BKKBN Office.Originality/Novelty − This study examines LMX as a more comprehensive predictor of job satisfaction and then explicitly explores the importance of organizational commitment and perceived support as mediators in the relationship between LMX and job satisfaction.Implications −This research has shown that organizational commitment and perceived organizational support mediate the effect of Leader-Member Exchange on job satisfaction through organizational commitment. The recommendation for further research is to analyze or use the variable perceived organization support as an independent variable, not as a mediating variable
Likuiditas dan Leverage terhadap Nilai Perusahaan Dimediasi Profitabilitas: Eksplorasi Peran Financial Technology sebagai variabel Moderasi
Full text linkPurpose – This study aims to analyze the impact of liquidity and leverage on firm value mediated by profitability and explore the role of financial technology as a moderating variable on the effect of liquidity and leverage on profitability.Methodology – The population of this study are banks listed on the Indonesia Stock Exchange. The sampling technique in this study was purposive sampling, which obtained a sample size of 24 banks. The data collection method uses annual data documentation techniques (annual report), obtaining 144 data. The data analysis method in this study is moderated-mediation regression analysis.Findings – This study found that liquidity and leverage affect profitability. This study also reveals that liquidity affects firm value, while leverage has no effect on firm value. Furthermore, this study is able to explain that profitability mediates the effect of liquidity and leverage on firm value. An important result of this study is that financial technology is proven to moderate the effect of liquidity and leverage on profitability.Originality/Novelty – The complexity of this research model enriches the empirical study of the role of financial technology as a moderating influence of liquidity and leverage on firm value mediated by profitability.Implications – This research can practically provide guidance for banking companies to increase firm value by starting and/or increasing collaboration with fintech companies because it is an opportunity for companies to increase profitability. In addition, banks can also collaborate through investing in fintech companies or creating their own fintech services.
Kinerja Karyawan: Pendekatan Kepemimpinan Transformasional Dan Kerjasama Tim Dimediasi Kepuasan Kerja
Full text linkPurpose – This research aims to determine how transformational leadership, teamwork, job satisfaction, and employee performance are related. Additionally, the relationship between transformational leadership, teamwork, and employee performance is examined in this study about the role of job satisfaction as an intervening variable.Method – This study uses a quantitative approach involving employee respondents from Mixue Ice Cream Medan employees, with a sample of 50 respondents. Questionnaires related to research variables were used to collect data by measuring the Likert scale. Statistical analysis to test the hypothesis using SEM PLS (Structural Equation Modeling-Part Least Square).Results – This study found that job satisfaction affects employee performance, and transformational leadership and teamwork affect job satisfaction and employee performance. Furthermore, this research collaboration cannot explain job satisfaction as an intervening variable because there is no indirect effect between transformational leadership and teamwork support; job satisfaction is not an intervening factor.Originality (Novelty) – This study combines three main factors, namely transformational leadership, teamwork, and job satisfaction, and explores the complex relationships among the variables. This research seeks a more comprehensive understanding of the factors influencing employee performance.Implication – Companies must develop transformational leadership strategies, strengthen teamwork, and increase employee job satisfaction to achieve optimal performance. Additionally, this research makes a theoretical contribution to expanding the understanding of the relationship between these variables and the mediating role of job satisfaction in the corporate context
Store Atmosphere, Diskon Harga dan Impulse Buying: Peran Mediasi Positive Emotion dalam Konteks Pengalaman Belanja
Full text linkABSTRACTPurpose – To identify the influence of Store Atmosphere, Price Discounts, impulse buying, Store Atmosphere and Price Discounts on Positive Emotions and to explore the mediating role of positive emotions in this relationship.Method – The sampling technique uses non-probability sampling with purposive sampling technique, and data is collected using a questionnaire from 96 respondents who filled out the questionnaire. The data analysis technique uses Structural Equation Modeling - Part Least Square (SEM-PLS).Findings – The research results prove that Store atmosphere and Price discounts influence impulse buying, Store atmosphere and Price discounts influence Positive emotions, and Positive emotions influence impulse buying. Positive emotions are proven to mediate the influence between Store atmosphere and Price discounts.Originality/Novelty – This research provides added value by highlighting the critical role of Positive emotion as a driver of impulse buying in the context of Indomaret Fresh consumers. These findings open up the potential for new marketing strategies that create shopping experiences that evoke positive emotions.Implications – The findings of this research can provide strategic guidance for Indomaret Fresh management to improve consumer shopping experiences by paying attention to store atmosphere, price, and the importance of creating positive emotions to encourage impulse purchases. These implications can also be helpful for further research in retail marketing.
Investasi Digital Reksa Dana dengan Model Unified Theory Acceptance and Use of Technology (UTAUT) Pada Generasi Y dan Z
Full text linkPurpose – This research is to determine the factors influencing investors' intention to use investment applications among generations Y and Z.Method – The sampling technique uses purposive sampling to obtain 294 samples of digital investment users in Indonesia. Data was collected online and analysed using structural equation modelling (SEM) based on partial least squares (PLS) components or variants. Results – The study’s results show that performance expectations, effort expectations, social influence, facility conditions, hedonic motivation, and utilitarian motivation are known to have a significant positive effect on behavioural intentions. Furthermore, behavioural intentions have a significant influence on user behaviour.Originality (novelty) – The model used to measure intention to accept digital investment uses the UTAUT model by adding two main factors related to behavioural purposes: hedonic and utilitarian motivation.Implications – Investment business players are competing to create investment applications that are safe and friendly for beginners to operate, even though there are still many people who are reluctant to invest online because they are still unsure about the legality and security reasons. It is important to know the factors that can stimulate the intention to use investment applications by investors among generations Y and Z. The choice of generations Y and Z is because these two generations were born at a time when new technologies were emergin