Jurnal Manajemen Bisnis Transportasi dan Logistik
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306 research outputs found
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The Influence of Personnel Workload at the Control Area Unit to Service Quality of Air Traffic Center (ATC) in Jakarta
Full text linkThis study aims to investigate the influence of personnel workload at the ATC (Air Traffic Center) to service quality of ATC using quantitative approach. The data was collected using a questionnaire, to grasp the respondents’ perception. The population of this study are those who work in ATC, Jakarta, Indonesia. Purposive sampling technique is employed in this study. The number of the respondents of this study are 20 persons comprising, air traffic control staff and managers. The data was analyzed using SPSS. . The result shows that there is a significant influence on personnel workload at the control area unit to service quality of air traffic center in Jakarta, Indonesia
Analysis of The Elements of Logistics Customer Service In Freight Forwarding
Full text linkLogistics is as service industry that relies heavily on people to execute operations in order to provide a better perception to customers through customer service. In stiff competition, customer service will make a big difference between competitors. A qualitative study using in-depth interview analyse the effectiveness of implementing three elements of logistics customer service, i.e., pre-transactions, in transactions and post-transactions, particularly in the international freight forwarding activities to understand the three elements of customer service transactions. The result shows a strong relationship and impact between the elements, although most of the topics in these elements are not relevant to freight forwarding industry
Tantangan Implementasi Logistik Halal di Indonesia
Full text linkThe purpose of this study is to analyze the opportunities and challenges that occur in the implementation of halal logistics in the logistics industry in Indonesia. In its implementation, there is still a lack of compatibility between realization and halal logistics goals. Halal logistics companies still have opportunities because the number of Muslims is large and the need for halal products is increasing. The method used begins with the steps in the form of literature studies, existing contitions and previous research studies, data collection with FGDs, identification of opportunities and challenges and the last stage is conducting studies or analysis to obtain strategies for developing innovation using PEST analysis from three logistics companies that have has carried out halal logistics and has a halal certificate. The results of this study show that the biggest challenge in implementing halal logistic is government regulation that is still incomplate and consistent and the adoption of technology by halal logistic perpetrators is uneven
The Effect Of Service Quality And Ticket Prices On Customer Satisfaction On KM Passenger Ships. Kelud Travel Route Jakarta – Medan
No full textThis study aims to analyze the impact of Service Quality and Ticket Prices on Consumer Satisfaction. The research approach used is explanatory research with a focus on quantitative analysis. Data was collected through the distribution of questionnaires to consumers of PT. PELNI which uses the services of KM passenger ships. Kelud on the Jakarta-Medan travel route. The population that was the subject of the study included all users of these services, and the research sample taken amounted to 96 respondents using the Slovin Method in taking primary data through questionnaires. Data analysis was carried out through a Multiple Linear Regression approach after undergoing assumption tests on consumers and service users. From the results of testing, this study concluded that a positive and significant influence was obtained between service quality and ticket prices on the level of passenger satisfaction using the services of PT. PELNI
Influence of Service Quality and Delivery Speed on Customer Satisfaction in Logistics Business
Full text linkThe purpose of this research is to measure whether there is any influence of service quality and delivery speed on customer satisfaction. This research employs a quantitative method using three variables: service quality and delivery speed as independent variables and customer satisfaction as dependent variable. The sample used in this research employed Probability Sampling Method utilizing Slovin formula, and was rounded to 100 respondents from buyer/end-users population of PT. XYZ (excluding seller/vendor users). Data analysis method used in this research is multiple linear regression analysis. Results from data analysis, T-Test and F-Test indicate: both service quality and delivery speed, individually and simultaneously, have positive influence on customer satisfaction. Hopefully, this research can provide insights into the impact of factors on customer satisfaction and guide companies in improving service strategies, enabling them to maintain and enhance customer satisfaction in the rapidly evolving e-commerce era through better services and faster delivery
Increasing the Satisfaction and Loyalty of Lion Parcel’s Customers in Indonesia
Full text linkThis study aims to examine the effect of brand image, social media and price perceptions on customer satisfaction and loyalty at Lion Parcel in Indonesia. This sample is 179 respondents who use Lion Parcel expedition services. Data analysis using Structural Equation Modeling-Partial Least Square (SEM-PLS 4.0). The result of this study show that brand image has a positive and significant effect on customer satisfaction. Social media has a positive and significant effect on customer satisfaction. Price perception has a positive and significant effect on customer satisfaction. And customer satisfaction has a positive and significant effect on customer loyalty. The result of this artikel can be basis for Lion Parcel to improve their marketing skill by considering social media users and price perceptions that are aligned with their benefit
Revitalisasi Kompetensi Tenaga Kerja Bongkar Muat di Pelabuhan Cirebon
Full text linkThe purpose of this study was to determine the competence and performance of the loading and unloading workforce to improve loading and unloading services at the Port of Cirebon. The research method uses qualitative methods through Importance Performance Analysis. Data collection techniques are direct observation, in-depth interviews, literature studies, focus group discussions, triangulation, documentation, and participation. The results of the study indicate that the performance of loading and unloading workers at the Port of Cirebon towards efforts to improve performance for unloading workers is currently considered not in accordance with the expectations of the Unloading Workers Cooperative and also service users, while the competencies possessed by unloading workers Loading at the Port of Cirebon has not been fully used to improve performance for the Unloading Workers at the Port of Cirebon, and also the facilities owned by the Port of Cirebon still need to be improved in order to obtain smoothness, speed, security and safety to support the loading and unloading of goods. from and to ships at Cirebon Harbor
Strategi Pemasaran Dalam Upaya Meningkatkan Pelayanan Jasa Pada PT AeroJasa Kargo Tahun 2021
No full textPT Aerojasa Cargo is one of the subsidiaries in the business strategy group of the Garuda Indonesia Group Aerowisata unit which is engaged in transportation, tourism, hospitality, logistics and flight catering services. Tbk. The method used in this research is descriptive qualitative using SWOT analysis. Based on the results of the SWOT analysis, the IFE matrix shows that the strength and weakness factors have a total score of 3.47. This indicates that the condition is in a very strong internal position. Furthermore, the EFE matrix shows that the opportunity and threat factors have a total score of 3.14. This indicates that the Cargo Services business can respond to the opportunities that exist in the right way so as to avoid threats in the industrial market. The quadrant diagram shows that PT Aero Jasa Cargo is in the Growth quadrant where the quadrant is in a very favorable condition. The results of the SO strategy, obtained the strength factor that must be maintained in order to be able to take the existing opportunities, the ST strategy shows that the company must maximize the strength to overcome the existing threats, the WO strategy, take advantage of the existing opportunities by minimizing the company's weaknesses. As well as the WT strategy which requires companies to be able to minimize weaknesses and avoid threats
The Impact of Green Marketing Implementation on Brand Image and Green Consumer Behavior on The Body Shop Products in Jakarta 2022
Full text linkThe Body Shop is a company that focuses on cosmetic products. The Body Shop is famous for the products that use natural and environmentally friendly ingredients. The Body Shop emphasizes its support in every campaign that is carried out on various environmental issues circulating around the world, and involves its consumers to participate in protecting the environment. This campaign strategy is called “Green Marketing” and is one of the pioneers in Indonesia. In this study, aims to analyze the impact of the implementation of green marketing on brand image and green consumer behavior on The Body Shop products in Jakarta. This research technique uses descriptive quantitative methods with a population of users of The Body Shop in DKI Jakarta and the sample used is 150 respondents with accidental sampling. This research uses SEM-PLS analysis tool. The results of this study prove that green marketing has a significant effect on brand image and green marketing has a significant effect on green consumer behavior
Kualitas Pelayanan dan Kepuasan Melalui Brand Image Terhadap Loyalitas Peserta Diklat Kepelautan
Full text linkThe purpose of the study was to determine the influence of the factors that influence the quality of service and satisfaction of training participants through the brand image of the marine education and training institution. Methods of research uses quantitative with Path Analysis technique. Path analysis is an extension of regression analysis, to estimate causality between predetermined variables. The results of statistical calculations show that there is an indirect effect of service quality on customer loyalty through Brand Image with a coefficient value of 0.133 and shows that there is an indirect effect of customer quality on customer loyalty through Brand Image with a coefficient value of 0.418. With the results of the study showing the influence of each variable, the service quality affects the satisfaction of the marine training and education institutions, the service quality affects the brand image, the satisfaction affects the brand image, the service quality effects on the loyalty of marine training participants, the brand image affects the loyalty of the marine training participants, the affects the loyalty, the service quality of the marine training and education institutions affects the loyalty of the marine training participants through the brand image