Jurnal Manajemen Bisnis Transportasi dan Logistik
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EFEKTIVITAS CITRA MEREK TERHADAP PEMBELIAN MINUMAN RINGAN
Get PDFThe objective of this research is to find out the influence of sales promotion and brand image towards the decision of purchasing soft drinks. In this research, the writers used 2 methods of data collection which are data collecting using questionnaire and library research, and data analyzing using regression analysis techniques, correlation, coefficient determinant, and hypothesis testing. The results of the analysis and discussion show that there is a positive influence between sales promotion and brand image towards the decision of purchasing. It is shown in multiple linear regression equation that Y = 0.581 + 0.406X1 + 0.568X2. It means, if there is a change in X1 by one unit, consequently, there will be an increase in Y at 0.406. Moreover, if the brand image is increased by one unit, there will be an increase of Y at 0.568. Based on the correlation analysis, the value of R is 0.782, meaning that there is strong correlation between X1 and X2 towards Y. Coefficient determinant equals 61.1%. This means that the contribution of sales promotion and brand image towards the decision of purchasing is at 61.1% while the other 38.9% is affected by other factors. The partial hypothesis testing reveals that the Tstat of X1 equals 2.859 and Tstat of X2 equals 3.395 with Ttable is 2.021 where Tstat > Ttable and the result of Fstat = 30.606 and Ftable = 3.238, then Ho is rejected and Ha is accepted. This means there is a significant influence between sales promotion and brand image towards the decision of purchasing soft drinks
KINERJA PETUGAS APRON MOVEMENT CONTROL PADA BANDAR UDARA INTERNASIONAL SOEKARNO-HATTA
Get PDFThe purpose of this study is to determine the factors causing the performance of AMC officers which is considered not optimal at Soekarno-Hatta International Airport from July to September 2013. This research method was using descriptive qualitative using fishbone theory, collecting data by giving questionnaires to 39 respondents, and using library data. The first factor is less skilled apron officers who are dealing with domestic and international flight problems (33%). The cause of the 2nd sequence is the apron officer is less engaged in the maintenance of the facilities and equipment used (27%). Management is not transparent in informing the reward system (20%). The cause of the problem in sequence 4 is that management is not giving much motivation to the apron officers (13%). The cause factor of sequence 5 is that the apron officers pay less attention to the cleanliness aspect of the apron area and the time of officers’ work (7%)
PERANAN KINERJA OPERATOR TERHADAP KELANCARAN KEGIATAN BONGKAR MUAT PERUSAHAAN FREIGHT FORWARDING
Get PDFThe aim of this research is to find out the loading and unloading operator performance on the effectiveness of container loading and unloading operator at PT. Sarana Bandar Nasional Jakarta. The process of loading and unloading normally needs supporting equipments. These supporting equipments generally divided into two kinds: mechanical and non-mechanical. The mechanical equipment owned by PT. Sarana Bandar Nasional are Forklift, Truck Trailer, Reach Taker, and Ship Gear (Ship Crane). In addition, the non-mechanical equipment owned are Wire Sling, Hook, Spider, and Net. These two kinds of equipments need their own operators. One way to overcome the obstacles is by giving out workshops, so that the operators would understand theoretically on how to operate the mechanical equipments righteously. Using the equipment in a correct way, would accelerate the duration of loading and unloading activities, besides, by using the equipment in accordance to the procedure will affect the durability of the equipment
FORMULASI STRATEGI DALAM MENINGKATKAN LOAD FACTOR PENERBANGAN CENGKARENG-SOLO
Get PDFThe purpose of the research is to analyze the internal and external factors faced by NAM AIR and formulates the strategy to increase the Load Factor. The method was qualitative with observation technique, interview, library research, and SWOT analysis. The result shows that IE matrics for external factors evaluation is 3.04 and the internal is 2.91. It means that NAM AIR is in quadrant II. While NAM AIR is in quadrant I based on the Grand Strategy matrics of strength and weakness factors (1.23) and opportunity and threat factors (0.86). Both results conclude that the best formulated strategy is market penetration
KINERJA BONGKAR MUAT CONTAINER PADA DERMAGA SELATAN TERMINAL OPERASI II PT PELABUHAN TANJUNG PRIOK TAHUN 2016
Get PDFThe purpose of this research is to analyze the relation between idle time and performance of containers’ loading and unloading activities at South Pier of Terminal II Tanjung Priok Port in 2016. Located in North Jakarta, Tanjung Priok Port is the busiest port in Indonesia. This port deals with more than 30% of Indonesia's non-oil and gas commodities, and about 50% of all goods flow in and out of Indonesia through this port. Therefore, Tanjung Priok Port becomes an economic barometer of Indonesia.. To solve the problems, researchers used 2 methods; they were field data method (field research) and data library (library research). Simple linear regressionanalysis used t-test with consideration and determination. The result of this research shows that there is a strong relationship between idle time and performance of containers’ loading and unloadingactivities , (Y = 7,775 + 0,496X). The result value of r is 77.4% which means there is a strong and positive relationship between idle time variable and containers’ loading and unloading performance. The determinant coefficient of R² is 59.8%, and other determinant is about 40.2%
PEMANFAATAN FORKLIFT UNTUK KELANCARAN OPERASIONAL DI GUDANG PRODUSEN SUSU KENTAL MANIS
Get PDFThe purpose of this study is to examine the effect of forklift treatment on the warehouse continuity operation of PT Frisian Flag Indonesia at Ciracas Plant. The methods of data collection are in the form of field research, library research and data analysis techniques with Likert-scale weighting, simple linear regression analysis, correlation coefficient analysis, determinant coefficient analysis, and hypothesis testing. The conclusion shows that simple linear regression calculation obtained a constant of 17.341 and b regression coefecient was equal to 0.607. Referring to the regression equation, it is seen that every single increase unit of forklift treatment escalation will be followed by an increase in operational activities of 0.607 at the constant 17.341. The result of calculation of correlation coeficient can be assessed that r (correlation) was equal to 0.725. This proved that the increase of forklift treatment had an effect on the opeerational activities since the r values was 0.725. This means there were a positive correlation between forklift maintenance variables and operational activities. The calculated result of coefficient determined in which Kp = r² aqual to 0.725² indicated that the contribution amount of forklift treatment was 52.5% on operational activities, while the remaining 47.5% was the influence of factors outside this research. Hypothesis testing shows taccount > ttable. That means Ho is rejected and Ha is accepted. Thus, there is a significant positive influence between forklift treatment for warehouse operation
KINERJA KARYAWAN DALAM PENANGANAN DOKUMEN EKSPOR FREIGHT FORWARDING
Get PDFThis study was conducted to find out the effect of employees’ performance in handling export documents to the effectiveness of goods delivery. PT Iron Bird Transport is a private company focuses on domestic and international delivery and logistics. The company thinks that employees’ performance is important to achieve the satisfaction from customers. There are 30 employees in operational export division as survey respondents. This study was using simple linear regression analysis and coefficient correlation method. From the data processing can be seen that there is a significant effect on human resources performance in managing export documents to the effectiveness of goods delivery based on the results of hypothesis : tcount > ttable or 5,836 > 1,697
FAKTOR PENGHAMBAT KONSEP GREEN PORT DI PT TERMINAL TELUK LAMONG PELABUHAN SURABAYA
Get PDFThe purpose of this research is to find out the obstruction factors of green port concept at PT. Terminal Teluk Lamong in Surabaya Port. The method of the research used Fishbone Diagram to seek the main problems using 5 why keys. The result shows that the obstruction factors are the power plant, gas fuel of bulk cars, ships service, charging stations of gas fuel, clear water management, sterile dock area, and the discipline of the employees. The solution needed to be done as soon as possible is the on-time development
KAJIAN SISTEM INFORMASI MANAJEMEN TERHADAP KESELAMATAN PENERBANGAN PADA AIRNAV JAKARTA
Get PDFThe purpose of this research is to know how Management Information System related to EFFORT system at AirNav Indonesia JATSC Perum LPPNPI Branch Office, how the safety of flight, how the influence of Management Information System related EFFORT system to safety. This research uses field data (field research) and library (library research). Method of data analysis by using simple linear regression, correlation coefficient analysis, and hypothesis test. The result of analysis and discussion shows a strong relationship between management information system related to EFFORT system with flight safety aimed at correlation coefficient addressed with correlation coefficient r = 0.81 less than 1, and result of hypothesis test show that thitung> ttabel = 1, 85> 1.701 so Ho rejected Ha accepted. This means that there is a significant relationship between management information systems related to the EFFORT system on aviation safety
EFEKTIVITAS KELANCARAN LALU LINTAS PADA RUAS TOL CAWANG-TOMANG–CENGKARENG
Get PDFPT Jasa Marga (Persero) Tbk. being a modern company in the development and operation of Toll Road, being a leader (Leader) in the Toll Road industry by operating the majority of Toll Roads in Indonesia and has a high competitiveness at National and Regional level. The purpose of this study is to determine the implementation of traffic signs and effectiveness smoothness of toll road traffic that occurred in Cawang-Tomang-Cengkareng toll road (CTC) at PT Jasa Marga (Persero) Tbk. Year 2016 as well as integration between the implementation of traffic signs with the effectiveness of traffic smoothness. Based on research conducted on traffic sign implementation variable in Cawang-Tomang-Cengkareng toll road PTJasa Marga (Persero) Tbk. In 2016 considered good this is evidenced by the percentage of 52.3% of respondents gave Agreed answers. Variable of effectiveness of traffic smoothness in Cawang-Tomang-Cengkareng toll road of PT Jasa Marga (Persero) Tbk Year 2016 is considered good as evidenced by the large percentage of respondents who gave Agreed answer of 62.7%. based on the calculation of the correlation done in the results can be that the integration between the implementation of traffic signs and the effectiveness of the smoothness of traffic is declared strong because the results obtained 0.695 this shows a strong integration. The sample used is the driver of the vehicle on the Cawang-Tomang-Cengkareng toll road. With 30 respondents