Jurnal Manajemen Bisnis Transportasi dan Logistik
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Pengaruh Integrated Marketing dan Relationship Marketing Terhadap Loyalitas Pelanggan
Full text linkThe purpose of the research is to analyze and find out the effect of integrated marketing and marketing relationship to the airlines customers’ loyalty using Structural Equation Modelling (SEM). The population of the research was airlines passengers of Soekarno Hatta Airport and sample was taken of 105 respondents. The data was collected using questionnaire, interview, documented study, studied variables by using Likert Scale. The questionnaire result was analyzed using Lisrel (statistics software). The result from hypothesis test is parsially the integrated marketing variable does not show significant effect to loyalty variable that can be seen from the score t = -0.99 1.96, relationship marketing is the variable that give strong and significant effect to loyalty variable. Simultaneously, independent variables, relationship marketing dan integrated marketing, give positive and significant effect to loyalty variable. Based on 11 criteria of GOF / Good on Fit model, the model in this research has shown good modeling which means the measurement model obtained from the data is in accordance with the research hypothesis due to 8 out of 11 criteria fullfille
Peran Corporate Communication dalam Meningkatkan Citra Perusahaan
Full text linkAlong with the development of national and international flights, not many airlines are able to survive in competitive condition. Corporate communication is the top management division of PT. Sriwijaya Air tasked with carrying out planned and directed communication management functions both internally and externally. The purpose of the research is to identify and analyze the role and function of Sriwijaya Air corporate communication to survive in a tight flight services competitive situation. The method used was descriptive qualitative research. From the research result of corporate communication as a division that deals with all forms of communication, Sriwijaya Air has a considerable contribution to the process of forming corporate image in its internal communication task of communicating company policies from top management to the lowest so that communication is established in two directions. While external communication has the task of establishing communication with the media and work partners for promotional activities and new company policies
Penerapan Zona Selamat Sekolah (ZoSS) terhadap Keselamatan Penyebrang Jalan
Full text linkThe research objective is to find out and analyze the application of the Safe School Zone (Zoss) to the safety of road crossers. The method used referring to Regulation SK 3236 / AJ / 403 / DRJD / 2006 concerning Tests for the Implementation of Safe School Zones, with normal distribution statistics (Z Test), traffic volume refers to the 1997 Indonesian Road Capacity Manual. The results show that the previous volume traffic and behavior of pedestrian crossing at the School Congratulations Zone (ZoSS) location is not yet safe for 270 Jakarta Junior High School students and the lack of safe School Zone (ZoSS) facilities
Efektifitas Pelaksanaan Logistik Halal
Full text linkThis study aims to see the effectiveness of the implementation of halal logistics and the implementation of halal policies in logistics service providers in Indonesia. The need for a halal market in Indonesia is increasing and the market is no longer just talking in the context of food, but also has become a lifestyle. With this phenomenon, the logistics sector and the product supply chain must also apply halal aspects to the industry. As a pioneer of Halal Assurance System (Sistem Jaminan Halal/ SJH) Logistics where companies must be able to maintain halal during the supply chain process and ensure that the products distributed do not contaminate between halal and non-halal products. This research was conducted using descriptive method. Data was collected through direct observation in the field, interviews with employees and literature studies
Analisis Lintasan Kritis Kegiatan Impor Material dan Peralatan Proyek PLTU Lontar 315 MW Tangerang
Full text linkThe research was conducted at PT Satyamitra Surya Perkasa (PT.SSP) in Jakarta. The purpose of the research is to find out the flow of imported goods procurement in PT. SSP in 2017. This is an action research where the researchers can describe, interpret, and define a situation by changing…The data used in this study was qualitative data. The data was taken by interviewing and doing library research. The scheduler with exact time work duration and high probability for success was resulted from the implementation of CPM PERT critical flow and bar chart scheduling. This study analyzes the data from the process of procuring imported goods from the initial project request to the fulfillment of the material procurement head office which will eventually be used for project needs. The critical trajectory analysis using the PERT and Network Diagram CPM methods can indicate that the procurement of imported goods that have been analyzed normally in the day is 65 days after the assessment is conducted both in terms of time and expenditure of company funds for goods demand, goods ordering, customs clearance, shipping loading and unloading document and trucking, the time can be shortened to 45 days, and has a major impact on the development needs of the 2017 Lontar PLTU project
Peran Safety Management System dalam Keselamatan Pelayaran
Full text linkSMS is an important thing that is owned by all PT Hafar Daya Samudera's fleet. The main problems and objectives in this thesis are how is the implementation of the SMS (Safety Management System) to Neptune's Hafar Barge, how are the security and safety shipping procedures implemented by the crew at the time of emergency and are there any influence of the safety management system and the shipping safety on Barge Hafar Neptune on PT Hafar Daya Samudera. The results of the calculation of data processing by the author is important for Barge Hafar Neptune to implement a safety management system proven by the weight and average results of research calculations of 92 (4.60). It is important for companies to carry out accident prevention related to the safety management system according to the calculation and data processing carried out by the authors. The highest weight and average percentage according to the results of research calculations is 124 (6.20) and it is important for the company to improve accident prevention on Barge Hafar Neptune which is proven by the weight and average results of research calculations of 96 (4.80)
Supply Chain Management dan Rencana Pelayaran Nasional PT Pelni Terhadap Disparitas Harga di Indonesia Bagian Timur
Full text linkPT. Pelayaran Nasional Indonesia (PT. Pelni) is a company engaged in inter-island crossing transportation service providers. The purpose of the study is to find out and analyze the influence of supply chain management and national shipping company (PT. Pelni) plan in suppressing the East Indonesia price disparity in 2016. To solve the problem of the research, the researchers used 2 methods: field research and library data for collecting data. Both methods of data analysis are processed using multiple regression analysis, with validity test, reliability test, t test, F test, and coefficient of determination. The results of the analysis and discussion show a fairly high influence between supply chain management and the national shipping plan on the price disparity of goods needed as indicated by the multiple linear regression line equation namely: Y = 14,947 + 0,318 X1 + 0,064 X2. Based on the results of the F test, where the variables X1 and X2 give effect to the Y variable together, then the results of the analysis, F count is 3,807. Then, F count > F table which is 3.807 > 3.35 proves that Ho is rejected and Ha is accepted. Therefore, there is a strong and positive multiple relation between supply chain management performance variable and the national shipping plan variable towards the price disparity variable with coefficient determination of 22%
Analisis Faktor Potensi Penyebab Kecelakaan Lalu Lintas Kendaraan Bermotor
Full text linkThe purpose of this research is to determine and analyze the level of accidents and the main factors that have been the source of motorized-vehicle traffic accidents in the city of Namrole. The research method used was semi-quantitative analysis, that was the failure mode effect analysis method to analyze the data obtained. This type of research is a descriptive study consisting of: Field Studies and Literature Studies. Research results from the results of brainstorming can be seen that there are several types of causes of traffic accidents, the factors are man, machine, systems, and surroundings
Pengaruh Jadwal Sandar dan Keberangkatan Kapal terhadap Kualitas Pelayanan Kapal
Full text linkReality check, there is always a late ship berthing activities or not docking on time at the port. There are several reasons caused this which leads to the low quality of ship’s services. This research was conducted at PT. Pertamina Trans Kontinental Balikpapan Branch with quantitative research method and multiple linear regression analysis test equipment. The t test and F test were used to test the significance. . Based on the results of the study,there is a significant effect between ship docking schedule on service quality, and the relationship of both positive with r value = 0.657 (strong). There is a significant influence between ship departure to service quality and the relationship between the two is positive with a value of r = 0.716 (strong). There is a significant effect between joint berthtime and departure schedules on service quality, with a value of r = 0.75 in the category of strong relationships. The regression equation is Ŷ = 1.161 + 0.359X1 + 0.624X2
Pengawasan Tempat Pemeriksaan Keamanan Pertama Terhadap Implementasi Keamanan Penerbangan
Full text linkThe purpose of the research is to find out the effect of the first security inspection place monitoring to flight safety implementation in Husein Sastranegara International Airport. The analysis techniques used in this study were simple linier regression, coefficient correlation, determinant coefficient and hypothesis test. The result shows that there is a balance effect between the first security inspection place monitoring and flight safety implementation based on simple linear regression analysis Y = 20,601 + 0,656X which means each changes from one variable X will be followed by Y changes of 0,656 times X in constant of 20,601. Based on coefficient correlation analysis, r= 0.735 is close to 1 that there is a strong and positive relation between the first security inspection place monitoring and flight safety implementation in Husein Sastranegara International Airport. Based on the determinant coefficient analysis, 54 % shows the contribution of variable X (first security inspection place) to variable Y (flight safety implementation) while the other 42 % is from other factors. The last result is t count > t table: 5,729 > 1,701 from hypothesis test which means there is a significant relation between X and Y variables (Ho is rejected while Ha is accepted)