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PENGARUH HARGA, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN HELM MEREK INK (STUDI KASUS PADA PENGGUNA HELM MEREK INK DI DESA WINDUREJO)
Get PDFABSTRACT
Setia, Jois Tita, 2018. The Influence of Price, Product Quality and Brand Image
on the Decision to Purchase INK Brand Helmet Case Study on INK Brand Helmet
Users in Windurejo Village. Skripsi/ tugas akhir, Program Studi Manajemen
Pemasaran, Fakultas Ekonomi, Universitas Islam Majapahit (UNIM).
Pembimbing I
: Eny Setyariningsih, SE.MM
Pembimbing II
: Rika Dwi Harsasi, SE.M.SM
Helmet is one of the safety equipment for motorcycle riders that is useful
as a protective head when an accident occurs. In Indonesia a good and safe
helmet is a helmet that has the value of SNI (Indonesian National Standard) and
passes the requirements of the Department of Transportation (DOT) or the
United States transportation standard. One of the helmets that has the DOT and
SNI standards is the INK brand helmet.
This study aims to determine the effect of price, product quality and brand
image on the purchase decision of INK brand helmets in Windurejo Village. The
type of research used by researchers is quantitative research with survey
methods. Data collection techniques through questionnaires / questionnaires
distributed. The population in this study was the helmet user of INK brand in
Windurejo Village. The number of samples in this study were 141 respondents
using purposive sampling technique. The instrument testing technique used is a
test of validity and reliability. Data analysis using classical assumption test,
multiple linear regression, t test, F test and Determination Coefficient test using
IBM SPSS version 22.0.
Based on the results of the study indicate that the price, product quality
and brand image have a partial effect on the purchase decision of INK brand
helmet with a value of t count> t table and a significance value <0.05. While the
results of the F test calculation show that the price, product quality and brand
image simultaneously affect the purchase decision with an F value of 11.834 >
Ftable = 2.67 and a significance value of 0.000 < 0.05. The results of the analysis
of multiple linear regression equations are Y = 9.854 + 0.288 (X1) + 0.277 (X2) +
0.470 (X3) while the result of the coefficient of determination
is 0.627 or
(62.7%).
Keywords: Price, Product Quality, Brand Image and Purchase Decisio
PENGARUH PEMBERIAN REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN PADA PT. PLN (PERSERO) AREA MOJOKERTO
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Hidayatulloh, Muchammad Riyan, 2018. “The Effects of Reward and
Punishment on Employees' Performance at PT. PLN (Persero) of Mojokerto
Region". Undergraduate Thesis, Department of Human Resources
Management, Faculty of Economics, Universitas Islam Majapahit (UNIM).
Advisor I : Budi Utami, SE., MM
Advisor II : Kasnowo, S. Sos. I., MM
This thesis aims to figure out the partial, simultaneous, and determined
effects of reward and punishment on employees' performance of PT. PLN
(Persero) of Mojokerto Region. It is expected that reward and punishment would
be able to improve employees' performance in order to achieve company's goals.
In this study, the data was analysed using doubled linear regression
analysis equipped by SPSS (Statistical Product and Service Solutions) 22.0 for
Windows. This study is a quantitative study and used reward and punishment as
free variables and employees' performance as dependant variable. The
population used in this study consisted of 70 employees of PT. PLN (Persero) of
Mojokerto Region, and 60 employees were chosen as samples that were
calculated using slovin formula.
The result of this study shows that reward and punishment affect
simultaneously on employees' performance of PT. PLN (Persero) of Mojokerto
Region. Whilst reward partially affects employees' performance of PT. PLN
(Persero) of Mojokerto Region, punishment does not partially affect the
employees' performance.
Key words: Employees' Performance, Reward, and Punishmen
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN PELANGGAN PADA RUMAH MAKAN WING CLAW DAWARBLANDONG
No full textABSTRACT
Aini ,Nila. 2018. The influence of the service marketing mix on customer
satisfaction in the wing claw dawarblandong restaurant. Script / final project,
Marketing Management Study Program, Faculty of Economics, Majapahit
Islamic University (UNIM).
Lecturer I
: Eny Setyariningsih, SE., MM
Lecturer II
: Rika Dwi Harsasi, SE., M.SM
The marketing mix is a tool for marketing tools that can be used by
product, prices, places, promotions, people, physical evidence and processes to
achieve corporate goals in the target market to create consumer customer. So
important is the service marketing mix, the company needs to provide a specific
strategy, so that it can create good customer statisfaction to achieve the
company’s vision and mission.
This research method uses quantitative methods and types of research
using regression research. The population taken in this study was the
dawarblandong wing claw restaurant, sampling using purposive sampling
technique, namely the method or taking samples with certain considerations.
The results of the study stated that simultaneously and partially the
service marketing mix had a significant positive effect on customer satisfaction in
the wing claw dawarblandong restaurant, this indicated that the service marketing
mix was instrumental in shaping customer satisfaction and the service marketing
mix was one of the factors that built costomer satisfaction for hang in there.
Keywords: marketing mix of services, product, prices, places, promotions,
people, physical evidence, processes, customer satisfactio
ANALISA PERSAINGAN HOME INDUSTRI TEMPE DIDESA PULOREJO MENGGUNAKAN CPM.
Get PDFABSTRACK
Cahya, Sabilul Erfan N.I, 2018. Analysis of the Tempe Industry Home
Competition in Pulorejo Village Using CPM. Thesis / final project, Marketing
Management Study Program, Faculty of Economics, Universitas Islam
Majapahit (UNIM).
Lecturer I : Budi Utami, SE., MM
Lecturer II: M. Syamsul Hidayat, SE., MM
Home industry is a product business house or a small company. It is said
to be a small company because this type of economic activity is centered at
home. The tempe home industry is a type of home-based business located in
Pulorejo Village, Mojokerto which produces tempeh and is then marketed in the
market and there are also middlemen or agents who take it. Home tempe
industry competes to get consumers. Therefore, the tempe manager must set a
strategy to be able to withstand the competition of similar industries in Pulorejo
Village which are as many as two Home tempe industries that are the same.
This study aims to determine the mapping of the competition in the tempe
industry in Pulorejo Village, Mojokerto. This study uses CPM analysis by
identifying various internal and external factors of Home industry. The method
used in this study is a qualitative method. Then the results of the analysis were
tested using CPM analysis to find out the mapping of the tempe industry home
competition in Pulorejo Village.
From the results of the analysis obtained from the CPM analysis which
was seen from the internal and external factors of the unit father's home industry
of 2.44, Mr. Saipul's home industry was 2.74, and the home industry Mr. Kes
amounted to 2.14 that the home industry was the unit (industry Researcher's
reference tempe is in the second place from the competition analysis of the
tempe industry. And from the results of the IE quadrant analysis shows that the
strategy that should be applied by the home industry unit is the market
penetration and product development.
Keywords: Competition Analysis, Competitive Strategy, CPM Analysis
PENGARUH PERSONAL SELLING DAN SALES PROMOSI TERHADAP KEPUTUSAN KONSUMEN PENGARUH PERSONAL SELLING DAN SALES PROMOSI TERHADAP KEPUTUSAN KONSUMEN PENGARUH PERSONAL SELLING DAN SALES PROMOSI TERHADAP KEPUTUSAN KONSUMEN (Study Pada Produk Boneka Merk Tyar Toys Pada UD. Tyar Toys Pasuruan) (Study Pada Produk Boneka Merk Tyar Toys Pada UD. Tyar Toys Pasuruan) (Study Pada Produk Boneka Merk Tyar Toys Pada UD. Tyar Toys Pasuruan)
Get PDFABSTRACT
Widodo, Wahyu. 2018. The influence of personal selling and sales promotion
on consumer decisions
(Study on Tyar Toys Brand Doll Products at UD. Tyar
Toys Pasuruan
). Final project, Marketing Management Study Program,
Faculty of Economics, Islamic University of Majapahit Mojokerto (UNIM)
Advisor I
: Budi Utami SE.MM
Supervisor II : M. Syamsul Hidayat SE. MM
Products that have been properly planned and the exact selling price has
been determined, have not guaranteed the marketing success of the product. This
is because if a good product at a good price cannot be known by consumers
eating the product will not succeed in the market. This study aims to determine the
effect of promotion of personal selling and sales promotion on a persial basis on
the decision of consumers to buy dolls. And knowing the effect of promotion of
personal selling and sales promotion simultaneously to the decision of consumers
to buy dolls. Research design is quantitative research. The retrieval technique
with total sampling method means that all members of the population are used as
samples. The number of samples was determined by 85 respondents. The
questions in the closed question were made referring to the Likert Scale, Data
Analysis was carried out by using the Classic Assumption Test including
Normality Test, Autocorrelation Test, Multicolinerity Test, Heteroscedasticity
Test, Regression Analysis. In conclusion Ho is rejected and H1 is accepted
because F-count is greater than F-table. In other words, the variables Personal
Selling
(X1
), and Sales Promotion
(X2
) together influence significantly on
Consumer Decisions
(Y
). So the H1 hypothesis which states that, Personal Selling
(X1
), and Sales Promotion
(X2
) together have a significant effect on purchasing
decisions that are acceptable and proven correct. The results of this study are
expected to be used to strengthen theories about marketing management science,
especially those related to promotion mix and increase sales volume.
Keywords: Personal Selling, Sales Promotion, Consumer Decision
ANALISIS SEMIOTIKA VIDEO MUSIK KOREAN POP BLACKPINK ALBUM SQUARE UP VERSI DDU-DU DDU-DU DI YOUTUBE
Get PDFDdu-Du Ddu-Du merupakan video music girlgrup asal Korea Selatan Blacpink. Video imi memiliki konsep Black dan Pink, serta menampilkan karatkter yang berbeda disetiap membernya. Penelitian ini menggunakan analisis semiotika dengan konsep Roland Bathes berupa signikasi 2 tahap yaitu denotasi dan konotasi. Tujuan penelitian ini adalah untuk mengetahui makna yang tersembunyi di balik video musik Blackpink Ddu-Du Du-Ddu. Hasil yang didapat bahwa video musik ini memberikan pesan kepada perempuan untuk selalu percaya diri dan jangan menganggap kaum perempuan itu lemah. Disetiap adegan dari video musik ini setiap member Blackpink menunjukkan image dan pesona masing-masing yang mencerminkan kepercayaan diri, independen dan pantang menyerah
THE EFFECTIVENESS OF DUBBING STRATEGY THROUGH ECOCRITICISM MOVIE ON STUDENT’S SPEAKING ABILITY
Get PDFIn this research, the objectives of the research are to find out the effectiveness of using dubbing strategy through ecocriticism movie on students’ speaking ability and To find out the students’ perception of dubbing movie strategy through ecocriticism movie on students’ speaking ability. Related to the object of the research, the writer used pre-experimental (one group pre test and post test) method, with quantitative approach. The research was conducted at Unggulan Harapan Ummat Senior High School Puri in academic year 2018/2019. The population in this research were students of Unggulan Harapan Ummat Senior High School Puri. The sample were second grade of Unggulan Harapan Ummat Senior High School Puri The total numbers of sample are 15 students. The researcher used statistical test with paired sample t-test stated by SPSS 25.00. the result of this test showed that tvalue (5.125) > the ttable (1.761), it mean that H0 rejected and Ha accepted so the result of this research indicate that There is any effectiveness of dubbing movie strategy through ecocriticism movie on student’s speaking ability at second grade of Unggulan Harapan Ummat Senior High School. Then to answer the second question the researcher share questionnaire and the result show that all student give positive respond about dubbing movie strategy which applied on speaking class
EFEKTIFITAS STRATEGI PEMBELAJARAN EVERYONE IS A TEACHER HERE (ETH) UNTUK MELATIH KEMANDIRIAN BELAJAR MATEMATIKA SISWA SMP MATERI LINGKARAN
Get PDFPenelitian ini bertujuan untuk mengetahui efektivitas strategi pembelajaran Everyone is a Teacher Here untuk melatih kemandirian belajar matematika siswa SMP pada materi lingkaran. Berdasarkan hasil analisis data, diperoleh kemampuan guru dalam mengelola pembelajaran dalam kriteria sangat baik dengan rata-rata 3,53, aktivitas siswa dalam kriteria sangat aktif dengan persentase 97%, hasil belajar siswa tuntas secara klasikal dengan persentase 85,71%, dan kemandirian belajar mendapatkan persentase 76,31%. Disimpulkan bahwa pembelajaran dengan strategi Everyone is a Teacher Here pada materi lingkaran kelas VIIIA SMP Negeri 1 Mojoanyar efektif untuk melatih kemandirian belajar matematika
PENGARUH KINERJA KEUANGAN TERHADAP RETURN SAHAM (STUDI EMPIRIS PADA PERUSAHAAN SEKTOR OTOMOTIF DAN KOMPONENNYA YANG TERDAFTAR DI BURSA EFEK INDONESIA) PERIODE 2014-2018
Get PDFPenelitian ini bertujuan untuk mengetahui pengaruh kinerja keuangan (Current ratio, Cash ratio, Debt to total assets ratio, Total assets turnover dan gross profit margin) terhadap return saham pada perusahaan sub sektor otomotif dan komponennya pada tahun 2014-2018. Metode penelitian yang digunakan adalah kuantitatif dengan sumber data yaitu data sekunder. Populasi dalam penelitian ini adalah seluruh perusahaan sub sektor otomotif dan komponennya sedangkan untuk pemilihan sampel dilakukan dengan teknik purposive sampling, sehingga total sampel yang digunakan sebanyak 30 sampel. Instrumen yang digunakan dalam penelitian ini adalah studi dokumentasi dan studi pustaka. Metode analisis yang digunakan adalah statistik deskriptif, uji asumsi klasik, uji regresi linier berganda, uji R2, uji t serta uji F. Hasil yang diperoleh menunjukkan bahwa variabel Current ratio, Cash ratio, Debt to total assets ratio dan Gross profit margin secara parsial tidak berpengaruh terhadap return saham dan untuk variabel Total assets turnover secara parsial berpengaruh terhadap return saham. Sedangkan secara simultan diperoleh bahwa Current ratio, Cash ratio, Debt to total assets ratio, Total assets turnover dan Gross Profit margin berpengaruh terhadap return saham
PENGARUH STRUKTUR MODAL DAN LIKUIDITAS TERHADAP KINERJA KEUANGAN PERUSAHAAN DENGAN UKURAN PERUSAHAAN SEBAGAI VARIABEL MODERASI (Studi Empiris Pada Sub Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2015-2018)
Get PDFKinerja keuangan merupakan suatu analisis yang dilakukan untuk melihat sejauh mana suatu perusahaan telah menggunakan aturan pelaksanaan keuangan secara baik dan benar. Penelitian ini bertujuan untuk mengetahui pengaruh struktur modal dan likuiditas terhadap kinerja keuangan perusahaan dengan ukuran perusahaan sebagai variabel moderasi pada sub sektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia periode 2015-2018. Penentuan sampel dipilih dengan menggunakan metode purposive sampling. Data penelitian ini merupakan data kuantitatif yang diperoleh dari situs resmi Bursa Efek Indonesia. Teknik analisis yang digunakan adalah analisis regresi linier berganda dan Moderate Regression Analysis (MRA). Hasil penelitian menunjukkan bahwa struktur modal berpengaruh signifikan positif terhadap kinerja keuangan perusahaan dengan nilai signifikan sebesar 0,027 t-tabel 1,686. Likuiditas berpegaruh signifikan poisitif terhadap kinerja keuangan perusahaan dengan nilai signifikan sebesar 0,010 t-hitung 1,686. Ukuran perusahaan memperkuat pengaruh struktur modal terhadap kinerja keuangan perusahaan dengan nilai R square pertama 0,168 < R square kedua 0,468. Ukuran perusahaan memperkuat pengaruh likuiditas terhadap kinerja keuangan perusahaan dengan nilai R square pertama 0,168 < R square kedua 0,375