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Pengaruh Citra Merek, Harga, Kualitas Produk Terhadap Minat Beli Dan Keputusan pembelian Kendaraan Listrik Uwinfly Di Surabaya
Get PDFThis study aims to analyze the influence of brand image, price, and product
quality on purchase intention and purchasing decisions of Uwinfly electric
vehicles in Surabaya. This research utilizes a quantitative method with data
collection techniques through questionnaires distributed to 100 respondents
who are users or potential users of electric vehicles. The analysis technique
used is Structural Equation Modeling (SEM) to determine the relationship
between variables. The results indicate that brand image, price, and product
quality have a significant positive influence on consumer purchase intentions.
Additionally, purchase intention is found to significantly affect purchasing
decisions. The implications of this research highlight the importance of brandbased marketing strategies, competitive pricing, and superior product quality
in attracting consumer interest towards electric vehicles
Pengaruh Lingkungan Kerja, Motivasi Kerja, Dan Displin Terhadap Kinerja Karyawan PT. Cipta Krida Bahari Logistics Surabaya
Get PDFThis research is included in quantitative research because the data cannot be measured on a numerical scale. Quantitative research methods are statistical research methods based on the principles of positivism, which are used to study certain populations and samples. The aim of this research is to determine and analyze the influence of the work environment, work motivation and discipline on employee performance at PT Cipta Krida Bahari Logistic Surabaya. In this research, data analysis techniques were used, namely using SmartPLS 3.0. The results of this research are that the work environment has a positive and significant effect on the performance of the employees of the Cipta Krida Bahari Logistic Surabaya Company, work motivation has a negative and insignificant effect on the performance of the employees of the Cipta Krida Bahari Logistic Company Surabaya, work discipline has a positive and significant effect on the performance of the employees of the Cipta Krida Company Bahari Logistics Surabaya.
Keywords: Work Environment, Work Motivation, And Disciplin
Analisis Platform Donasi Online Berbasis Dalil Al-Qur'an Dan Al-Hadits Pada Youtube Ads Perspektif Maqashid al-Shariah
Get PDFIn carrying out acts of kindness, donations are there to help people in need. The development of philanthropy has evolved to become all-digital, where the campaign activities are carried out with advertisements through social media platforms. The Youtube platform is one of the social media platforms where there are advertising features or ads, with this feature it is expected to be an innovation that can be applied in fundraising in terms of making donations. Various positive and educational content through advertising videos has been found and researched which has elements of alms or infaq and most importantly there is no element of
force. The video ad is seen from the purpose of the fundraising, then analyzed based on the arguments of the Qur'an and Al-Hadith with the view of maqashid al-shariah. This research was conducted using a qualitative method with a netnography approach. This study aims to determine and analyze the extent of online donations through the Youtube Ads platform based on the Qur'an and Al-Hadith and reviewed through the maqashid al-shariah perspective.
Keywords: online donations, youtube, al-qur’an, al-hadith, maqashid al-sharia
Pengaruh Gaya Kepemimpinan Transformasional, Lingkungan Kerja dan Kepuasan Kerja Terhadap Komitmen Organisasi Pada Karyawan PT Pandungo Mitra Utama
Get PDFThis study aims to examine the influence of Traditional Leadership Style, Work Environment, and Job Satisfaction on Organizational Commitment. The research was conducted through a survey of 32 employees of PT Pandungo Mitra Utama to test the examined relationships. Structural equation modeling was used to analyze the data. The results indicate that there is a positive and significant partial relationship between transformational leadership style, work environment, and job satisfaction on organizational commitment at PT Pandungo Mitra Utama. Positive evaluations of job characteristics form the basis for employee commitment, both professionally and towards the organization as a whole. This conclusion provides crucial insights into efforts to enhance employee commitment through improving job satisfaction in this company.
Keywords: Traditional Leadership Style, Work Environment, Job Satisfaction, Organizational Commitmen
Pengaruh Literasi Keuangan, Inklusi Keuangan, Dan Gaya Hidup Terhadap Perencanaan Keuangan Masyarakat Di Surabaya
Get PDFFinancial planning is essential for individuals, as effective financial planning leads to proper financial management. With sound financial management, individuals can achieve economic improvement and adopt a positive lifestyle, allowing them to better manage their finances due to thoughtful planning. This study aims to analyze the influence of financial literacy, financial inclusion, and lifestyle on financial planning for the community in Surabaya. The research sample consists of 150 respondents residing in Surabaya. The sampling technique used is purposive sampling. The analysis technique employed in this study is SEM-PLS (Partial Least Square Structural Equation Model) with the Warp PLS 8.0 program. The results of this study reveal that financial literacy has a significant negative effect on financial planning for the community in Surabaya, financial inclusion has a significant positive effect on financial planning for the community in Surabaya, and lifestyle has a significant negative effect on financial planning for the community in Surabaya. The novelty of this research lies in discussing the influence of financial literacy, financial inclusion, and lifestyle on the community in Surabaya post-COVID-19 pandemic. The community can enhance financial awareness by utilizing financial literacy, financial inclusion, and lifestyle, ensuring that their savings attain a high level of security. This enables them to plan their finances effectively.
Keywords : Financial Inclusion, Financial Literacy, Financial Planning, Lifestyl
Analisis Pengaruh Citra Merek, Persepsi Harga, dan Kualitas Produk Terhadap Tingkat Kepuasan Konsumen Sepatu Converse
Get PDFThis research aims to analyze the influence of brand image, price perception, and product quality on consumer satisfaction from Converse shoe clothing products. By looking at the development of the fashion industry to date, it cannot be separated from the sophistication of internet facilities to reach social media as a motivation for people to improve their self-image in order to follow the latest trends, so this is seen as a promising opportunity for several parties, especially shoe clothing manufacturers, to help increase popularity. domestic products so that the global community will know the works of the Indonesian nation's children. By using a purposive sampling technique, using research criteria, 125 respondents were collected through sampling data according to the research objectives. The research results stated that the influence of brand image, price perception, and product quality on consumer satisfaction for Converse shoes was proven to be significant
Pemanfaatan Teknologi Informasi Digital Dan Pengetahuan Perpajakan Terhadap Kepatuhan Perpajakan Dengan Sosialisasi Perpajakan Sebagai Variabel Moderasi
Get PDFThis study aims to influence the use of digital IT and tax knowledge on tax compliance with tax socialization as a moderation variable. The population of this study is taxpayers at KPP Mulyorejo with 100 research samples obtained from questionnaires. This study used purposive sampling with descriptive statistical data analysis techniques, classical assumption tests, hypothesis tests, multiple linear regression analysis, and moderated regression analysis (MRA). Statistical data analysis techniques using SPSS Version 25 software The results of the studied were the variables of digital IT utilization and tax knowledge affect tax compliance with a significance. The tax socialization variable can moderate falsely in the relationship between the use of digital IT on tax compliance, while the tax socialization variable can artificially moderate the relationship between tax knowledge and tax compliance
Pengaruh Kualitas Produk, Kepercayaan, Dan Kepuasan Terhadap Loyalitas Pelanggan Pada Tokopedia
Get PDFPenelitian ini bertujuan untuk menguji pengaruh kualitas produk, kepercayaan dan
kepuasan terhadap loyalitas pelanggan Tokopedia. Populasi penelitian yang digunakan
adalah masyarakat berusia 19 – 40 tahun yang berdomisili di Indonesia. Sampel penelitian
yang digunakan berjumlah 130 orang yang dikumpulkan dengan menggunakan teknik
survei online dan dipilih menggunakan teknik purposive sampling. Metode penelitian
pendekatan kuantitatif, teknik analisis menggunakan PLS-SEM dengan menggunakan
alat tes SmartPLS 4 dilakukan untuk menguji validitas dan reliabilitas data yang
digunakan dalam penelitian dan digunakan untuk menguji hipotesis penelitian. Hipotesis
yang diajukan menyatakan bahwa kualitas produk berpengaruh positif signifikan
terhadap kepuasan pelanggan, kepercayaan berpengaruh positif terhadap kepuasan
pelanggan, dan kepuasan pelanggan berpengaruh positif terhadap loyalitas pelanggan.
Hasil pengujian menunjukkan bahwa semakin baik kualitas produk Tokopedia bagi
pelanggan maka kepuasan pelanggan akan semakin tinggi. Kepercayaan pelanggan yang
tinggi terhadap Tokopedia juga akan meningkatkan kepuasan pelanggan. Semakin tinggi
tingkat kepuasan pelanggan maka semakin besar loyalitas pelanggan. Hasil penelitian ini
dapat dijadikan bahan kajian bahwa masyarakat masih membutuhkan Tokopedia sebagai
platform e-commerce yang mempunyai kemampuan dalam memberikan pelayanan yang
baik, berkualitas, terpercaya dan memuaskan, apalagi dapat direkomendasikan dari segi
produk dan layanan. pengirima
Pengaruh Brand Ambassador, Citra Merek, Dan Kesadaran Merek Terhadap Keputusan Pembelian Produk Body Lotion Scarlett Whitening
Get PDFABSTRACT
Based on the research that has been conducted, the aim of this research is to determine the influence of Brand Ambassador, Brand Image and Brand Awareness on purchasing decisions for Scarlett Whitening products. This research uses a quantitative approach which is carried out by distributing questionnaires to respondents. Respondents were determined using purposive sampling. Data processing techniques use SEM-PLS with smart –pls 4.0 and descriptive analysis using Microsoft Excel. The research results show that brand ambassadors do not have a significant effect on purchasing decisions and brand image, while brand image has a significant effect on brand awareness and brand awareness and brand image have a significant effect on purchasing decisions
Pengaruh Nilai Kegunaan Dan Nilai Hedonis Terhadap Niat Membeli Dan Loyalitas Melalui Mediasi Kepuasan Pada Pengguna Shopee Food Di Surabaya
Get PDFABSTRACT
based on the research that has been carried out, the aim of this research is to determine the
influence of useful value and hedonic value on purchase intention and loyalty through
satisfaction mediation in shopee food users in surabaya. this research uses a quantitative
approach which is carried out by distributing questionnaires to respondents. respondents were
determined using purposive sampling. data processing techniques use sem-pls with smart –pls
4.0 and descriptive analysis using microsoft excel. the research results show that hedonic value
has a significant influence on user satisfaction, satisfaction has a significant influence on
purchase intention, utility value has a significant influence on satisfaction, purchase intention
has a significant positive influence on loyalty