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Pengaruh Religiusitas, Literasi Keuangan Syariah Dan Bagi Hasil Terhadap Keputusan Menabung di Bank Syariah
Get PDFThe decision to save is a person’s attitude after going through several stages before the person makes the best decision to achieve their goals. The decision to save at sharia bank can be influenced by several factors including: religiosity, Islamic financial literacy, and profit sharing. This research aims to test the effect religiosity, Islamic financial literacy, and profit sharing on decision to save in Sharia Banks. This research uses quantitive methods using structural equation model (SEM) as a tool to analyze it. Data analysis used purposive sampling technique. Researchers distributed questionnaires to people aged 20 years and over in Surabaya. The result of this research show that religiosity, Islamic financil literacy, and profit sharing hve a positive and significant effect on the decision to save in Sharia Banks
Pengaruh Brand Hate Terhadap - Electronic Word Of Mouth (Wom), Continued Intentions To Use, Dan Brand Equity Pada Pelanggan Starbucks Di Surabaya Pasca Serangan Israel Ke Palestina
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the purpose of this study is to examine the effect of brand hate on - electronic word of mouth (wom), continued intentions to use, and brand equity on starbucks customers in surabaya after the israeli attack on palestine. this study relies on numerical data obtained through research instruments such as questionnaires. these data are then analyzed statistically to test previously established hypotheses. the main purpose of this method is to find generalizations and conclusions that apply widely. by using primary data and data collection techniques using questionnaires that will be distributed online via google form. the research sample used was 100 customers or potential customers of starbucks coffee in surabaya. in this study, the test used in statistical analysis is a hypothesis test with pls-sem (partial least square structural equation structural equation modeling) software and warppls 3.0 software. based on the management results, the results of this study indicate that the brand hate variable has a significant effect on electronic word of mouth, electronic word of mouth has a significant effect on continued intentions to use, and that electronic word of mouth has a significant effect on brand equity.
Keywords: Brand Hate, Electronic Word of Mouth, Continued Intentions to Use, Brand Equit
Mengungkap Peran Norma Subjektif, Cinta Merek, Dan Advokasi Merek Terhadap Niat Beli Selama Event Harbolnas
Get PDFNational Online Shopping Day has become a phenomenon that attracts public interest in shopping through online platforms. National Online Shopping Day is an annual event that involves ownership and highlighting through online platforms that are often held in certain countries or regions, so that a number of e-commerce sites and online stores provide massive discounts, targeted promotions, and other special offers to customers. This study aimed to analyze the mediating role of price sensitivity in linking factors such as subjective norms, behavior, brand love, brand advocacy, and purchase intent during National Online Shopping Day. This study used quantitative research with descriptive analysis techniques using WARP-PLS. The sampling technique used is non-probability sampling with purposive sampling techniques. The sample of this study was 149 users of National Online Shopping Day in Surabaya and Sidoarjo. The results of this study showed that subjective norms had no effect on attitudes. In addition, subjective norms influence purchase intent, brand love, and brand advocacy. The role of attitude also influences purchase intent and brand love. Brand love influences purchase intent and brand advocacy, as does the role brand advocacy plays in influencing purchase intent. The role of price sensitivity is also quite large but is not able to moderate the relationship between subjective norms to attitudes.
Keywords : Subjective Norm, Attitude, Purchase Intention, Brand Love, Brand Advocacy, Price Sensitivit
An Analysis Of The Relationships Between Social Value, Personal Value, Social Media Wom, Purchase Intention And Purchase Behavior In The Food And Beverage Industry
Get PDFStore with authenticity continue to be popular with certain consumer segments. However, research on authentic stores in Indonesia remains limited. This study aims to examine the influence of social value and personal value on social media word of mouth (social media WOM) and, subsequently, on purchase intention and purchase behavior. In addition, this study examines the mediating factors in the relationships between these variables. A survey was conducted to assess the relationships between these variables in the context of ice cream store founded in 1930 in Surabaya, Indonesia. There were 215 respondents participated in the survey. This study found social value and personal value influence social media WOM. Furthermore, social media WOM influences purchase intention. In addition to the direct effects, this study found indirect effects. In particular, social media WOM mediates the influence of social value on purchase intention as well as mediates the influence of personal value on purchase intention. Personal value mediates the influence of social value on social media WOM. Personal value and social media WOM serially mediate the influence of social value on purchase intention.
Keyword : Social Value, Personal Value, Social Media Wom, Purchase Intention
Purchase Behavio
An Analysis Of The Relationships Between Halal Brand Image, Halal Brand Loyalty, Halal Brand Trust And Purchase Intention In The Food And Beverage Industry
Get PDFBeverages and ice cream have emerged as a current trend favored by some consumers. However, research on halal drinks and ice cream in Indonesia is still limited. The purpose of this study is to examine the impact of the halal brand image on halal brand loyalty and halal brand trust, and subsequently, on purchase intention. This research employs a consumer survey to explore the relationships between these variables. The study focuses on respondents who are Muslims and have purchased one of Mixue's products, totaling 208 participants. The analysis method employed in this study is PLS-SEM. The results of the analysis reveal a significant influence of halal brand image on both halal brand loyalty and halal brand trust. Furthermore, halal brand loyalt
Pengaruh Religiusitas Terhadap Kepemilikan Produk Keuangan Syariah Dengan Mediasi Niat Pembelian Produk Keuangan Syariah
Get PDFThis research aims to determine the influence of religiosity on ownership of sharia financial products through purchase intention as a mediator in the people of East Java. The data collection method in this research is a survey method by distributing questionnaires via Google Form to 341 East Javanese people who are Muslim and have posted. To manage and analyze the data obtained and draw conclusions, this research uses quantitative analysis with Structural Equation Modeling (SEM) analysis techniques using SmartPLS 4.0 software. The test results show that religiosity has a positive and insignificant effect on ownership of sharia financial products, and purchase intention partially mediates the influence of religiosity on ownership of sharia financial products. This means that without the purchase intention variable, religiosity cannot influence ownership of sharia financial products. Suggestions for further research are to increase the scope of the research, such as increasing the number of samples from all regions in East Java, this aims to improve the accuracy of the data produced.
Keywords: Religiosity, Purchase Intention, Ownership of Sharia Financial Product
Penerapan Akuntansi Pertanggungjawaban Sebagai Alat Pengendalian Biaya Pada Organisasi Mahasiswa
Get PDFResponsibility accounting is an accounting system in which managers are
charged with the income and costs that are their responsibility and that are under their control. Managers are responsible for differences between budget and actual. Responsibility accounting is part of management accounting which aims to collect and report accounting information for each responsibility center. The aim of the research is to analyze the process of recording, measuring, reporting and analyzing financial and non-financial matters relating to the activities and responsibilities of internal Perbanas student organizations. The technique for determining informants
in this research uses purposive sampling. Data analysis was processed using
manual. The results of this research show that it strengthens the importance of applying the principles of responsible accounting in the financial management of intra-campus organizations to achieve sustainable and accountable goals. Through careful planning, action, control and evaluation stages, student organizations have succeeded in managing financial resources effectively and efficiently. Therefore, continuous efforts to maintain and improve these best practices are key to the sustainability and future success of intra-campus organizations.
Keywords : Responsible Accounting, Student Organizations, Accountable,
Financial Managemen
Pengaruh Transfer Pricing, Umur Perusahaan, Dan Komite Audit terhadap Tax Avoidance
Get PDFThis study aims to examine the effect of transfer pricing, company age, and audit committee on tax avoidance. This research is focused on energy and basic material sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2018-2022. The number of observations was 253 research samples obtained by nonprobability method, namely purposive sampling technique. The analysis technique used in this research is multiple linear regression analysis. The results of the analysis show that transfer pricing, company age and audit committee have the potential to cause increased tax avoidance. Transfer pricing, company age and audit committee simultaneously affect tax avoidance
Pengaruh Gaya Hidup, Religiusitas, dan Kepercayaan terhadap Keputusan Pembelian menggunakan Shopee Pay pada Generasi Z di Kota Surabaya
Get PDFThe objectives of this study are 1) To test and analyse the significance of the influence of lifestyle on purchasing decisions using Shopee Pay for generation Z in Surabaya City. 2) Test and analyse the significance of the influence of religiosity on purchasing decisions using Shopee Pay for generation Z in Surabaya City. 3) Test and analyse the significance of the influence of trust on purchasing decisions using Shopee Pay for generation Z in Surabaya City. 4) Test and analyse the significance of the influence of lifestyle, religiosity, and trust on purchasing decisions using Shopee Pay for generation Z in Surabaya City. The research approach used is quantitative. The population in this study were Shopee Pay users, especially in generation Z in Surabaya City. The sample in this study amounted to 100 respondents using purposive sampling technique. The data analysis technique used was SPSS. The results showed that 1) Lifestyle has a positive and significant effect on purchasing decisions using Shopee Pay for generation Z in Surabaya City. 2) Religiosity has a positive and significant effect on purchasing decisions using Shopee Pay for generation Z in Surabaya City. 3) Trust has a positive and significant effect on purchasing decisions using Shopee Pay for generation Z in Surabaya City. 4) Lifestyle, religiosity, and trust have a positive and significant effect on purchasing decisions using Shopee Pay for generation Z in Surabaya City.
Keywords: Lifestyle, Religiosity, Trust, Purchasing decision
Peran Media Sosial Pada Literasi Zakat Gen Y & Z Perajin Besi Desa Ngingas, Sidoarjo
Get PDFThis research aims to find out the role of social media in zakat literacy among Gen Y & Z in Ngingas village, Sidoarjo. The majority of the people of Ngingas village use social media every day, even though they use social media, the people of Ngingas village do not use the role of social media to be linked to zakat. This research was carried out using a qualitative approach, digital ethnography method, where the research method also uses digital. The data collection methods used by researchers were observation, interviews offline or online via chat, and documentation with informants totaling 10 iron craftsmen in Ngingas village, Sidoarjo. The research results found that most of the iron craftsmen in Ngingas village do not have a deep understanding of trade zakat, many also have not received zakat literacy from social media and also the distribution of zakat via social media platforms is still relatively low