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Analisis Pengaruh Diskon, Promosi, Dan Kepercayaan Konsumen Pada Keputusan Pembelian Di Shopee
Get PDFOne of the successes of Shopee in remaining trusted by consumers is paying close attention to the supporting factors for this success, starting from providing information on discounts and promotions which ensure that consumer trust always sides with Shopee from year to year. This research aims to analyze and identify the influence of discounts, promotions and consumer trust on purchasing decisions. Research was conducted on consumers or customers who have made purchases at Shopee in the last few months with a total population of 105 people. The sample intended was only 100 respondents because some samples did not match the criteria. Data collection techniques used were questionnaires via Google forms and conventional ones directly. Variable measurement uses a Likert Scale with a Scale of 1-7 and analysis for data processing uses the multiple linear regression method with the SPSS ver. 25. The research results show that discounts, promotions and consumer trust have a significant influence on purchasing decisions.
Keywords: Discounts, Promotions, Consumer Trust and Purchasing Decision
Analisis dan Perancangan Dashboard Gangguan dan Aset Unit SINTELIS 8.6 PT. KAI DAOP 8 Surabaya Menggunakan Pendekatan Berbasis Objek
Get PDFInklusi Keuangan Pada Pedagang Sentra Wisata Kuliner Wonorejo Surabaya
Get PDFA country's economic growth is closely related to the business world, especially MSMEs that contribute significantly to GDP and employment. In Indonesia, many MSMEs still lack financial literacy, which can hinder their business development. Therefore, this study aims to analyse the extent to which the financial inclusion programme has been implemented and utilised by traders in Wonorejo Culinary Tourism Centre. This study aims to determine the implementation of the financial inclusion programme at Wonorejo Culinary Tourism Centre, identify the types of inclusive financial products and services used by traders. Assess the factors that encourage and hinder the implementation of financial inclusion. Assessing the benefits obtained by traders from the implementation of financial inclusion. The research shows that financial inclusion has had a positive impact on the economic activities of traders in Wonorejo Culinary Tourism Centre. The implemented financial inclusion programme allows merchants to more easily conduct digital transactions, which increases the efficiency and effectiveness of their businesses. In addition, the use of financial services such as savings, credit, and insurance/BPJS helps merchants better manage their finances. However, there are still challenges in socialising and educating the importance of financial inclusion among traders.
Keyword : Financial Inclution, Financial Literacy, Trader
Analisis Financial Distress Menggunakan Rasio pada Model Altman (Z-Score), Springate (S-Score), Grover (G-Score) Pada Perusahaan Manufaktur
Get PDFOne of the manufacturing companies, namely PT. Tri Banyan Tirta has closed and is no longer operating due to the global crisis and a decrease in orders, this has made PT. Tri Banyan Tirta suffered losses. The aims of this research is to determine the financial ratios in the Altman Z-Score, Springate S-Score, Grover G-Score models that can predict financial distress in manufacturing companies. The population in this study are manufacturing companies listed on the Indonesian Stock Exchange. The sampling method used a purposive sampling method, there were 151 companies with a total sample of 276 that met the criteria. The analysis technique used is logistic regression technique using SPSS 26. The results of this research show that: 1) The ratio in the Altman Z-Score model that can predict financial distress is the ratio of Earnings before interest and taxes to Total assets; 2) The ratios in the Grover G-Score model cannot predict; 3) The ratio in the Springate S-Score model that can predict financial distress is the ratio of Earnings before interest and taxes to Total assets; 4) The Altman model has an accuracy rate of 69.6%, the Grover model 68.5%, the Springate model 68.1%. So it can be concluded that the Altman model is the best predictive model in predicting financial distress for manufacturing companies listed on the IDX 2021-2022.
Keywords : Financial distress, Altman Z-Score, Springate S-Score, and Grover G-Scor
Pengaruh Independensi, Pengalaman, Red Flags dan Tekanan Waktu Terhadap Kemampuan Auditor Dalam Mendeteksi Kecurangan
Get PDFThe frequent occurrences of fraud include financial reporting manipulation, corruption, and profit markup, which can harm both businesses and the country. Therefore, the profession of external auditors is needed to examine each statement in the financial reports. The purpose of this research is to determine the influence of independence, experience, red flags, and time pressure on auditors' ability to detect fraud.
This research was conducted on auditors working in Public Accounting Firms in Surabaya using purposive sampling techniques. The sample consisted of 97 respondents who filled out questionnaires distributed offline. Data analysis techniques employed smartPLS software.
The results of this study indicate that independence and red flags variables influence auditors' ability to detect fraud. Meanwhile, experience and time pressure variables do not affect auditors' ability to detect fraud.
Keywords: Independence, experience, red flags, time pressure, auditors' ability to detect frau
Pengaruh Brand Experience Terhadap Brand Loyalty Pada Mahasiswa Dan Alumni Universitas Perbanas Hayam Wuruk Yang Dimediasi Oleh Brand Engagement
Get PDFThe loyalty of students and alumni to higher education institutions is one of the factors that influences the marketing and sustainability of higher education institutions. Students and alumni often attribute their experience with a college to their level of loyalty. The experience of students and alumni represented by brand experience, the relationship represented by brand engagement and their loyalty to the higher education institution representaed by brand loyalty. This are a factors that strongly influence the sustainability of the higher education institution. The aim of this research at analyzing the influence of brand experience to brand loyalty of the students of Hei’s mediated by brand engagement. This research is quantitative research using primary data obtained through questionnaires filled by 412 students and alumni Hayam Wuruk Perbanas University. This research uses the probability sampling method. Validity and reliability tests were carried out to test the instrument before being distributed to the respondents. The data was analysed using Structural Equation Model (SEM) by WarpPLS. The research results there is a positive relationship between brand experience and brand loyalty, and brand engagement can mediate this relationship. Positive brand experience can lead to a higher level of brand engagement, which in turn can increase brand loyalty among students and alumni of Hayam Wuruk Perbanas University. creating positive brand experiences and growing brand engagement can help universities build and increase a strong student and alumni loyalty.
Keywords: Brand Experience, Brand Engagement, Brand Loyalt
Pengaruh Likuiditas, Kualitas Aset, Sensitivitas Terhadap Profitabilitas Pada Bank Rakyat Indonesia
Get PDFProfitability effects the company value of PT Bank Rakyat Indonesia. A bank that is healthy and has good performance can be seen from its ability to earn income in the form of profits. Profitability in the banking world can be calculated by Return on Assets (ROA). Banks carry out their business activities to obtain profitability through many sources, namely interest income. Several things effected to bank income are liquidity ratios (LDR and IPR), asset quality (NPL and APB), and sensitivity (IRR and PDN). This research aims to identified the level of significance of the LDR, IPR, NPL, APB, IRR and PDN effects on ROA, as well as identifying the variables with the most dominant effected on ROA at PT Bank Rakyat Indonesia. This research is quantitative-based research with a purposive sampling technique, as for the criteria is quarterly financial reports of PT Bank Rakyat Indonesia for the period from the first quarter of 2013 to the fourth quarter of 2022. The data analysis techniques used are multiple linear analysis, partial test (t test), and simultaneous test (F test). The research results show that the LDR, IPR, NPL, APB, IRR and PDN variables simultaneously have a significant effect on ROA. The variables LDR, IPR, APB, and PDN have a negative and insignificant effect on ROA, then NPL has a significant negative effect on ROA, while the IRR variable has a significant positive effect on ROA at PT Bank Rakyat Indonesia. The variable with the most dominant influence on ROA at PT Bank Rakyat Indonesia is the IRR variable.
Keywords: Profitability, Liquidity, Asset Quality, Sensitivit
Pengaruh Sosial Media Marketing, Kesadaran Merek, Dan Kepercayaan Pelanggan, Terhadap Niat Beli Dan Loyalitas Pelanggan Produk Skintific Di Surabaya
Get PDFThis study examines the relationship between social media marketing, brand awareness, customer trust, brand awareness, customer trust, purchase intention, and customer loyalty for skintific products. This type of research uses quantitative research through a consumer survey approach. The sampling technique used is purposive sampling. Data collection was carried out by survey method via google form filled in by respondents. The research sample used was 156 respondents who had bought and used Skintific products. In this study, the test used in statistical analysis is hypothesis testing with PLS-SEM (Partial Least Square Structural Equation Modeling) software and WarpPLS 7.0. Based on the management results, (1) Social Media Marketing has a significant effect on Brand Awareness; (2) Social Media Marketing has a significant effect on Consumer Trust: (3) Brand awareness has a significant effect on Customer Loyalty; (4) Consumer Trust has a significant effect on Customer Loyalty; and (5) Social Media Marketing has a significant effect on Purchase Intention.
Keywords: Social Media Marketing, Brand Awareness, Customer Trust, Purchase Intention, Customer Loyalt
Pengaruh Capital Intensity, Inventory Intensity, Dan Tunneling Incentive Terhadap Tax Avoidance Pada Perusahaan Sektor Consumer Non Cylicals
Get PDFTaxpayers' efforts to avoid taxes by using methods that look for loopholes in tax regulations and laws with the aim of reducing the tax burden as low as possible are known as tax avoidance. The aim of this research is to test whether tax avoidance is caused by capital intensity, inventory intensity and tunneling incentives in non-cyclical consumer sector companies on the IDX in 2018-2022. The sample in this study was selected using a purposive sampling method. The total sample used in this research amounted to 210 data with a research period of five years. This research uses secondary data taken from annual reports published by companies. data testing using SPSS version 26. The results of this research conclude that capital intensity and tunneling incentives have no effect on tax avoidance. The inventory intensity variable influences tax avoidance.
Keywords: tax avoidance, Capital intensity, Inventory intensity, Tunneling incentiv
Analisis Good Corporate Governance, Kinerja Keuangan, Harga Saham dan Volume Perdagangan Sebelum dan Selama Pandemi Covid-19 Pada Sektor Transportasi & Logistik
Get PDFThe purpose of this research is to analyze the differences in good corporate governance variables with measurements of managerial ownership, board of commissioners, board of directors, financial performance with return on asset (ROA) measurement ratios, share prices, and also trading volume in transportation and logistics sector companies listed in Indonesia Stock Exchange (BEI) before and during the COVID-19 pandemic. Research methods quantitative descriptive analysis. The data used is financial report data for the transportation & logistics sector 2017-2019 before the pandemic and 2020-2022 during the pandemic. The research results show that there are differences in financial performance as measured by return on assets (ROA) and there are differences in stock price variables before and during the pandemic. Meanwhile, the GCG variables measured by managerial ownership, board of commissioners, board of directors, and also trading volume variables did not experience differences before and during the pandemic