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Pengaruh Sales Gworth ,kepemilikan Manajerial, Kepemilikan Institusional, Dan Ukuran Perusahaan Terhadap Financial Distress
Get PDFThe covid-19 pandemic has had an impact on the economy in Indonesia. The pandemic hamopered comunity activites and cause business competition become increasingly competitive, causing many companies to experience financial distress. This study aims to determine the effect of sales growth, managerial ownership, institutional ownership, and firm size on financial distress in non- primary consumer goods companies (consumer cyclical) listed on Indonesia Stock Ecxchange. The method use in this study is the doumentation method using secondary data. The sampling technique used purposive sampling. The analysis technique used is descriptive statistics and logistic regression analysis. The result of this study state that sales growth has a negative effect on financial distress, managerial ownership and institutional ownership have no effect on financial distress, firm size has a negative effect on financial distress
Pengaruh Penerimaan Pajak Reklame, Pajak Restoran dan Pajak Hotel Terhadap Pendapatan Asli Daerah Kota Surabaya Periode 2018-2022
Get PDFThis study aims to determine the influence & changing conditions of Billboard Tax, Restaurant Tax, and Hotel Tax on Local Revenue of Surabaya City for the period 2018-2022. This research uses a qualitative approach. The data used in this study are secondary data in the form of reports on the realization of revenue from Billboard Tax, Restaurant Tax, and Hotel Tax, reports on the realization of Regional Original Revenue (PAD) and primary data obtained from interviews. This research uses descriptive analysis method. Determination of informants in this study using Purposive Sampling technique and data analysis techniques used in this study are observation, interview and documentation. The results in this study are that Billboard Tax has an effect, Restaurant Tax has no effect, Hotel Tax has no effect on Regional Original Revenue (PAD)
Pengaruh Fraud Hexagon Terhadap Kecurangan Akademik Mahasiswa Di Perguruan Tinggi Swasta Kota Surabaya Timur
Get PDFAcademic cheating is a dishonest act of breaking the rules of an institution for personal gain. Academic cheating can damage the image of college graduates in the eyes of society, both nationally and internationally. So this research aims to test and analyze the effect of hexagon fraud on the academic cheating of students at private universities in the city of East Surabaya, namely Hayam Wuruk Perbanas University and Surabaya University. This research uses quantitative methods by distributing questionnaires to collect data. In data analysis, this research used SPSS 26. This research used 106 students, 80 Hayam Wuruk Perbanas University students, and 26 Surabaya University students. The results of this research show that pressure, opportunity, and arrogance influence academic fraud. Meanwhile, rationalization, ability and collusion have no effect on academic fraud
Pengaruh E-Service Quality Dan E-Satisfaction Terhadap E-Trust Dan E-Loyalty Pada Pelanggan Di Olx Autos Surabaya
Get PDFThis study aims to determine the effect of E-service Quality, E-satisfaction, E-trust, E-loyalty OLX Autos in Surabaya. The sampling technique uses in this study uses convenience sampling. Data collection techniques used an online questionnaire by distributing 110 samples in Surabaya. The independent variable is E-service quality, variable depends on the E-loyalty, the E-satisfaction and E-trust as mediation variable. The result of this study are E-service quality has a significant effect on E-satisfaction, E-service quality has a significant effect on E-trust, E-satisfaction has a significant effect on E-loyalty, E-trust has a significant effect on E-loyalty, and E-satisfaction has a significant effect on E-trust. Data analysis techniques in this study used descriptive analysis and statiscal using WARP PLS.
Key words: E-service Quality, E-satisfaction, E-trust, E-loyalt
Pengaruh Kemasan Produk, Key Opinion Leader Effectiveness, Komitmen, Dan Citra Merek Terhadap Niat Beli Looke Di Surabaya
Get PDFThis study examines the relationship between product packaging, key opinion leader effectiveness, commitment, and brand image on the purchase intention of Looke consumers in Surabaya. The type of research used is quantitative research through a consumer survey approach. The sampling technique used was purposive sampling. Data collection is done by survey method through google form filled in by respondents. The research sample used was 156 respondents who had bought and used Looke products in the Surabaya area. In this study, the test used in statistical analysis is hypothesis testing with PLS-SEM (Partial Least Square Structural Equation Modeling) software and WarpPLS 7.0. Based on the management results, (1) Product Packaging has a significant effect on Purchase Intention; (2) Key Opinion Leader has a significant effect on Brand Image: (3) Brand Image has a significant effect on Purchase Intention; (4) Commitment has a significant effect on Brand Image; and (5) Commitment has a significant effect on Purchase Intention.
Keywords: Brand Image; Product Packaging; Key Opinion Leader Effectiveness; Commitment; Consumer Purchase Intentio
Pengaruh Kualitas Konten, Interaktivitas Merek, Dan Kesadaran Merek Melalui Instagram Terhadap Niat Pembelian Produk Ms Glow Di Surabaya
Get PDFThis research aims to analyze the influence of content quality, brand interactivity and brand awareness via Instagram on purchase intentions for Ms Glow products in Surabaya. The data from this research was obtained from a questionnaire. The participants in this research and the data processed were 100 samples. The type of data used in this research is primary data. The data research instrument used is validity and reliability testing. The analysis technique used by researchers is descriptive analysis and Partial Least Squares-Structual Equaton Modeling analysis. The results of this research indicate that Content Quality and Brand Interactivity via Instagram do not have a significant effect on Intention to Purchase MS Glow Products in Surabaya. Brand Awareness via Instagram has a significant effect on Intention to Purchase MS Glow Products in Surabaya.
Keywords: content quality, brand interactivity, brand awareness, product purchase intention, Ms Glow products in Surabaya, Instagram and Partial Least Squares Structural Equation Modelin
Pengaruh Profitabilitas, Solvabilitas, Aktivitas dan Ukuran Perusahaan terhadap Harga Saham
Get PDFThis study aims to determine the effect of profitability, solvency, activities, and company SIZE on stock prices. The sampling technique used purposive sampling 111 data from property and real estate sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2020 β 2022. Data analysis technique used was statistical descriptive analysis, classic assumption test, and linear regression analysis using SPSS. The results of the study show that
profitability, and company SIZE have an effect on stock prices. Meanwhile, solvency and activities have no effect on stock prices
Pengaruh Fitur Layanan, Keamanan Transaksi, Brand Ambassador Dan Persepsi Kemudahan Penggunaan Terhadap Keputusan Nasabah Bank BRI Menggunakan Aplikasi Brimo
Get PDFThis research aims to examine the influence of service features, transaction
security, brand ambassadorship and perceived convenience on customers'
decisions to use the BRImo application. This type of study is quantitative. This is
intended to address the issues raised, accomplish the goals, and test theories. The
population in this research is 15,850 BRI customers who opened a savings account
at BRI KCP Sudiang for the period January to June 2023. The sample size selected
using the Slovin formula was 98 respondents. Data analysis uses descriptive
analysis and multiple linear regression analysis. The research results found that
service features have a significant influence on customers' decisions to use the
BRImo application. Transaction security has a significant influence on customers'
decisions to use the BRImo application. Brand ambassadors have no significant
influence on customers' decisions to use the BRImo application. The perception of
ease of using the product has a significant influence on customers' decisions to use
the BRImo application
Analisis Hubungan Antara Social Recognition, Achievement Signaling, Willingness To Purchase Masstige Brand, Dan Attitudinal Loyalty
Get PDFThe psychological needs of social recognition and achievement signaling may motivate the purchase intention of luxury products. Luxury products are identical in number and for a limited community. Hence, the emergence of masstige brands that carry luxury for the masses is crucial to investigate This study aims to investigate the effect of social recognition and achievement signaling on willingness to purchase a masstige brand and further, how it impacts attitudinal loyalty. A total of 240 smartphone users in Indonesia participated in this study. The data were analyzed using SEM (Structural Equation Modeling). This study found achievement signaling motivates willingness to purchase a masstige brand and firther, drives attitudinal loyalty to the brand. This study did not find support that social recognition drives willingness to purchase a masstige brand