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Pengaruh Layanan Digital Banking Dan Digital Marketing Terhadap Loyalitas Nasabah Melalui Kepuasan Nasabah Sebagai Intervening Pada Bank Jatim Cabang Utama Surabaya
Get PDFThe purpose of this research to analyze the influence of digital banking and digital
marketing to customers through loyalty as intervening customer satisfaction.This
study used the descriptive quantitative.This study was conducted at the pt pt bank
pembangunan daerah east java, main branch surabaya state, the population of the
research is customers savings pt bank pembangunan daerah east java persero tbk
main branch surabaya some 92.762, using slovin formula, 398 for respondents. he
results of this study show that 1) Digital banking has a significant impact on the
customer's satisfaction variables, 2) Digital marketing has a significant impact on
the customer's satisfaction variables, 3) Digital banking has a significant impact
on the customer's loyalty variables, 4) Digital marketing has a significant impact
on the variables of the customer's loyalty, 5) The customer's satisfaction has a
significant effect on the customer's loyalty variables, 6) Digital banking has an
indirect effect on customers' loyalty through customer satisfaction as intervening
variables, 7) Digital marketing is indirect to customer loyalty through customer
satisfaction as intervening variable
Studi Kinerja Bank Pembangunan Daerah Dan Pertumbuhan Ekonomi Daerah Dengan PAD Sebagai Variabel Intervening
Get PDFEconomic growth is a serious concern for a region because it is a measuring tool
for determining economic conditions and what policies should be taken. Many
factors influence this increase in economic growth. In this research, there is an
influence on the performance of regional development banks (BPD). They
examined, namely related to credit distribution, third-party funds (DPK) collection,
and profitability on economic growth with PAD as an Intervening Variable. The
research method used is panel data regression. The results of this research show
that only the credit distribution and Regional Original Income variables have a
positive and significant impact on economic growth. Apart from that, PAD has a
positive and significant effect in mediating credit distribution on economic growth.
It is hoped that the results of this research can be useful input for both regional
governments and BPD in increasing economic growth. This research implies that
there needs to be positive collaboration and synergy between regional governments
and BPD, especially in terms of lending to the community which is expected to
stimulate purchasing power and encourage trade and investment so that it can
provide a multiplier effect on economic growth
Pengaruh Likuiditas, Kebijakan Hutang, Kesempatan Investasi, Ukuran Perusahaan Terhadap Nilai Perusahaan Sektor Consumer Non-Cyclicals
Get PDFThis research aims to examine liquidity, debt policy, investment opportunities, company size and company value in non-cyclical consumer sector companies in Indonesia. The sample uses companies registered on the IDX during the 2020-2022 period in Indonesia using a purposive sampling method. and data analysis was carried out using the multiple linear regression method. The results of this research show a positive influence of debt policy, investment opportunities on company value, there is also a negative influence of company size on company value, while liquidity has no effect on company value.
Keywords: Company Value, Liquidity, Debt Policy, Investment Opportunities, Company Siz
Pengaruh Financial Distress, Audit Delay Dan Opini Audit terhadap Auditor Switching
Get PDFThe aim of this research is to examine the effect of financial distress, audit delay and audit opinion on the dependent variable, namely auditor switching in the infrastructure, technology and transportation sectors. The sample in this study was 34 infrastructure, technology and transportation companies listed on the Indonesia Stock Exchange (BEI) for the period 2020 - 2022. The sample selection method used was a purposive sampling method with predetermined criteria and then the data was processed using the SPSS statistical test tool. Version 26 and the conclusion that can be drawn is that the financial distress variable has no effect on auditor switching. The research results show that financial distress and audit opinion have no effect on auditor switching, while audit delay has an effect on auditor switchin
Pengaruh Corporate Social Responsibility, Kinerja Lingkungan, Dan Ukuran Perusahaan Terhadap Kinerja Keuangan
Get PDFThe purpose of this study was to examine the effect of corporate social responsibility, environmental performance, and company size on financial performance as proxied by EPS (Earning Per Share). The independent variables in this study are corporate social responsibility, environmental performance and company size, while the dependent variable is financial performance (EPS). The population in this study are companies registered on the IDX for the 2020-2022 period. The sample in this research is additional companies registered on the IDX for the 2020-2022 period in the energy and basic materials sectors. The data collection technique used was cluster sampling, in order to obtain a sample of 24 companies with 59 data that match the criteria. The results of this study indicate that the variables of environmental performance and company size do not have a
positive effect on financial performance. However, another variable, namely corporate social responsibility, has a positive effect on financial performance
Faktor-Faktor Yang Mempengaruhi Kinerja Karyawan Pada PT. Anugrah Via Medis
Get PDFThis research aims to find out how effective and influential it is to improve the performance of PT Anugrah Via Medis by using an internal control system, accounting information system and work motivation. Quantitative research uses hypothesis testing. For this research, the sample used was seventy employees of PT Anugrah Via Medis who used an accounting information system. This study uses multiple linear regression analysis, coefficient of determination (R2), t test, F test, and classical assumption test. All analyzes were carried out using the statistical program SPSS version 23.0. Thus, it can be concluded that the performance of PT Anugrah Via Medis influenced simultaneously or partially by the internal control system, accounting information system and work motivation system.
Keywords – Accounting Information System, Work Motivation, Internal Control System, and Employee Performanc
Penerapan Strategi Digital Marketing Pada CV Anugerah Jaya Abadi
Get PDFThe internet in today's digital era can be said to be very practical. Various small and large business activities take advantage of this development to run their businesses. One of them is digital marketing. Many business actors market their products through digital marketing on the grounds that it can increase product sales. The purpose of this study is to implement a digital marketing system carried out company and to find out obstacles and provide assistance in solving any problems from the company the if they have implemented digital marketing. This study uses a descriptive method with a qualitative approach using the research object company. Data sources will be taken from the results of interviews, observations, and documentation. The results of the study show that the uses digital marketing as a marketing and promotional media by utilizing social media Facebook, WhatsApp and several online platforms Shopee, Facebook, Tokopedia, and the Company Profile Website. These social media and platforms are quite effective in informing products from the company and interacting directly with customers. However, there are still obstacles faced company in implementing digital marketing such as unstable internet connections and lack of human resources due to many orders due to promotions on social media. However, the impact of implementing digital marketing carried out by the company CV Anugerah Jaya Abadi can increase product sales in the company.
Keywords: Strategy, Digital Marketing, UMKM, Digital, Marketin
Analisi Faktor Yang Mempengaruhi Nilai Perusahaan Sektor Consumer Non - Cyclicals Industry
Get PDFThis research aims to examine the influence of managerial ownership, profitability, liquidity, and sales growth by using company size as a moderating variable that moderates profitability, liquidity, and sales growth. The population used in this research are companies listed on the Indonesia Stock Exchange (BEI) with an observation period of 3 (three) years, namely 2020 to 2022. The number of samples in this research is 221 sample data selected with purposive sampling techniques. The data analysis uses descriptive statistical analysis and multiple linear regression tests using the SPSS version 26 application. The independent variables in this research are managerial ownership, profitability, liquidity, and sales growth. The moderating variable in this research is company size. The dependent variable in this research is company value. The research results show that managerial ownership does not have a positive effect on company value, while profitability, liquidity and sales growth have a positive effect on company value. In addition, the results of this research are based on the moderated regression analysis (MRA) test, the company size variable cannot moderate the influence of profitability, liquidity, and sales growth on company value
Pengaruh Kualitas Layanan Elektronik, Kepercayaan Elektronik, Dan Kepuasan Elektronik Terhadap Niat Membeli Kembali Pada Tokopedia
Get PDFThis study aims to analyze the effect of service quality, trust and electronic satisfaction, on repurchase intentions on Tokopedia. This research was tested on Tokopedia customers as many as one hundred and fifty-one research samples who had criteria as respondents obtained using purposive sampling technique. The quantitative approach research method PLS-SEM analysis technique using the SmartPLS 4 test tool was carried out to test the validity and reliability of the data used in the study as well as being used for testing the research hypothesis. The hypothesis states that electronic service quality has a significant positive effect on electronic satisfaction, electronic trust has a significant positive effect on electronic satisfaction and electronic satisfaction has a significant positive effect on repurchase intentions. The test results show that the better the quality of Tokopedia's service to customers will increase customer satisfaction electronically. The high customer trust in Tokopedia will also increase customer satisfaction electronically. The higher level of satisfaction from Tokopedia customers encourages customers to buy back electronically on Tokopedia. The results of this study can be used as material for study that people still need Tokopedia as an e-commerce platform that has the ability to provide good, quality, safe, trustworthy and satisfying services, especially can be recommended in terms of products and delivery services
Pengaruh Person Organization Fit terhadap Perilaku Kewargaan Organisasi dengan Mediasi Komitmen Organisasi pada Karyawan Generasi Milenial Perusahaan di Jawa Timur
Get PDFThe aim of this research is to examine the influence of Person Organizational Fit on Organizational Citizenship Behavior by exploring the role of Organizational Commitment as a mediator in the research. The research involved 100 respondents, namely Millennial Generation employees at companies in East Java. The data collection technique used was a questionnaire. Variable measurement uses a Likert scale with a scale of 1-5 and data analysis in this study uses descriptive analysis, which is analyzed using Structural Equation Modeling (SEM) with the SmartPLS 3.0 application. The results of this research indicate that person organizational fit as an independent variable can positively and significantly influence organizational citizenship behavior as a dependent variable with the mediation of organizational commitment