Perbanas Institutional Repository
Not a member yet
8207 research outputs found
Sort by
Pengaruh Pengetahuan Perpajakan, Minat Dan Persepsi Mahasiswa Terhadap Pilihan Berkarier Di Bidang Perpajakan
Get PDFThe purpose of this study was to determine the effect of taxation knowledge, interests and perceptions of students on career choices in taxation. The type of research used in this study is quantitative research using data collection techniques through distributing questionnaires. The population of this study were active students at Universitas Hayam Wuruk Perbanas (UHWP), Universitas Pembangunan Nasional Veteran Jawa Timur (UPNVJ), Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA). The sampling technique used in this study used purposive sampling technique with a sample size of 120 respondents, then the data obtained was analyzed using Smart Partial Least Square (PLS) software version 3.0. The results of this study indicate that taxation knowledge has no effect on career choices in taxation. Interest affects the choice of a career in taxation. Perception affects the choice of a career in taxation
Faktor – Faktor Yang Mempengaruhi Minat Mahasiswa Yang Mengikuti Relawan Pajak Dalam Berkarir Di Bidang Perpajakan
Get PDFThis research aims to examine the influence of career motivation, tax knowledge, financial rewards, professional recognition, and job market considerations on the career interest of students who join tax volunteers in pursuing a career in the field of taxation. The sampling technique used purposive sampling with 73 samples. The research sample was students who took part in the East Java DJP 1 Tax Volunteers for the 2023 period. The research instrument used a questionnaire with five Likert scales to measure respondents' opinions. The analysis technique uses Structural Equation Modeling–Partial Square (SEM - PLS). The research results show that career motivation and financial rewards influence the interest of students who
participate in tax volunteering in pursuing a career in the field of taxation. Tax knowledge, professional recognition, and job market considerations do not influence the interest of students who participate in tax volunteering in a career in the tax field.
Keywords: Interest in a Tax Career, Career Motivation, Tax Knowledge, Financial rewards, Professional Recognition, and Job Market Consideratio
Strategi Membangun E-Banking, Experiential Marketing, Customer Value Untuk Kepuasan Dan Loyalitas Nasabah Bank Syariah BNI 46
Get PDFTo win the current competition between banks, each bank tries to always improve its services, including the use
of e-banking which aims to provide comfort and convenience in transactions to its customers. This study aims to
explore the impact of e-banking, experiential marketing, and customer value strategies on customer loyalty by
through satisfaction of BNI 46 Syariah customers in Surabaya. The research population comprises of BNI 46
Syariah customers, with a purposive sample of 300 customers who have maintained accounts for at least five years.
Path analysis is employed to test six hypotheses, with e-banking services, experiential marketing, and customer
value as exogenous variables, customer satisfaction as an intervening variable, and customer loyalty as the
endogenous variable. The findings indicate that: (1) e-banking services affect customer satisfaction; (2) experiential
marketing affects customer satisfaction; (3) customer value affects customer satisfaction; (4) e-banking services
affect customer loyalty; (5) customer value affects customer loyalty; (6) customer satisfaction affects customer
loyalty.
Keywords: e-banking services, experiential marketing, customer value, customer loyalty, customer satisfaction.
ABSTRAK
Untuk memenangkan persaingan antar bank yang ada saat ini, masing-masing bank berusaha untuk
selalu meningkatkan layanannya, antara lain adalah dengan penggunaan e-banking yang bertujuan
untuk memberikan kenyamanan dan kemudahan dalam bertransasi kepada nasabahnya. Tujuan dari
penelitian ini adalah untuk mengetahui strategi e-banking, experiential marketing, dan customer value
terhadap loyalitas nasabah melalui kepuasan nasabah BNI 46 Syariah. Populasi dalam penelitian ini
adalah nasabah BNI 46 Syariah di Kota Surabaya. Sampel yang digunakan dalam penelitian ini adalah
purposive sampling sebanyak 300 nasabah yang telah menabung di BNI Syariah minimal lima tahun.
Untuk menguji keenam hipotesis tersebut digunakan analisis jalur dalam penelitian ini. Variabel
eksogen dalam penelitian ini menggunakan layanan e-banking, experiential marketing, serta nilai
pelanggan. Variabel intervening adalah kepuasan pelanggan. Variabel endogen adalah loyalitas
pelanggan. Kesimpulan dari hasil akhir penelitian adalah: (1) Layanan E-banking berpengaruh terhadap
kepuasan nasabah; (2) Experiential marketing mempengaruhi kepuasan pelanggan; (3) Nilai pelanggan
mempengaruhi kepuasan pelanggan; (4) layanan e-banking mempengaruhi loyalitas nasabah; (5) nilai
pelanggan mempengaruhi loyalitas pelanggan; (6) kepuasan pelanggan mempengaruhi loyalitas
pelanggan.
Kata kunci: layanan e-banking, experiential marketing, nilai pelanggan, loyalitas pelanggan, kepuasan
pelanggan 3-5 kata kunci.
PENDAHULUAN
Dalam dunia modern sekarang ini, peranan
bank dalam memajukan suatu negara
sangatlah besar, hampir semua sektor yang
berhubungan dengan berbagai kegiatan
keuangan selalu membutuhkan jasa perbankan.
Oleh karena itu, saat ini dan di masa
yang aka
Pendeteksian Fraudulent Financial Statements Menggunakan Teori Fraud Pentagon Pada Perusa
Get PDFPenelitian ini dilakukan dengan tujuan untuk menguji dampak financial stability, ineffective monitoring, change in auditors, change of directors, dan frequent number of CEO pictures terhadap fraudulent financial statements. Populasi yang digunakan dalam penelitian ini adalah perusahaan manufaktur di subsektor makanan dan minuman yang terdaftar di bursa efek indonesia selama periode tahun 2020-2022. Sampel penelitian diambil dengan menggunakan metode purposive sampling, dan total sampel yang dianalisis sebanyak 240. Analisis data dilakukan menggunakan metode regresi logistik. Hasil penelitian menunjukkan bahwa stabilitas keuangan memiliki pengaruh signifikan terhadap laporan keuangan yang curang. Namun, tidak terdapat pengaruh signifikan dari financial stability, ineffective monitoring, change in auditors, change of directors, dan frequent number of CEO pictures terhadap fraudulent financial statements
Analisis Pengaruh Tanggung Jawab Sosial Perusahaan, Pengalaman Merek Dan Kualitas Layanan Terhadap Loyalitas Merek Eiger
Get PDFThis research aims to analyze and identify the influence of service quality, corporate social responsibility and brand experience on Eiger brand loyalty. Research was conducted on consumers or customers who had made purchases at Eiger in the last few months with a total population of 105 people. The sample used was only 100 respondents because some samples did not match the criteria. Data collection techniques used were questionnaires via Google forms and conventional ones directly. Variable measurement uses a Likert scale with a scale of 1-7 and analysis for data processing uses the multiple linear regression method with the SPSS ver. 25. The research results show that there is an influence of service quality, corporate social responsibility, and brand experience on eiger brand loyalty.
Keywords: Service Quality, Corporate Social Responsibility, Brand Experience and Brand Loyalt
Pengaruh Work-Life Balance Terhadap Job Performance Dengan Mediasi Psychological Well Being Pada Karyawan PT. Pelindo Multi Terminal Branch Gresik
Get PDFThis research aims to determine and analyze the influence of Work-Life Balance on Job Performance with the mediating role of the Psychological Well-Being variable among employees at PT. Pelindo Multi Terminal Branch Gresik. This study is quantitative one as it utilizes a questionnaire distributed to 115 respondents selected through a total sampling method. The data analysis technique used for hypothesis testing is the structural equation modeling (SEM) with the SEM-PLS program. The results show that Work-Life Balance has a direct and significant impact on Job Performance, Psychological Well-Being has a direct and significant impact on Job Performance, Work-Life Balance has a direct and significant impact on Psychological Well-Being, and Psychological Well-Being mediates the relationship between Work-Life Balance and Job Performance at PT. Pelindo Multi Terminal Branch Gresik
Pengaruh Pengetahuan Kewirausahaan, Motivasi Berwirausaha, dan Lingkungan Keluarga terhadap Minat Berwirausaha pada Mahasiswa
Get PDFInterest is a feeling of preference and interest in something or an activity, without anyone telling you to. Interest is basically an acceptance of a relationship between oneself and something outside oneself. This research aims to analyze whether interest in entrepreneurship has an influence on students at Hayam Wuruk Perbanas University. The population and sample used in this research are FEB students at Hayam Wuruk Perbanas University class of 2020, 2021 and 2022. The sampling technique in this research was the snowball sampling method and was obtained 120 research samples. The data used is primary data with data analysis techniques used, namely measurement model testing (outer model) and structural model testing (inner model) with the help of the WarpPLS 7.0 software program and the Microsoft office Excel software program. Based on the research results, it shows that entrepreneurial motivation and family environment influence students' interest in entrepreneurship, while entrepreneurial knowledge does not influence students' interest in entrepreneurship
Pengaruh Profitabilitas, Leverage, Likuiditas, Biaya Agensi Pada Interest Coverage Ratio Perusahaan Property Dan Real Estate
Get PDFIn 2020 there is a covid-19 virus which is one of the events that has a significant impact on the world economy. Companies minimize the difficulty of paying high interest expenses, which is caused by changing economic conditions that affect company performance. This study aims to determine the effect of profitability, liquidity, leverage, agency costs on the interest coverage ratio. The subject of this research is property and real estate companies listed on the Indonesia Stock Exchange. This study uses secondary data with a total sample size of 118 company data. This study uses multiple linear regression analysis with the SPSS version 26 application. The results of this study indicate that (1) profitability has a positive effect on the interest coverage ratio (2) leverage has no effect on the interest coverage ratio (3) liquidity has no effect on the interest coverage ratio (4) agency costs have no effect on the interest coverage ratio
Pengaruh Komponen Arus Kas, Ukuran Perusahaan dan Nilai Buku Ekuitas Terhadap Harga Saham Pada Perusahaan Sektor Industrials Yang Terdaftar di BEI
Get PDFShare prices are one of the successes of company management and are greatly influenced by market forces. This research aims to examine the influence of operating cash flow, investment cash flow, funding cash flow, company size and book value of equity. This research was conducted on industrial sector companies listed on the Indonesian Stock Exchange or the company's personal website for the 2018-2022 period. The sample used was 161 company data for the 2018-2022 period using the purposive sampling method. The data analysis technique uses multiple linear regression analysis using SPSS 23. The results of the research show that the operating cash flow and funding cash flow variables have an effect on stock prices and the investment cash flow variables, company size and equity book value have no effect on stock prices
Pengaruh Brand Satisfaction, Visual Appeal, Brand Trust, Terhadap Brand Love dan Word Of Mouth Pengguna Kosmetik Scarlett Whitening
Get PDFWith the development of the times, the business world continues to innovate with one another, so that there is competition in business. Especially in cosmetic products that most Indonesians use. This will support their appearance to be attractive and increase their self-confidence. Some people cannot be separated from appearance and this will continue according to the development of the times. The purpose of this study is to analyze the influence of brand satisfaction, visual appeal, brand trust, brand love and word of mouth. Data was obtained from questionnaires distributed via gform. The number of questionnaires distributed and processed was 95 respondents. Based on the test results, Brand Satisfaction (BS) is considered to have an effect on Brand Love (BL) because the t-statistic value is 2.121> 1.96 and the p-value is 0.034 0.05. This shows that Visual Appeal does not significantly affect Brand Love. Brand Trust (BT) is identified as having a significant influence on Brand Love (BL) because the t-statistic value is 3.977 > 1.96, and the p-value is 0.000 1.96, and the p-value is 0.000 < 0.05. This means that Brand Love significantly affects Word of Mouth.
Keywords :brand satisfaction, visual appeal, bran trust, brand love, word of mout