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Pengaruh Penggunaan Elemen Visual Terhadap Engagement Dan Persepsi Audiens Di Instagram Pt. Pelindo Sub Holding Terminal Petikemas
Get PDFThis study examines the role of visual elements in influencing audience engagement and perception on corporate social media, focusing on the Instagram account of PT Pelindo Sub Holding Terminal Petikemas. Using a mixed-method approach, the research combines quantitative analysis with PLS-SEM and qualitative observation of Instagram content. The results show that typography significantly affects engagement, while color and layout do not have a direct influence. Engagement is found to mediate the relationship between typography and audience perception. On the qualitative side, the @pelindotpk account has started applying the Graphic Standard Manual (GSM), although some inconsistencies still occur. These findings emphasize that a consistent visual identity and the creation of emotional connection through content are essential for effective visual communication on corporate social media
Pengaruh Keberagaman Dewan Direksi Terhadap Profitabilitas dengan Ukuran Perusahaan sebagai Variabel Moderasi
Get PDFThis study investigates the impact of board diversity on firm performance and examines the moderating role of firm size in this relationship. Board diversity is assessed across three dimensions: age, gender, and educational background, while firm performance is measured using Return on Assets (ROA). The research utilizes secondary data drawn from the annual reports of consumer noncyclicals sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2019–2023, selected through a purposive sampling method. Data analysis was conducted using moderated regression analysis. The findings indicate that age diversity on the board of directors has a significant negative effect on firm performance. Furthermore, firm size moderates the relationship between gender diversity and performance, with the influence of gender diversity found to be weaker in larger firms. These results carry managerial implications, particularly regarding board composition, suggesting that excessive age diversity may reduce firm value and that the benefits of gender diversity may diminish as firm size increases
Pengaruh Kredit, Risiko Kredit, Dan Efisiensi Operasi Terhadap Profitabilitas Dengan Moderasi Komisaris Independen
Get PDFBank profitability is a key indicator of financial health and performance, which plays an important role in supporting financial system stability and regional economic development. However, data shows that the profitability performance of conventional Regional Development Banks (BPD) in Indonesia is consistently lower than that of non-BPD banks, both in terms of Return on Assets (ROA) and Return on Equity (ROE). This phenomenon raises questions about the factors influencing BPD profitability and to what extent corporate governance, particularly the role of independent commissioners, can strengthen this relationship. This study aims to analyse the influence of credit disbursement, credit risk, and operational efficiency on BPD profitability, as well as to examine the role of independent commissioners as a moderating variable. The method used is quantitative with panel data regression, using secondary data from 23 conventional BPDs during the period 2013–2023. The results indicate that the Loan to Deposit Ratio (LDR) has a significant positive effect on ROA and ROE, while Non-Performing Loans (NPL) and operational efficiency ratios (POBO) do not have a significant effect. Furthermore, the proportion of independent commissioners does not positively moderate the relationship between credit distribution and profitability. This finding confirms the need to strengthen independent supervisory functions in order to improve intermediation effectiveness, strengthen governance, and boost the financial performance of regional development banks.
Keywords: Operational Efficiency, Independent Commissioners, Credit, Profitability, Credit Risk
Analisis Hubungan Halal Brand Image, Brand Perceived Quality, Dan Halal Brand Satisfaction Terhadap Purchase Intention Pada Konsumen Produk Wardah
Get PDFPurpose: This study analyzes the effects of Halal Brand Image, Perceived Brand Quality, and Halal Brand Satisfaction on consumer purchase intention for Wardah products in Indonesia. Methodology: A quantitative survey method was used, with data collected through questionnaires distributed to Wardah product users. Structural Equation Modeling (SEM) with WarpPLS 7.0 was applied to test the relationships between variables. Results: The findings reveal that Halal Brand Image, Perceived Brand Quality, and Halal Brand Satisfaction significantly influence consumer purchase intention for Wardah products. Findings: The study highlights the critical role of maintaining a strong halal brand image, improving perceived quality, and fostering satisfaction to drive consumer interest in halal cosmetics. Originality: This study contributes to the literature on purchase intention for halal cosmetics in the Indonesian market, addressing gaps in understanding these variables. Novelty: The research explores the interplay between branding, perceived quality, and satisfaction in the halal cosmetics context. Conclusions: Practical insights are offered to Wardah and similar brands to craft effective marketing strategies that align with consumer expectations in the halal cosmetics industry. Type of Paper: Survey-based quantitative research paper.
Keywords : Halal Brand Image, Brand Perceived Quality, Halal Brand Satisfaction, and Purchase Intention
Pengaruh Blockholder Ownership, Growth Opportunity, Leverage, Struktur Modal, dan Ukuran Perusahaan Terhadap Kinerja Keuangan Perusahaan
Get PDFThe purpose of this study is to determine the effect of blockholder ownership, growth opportunity, leverage, capital structure, and company size on financial performance. The method used in this study is a quantitative method. The data used comes from the annual financial reports of consumer non-cyclical manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2021-2023 period. The research sample consisted of 129 companies and produced 169 data after going through a purposive sampling technique. The data obtained were processed using Statistical Product and Service Solution (SPSS) version 25. The partial results of the study showed that the company size variable had a significant effect, while the blockholder ownership, growth opportunity, leverage, and capital structure variables did not affect Return on Assets (ROA). Meanwhile, the simultaneous results of the study showed that blockholder ownership, growth opportunity, leverage, capital structure, and company size together had an effect on financial performance. The contribution of this study is not only useful for company management in making strategic decisions, but also for shareholders and investors in evaluating their investment prospects and revealing the factors that affect the company's financial performance
Pengaruh Penyaluran Kredit Modal Kerja, Kredit Investasi Dan Kredit Konsumtif Terhadap Pertumbuhan Ekonomi Di Jawa Timur Dengan Pad Sebagai Variabel Intervening
Get PDFThis study aims to test the role of locally-generated revenue in mediating the influence of credit distribution on economic growth in East Java. The research population was all cities and districts in East Java, and all of them were studied. The method used is the structural equation model and the Sobel Test to test its mediation role. Data from 38 cities and districts during 2018-2022 were processed using Eviews 12. The results of this study indicate that the distribution of working capital, investment and consumer credit has a positive and significant effect on economic growth in East Java. The distribution of working capital, investment and consumer credit does not have a significant influence on locally-generated revenue. Locally-generated revenue also does not have a significant influence on economic growth, so locally-generate revenue is also unable to mediate the positive influence of the credit distribution on economic growth in East Java
Penerapan SOP (Standar Operasional Prosedur) Account Receivable (AR) Pada PT Rancang Bangun Estetis (Beta Design Studio)
Get PDFThis study discusses the implementation of Standard Operating Procedures (SOP) in Account Receivable (AR) management at PT Rancang Bangun Estetis. The company has no written SOP, causing manual processes and irregularities in receivable recording and collection. This research uses a qualitative descriptive method through observation, interviews, and documentation. The findings show that implementing AR SOP improves recording consistency, clarifies collection procedures, and enhances cash flow. Therefore, AR SOP is essential to maintain liquidity and support sustainable operations
Analysis Of The Relationship Between Service Quality, Healthcare Facilities, Patient Satisfaction, And The Intention To Migrate BPJS Patients To Other Healthcare Facilities At Wonokusumo Health Center
Get PDFThe increasing number of patient visits at the Wonokusumo Community Health Center demonstrates the importance of first-level healthcare facilities (FKTP) as the frontline of the National Health Insurance (JKN) service. Wonokusumo Community Health Center experienced a decline in patient satisfaction, leading to a desire to migrate to other healthcare facilities. This study aims to analyze the relationship between service quality and healthcare facilities on patient satisfaction and their impact on BPJS patient migration intentions. A quantitative approach was used with the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The sample consisted of 252 BPJS patients using Maternity and Child Health (KIA) clinic services, selected using purposive sampling technique. The results showed that service quality had a p-value of 0.003 and health facilities had a p-value of 0.007, both significantly influencing patient satisfaction, while patient satisfaction significantly influenced the desire to migrate with a p-value of 0.000. Health facilities and service quality did not significantly influence the desire to migrate for BPJS patients, with p-values of 0.161 and 0.101 respectively. This study provides important implications for the management of community health centers, focusing on improving service quality and facilities to maintain patient loyalty.
Keywords: Service Quality, Health Facilities, Patient Satisfaction, BPJS Migratio
Analisis Pengelolaan dan Pengendalian Piutang Pada PT. Fishindo Citra Samudra Cabang Sidoarjo
Get PDFTrading companies that implement credit sales system are esxposed to the risk of uncollectible accounts. If this risk is not managed systematically, it can disrupt financial stability and hinder the smooth flow of operational cash. One of the main causes of this risk is the weak internal control system applied in receivables management. This study aims to analyze how receivables are managed and how internal control is implemented at PT. Fishindo Citra Samudra Sidoarjo Branch, as well as to evaluate the effectiveness of the system in minimizing the risk of bad debts. This research uses as descriptive approach with a qualitative method. Data were collect throught in-depth interviews, direct observation, and document analysis. Based on the results, it was found that the internal control of receivables in the company has not been running effectively. This is indicated by the absence of a clear separation of duties between the marketing and collection departments, as well as beetween the finance, cashier, and accounting divisions. In addition, receivables are still record using a basic Microsoft Excel spreadsheet, and there is no formal procedure for assessing customer risk prior to granting credit sales. These findings suggest that PT. Fishindo Citra Samudra Sidoarjo Branch needs to improve its organizational structure and receivables management policies, particularly in terms of functions segregation, the implementation of more structured accounting software, and comprehensive customer eligibility evaluation, so that receivables mangement can be carried out more effectively and the risk of bad debts can be minimized.
Keywords: Internal Control, Accounts Receivable, Uncollectible Account
PENGARUH LIKUIDITAS, KUALITAS ASET, EFISIENSI DAN UKURAN BANK TERHADAP PROFITABILITAS DENGAN STRUKTUR KEPEMILIKAN SEBAGAI VARIABEL MODERASI PADA BPR DI JAWA TIMUR
Get PDFThis study aims to examine the effect of liquidity, asset quality, operational efficiency, and bank size on the profitability of BPR in East Java, with local government ownership as a moderating variable. The research sample consists of 17 BPR with assets of at least IDR 50 billion and complete financial statements from 2019 to 2023. Multiple linear regression analysis with and without moderation variables, along with classical assumption tests, was applied to ensure the validity of the model. The results indicate that liquidity (CR) negatively affects ROA, asset quality (NPL) negatively affects ROA, operational efficiency (BOPO) negatively affects ROA, and bank size (SIZE) negatively affects ROA. Local government ownership significantly moderates the relationships between NPL, BOPO, and SIZE with ROA, either strengthening or weakening their effects, but does not significantly moderate CR. These findings highlight the importance of government ownership in influencing BPR performance and provide implications for financial management and operational efficiency strategies.
Keywords: liquidity, asset quality, operational efficiency, ownership structure, profitability, BPR, East Jav