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Pengaruh Harga, Kualitas Produk dan Kepercayaan Terhadap Keputusan Pembelian Kendaraan Bekas pada Balai Lelang PT. JBA Indonesia
Full text linkAlong with the development of the business world in the era of globalization, more and more companies are offering quality products at competitive prices on the market, so that business success is highly dependent on competition in the used vehicle auction business world. This study aims to analyze how the influence of price, product quality and trust on purchasing decisions for used vehicles at the auction hall PT. JBA Indonesia. This research uses a quantitative approach method. Primary data for this study are respondents' statements in response to a questionnaire to a sample that has been determined by researchers totaling 94 respondents. the results of this study state that product price variables, product quality and consumer confidence have a positive and significant influence on consumer purchasing decisions. Companies are advised to focus on improving product quality, because the results show that product quality has a significant influence on consumer purchasing decisions.
Keywords : Purchase Decision, Product Quality, Trust, Pric
Peran Sosial Media Marketing Terhadap Pembelian secara Berulang Dengan Mediasi Kecintaan Merek, Kesadaran Merek, Kepercayaan Merek, Loyalitas Merek pada Brand Fashion Maternal Disaster di Indonesia
Full text linkThe presence of various local and international fashion brands makes the competition in the fashion industry tighter. Maternal Disaster as one of the local fashion brands continues to strive to maintain its existence amidst changing trends and consumer preferences. This study aims to analyze the structural model of social media marketing strategies used to increase brand love, brand awareness, brand trust, and brand loyalty that make people make first-time purchases and have positive traits so that they will experience repeat purchases (Repurchase Intention) of Maternal Disaster brand local clothing products. The research population involved customers of Maternal Disaster brand local clothing products in major cities, with data collected from 186 respondents via Google Form questionnaire using a purposive sampling technique. Variables were measured with a Likert Scale, and data analysis was conducted using PLS-SEM through measurement and structural model evaluation. The results show that although marketing on social media does not directly increase the number of customers who ultimately purchase Maternal Disaster, it can increase repeat purchases through increased loyalty and love for the brand. In addition, it increases brand trust and brand awareness, which are paramount to increasing repeat purchases.
Keywords : Social Media Marketing, Repurchase Intention, Brand Love, Brand Trust, Brand Awarenes
Pengaruh Literasi Keuangan dan Tingkat Pendidikan Terhadap Kelangsungan Usaha UKM Di Dili Timor-Leste dengan Perilaku Keuangan Sebagai Variabel Intervening
Full text linkThis study aims to examine the impact of financial literacy and education level on the business sustainability of SMEs in Dili, Timor-Leste, while also testing the role of financial behavior as an intervening variable. A quantitative approach was employed, using questionnaires to assess SME owners' financial literacy, education level, financial behavior, and business sustainability. Data were collected from 71 respondents and analyzed using Partial Least Squares (PLS). The findings indicate that financial literacy does not directly influence business sustainability but has an impact when mediated by financial behavior. Meanwhile, education level, both directly and indirectly, does not affect business sustainability. These results suggest that financial literacy alone is not sufficient to ensure business success without
corresponding financial behavior. Additionally, education level has been proven not to influence business sustainability. Therefore, to support the continuity of SMEs, stakeholders should focus on enhancing both financial literacy and financial behavior.
Keywords: financial literacy, level of education, financial behavior and SME’s business sustainabilit
Pengaruh Profitabilitas, Likuiditas, Solvabilitas, dan Rasio Perputaran terhadap Harga Saham pada Sektor Consumer Non-cyclical
Full text linkThis study is entitled "The effect of profitability, liquidity, solvency, and turnover ratio on stock prices in the non-cyclical consumer industry sector" which aims to determine the effect of profitability, liquidity, solvency, and turnover ratio on stock prices in the non-cyclical consumer industry sector. This study uses quantitative research with a population of all non-cyclical consumer companies listed on the Indonesia Stock Exchange in 2020-2023. The sample of this study uses a purposive sampling method. The data collection method used is secondary data and is analyzed using regression analysis, t-test, f-test and R^2 test with the help of the SPSS application. The results of this study indicate that (1) profitability does not affect stock prices. (2) liquidity does not affect stock prices. (3) Environmental performance has a partial effect on company value. (4) turnover ratio does not affect stock prices. 5) profitability, liquidity, solvency, and turnover ratio have a simultaneous effect on stock prices
Reaksi Pasar Saham Terhadap Peristiwa Perang Rusia-Ukraina (Studi Kasus Perusahaan Yang Terdaftar Pada Lq45)
Full text linkThe level of a country's economy can be seen through the level of selling and buying prices of goods in that country. Fluctuations in selling and buying prices can be influenced by several things, one of which is international issues such as war between countries. The war between Russia and Ukraine is one of the events that has quite an impact on the price fluctuations of goods and stocks in several countries, one of which is Indonesia. This war has received attention from all over the world, both in terms of market losses and humanity. It is very possible that with the war between Russia and Ukraine, countries that have cooperation with these two countries will also be affected. However, apart from countries that cooperate with Russia and Ukraine, of course this event brings information that can affect market activity. This study aims to test the effect of the war between Russia and Ukraine on Abnormal Return and Trading Volume Activity on the stock prices of companies listed in the LQ45. The sample used is financial data from companies listed in the LQ45. The results of this study indicate that the Russia-Ukraine war did not have a significant effect on Abnormal Return and there was no significant change in Trading Volume Activity.
Keywords: Market Efficiency, Abnormal Return, Trading Volume Activit
The Impact Of Corporate Governance And Ownership Structure On Company Performance
Full text linkThis study aims to analyze the influence of corporate governance and ownership structure on the financial performance of national private banks listed on the Indonesia Stock Exchange for the 2020–2024 period. The independent variables tested include independent boards of commissioners, independent audit committees, managerial ownership, and institutional ownership, while the dependent variable is measured using Return on Assets (ROA). The research sample was obtained using a purposive sampling method, resulting in 37 banking companies with a total of 185 observations. Analysis was conducted using multiple linear regression using SPSS. The results show that independent boards of commissioners have a significant positive effect on ROA, independent audit committees and managerial ownership have no significant effect on ROA, while institutional ownership has a significant negative effect on ROA. Simultaneously, all four independent variables significantly influence financial performance. This finding confirms the important role of independent commissioners in increasing profitability, while the dominance of institutional ownership can reduce the effectiveness of corporate governance.
Keywords: Corporate Governance, Ownership Structure, RO
Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan Dan Persepsi Risiko Terhadap Niat Berkelanjutan Melalui Kepercayaan Pada Pengguna Fintech P2p Lending
Full text linkThis study aims to test the direct influence of perceived usefulness, perceived ease of use, and perceived risk on trust and continuance intention. In addition, the purpose of the study is to test the indirect influence of perceived usefulness, perceived ease of use and perceived risk on continuance intention through trust. The research focuses micro, small, medium business owners in the trade sector who are users of fintech P2P lending. While fintech P2P lending is focused on those who are BPR partners. The research design is quantitative using causal design. The number of samples is 150 people with a sampling technique using purposive sampling. The data in this study were processed using Smart PLS 4. The results of this study show that perceived benefits and perceived ease of use have a positive and significant effect on trust. Perceived risk has a negative and significant effect on trust. Perceived benefits, perceived ease of use, and trust have a positive and significant effect on continuance intention. Perceived risk has a negative and significant effect on continuance intention. Perceived benefits, perceived ease of use, and perceived risk have a significant effect on continuance intention through trust.
Keywords: Perceived Benefits, Perceived Ease of Use, Perceived Risk, Continuance Intention, Trust
Analisis Pengaruh Media Sosial Terhadap Keputusan Pembelian Dengan Mediasi Citra Merek, Kesadaran Merek, Kepercayaan Merek, E-WOM, Loyalitas Merek Sepatu Piero Di Indonesia
Full text linkThis study aims to examine the influence of social media on purchasing decisions through the mediation of brand image, brand awareness, brand trust, e-WOM, and brand loyalty among Piero shoe consumers in Indonesia. The study sample consisted of 180 respondents selected through purposive sampling. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS software. The results showed that social media marketing activities positively.
influenced brand awareness, brand image, and brand trust. Furthermore, brand awareness was shown to have a positive effect on e-WOM, brand image positively influenced purchase decisions, and brand trust positively influenced brand loyalty. Furthermore, e-WOM and brand loyalty were also shown to have positive effects on purchase decisions. This study also found that social media marketing activities, mediated by brand image, significantly influenced Piero customers' purchase decisions. These findings confirm that social media marketing activities play a role in building consumer awareness, image, trust, e-WOM, and loyalty, which ultimately drive purchase decisions. The direct effect of social media was strong, while the indirect effect through the mediation of brand image was also significant.
Keywoards : Social media marketing activities, Brand awareness, Brand image, Brand trust, Electronic Word-of Mouth, Brand loyalty, Purchase decisio
Peran Fintech Dalam Memediasi Pengaruh Layanan Inklusif Terhadap Pemberdayaan UMKM di PT. BPR Bank Daerah Bojonegoro
Full text linkThis study aims to analyze the role of fintech in mediating the effect of inclusive financial services on MSME empowerment at PT. BPR Bank Daerah Bojonegoro. A quantitative approach was employed with a sample of 100 MSME respondents selected using quota sampling. Data were collected through questionnaires, interviews, and documentation, and analyzed using multiple linear regression and Sobel tests. The findings indicate that inclusive financial services have a positive and significant effect on MSME empowerment. Inclusive services also positively influence fintech adoption, while fintech significantly enhances MSME empowerment. Moreover, the Sobel test confirms that fintech acts as a mediating variable in the relationship between inclusive services and MSME empowerment. These results enrich the literature on financial inclusion by highlighting the mediating role of fintech as a bridge between traditional services and small business empowerment. In practice, this study recommends that local financial institutions integrate inclusive services with fintech innovations to strengthen MSME empowerment.
Keywords: inclusive services, fintech, MSME empowerment, financial inclusio
Pengaruh Work-Life Balance, Lingkungan Kerja, Dan Stres Kerja Terhadap Kinerja Pegawai Dengan Organizational Citizenship Behaviour(OCB) Sebagai Mediasi Di Puskesmas Surabaya Utara
Full text linkABSTRACT
This study addresses the challenge of maintaining optimal employee performance amid environmental demands and job stress in community health centers. Employees often face high workloads, complex service demands, and limited resources, which can disrupt their work-life balance and affect their engagement beyond formal job roles. In such contexts, organizational citizenship behavior (OCB) voluntary actions that support organizational functioning becomes critical in sustaining performance. This research explores how work-life balance, work environment, and job stress influence employee performance, with OCB serving as a mediating factor, in North Surabaya Community Health Centers. The findings reveal that fostering a healthy balance between work and personal life, along with a supportive work environment, can enhance OCB, which in turn improves performance. Conversely, job stress shows minimal impact on OCB and performance, indicating that other factors may buffer its effects. The study underscores the strategic value of cultivating supportive organizational conditions and encouraging extra-role behaviors to drive better outcomes in public health services
Keywords: Work-life balance, work environment, job stress, organizational citizenship behavior, employee performanc