University College of Economics, Entrepreneurship and Management Nikola Šubić Zrinski Repository
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Analiza isplativosti internetskog poslovanja na primjeru dioničkog društva Hgspot
No full textHGspot je najveći hrvatski maloprodajni lanac informatičke tehnologije i potrošačke elektronike sa 16 prodavaonica u 15 hrvatskih gradova što ga čini vodećim specijaliziranim trgovačkim lancem s nacionalnom pokrivenošću. S obzirom na prijašnje gubitke te reputaciju, trebale su se uvesti promjene koje bi popravile imidţ tvrtke kao i njihovo poslovanje. Korištenjem usluge internetskog trgovanja dioničko društvo HGspot povećalo je svoje prihode za 35 %.Hgspot is the largest tehnical and electronic retail chain in Croatia with 16 stores in 15 Croatian cities, which makes it the leading specialty retail chail with national coverage. Due to previous losses and repitation, should they introduce changes that would improve the image of the company and its operations. By using the services od Internet trading, Hgspot has increased its revenues by 35%
Razvoj strategija za izlazak na rusko tržište odabranog poduzeća
No full textPojavom globalizacije dolazi do promjena organizacijskog ponašanja. Trendovi koji mijenjaju poslovnu praksu odnose se na brzi razvoj tehnologije, novi način komunikacije, jaka konkurencija, te promjene u političkoj i ekonomskoj sferi. U prilagodbi tim promjenama, poduzeće Galko d.o.o. pokušava proširiti svoje poslovanje izlaskom na rusko tržište. Problem istraživanja je neiskorišteni kapaciteti u poduzeću Galko d.o.o. Glavni cilj istraživanja je izbor strategija za izlazak na rusko tržište. U ostvarenju glavnog cilja istraživanja podaci su prikupljeni iz sekundarnih (dokumentacija poduzeća, financijski izvještaji poduzeća, vlastiti izračuni, stručna i znanstvena literatura, stručni časopisi, internet izvori i sl.) i primarnih (intervjui) istraživanja. U procesu prikupljanja primarnih podataka koristili su se intervjui s lobistom za rusko tržište, diplomirani ekonomist koji pomaže hrvatskim poduzećima pri ulasku na rusko tržište, direktor izvoza u poduzeću Galko d.o.o., te tri menadžera iz tri hrvatska poduzeća s iskustvom poslovanja na ruskom tržištu (N=6). Rezultati istraživanja pokazuju da je strateško partnerstvo s ruskim poduzećem najbolja opcija ulaska na rusko tržište za poduzeće Galko d.o.o., čime bi se uočene prepreke svele na minimum. Preporuke daljnjih istraživanja u provođenju strategije ulaska na rusko tržište su izbor strateškog partnera, izrada akcijskih planova za prilagodbe novom načinu poslovanja u Rusiji i permanentna kontrola provedbe odabrane strategije.The emergence of globalization has influenced organizational behavior. Trends that are changing business practices are fast technology development, new ways of communication, strong competition, and changes in the political and economic environment. To adapt to these changes, the company Galko Ltd. is trying to expand its business by entering into the Russian market. The problem statement is unfulfilled the company’s production capacities. The main objective of this research is the strategy choice for entering into the Russian market. To achieve the main objective of the research data were collected from secondary (the company documentation, the company’s financial statements, own calculations, professional and scientific literature, professional journals, internet resources, etc.), and primary (interviews) research. In the process of collecting primary data, interviews were performed with the consultant who provided consulting services to enter the Russian market, ekonomist who helps Croatian comapnies to enter the Russian market, manager fo export in the Galko Ltd. company, and three managers from three Croatian companies with experiences working in teh Russian markets (N=6). The research results showed that the strategic partnership with the Russian company is the best option of entering the Russian market for the Galko Ltd. Company, which would be perceived barriers to a minimum. Recommendations for further research is related to the process of selecting the strategic partner, preparation of action plans to adapt a new way of doing business in Russia and permanent control of the implementation of the selected strategy
Strategija informacijske pismenosti: primjer Odjela za menadžment na Američkoj akademiji obalne straže
Get PDFThe challenge of academic research is not to find information but to select, organize, and evaluate the validity and reliability of the information available. The paper presents the Information Literacy (IL) strategy that has been developed for the advancement of IL skills in an undergraduate program in the Management Department at the USCG Academy. The authors demonstrate IL strategies within the coursework they teach and how an integrated IL strategy responds to educational IL standards and requirements. The paper lists the IL exercises that were developed and used in the following courses: Macroeconomics Principles (freshman level); Organizational Behavior and Leadership (sophomore level); Introduction to Business (sophomore level); Marketing (junior level); and Management Information Systems (junior level). Each course provided within Management major serves as a model for the development of the IL skills that are structured to develop the IL skills sequentially from freshman to senior year in an undergraduate program.Izazov akademskog istraživanja nije pronaći informacije nego odabrati, organizirati i procijeniti valjanost i pouzdanost dostupnih informacija. Ovaj rad predstavlja strategiju Informacijske pismenosti (IP) koja je razvijena za unaprjeđenje IP vještina u preddiplomskom programu na Odjelu za menadžment USCG akademije. Autori demonstriraju IP strategije unutar kolegija kojeg predaju i pokazuju kako integrirana IP strategija odgovara na obrazovne IP standarde i zahtjeve. Rad navodi IP vježbe koje su razvijene i korištene u sljedećim kolegijima: Principi makroekonomije (prva godina); Organizacijsko ponašanje i vodstvo (druga godina); Uvod u biznis (druga godina); Marketing (treća godina); i Sustavi upravljanja informacijama (treća godina). Svaki kolegij pružen unutar studija Menadžmenta služi kao model razvoja IP vještina koje su strukturirane za razvoj IP vještina sekvencijalno od prve do zadnje godine preddiplomskog programa
Satisfaction of entrepreneurs with graduate students of professional studies of Management in tourism and sports during their execution of professional practice
Get PDFStudenti specijalističkog diplomskog stručnog studija Menadžment turizma i sporta Međimurskog veleučilišta u Čakovcu moraju u X. semestru obaviti stručnu praksu. Stručna praksa traje 20 radnih dana ili sveukupno 120 radnih sati. Stručna praksa na diplomskom stručnom studiju uvedena je kao obavezan kolegij i donosi 18 ECTS bodova. Svi polaznici stručne prakse moraju od Međimurskog veleučilišta dobiti uputnicu za stručnu praksu, potvrdu o obavljenoj stručnoj praksi i anketu za poslodavce. Studenti su obavezni svoju stručnu praksu odraditi u turističkoj ili sportskoj djelatnosti, od turističkih ureda, turističkih zajednica, hotela, turističkih agencija, sportskih ustanova, sportskih organizacija do niza drugih djelatnosti koje su vezane uz turizam i sport. Po završetku navedene stručne prakse svaki polaznik stručne prakse mora napisati dnevnik rada stručne prakse i to minimalno 7 – 10 stranica. Studenti također donose voditelju stručne prakse potpisanu i ovjerenu potvrdu o obavljenoj stručnoj praksi i popunjenu anketu poslodavaca. Cilj je ovoga rada istražiti zadovoljstvo gospodarstvenika i poduzetnika kompetencijama i radom studenata. Korištene metode u ovome radu su metoda deskripcije, analize, sinteze i kvantitativna metoda distribucijom anketnog upitnika. Anketa je provedena na uzorku od 15 poduzeća čiji su predstavnici ocijenili stručnost studenata prilikom izvođenja stručne prakse. Studenti sami pronalaze svoje poslodavce, a ako sami ne mogu pronaći odgovarajućeg poslodavca, Međimursko veleučilište im pomaže pri pronalaženju jer ima dobru poslovnu suradnju s više poslovnih institucija već dugi niz godina. Navedena je stručna praksa na obostranu korist studenata i poslodavaca jer obadvije strane mogu vidjeti što se nudi na tržištu rada ili što konkretno nedostaje na tržištu. Rezultati istraživanja pokazuju nivo usklađenosti kompetencija koje studenti stječu na studiju menadžmenta i sporta te potrebe poslodavaca za dodatnim znanjima i zadovoljstvo stečenim.Students of specialist graduate study of management of tourism and sport at Međimurje Polytechnics in Čakovec are obliged to do X. semester internship. Practical work takes 20 working days, or a total of 120 hours. Professional practice is a graduate professional course which was introduced as a compulsory course and brings 18 ECTS points. All participants of professional practice of Međimurje Polytechnics must get a referral for professional training, a certificate of completion of practical training and a survey of employers. Students are required to do their internship in tourism or sports fields, choosing from tourist boards, tourist offices, hotels, travel agencies, sports facilities, sports organizations and a number of other activities that are related to tourism and sports. Upon completion of the work placement, each student, while at professional practice, has to write the log of professional practice at a minimum of 7-10 pages. Students also require a certificate by the professional practice leader signed and stamped, as well as a certificate of completed professional practice and completed survey of employers. The aim of this paper is to research the satisfaction with businessmen and entrepreneurs competencies and work of students. The methods used in this paper are methods of description, analysis, synthesis and quantitative method through the distribution of a structured survey. The survey was conducted on a sample of 15 companies whose representatives assess student competences in performing professional practice. The students themselves find their employers and if they can not find a suitable employer, Međimurje Polytechnic in Čakovec asists them in finding the employer, since they have a good business relationship with several business institutions for many years. The above professional practice is for the mutual benefit of students and employers, since both sides can find out what is offered on the labor market or specifically lacking in the market. The research results show the level of compliance of competencies that students get to study management and sports and employers’ needs for additional
knowledge and satisfaction gained
Upravljanje rizicima u poduzetništvu na primjeru odabranog poduzeća
No full textRad ne sadrži sažetak
Utjecaj marketinga na uspješnost poslovanja poduzeća na području online igara
No full textPitanje kako marketing može pripomodi profitabilnosti pojedinih online igara, koje su najvedim dijelom besplatne, tema je mojega završnog rada. U prikupljanju materijala za završni rad suočila sam se s problemom nepostojanja bilo kakve, a pogotovo ne recentne literature, što sam na neki način i očekivala s obzirom na dinamičnost stalnih promjena ove vrste industrije – industrije online igara. Razvojem igara tijekom povijesti došlo je do popularizacije online tipa igre MMORPG-a. Riječ je o specifičnom tržištu sa specifičnom taksonomijom igrača. Marketing je trebao pronadi način kako se prilagoditi online poslovanju u odnosu na dotadašnje tradicionalno igranje putem različitih konzola te pronadi način kako potaknuti želju na sasvim novom tržištu igara – prelasku na online igre. Naime, u virtualnom svijetu online igrica trguje se virtualnim dobrima koja predstavljaju određenu vrijednost avatarima, virtualnim identitetima. Vrijednost dobra procjenjuje se njihovim utjecajem na gameplay. U samim početcima online igara, alati za razmjenu bile su pretplatne kartice, no danas se sve više prelazi na izravnije modele razmjene valuta i to unutar samih igara. Istraživanja su pokazala da se najvedi prihodi generiraju putem velikog broja mikrotransakcija (transakcija od svega par dolara/eura). Tijekom 2014. godine broj korisnika online igre Dragon's Prophet, koja je predmet istraživanja u okviru moga završnog rada, iznosio je 1.008.060, a ukupno vrijeme utrošeno na online igranje tijekom 2014. godine iznosilo je 12.500.000 minuta ili nešto više od 23 godine. Kako se očekivao znatno vedi prodor ove igrice na online tržištu, temeljeno na podatcima iz 2013. godine, na primjeru Dragon's Propheta možemo dakle vidjeti neuspjele pokušaje implementacije marketinga u dizajn igre te kako je zbog nekoliko neuspjelih promocija i nerazumijevanje potreba korisnika došlo do velikoga pada prihoda poduzeda u odnosu na očekivani prihod. Zaključak je kako marketing doista može utjecati na uspješnost poslovanja poduzeda te da se mora prilagoditi novom načinu poslovanja, odnosno da svoje klasične mehanizme i alate mora transformirati i ugraditi u sam dizajn igre. Tako de marketing izravno potaknuti korisnike na potrošnju i povedati profitabilnost kreatora igre.The question How can marketing contribute to the profitability of online games is the theme of my final paper. While collecting material for the paper I had to confront the problem of absence of the relevant literature, especially the recent one, which I had expected due to continual changes in the industry – the online games industry. The development of games in the course of history has resulted in popularizing the online version of the MMORPG (massively multiplayer online role-playing game). It was marketing whose role was to find a way to adapt to online business in relation to former traditional playing through various consoles and it also had to find a way how to encourage a desire for moving to online games. Namely, in the virtual world of online games it is traded with virtual goods that represent a certain value to avatars, virtual identities. The value of goods is estimated by their influence on gameplay. In the very early days of online games the tools for the exchange were prepaid cards whereas nowadays more direct models of currency exchange are being resorted to. Studies have shown that most revenues are generated by a large number of microtransactions. (transactions of only a few dollars / euros). During 2014 the number of users of online game Dragon's Prophet, which is the subject of research within the scope of my final paper, was 1.008.060 and the total time spent on online gaming during 2014 amounted to 12.5 million minutes or a little more than 23 years. As much greater online market penetration was expected in the case of Dragon's Prophet, based on data from 2013, one can see the failed attempts in implementing marketing in the design of the game as well as some unsuccessful promotion and lack of understanding of user needs which resulted in the decline of company's revenues. One can conclude that marketing can really affect the business performance and that it should comply with the new ways of doing business; in other words, its classical mechanisms and tools must be transformed and incorporated into the design of the game. In this way marketing will directly encourage consumption and increase the profitability of game creators
Značaj Google adwordsa u online oglašavanju
No full textU specijalističkom završnom radu ističe se važnost internetskog oglašavanja. Broj internetskih korisnika u stalnom je rastu. Korisnici putem interneta mogu istraživati, uspoređivati, dijeliti mišljenje te kupovati, što predstavlja posebnu priliku za tvrtke koje svoje proizvode ili usluge mogu ponuditi na mreži. U radu se stavlja naglasak na platformu Google AdWords te njegovu važnost u online oglašavanju. Također se opisuju različiti popularni oblici online oglašavanja. Definiraju se pojmovi poput pretraživačkog marketinga te optimizacije sadržaja za web-tražilice. U radu je obrađeno istraživanje pomoću dva anketna upitnika na temelju kojih se doznaju stavovi potrošača o internetskom oglašavanju, kupnji putem interneta i njegovoj isplativosti te poznavanje platforme Google AdWords.This specialists thesis emphasises the importance of internet advertising. The number of internet users is constantly increasing. Users can search, make comparisons, share opinions, and shop over the internet, which creates a unique opportunity for companies to offer their products and services online. The thesis emphasises the usage of Google AdWords, and its significance in online advertising. In addition, the thesis gives descriptions of different popular types of online advertising. Crucial terms, such as search engine marketing and search engine optimization, are defined in the thesis. The paper contains research analyses based on two questionnaires which provided information on customer attitudes towards internet advertising and shopping via the internet, and its cost effectiveness, as well as their knowledge of the Google AdWords tool
Kulturološke razlike u međunarodnom poslovanju i njihova primjena u poslovnom komuniciranju
No full textTema rada su kulturološke razlike i njihova primjena u poslovnom komuniciranju. Problem prilikom upoznavanja poslovnih partnera nepoznavanjem njihove kulture moţe rezultirati lošim poslovnim ishodom, što nije cilj niti jedne poslovne suradnje. Cilj ovog rada je bio ukazati na eliminiranje neuspješnih segmenata prilikom komunikacije u meĎunarodnoj suradnji. Kroz metode istraţivanja anketnim upitnikom ispitano je 36 ispitanika. Ispitanici su poduzeća na području Republike Hrvatske, a svrha istraţivanja je bila ispitati stupanj poslovne suradnje hrvatskih poduzeća s inozemnim te načine komuniciranja meĎu njima.
Kroz 11 pitanja ispitano je koliko hrvatska poduzeća posluju s inozemnim, na koji način komuniciraju, koji jezik pritom koriste te koliko im je vaţan kodeks odijevanja i norme lijepog ponašanja u poslovanju.This essay deals with cultural differences and it's application in business comunication. Many problems may occur when dealing with business partners if one is ignorant about the cultural practices of the opposite sidewhich should be avoided when dealing with partners of different cultural background. The aim of this essay is to eliminate negative aspects which may occur during communication on international level. Through the method of conducting pools thirty six respondents (companies) were examined all of them working within Croatia. The aim of the experiment was to investigate business cooperation and quality of communication between Croatian companies and the one sabroad. Through eleven questiones several Croatian companies dealing with the companies abroad were examine; the way they communicate, which language they use and how important are the norms of business bonton and bussines attire in management
OPG Mago
No full textU ovom radu predstavit ću poslovni plan OPG-a MAGO za proizvodnju i preradu magarećeg mlijeka.
Magareće mlijeko je nedovoljno zastupljeno na tržištu te za istim postoji potražnja. Osim činjenice da bi OPG MAGO bio jedini proizvođač magarećeg mlijeka u kontinentalnom dijelu Republike Hrvatske, glavna prednost ovoga proizvoda su njegova ljekovita svojstva te mogućnost prerade u razne kozmetičke i ljekovite kreme i pripravke, te npr. mogućnost da se koristi kao dodatak u čokoladi.
Za proizvodnju magarećeg mlijeka potrebno je uložiti novac u osnovna sredstva, tj. kupnju zemljišta, izgradnju štale, osnovno stado magaraca, transportno vozilo, potrebnu dodatnu opremu i alat, te samo osnivanje OPG-a. Ukupni iznos ulaganja u osnovna sredstva je cca 150.000 kn.
Operativni troškovi uključuju plaće zaposlenika, režije, knjigovodstvo, hranu za magarce, održavanje web stranice i troškove dostave magarećeg mlijeka kupcima. Ukupni iznos ulaganja u operativna sredstva je cca 350.000 kn.
Dakle, ukupni troškovi u prvih godinu dana iznose cca 500.000 kn. Ukupni planirani prihodi u prvoj godini poslovanja iznose cca 190.000 kn, a svake sljedeće godine bi se trebali povećavati za cca 10.000 kn.
Uz takvu projekciju troškova i prihoda, kredit za pokretanje poslovanja bi trebao biti u potpunosti otplaćen nakon 48 mjeseci, uz prethodnih 12 mjeseci počeka.This is the feasibility study of family owned farm MAGO, producer of donkey milk.
Donkey milk is inadequately present at the market although there is substantial demand for it. MAGO would be the only producer of donkey milk in the continental part of Croatia, and except for its healing properties it would be used in the production of a number of cosmetic and healing creams and products as well as in nutritive products such as chocolate.
In order to start donkey milk production certain investments should be done such as the acquisition of land and the construction of premises, the acquisition of nuclear herd, transport vehicle and necessary equipment, besides starting the company. The initial investment costs would be approximately 150.000 kn.
Working capital should provide for the wages, accountancy, overhead expenses, amortisation, transport and delivery on the market, which represent anticipated operating costs. The working capital investment is 350.000 kn. The total first year investment is 500.000 kn. The first year profit projection is 190.000 kn, and it should increase by 10.000 kn each year.
With such profit and loss projection the loan for starting business should be repaid in 48 months, after one year grace period
The development of managerial abilities and skills for sustainable competitive advantage in the case of croatian companies
Get PDFOvaj rad bavi se utjecajem menadžerskih znanja i vještina na konkurentnost i općenitu tržišnu uspješnost nekog poduzeća. Menadžment danas predstavlja ključnu funkciju poduzeća, a budući da je znanje najveći kapital koji poduzeće posjeduje, važno je razmotriti kako ulaganje u razvoj i sposobnosti menadžera utječe na poslovne rezultate. Također, važno je pitanje jesu li ta ulaganja jamstvo uspjeha u današnjem gospodarstvu. Da bi menadžeri mogli uspješno odgovoriti na sve izazove koji se danas pred njih stavljaju, nije dostatno da imaju određenu osobnost, već je još važnije da imaju određena znanja i vještine. Smatra se da razina vještina i sposobnosti menadžera određuje i utječe na kvalitetu cijele njegove skupine zaposlenih. U radu je prikazan utjecaj ulaganja u zaposlenike i menadžere s teorijskog stajališta pomoću stručne i znanstvene literature te isto tako iz praktičnog stajališta na temelju primjera određenih poduzeća. Kao instrument istraživanja korišteni su znanstveni članci i stručna literatura kako bi se spoznali trendovi i informacije o ključnim elementima usporedbe. Također je provedeno kvalitativno istraživanje koje je pokazalo kakva je situacija trenutno u pojedinim hrvatskim poduzećima. Rezultati istraživanja pokazali su da menadžment, kao vitalan dio današnjeg poduzeća, ima jako bitnu ulogu u rezultatima poslovanja, a samim time razvoj menadžerskih znanja, kompetencija i vještina itekako utječe na postizanje održive konkurentske prednosti. Danas menadžeri djeluju u različitim sredinama koje se brzo mijenjaju, uz sve oštriju konkurenciju na tržištu, stoga je prijeko potrebno da se neprestano obrazuju i usavršavaju vlastita znanja i sposobnosti.This thesis deals with the influence of managerial knowledge and skills on the competitiveness and general performance of a company. As management represents a crucial function within the company, and since knowledge is the biggest asset a company can own, it is important to see how investment in managers’ development affects business results. Also, important question is whether this investment is a guarantee of success in today’s economy. If a manager wants to respond successfully to the challenges he is facing, it is not enough just to have a certain personality, it is more important to have knowledge and skills. In fact, the level of skills and abilities of the manager determines and affects the quality of its entire group of employees. The thesis presents the impact of investing in employees and managers from theoretical aspect, by using scientific and professional literature, and also the practical aspect based on the example of certain companies. The bases of the survey are scientific articles and expert literature. Current situation in Croatian companies is presented by the results of the research. Management, as a vital part of today’s companies, has a very important role regarding business results, and thus the development of managerial skills and competences has a major influence on achieving sustainable competitive advantage. Today, managers operate in a variety of environments that change quickly, with fierce competition in the market, therefore it is necessary to continually educate and improve their own knowledge and skills