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SOCIAL NETWORKS AS A MARKETING TOOL IN TOURISM
No full textDruštvene mreže služe prvenstveno za komunikaciju između ljudi koji u vrijeme komunikacije
ne moraju biti u istoj prostoriji. Današnje najpopularnije društvene mreže su Facebook,
Instagram i Tik Tok. Osim za osobnu komunikaciju njihovu važnost su prepoznale tvrtke diljem
svijeta bez obzira koju djelatnost obavljaju. Tvrtke su prepoznale da preko društvenih mreža
mogu komunicirati i doprijeti do puno većeg broja ljudi nego tradicionalnim marketinškim
metodama. Ono što društvene mreže čini posebnim je dvosmjerna komunikacija koja
omogućuje poduzeću povratni odgovor od potrošača. S razvojem društvenih mreža i
uključivanjem marketinških aktivnosti tvrtke na društvene mreže uz tradicionalan marketing
razvija se i e-marketing koji označava prodaju, promociju i distribuciju proizvoda/usluga preko
interneta i društvenih mreža.Social networks are used primarily for communication between people who don't have to be
in the same room at the time of communication. The most popular social networks today are
Facebook, Instagram and Tik Tok. In addition to personal communication, their importance
has been recognized by companies all over the world, regardless of the activity they are
engaged in. Companies have recognized that through social network they can communicate
and reach a much larger number of people than traditional marketing methods. What makes
social media special is the two-way communication that allows a company to get feedback
from consumers. With the development of social networks and the inclusion of the company's
marketing activities on social networks, in addition to traditional marketing, e-marketing is
also developing, which means the sale, promotion and distribution of products/services via the
Internet and social networks
Mobile Application in program Unity
No full textIzgrađen je jednostavan koncept Roguelike videoigre s fokusom performanse na mnogim starijim i novim uređajima, koristeći se dostupnim alatima za definiranje izgleda i logike aplikacije. Napravljena je mapa otvorenog svijeta (open world map) s jednostavnim konceptom dostupnih moći igraču, mehanikom nivoa (level) i životnih bodova koji omogućuju napredak igrača kroz valove protivnika.A simple concept of a Roguelike video game has been developed with a focus on performance on both older and newer devices, using available tools for defining the appearance and logic of the application. An open-world map has been created with a straightforward concept of available abilities for the player, level mechanics, and health points that enable the player to progress through waves of enemies
ALTERNATIVE SOURCES OF FINANCING
No full textStudija o tržištu kriptovaluta analizira povijest, razvoj i primjenu kriptovaluta, s posebnim osvrtom na tržišne pokazatelje. Kriptovalute, od Bitcoina do raznih alternativa, prolazile su kroz ključne trenutke koji su oblikovali njihovo sadašnje stanje. Tržišni pokazatelji poput tržišne kapitalizacije, broja korisnika i volatilnosti cijena imaju presudan utjecaj na njihovo kretanje. Stvarni primjeri korištenja, uključujući DeFi i NFT-ove, ilustriraju raznolike primjene kriptovaluta. No, kriptovalute se suočavaju s nizom izazova, uključujući regulatorne nejasnoće, tehničke prepreke i skalabilnost. Pitanje decentralizacije i potreba za stabilnošću predstavljaju napetost koja oblikuje budućnost ovog sektora. Iako kriptovalute obećavaju inovacije poput bržih prijenosa i financijske inkluzivnosti, isto tako nose i rizike. Fenomen kriptovaluta i decentraliziranih financijskih platformi pruža izazove i prilike za suvremene financijske ekosustave. Dok tehnologija donosi inovacije, isto tako donosi i rizike, uključujući regulatorne izazove i probleme s likvidnošću. Kriptovalute predstavljaju brzo rastuću, ali još uvijek nesavršenu industriju s velikim potencijalom i izazovima. Njihova buduća uloga ovisit će o sposobnosti suočavanja s tim izazovima i iskorištavanja prilika koje donose.The study on the cryptocurrency market analyzes the history, development, and applications of cryptocurrencies, with a special focus on market indicators. Cryptocurrencies, from Bitcoin to various alternatives, have gone through key moments that have shaped their current state. Market indicators such as market capitalization, user numbers, and price volatility have a crucial impact on their movements. Real-world use cases, including DeFi and NFTs, illustrate the diverse applications of cryptocurrencies. However, cryptocurrencies face a range of challenges, including regulatory uncertainties, technical barriers, and scalability issues. The question of decentralization and the need for stability create tension that shapes the future of this sector. While cryptocurrencies promise innovations such as faster transfers and financial inclusivity, they also come with risks. The phenomenon of cryptocurrencies and decentralized financial platforms presents challenges and opportunities for modern financial ecosystems. While technology brings innovations, it also brings risks, including regulatory challenges and liquidity issues. Cryptocurrencies represent a rapidly growing but still imperfect industry with significant potential and challenges. Their future role will depend on the ability to confront these challenges and capitalize on the opportunities they brin
EUROPEAN MONETARY UNION
No full textEuropska monetarna unija osnovana je s ciljem stvaranja jedinstvenog europskog tržišta, ekonomske stabilnosti, gospodarskih politika. Cilj joj je, uz ispunjavanje određenih uvjeta, stvaranje i provođenje jedinstvene monetarne unije kao i uvođenje zajedničke valute – euro.
Ekonomska i monetarna unija svoje početke stvaranja nalazi u procesu ekonomskog povezivanja europskih zemalja čije temelje nalazimo u Schumanovoj deklaraciji iz 1950. Postepeno raste ideja o monetarnom ujedinjenju tijekom 1970. kada se razvije i Europski monetarni sustav i uvodi europska valutna jedinica – ECU, preteča današnjeg eura. Uspostavljanjem jedinstvenog tržišta 1987. godine Europa sve više počinje razmišljati o stvaranju zajedničke valute koja bi bila sredstvo osiguranja (transparentnost cijena, manji transakcijski troškovi, eliminacija tečajnih rizika, daljnja integracija).
Osnivanje EMU odvijalo se kroz tri faze. Prva je za cilj imala završetak stvaranja unutarnjeg tržišta, smanjenje razlika među politikama država članica, ukloniti prepreke za financijsku integraciju i pojačati monetarnu suradnju. Druga faza je bila u biti kao prijelazno razdoblje do treće faze, a unutar koje je bilo uspostava tijela i struktura ekonomske i monetarne unije, dok je treća faza bilo neopozivo fiksiranje valutnih tečajeva i uvođenje jedinstvene zajedničke valute te dodjela monetarnih odgovornosti. S početkom 2023. Hrvatska je postala dvadeseta država od dvadeset i sedam država članica Europske unije koja je kao svoju nacionalnu valutu uvela euro.The European Monetary Union was founded with the aim of creating a single European market, economic stability, and economic policies. Its goal, with the fulfillment of certain conditions, is the creation and implementation of a single monetary union as well as the introduction of a common currency - the euro.
The economic and monetary union has its beginnings in the process of economic integration of European countries, the foundations of which can be found in the Schuman Declaration from 1950. The idea of monetary unification gradually grew during 1970. when the European Monetary System was developed and the European currency unit was introduced - ECU, the forerunner of today's euro. With the establishment of the single market in 1987, Europe increasingly began to think about the creation of a common currency that would be a means of insurance (price transparency, lower transaction costs, elimination of exchange rate risks, further integration).
The establishment of EMU took place through three phases. The first was aimed at completing the creation of the internal market, reducing the differences between the policies of the member states, removing obstacles to financial integration and strengthening monetary cooperation. The
second phase was essentially a transitional period to the third phase, within which was the establishment of the bodies and structures of the economic and monetary union, while the third phase was the irrevocable fixing of currency rates and the introduction of a single common currency and the allocation of monetary responsibilities.
At the beginning of 2023, Croatia became the twentieth country out of twenty-seven member states of the European Union to introduce the euro as its national currency
FILM TOURISM IN THE REPUBLIC OF CROATIA
No full textFilmski turizam dio je suvremenih, selektivnih oblika turizma te uključuje
posjećivanje turističkih destinacija poznatih po snimanjima ili radnji određenih filmova ili TV
serijala. Turisti emocionalno vezani za filmove rado posjećuju lokacije na kojima se odvijalo
snimanje, gdje su njihovi omiljeni glumci odigrali svoju ulogu u filmu, s čime ova vrsta turizma
postaje mnogo popularnija od ostalih vrsta turizma. Uloga ovog oblika turizma u gospodarstvu
neke države je značajna, posebice ukoliko se radi o snimanju popularnih filmova i serijala koji su
u filmskoj industriji ostvarili značajne uspjehe. Jedan od takvih serijala je Igre prijestolja (Game
of Thrones) koji je djelomično sniman i u Republici Hrvatskoj, odnosno na području grada
Dubrovnika te zahvaljujući svom uspjehu uvelike utjecao na turistički razvoj tog područja, što
ujedno dokazuju i ekonomski odnosno turistički parametri. Republika Hrvatska svojim
destinacijama srednjovjekovnih arhitektura ima veliki potencijal za daljnji razvoj u filmskoj
industriji.Film tourism is a part of contemporary, selective forms of tourism and includes visiting
tourist destinations known for the filming or plot of certain films or TV series. Tourists emotionally
attached to movies are happy to visit filming locations where their favorite actors played their part
in the movie, making this type of tourism much more popular than other types of tourism. The role
of this form of tourism in the economy of a country is significant, especially if it involves filming
popular films and series that have achieved significant success in the film industry. One such series
is Game of Thrones, which was partially filmed in the Republic of Croatia, i.e., in the area of the
city of Dubrovnik, and thanks to its success, greatly influenced the tourism development of that
area, which is also proven by the economic and tourism parameters. The Republic of Croatia, with
its destinations of medieval architecture, has great potential for further development in the film
industry
EUROPSKA UNIJA PREMA LISABONSKOM UGOVORU
No full textOvaj rad se bavi temom koja je uvelike poznata i opširna i ujedno vrlo bitna, a zove se Europska unija prema Lisabonskom ugovoru. Lisabonski ugovor kao takav je najveća okosnica i smjernica Europske unije, od nekih samih početaka i nadalje jer je vrlo bitan u samom funkcioniranju Europske unije, nadalje i u nekim važnim granama kao što je npr. suradnja u kaznenim stvarima.
Pisat će se i o promjenama odnosno novinama koje je Lisabonski ugovor donio za sve države članice Europske unije, počevši od načina odlučivanja među članicama, donošenjem Povelje o temeljnim ljudskim pravima i uvođenjem institucija Europske unije kojih je dosta i koje su usmjerene za boljitak i napredak samih članica i njezinih građana, odnosno zadatak im je raditi u što boljem smjeru, za dobrobit svih.This paper deals with a topic that is widely known and extensive and at the same time very important, and is called the European Union according to the Lisbon Treaty. The Lisbon Treaty as such is the biggest backbone and guideline of the European Union, from some very beginnings and onwards because it is very important in the functioning of the European Union, furthermore in some important branches such as cooperation in criminal matters.
It will also be written about the changes or novelties adopted by the Lisbon Treaty for all Member States of the European Union, starting from the way of decision-making among the members, the adoption of the Charter of Fundamental Human Rights and the introduction of the institutions of the European Union, which are quite a lot and which are aimed at the betterment and progress of the members themselves and their citizens, i.e. their task is to work in the best possible direction, for the good of all
ADVANTAGES OF EMPLOYMENTS IN CROATIAN LABOR LAW
No full textRadno pravo obuhvaća pravne propise kojima se uređuju radni odnosi i u skladu s time je glavni objekt radnog prava upravo rad. Radni se odnos zasniva sklapanjem ugovora o radu između dvije strane: radnika i poslodavca. Radnik ima obvezu obavljanja posla prema uputama poslodavca za što mu poslodavac mora isplatiti plaću. Tijekom cijelog vremena obavljanja posla, poslodavac mora štititi dostojanstvo radnika kao i upoznati ga s propisima koji se odnose na rad. Ugovor o radu se može sklopiti na određeno ili neodređeno vrijeme te svaki radnik mora imati jednake uvjete i prava, neovisno o tome na koji je period sklopio ugovor. Također, neke skupine radnika imaju pravo prednosti kod zapošljavanja nad drugima, i to na temelju njihovog statusa. U te se grupe ubrajaju nacionalne manjine, hrvatski branitelji, osobe s invaliditetom, vojni i civilni invalidi rata te civilni stradalnici iz Domovinskog rata. U hrvatskom radnom pravu još uvijek nisu dovoljno zakonski potkrijepljene određene situacije zbog čega se često ne zna tko ima veću prednost (u slučaju prijave dvoje ili više kandidata s prednosti) ili, pak, vlada nesigurnost oko toga je li dostavljeni dokaz dovoljan za dokazivanje prava prednosti.Labor law includes legal regulations governing labor relations, and accordingly, the main object of labor law is precisely work. The employment relationship is based on the conclusion of an employment contract between two parties: the employee and the employer. The worker has the obligation to perform the work according to the instructions of the employer, for which the employer must pay him a salary. During the entire time of work, the employer must protect the dignity of the worker as well as familiarize him with the regulations related to work. An employment contract can be concluded for a fixed or indefinite period of time, and every worker must have equal conditions and rights, regardless of the period for which he signed the contract. Also, some groups of workers have the right to advantages in employment over others, based on their status. These groups include national minorities, Croatian veterans, people with disabilities, military and civilian war invalids, and civilian victims of the Homeland War. In Croatian labor law, certain situations are still not sufficiently supported by law, which is why it is often not known who has a higher priority (in the case of two or more candidates applying with priority) or, on the other hand, there is uncertainty about whether the submitted evidence is sufficient to prove the right of priority
THE ROLE OF A REVIEW AS A FORM OF MARKET RESEARCH ON THE DESIGN OF PRODUCTS AND SERVICES
No full textU ovom radu definiran je pojam recenzija i njihova uloga u istraživanju tržišta te oblikovanju proizvoda i usluga. U svrhu jasnijeg uvida u problematiku na početku rada objašnjen je proces istraživanja tržišta te primarni i sekundarni podaci. Online recenzije proizvoda i usluga jedan su od glavnih elemenata na temelju kojih potošači stvaraju dojam o određenom proizvodu ili usluzi te donose odluku o kupnji. S obzirom na problematiku koja se obrađuje, u radu su također prikazani čimbenici koji utječu na ponašanje potrošača, načini na koje je moguće promijeniti stavove potrošača te ljestvice kojima se mjeru stavovi. Osim navedenog, u radu je obrađena studija slučaja na primjeru hotela D-Resort Šibenik. Osim informativnih podataka koji su vezani isključivo za povijest hotela, organizacijsku strukturu te orijentaciju hotela, studija slučaja prikazuje načine rješavanja negativnih komentara gostiju, odgovaranje na recenzije i mijenjanje stavova potrošača.This paper defines the concept of reviews and their role in market research and on the design of products and services. For the purpose of a clearer insight into the problem, at the beginning of the paper, market research process and primary and secondary data were explained. Online reviews of products and services are one of the main elements on the basis of which consumers form an impression about a particular product or service and make a purchase decision. With regard to the issues being addressed, the paper also presents the factors that influence consumer behavior, the ways in which it is possible to change consumer attitudes, and the scales used to measure attitudes. In addition to the above, the paper deals with a case study based on the example of the D-Resort Šibenik hotel. In addition to informative data related exclusively to the hotel's history, organizational structure and hotel orientation, the case study shows ways of dealing with negative guest review, responding to reviews, and changing consumer attitudes
ADMINISTRATIVE LEGAL REGULATION OF THE RIGHT TO ACCESS TO INFORMATION
No full textTema ovog završnog rada je Upravno pravna regulacija prava na pristup informacijama. Kroz ovaj rad protežu se teme od samih početaka povijesnog razvitka prava na pristup informacijama i kako je započeo proces otvorenosti javne uprave prema građanima i mogućnosti uvida u pojedine informacije koje posjeduju tijela javne vlasti. U samom početku rada obrađena je tema međunarodne regulative kroz početke u okviru Europske zajednice i Unije. Obrađena su načela kao i međunarodni dokumenti. Kao glavni okvir u pisanju rada spominjemo Zakon o pravu na pristup infomacijama koji se proteže kroz cijeli rad. Zatim, dolazimo do glavnog dijela ovog rada, a to je objašnjavanje upravnog postupka prava na pristup informacijama kroz obrađene cjeline o načinu ostvarivanja prava, načinima podnošenja zahtjeva, rokovima za odlučivanje o zahtjevu, rješavanje o zahtjevu, zaprimanje i evidentiranje zahtjeva kao i provjera urednosti i potpunosti zahtjeva, odlučivanje o osnovanosti, provedba testa razmjernosti javnog interesa, donošenje rješenja, dostava informacija, dopuna i ispravak te postupke povodom žalbe. Također, uz navođenje pojedinih postupovnih odredbi koje su definirane samim zakonom, priložili smo i slike pojedinih zahjteva koji se odnose na pristup informacijama. Nakon obrade glavnih dijelova upravnog postupka pri ostvarivanju prava na pristup informacijama zbog svoje bitnosti posebno smo se dotakli teme koja se odnosi na institut Povjerenika za informiranje jer je isti važan za pravilno provođenje Zakona o pravu na pristup informacijama kao jamstvo ispravnosti te subjekt zaštite prava svih dionika navedenog Zakona. Naposljetku smo obradili način ostvarivanja ponovne uporabe informacija, zakonske razloge uskrate ponovne uporabe informacija kao i postupak naknade troškova.The topic of this final thesis is Administrative and legal regulation of the right to access to information. This paper covers topics from the very beginnings, the historical development of the right to access information and how the process of openness of public administration towards citizens and the possibility of insight into certain information held by public authorities began. At the very beginning of the work, the topic of international regulation was covered, through the beginnings within the framework of the European Community and the Union. The principles, as well as international documents, are covered. After that, we come to the part where we mention the Law on the Right to Access to Information, which extends throughout the entire paper, as the main framework for writing the paper. Then, we come to the main part of this work, which is the explanation of the administrative procedure of the right to access information through processed units on the way to exercise the right, the ways of submitting the request, the deadlines for deciding on the request, deciding on the request, receiving and recording the request, as well as checking for orderliness and completeness of the request, deciding on merits, implementation of the public interest proportionality test, decision-making, delivery of information, additions and corrections, and appeal procedures. Also, in addition to listing certain procedural provisions that are defined by the law itself, we have also attached pictures of certain requests related to access to information. After we have covered the main parts of the administrative procedure when exercising the right to access information, due to its importance, we have especially touched on the topic related to the institute of the Information
Commissioner, because it is important for the proper implementation of the Law on the right to access information, as a guarantee of correctness and the subject of protection of the rights of all stakeholders of the aforementioned Act. Finally, we have processed the method of realizing the reuse of information, the legal reasons for denying the reuse of information, as well as the procedure for charging costs.
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STRATEGIC LEADERSHIP
No full textStrateško liderstvo je ključni koncept u poslovanju i organizacijama. Ono se usmjerava na sposobnost vođa da usmjere organizaciju prema dugoročnim ciljevima i stvaranju konkurentske prednosti. Ovaj tip liderstva zahtijeva duboko razumijevanje okoline, analizu tržišta, te jasnu viziju i strategiju. Strateški lideri donose ključne odluke, postavljaju prioritete, prilagođavaju se promjenama, vođe tim prema zajedničkim ciljevima i razvijaju održivu konkurentske prednosti. Njihova komunikativnost i inspiracija motiviraju suradnike da podrže organizacijsku viziju. Strateško liderstvo igra ključnu ulogu u postizanju dugoročnog uspjeha organizacija, jer pomaže usmjeriti napore prema strateškim ciljevima i prilagoditi se promjenjivim uvjetima na tržištu, potičući kontinuiranu inovaciju i prilagodbu.Strategic leadership is a key concept in business and organizations. It focuses on a leader's ability to steer the organization towards long-term goals and create a competitive advantage. This type of leadership requires a deep understanding of the environment, market analysis, and a clear vision and strategy. Strategic leaders make crucial decisions, set priorities, adapt to changes, lead teams towards common goals, and develop sustainable competitive advantages. Their communication skills and inspiration motivate team members to support the organizational vision. Strategic leadership plays a pivotal role in achieving the long-term success of organizations as it helps direct efforts towards strategic goals and adapt to changing market conditions, fostering continuous innovation and adaptation