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    INFLUENCE OF INTERNET AND SOCIAL NETWORKS ON GROWTH OF TOURISM

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    Društvene mreže i Internet postale su neizostavni dio turizma. Korištenje društvenih mreža uvelike je doprinjelo promociji turizma. Danas je uobičajeno preko brojnih aplikacija i platformi te pomoću nekoliko klikova mišem rezervirati i kupiti karte za let avionom, smještaj u hotelu ili apartmanu, stol u restoranu. Korištenje informacijsko komunikacijskih tehnologija u turizmu omogućilo je učinkovitije i profitabilnije poslovanje kao i transformaciju turizma na globalnoj razini. Veliki potencijal društvenih mreža je činjenica da gosti vrlo rado dijele informacije o onome što im se sviđa ili ne.Social networks and Internet have become an indispensable part of tourism. The use of social networks greatly contributed on the promotion of tourism. It is used commonly today by numerous applications and platforms to make reservation and to buy plane tickets, reserve accomodation in hotel, apartment, table in restaurant and so on. The use of information and communication technologies (ICT) in tourism has enabled more efficinet and profitable business and transformation of the tourism on a global level. The Great potential of social networks is that the guests are glad to share informations and experiences about the things they liked or not

    TUNNEL FOR ROAD TRAFFIC "PLOČA"

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    Osnovni cilj u prometu je da se u što kraćem vremenu i uz što veću sigurnost prijeđe neki put. Pri tome značajnu ulogu ima prometnica odnosno njezin smještaj, a na to utječe reljef. Promatrajući Republiku Hrvatsku uočljive su brojne prepreke u obliku manjih ili većih brda. Stogase, u svrhu skraćivanja puta, nameće potreba za izgradnjom tunela. Izgradnja tunela nije jednostavan i siguran posao te se tek u posljednje vrijeme, razvojem suvremenih građevinskih strojeva, intenzivirala gradnja tunela. Cestovni tuneli, zbog specifičnosti vožnje kroz njih, moraju biti sigurni ne samo s građevinskog stajališta već i s prometnog stajališta. To se postiže ugradnjom zakonom propisane opreme i konstantnim nadzorom prometa kako bi se u slučaju nesreće moglo što brže reagirati. Pažnja javnost je vrlo često usmjerena prema velikim tunelima no mali, „lokalni“, tuneli imaju izuzetno veliki značaj u svakodnevnim migracijama stanovništva. Jedan od takvih tunela je tunel „Ploča“ čijom je izgradnjom znatno skraćen put iz sjevernog i sjeveroistočnog dijela Šibensko-kninske županije prema Šibeniku.The main goal in traffic is to get in the shortest possible time and with the utmost security going some way. There is a significant role for roads and accommodation, and this is affected by the relief. Observing the Republic of Croatia there are numerous obstacles in the form of smaller or larger hills. Therefore, in order to shorten the route, there is a need for tunneling. The construction of the tunnel is not a simple and secure job, and only recently, with the development of modern construction machinery, the tunnel construction intensified. Roadtunnels, because of the specificity of driving through them, must be secure not only from a construction standpoint but also from a traffic standpoint. This is achieved by incorporating a legally prescribed equipment and constant traffic control so that in the event of a crash it can react as quickly as possible. Attention to the public is very often directed to world's large tunnels, but small, "local" tunnels are of great importance in everyday migration of the population. One such tunnel is the tunnel "Ploča", whose construction has markedly shortened the road from the north and north-eastern part of Šibenik-Knin County to Šibenik

    NOVEL FOOD

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    Prehrana i prehrambene navike su sastavni dio održavanja tijela zdravim,funkcionalnim i sposobnim za svakidašnje zadaće. Znanje o kvalitetnijem unosu nutritivnih vrijednosti samo pospješuje učinak konzumiranoga i daje veće šanse za napredak. U svijetu ništa nije statično i sve prati gib promjena pa tako i hrana. Primjenom modernih načina obogaćivanja namirnica s ciljem zadovoljenja novih potreba orgaizma i imunološkog sustava, nastala je nova hrana. Nova hrana podrazumijeva namirnice koje su drugdje tradicionalne a strane za EU, hranu proizvedenu novim tehnologijama, proizvodnim postupcima te hranu novih izvora hrane. Sve veći broj ljudi i manjak resursa samo pogoduje nastajanju inovativnih riješenja stručnjaka u obogačivanju manirnica ili produljenju njihova roka. Sva uporaba modifikacije na biljnoj, životinjskoj ili namirnici organizma, u kontroliranim količinama je za čovjeka donekle prihvatljiva jer uz globale promjene i fizičke zahtjeve, određeni dodaci su nužni.Nutrition and eating habits are an integral part of maintaining a healthy, functional body capable of day-to-day tasks. Knowledge about a better nutrition value only increases the effect of consumption and gives a greater chance of progress. There is nothing static in the world, and everything changes and so on. By applying modern ways of enriching food to meet the new needs of orgasms and immune systems, new foods have emerged. New foods are traditional and traditional food products in the EU, food produced by new technologies, production processes and food from new sources of food. An increasing number of people and lack of resources are only useful for creating innovative solutions for professionals in enriching manners or extending deadlines. Any use of modification in plant, animal or food products, in controlled quantities, is acceptable to humans because, apart from global changes and physical requirements, certain amendments are necessary

    FOOD VALUATION OF MEAT AND HIS IMPORTANCE IN THE HUMAN'S LIFE

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    Hrana je bilo koja tvar koja apsorpcijom u ljudskom organizmu doprinosi oĉuvanju homeostaze. Hranom se osiguravaju nutrijenti (hranjive tvari) nuţni za izgradnju tkiva (bjelanĉevine, ţeljezo, kalcij), energija za metabolizam i tjelesnu aktivnost (masti i ugljikohidrati) te nutrijenti potrebni za fiziološke funkcije organizma (vitamini i minerali). Pravilnom prehranom se odrţava dobro zdravlje, zadovoljavaju se energetske potrebe, omogućuje se obavljanje fiziĉkog rada, a ne manje vaţan aspekt pravilne prehrane ĉine i njena organoleptiĉka svojstva. Meso predstavlja oblik hrane ţivotinjskog izvora koji je dobiven klanjem stoke, peradi, kunića ili divljaĉi. Predstavlja vaţan dio ĉovjekove prehrane radi visokog udjela bjelanĉevina koje sadrţi u sebi. Bjelanĉevine koje se nazlaze u mesu su sastavljene od esencijalnih aminokiselina koje organizam ne moţe sam sintetizirati pa ih je potrebno unositi prehranom, a koje su potrebne za pravilan rast i razvoj organizma. Prema vrsti mesa koje dolazi u promet razlikuje se meso govedine, svinjetine, ovĉetine, kozletine, piletine, konjetine i meso raznih divljaĉi. U radu je detaljno objašnjeno kakvu vaţnost pojedino meso prema vrsti koje dolazi u promet ima za zdravlje ĉovjeka. Proizvodi od mesa koji se nalaze u prometu, a koji su definirani Pravilnikom o proizvodima od mesa (NN 62/2018) su, proizvodi od svjeţeg mesa, kobasice, suhomesnati proizvodi, polugotova i gotova jela od mesa, konzerve, slanina i ostali proizvodi od mesa. Odnos mesa i mesnih proizvoda sa turizmom RH je od velike vaţnosti, turisti ne dolaze na turistiĉka podruĉja samo da bi vidjeli prirodne ljepote zemlje, već su tu i da bi doţivjeli turizam zemlje i kroz konzumaciju hrane. Pripremom hrane na razliĉite naĉine, ovisno u kojem podneblju se turist nalazi, stvara se vrhunski turistiĉki doţivljaj.Food is any substance that contributes to the preservation of homeostasis by absorption in the human body. Nutrition (nutrients) is essential for the development of tissues (protein, iron, calcium), energy for metabolism and physical activity (fat and carbohydrates) and nutrients necessary for the physiological function of the body (vitamins and minerals). Proper nutrition maintains good health, meets energy needs, enables physical work to be done, and not less important aspects of proper eating make up its organoleptic properties. Meat is a form of animal feed that is obtained by slaughtering cattle, poultry, rabbits or game. It represents an important part of human nutrition for the high proportion of protein contained in it. Proteins in the flesh are made up of essential amino acids that the body can not synthesize, and need to be fed with, but they are needed for proper growth and development of the body. According to the type of meat that comes into circulation, there are beef, pork, sheep, goat, chicken, horseradish and meat of different game differ. The paper explains in detail the importance of the individual meat according to the type it comes into circulation for human health. Meat products in circulation, as defined in the Ordinance on meat products (NN 62/2018), are products of fresh meat, sausages, cured meat products, half-carcasses and finished meat, canned, bacon and other products of meat. The relationship between meat and meat products with tourism in Croatia is of great importance, tourists do not come to tourist areas just to see the natural beauties of the country, but also to experience country tourism and food consumption. Preparing food in different ways, depending on the tourist's climate, creates a top tourist experience

    FOOD FESTIVALS IN REPUBLIC OF CROATIA

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    Hrana je oduvijek bila sastavni dio ljudskih života, a njena valorizacija u turističke svrhe postaje sve popularnija. Kulinarska tradicija Republike Hrvatske je nešto po čemu bi Hrvatska mogla postati prepoznatljiva na međunardnom tržištu te pomoći njenom diferenciranju u odnosu na konkurenciju, ukoliko se poradi na njenom brendiranju. U današnje vrijeme je izrazito popularno sve što je autohtono, a s obzirom na hrvatsko bogatstvo autohtonih namirnica, to je niša čijem se razvoju potrebno posvetiti, a sve s ciljem razvoja selektivnog oblika turizma. Naravno, u svakodnevnom životu, bitno mjesto imaju i hrvatska vina, a njihovo iskorištavanje u turističke svrhe također bilježe porast. Cilj ovog rada je istaknuti važnost brendiranja hrvatske gastronomije s ciljem razvoja gastro i vinskog turizma te objasniti svrhu koju festivala hrane imaju u cijeloj tom procesu.Food has always been an integral part of human life, and its valorisation for tourist purposes has become increasingly popular. Croatian culinary tradition is something that could help Croatia become more recognizable on the international touristic market and help differentiate it from the competition, but only if the branding of gastronmy improves. Nowdays everything authentic and original gets instant popularity, and given the Croatian wealth of authentic food, it is a niche that needs to be further developed, all with the aim of developing a selective form of tourism. Of course, in Croatin daily life, wines have an important role, and their touristic exploitation is also increasing. The aim of this paper is to emphasize the importance of branding Croatian gastronomy with the aim of developing gastronomic and wine tourism, and explaining the purpose that food festivals have throughout that process

    STOCK MANAGEMENT IN DOMESTIC TRADE ENTERPRISES WITH FOCUS ON LOGISTICS AND DISTRIBUTION COSTS RATIONALIZATION

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    Logistika kao sastavni dio svakog poslovnog sustava, danas u sve oštrijim uvjetima konkurencije, traži nove načine racionalnijeg poslovanja i prilagođavanja tržišnim promjenama. Ključno mjesto u logistici imaju logističko-distribucijski centri koji vrše pripremu robe za daljnju distribuciju do kupca, a ključ uspješnosti postaje racionalizacija logističko-distribucijskih troškova. U službi logistike koja je dio procesa opskrbnog lanca planiraju se i organiziraju, vode i kontroliraju tokovi zaliha proizvoda i na taj način se upravlja troškovima koji utječu na krajnju cijenu proizvoda. U radu su prikazane metode upravljanja zalihama na primjeru domaćeg trgovinskog poduzeća koje pridonose optimizaciji troškova upravljanja zalihama kao i smjernice za daljnju optimizaciju politike upravljanja zalihama u cilju racionalizacije logističko-distribucijskih troškova.Logistics is an integral part of every business system. Logistics is marked by increasingly harsh competition conditions in contemporary environment. Therefore, it is necessary to find new ways of more rational business and adaptation to market changes. Logistical centers have a key place in contemporary logistics. Those are units that prepare goods for further distribution to the customer, and the key to success becomes the rationalization of logistics and distribution costs. Supply chain processes are planned and organized structures for managing and controlling product inventory flows and thus managing costs that affect the ultimate price of the product. This paper presents the methods of inventory management on example of a domestic trading company that contributes to the optimization of logistics and distribution costs. Guidelines for further optimization of inventory management policy in order to rationalize logistical and distribution costs are also presented in this paper

    GUERILLA MARKETING AS A PART OF MARKETING COMMUNICATIONS

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    Gerila marketing je pojam koji oznaĉava inovativan koncept primjene marketinga u poslovanju, a sam je koncept zamišljen kao sredstvo posredstvom kojeg su mala i srednja poduzeća u prilici uspješno se oglašavati, unatoĉ ograniĉenim financijskim resursima. Preduvjet uspješne marketinške strategije je osluškivanje potreba potrošaĉa i kreativno promišljanje i primjena inovativnih marketinških alata. Krajnji rezultat uspješne strategije je stvaranje ĉvrstih odnosa s potrošaĉima koji tada bivaju prenositelji oglasa. Rapidni razvoj tehnologije i pojava društvenih mreža omogućili su dvosmjernu komunikaciju koja potiĉe osjećaj povjerenja u pojedinu markuGuerilla Marketing is a term that denotes an innovative concept of marketing application in business, and the concept itself is conceived as a means by which small and medium enterprises can successfully advertise, despite limited financial resources. The prerequisite for a successful marketing strategy is listening to consumer needs and creative thinking and application of innovative marketing tools. The ultimate result of a successful strategy is to create solid relationships with consumers who are then ad transmitters. The rapid development of technology and the emergence of social networks have enabled two-way communication that promotes a sense of trust in a single brand.

    DEVELOPMENT STRATEGY OF RURAL TOURISM IN SISAK-MOSLAVINA COUNTY

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    Današnji turisti u potrazi su za novim oblicima odmora, bliskosti s prirodom, i bijegom od svakodnevice. U Sisačko-moslavačkoj županiji postoji bogatstvo prirodne i kulturne raznolikosti koja postaje temelj za razvoj posebnog oblika turizma. On omogućava kvalitetniji standard života ruralnog stanovništva. Seoske sredine pružaju mirno okružje, gotovo netaknutu prirodu, te upoznavanje sa seoskim običajima i poslovima te izravnu komunikaciju s domaćinom. Razvoj ruralnog turizma rezultira razvojem i rastom gospodarskih djelatnosti kao što su povećanje ponude turističkih usluga u nerazvijenim područjima, prisjećanje tradicionalnih zanata i vještina te stvaranje novog kanala prodaje domaćih proizvoda i usluga. Sve to stvara podlogu za strateški razvoj turizma regije, stvarajući identitet destinacije. U radu se bavimo analizom ponude županije koja služi kao osnova za definiranje strategije razvoja ruralnog turizma te poželjnoga turističkog ozračja na tom prostoru. Svrha strategije jest ponuditi rješenje koje će pridonijeti prepoznatljivosti destinacije na turističkom tržištu i omogućiti bolji turistički plasman.Today's tourists are looking for new forms of relaxation, closeness to nature, and to escape from everyday life. There is a wealth of natural and cultural diversity in Sisak-Moslavina County, which is the foundation for the development of a special form of tourism which in turn provides a better standard of living for the rural population. The rural areas provide a quiet environment, almost untouched nature, and the ability to interact with village customs. The development of rural tourism results in the development and growth of economic activities such as the increase of tourist service offerings in underdeveloped areas, bringing back traditional crafts and skills and the creation of a new channel for the sale of domestic products and services. All this creates the foundation for the strategic development of tourism in the region, creating the identity of the destination. This paper approaches county supply inquiries which serves as the basis for defining the strategy of rural tourism development and the desirable tourist atmosphere in this area. The purpose of this strategy is to offer a solution that will contribute to the recognizability of the destination in the tourist market and to enable better tourist placement

    EUROPEAN COURT FOR HUMAN RIGHTS CHALLENGES IN CROATIA ACCORDING TO CLEAR CLC. 8

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    Republika Hrvatska ratificirala je Europsku konvenciju za zaštitu ljudskih prava i temeljnih sloboda dana 07. studenog 1997. g. Nakon ratifikacije, sva su državna tijela obvezna Konvenciju izravno primjenjivati u svome radu. To se pravilo odnosi jednako i na domaće sudove koji, iako su u svome radu neovisni, odluke donose na temelju Ustava, međunarodnih ugovora, zakona i drugih važećih izvora prava. Prema tome, domaći sudovi obvezni su prvi pružiti zaštitu konvencijskim pravima pojedinaca. U slučaju kada takva zaštita pred domaćim tijelima izostane, zaštitu povrijeđenim pravima pružit će Europski sud za ljudska prava. Među najvažnijim pravima zajamčenim Konvencijom, posebno mjesto zauzima pravo na poštivanje osobnog i obiteljskog života (čl. 8. Konvencije). Članak 8. navodi da svatko ima pravo na poštovanje svoga privatnog i obiteljskog života, doma i dopisivanja te da se javna vlast neće miješati u ostvarivanje tog prava, osim u skladu sa zakonom i ako je u demokratskom društvu nužno radi interesa državne sigurnosti, javnog reda i mira, ili gospodarske dobrobiti zemlje, te radi sprečavanja nereda ili zločina, radi zaštite zdravlja ili morala ili radi zaštite prava i sloboda drugih.The Republic of Croatia ratified the European Convention for the Protection of Human Rights and Fundamental Freedoms on November 7, 1997. After ratification, all state bodies are obliged to apply the Convention directly to their work. This rule applies equally to domestic courts which, although in their work are independent, make decisions based on the Constitution, international treaties, laws and other valid sources of law. Consequently, domestic courts are obliged to provide the protection of individual rights of individuals. In cases where such protection is omitted from domestic bodies, the European Court of Human Rights will provide the protection of injured rights. Among the most important rights guaranteed by the Convention, a special place holds the right to respect for personal and family life (Article 8 of the Convention). Article 8 states that everyone has the right to respect for his or her private and family life, home and correspondence and that the public authority shall not interfere in the exercise of that right except in accordance with the law and if it is necessary in a democratic society for the interest of public security, public order the welfare or the country's economic well-being, and to prevent disorder or crime in order to protect the health or morals or to protect the rights and freedoms of others

    THE IMPORTANCE OF TOURIST COMMUNITIES: EXAMPLE TOURISM JOURNAL OF ŠIBENIK CITY

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    Turističke zajednice su od svog nastanka imale posebno značenje za razvoj turizma određene turističke destinacije. U radu je prikazana uloga i značaj turističke zajednice grada Šibenika, odnosno njezino funkcioniranje i djelovanje te ostvareni broj noćenja. Može se reći da je posljednjih godina grad Šibenik sa okolicom doživio značajan napredak što se očituje u povećanju broja dolazaka i noćenja, a u čemu je veliki doprinos rad turističke zajednice. Sve je to rezultat i preobražaja Šibenika iz industrijskog u turistički grad, čemu je pogodovalo preuređenje mnogih kulturnih spomenika.Since its inception, tourist communities have had a particular significance for the development of tourism in a particular tourist destination. The paper presents the role and significance of the Šibenik tourist community, it is function and activity and the number of nights spent. It can be said that in recent years the city of Šibenik has experienced significant progress, which is reflected in the increase in the number of arrivals and overnight stays, with great contribution to the work of the tourist community. All of this is the result of the transformation of Šibenik from industrial to tourist town, which was favored by the reconstruction of many cultural monuments

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