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THE COMMUNICATION ASPECTS OF GERMAN VLOGS ABOUT CROATIA AS A TOURIST DESTINATION
No full textTema rada usmjerena je na ulogu travel vlogova na turizam uz naglasak na njemačke vlogere koji odabiru Hrvatsku kao turističku destinaciju. Vlogovi kao metoda modernog internet komuniciranja pozitivno utječu na destinaciju jer iz prve ruke daju predodžbu kakvo putovanje potencijalni turist može očekivati. U radu je prikazan utjecaj koji popularni vlogeri imaju na javnost te na koji način oni mogu pozitivno djelovati na turizam u destinaciji u koju putuju. Provedena je statistička i jezična analiza travel vlogova na YouTubeu. Dobiveni rezultati opisani su statističkim grafovima.The subject of this paper is focused on the role of travel vlogs on tourism with an emphasis on German vloggers that choose Croatia as their tourist destination. Vlogs as a method of modern Internet communication have a positive impact on the destination because they give an idea of what a potential tourist may expect from the trip. The paper shows the influence that popular vloggers have on the public and how they can positively influence tourism in the destination they are traveling to. The author of this paper performed a statistical and linguistic analysis of travel vlogs on YouTube. Obtained results are described with statistical graphs
THE MEASURE OF BUSINESS SUCCESS
No full textEkonomika proučava glavna pitanja učinkovitosti proizvodnje na razini gospodarskih subjekata, stoga ona istražuje čimbenike koji utječu na uspješnost poslovanja te definira pravila za poboljšanje poduzeća. Svrha istraživanja je pronaći najbolji način za poboljšanje ciljeva poduzeća, odnosno poboljšanja proizvodnje prodajnih dobara i usluga. Da bi svako poduzeće bilo uspješno potrebna je potpuna angažiranost menadžera i konstantno mjerenje i praćenje proizvodnosti, ekonomičnosti i rentabilnosti poslovanja. Pokazatelji uspješnosti poslovanja su od velike važnosti samom poduzeću, te daju uvid u stvarno stanje poslovanja i pronalaze rješenja za rješavanje postojećih problema. Čimbenike uspješnosti potrebno je stalno pratiti da bi saznali koliki je njihovo utjecaju na cjelokupnu proizvodnju, ekonomičnost i rentabilnost poduzeća.Economics studies the main issues of production efficiency at the level of economic entities, so it explores factors that affect business performance and defines rules for enterprise improvement. The purpose of the research is to find the best way to improve company goals, is to improve the production of sales goods and services. In order for every company to succeed, it is necessary to fully engage managers and constantly measure and monitor the productivity, economy and profitability of the business. Business performance indicators are of great importance to the company itself, providing insight into the actual business situation and finding solutions to solving the existing problems. Performance factors need to be constantly monitored to find out how much their impact on the overall production, economy and profitability of the compan
THE IMPORTANCE OF COMMUNICATION AND ETICHS IN ORGANIZATION “INTERNATIONAL MEETING OF TOURISM AND HOSPITALITY STUDENTS“
No full textKomunikacija je sveprisutna i vrlo kompleksna te je oduvijek bila važan čimbenik među ljudima. Etično djelovanje predstavlja kodeks ponašanja kojeg su poslovni ljudi međusobno prihvatili kao korektan način ophođenja prema široj javnosti. Danas, u suvremenim organizacijama etičnost je neodvojiva od profitabilnosti, odnosno izmjenjuju se da bi organizacije bile uspješne i konkurentne. Promjenom trendova mijenjaju se i pravila ponašanja, kojima se potrebno prilagoditi. Neprofitne organizacije obuhvaćaju udruživanje ljudi u timove s glavnim ciljem ispunjavanja određenih zadataka. Potreba za komunikacijom i etičnim ponašanjem je neizostavni dio realizacije svakog projekta. Cilj rada je istražiti utjecaj komunikacije i etičnog ponašanja na uspješnu realizaciju projekta „Međunarodni susret studenata turizma i ugostiteljstva“ koji se kroz tri godine održavao u Šibeniku.Communication is omnipresent and very complex and has always been an important factor among people. Ethical action is a code of conduct that business people have accepted as a proper way of dealing with the general public. Today, in contemporary organizations, ethics is inseparable from profitability, that is to say that organizations are successful and competitive. Changing trends also changes the rules of behavior that need to be adjusted. Non-profit organizations include teaming up with teams with the main goal of fulfilling certain tasks. The need for communication and ethical behavior is an indispensable part of the realization of each project. The aim of the paper is to explore the influence of communication and ethical behavior on the successful implementation of the project "International Meeting of Tourism and Hospitality Students ", which was held for three years in Sibenik
MAINTENANCE OF THE INFORMATION SYSTEM
No full textInformacijski sustav je skup povezanih dijelova (softver, hardver, ljudi, procedure, informacije te komunikacijske mreže) kojima je cilj pribaviti i prenijeti informacije i podatke za funkcioniranje, planiranje, odlučivanje ili upravljanje poslovnom organizacijom. Svaki proizvod koji se počne upotrebljavati mora se održavati, pa tako i informacijski sustav, jer se tijekom rada sustava mogu uočiti pogreške i nedostatci koje treba ispravit te se tijekom vremena poslovni sustav mijenja, javljaju se novi zahtjevi, pa se i informacijski sustav trebati mijenjati, odnosno prilagođavati promjenama poslovnog sustava. Ne bude li se informacijski sustav redovno nadgledao i održavao, vrlo brzo će prestati odgovarati zahtjevima korisnika. To može dovesti do potpune neupotrebljivosti sustava i potrebe za razvojem novog sustava.The information system is a set of related parts (software, hardware, people, procedures, information and communication networks) aimed at obtaining and transferring information and data for functioning, planning, decision making or management of a business organization. Every product that is to be used needs to be maintained, including the information system, because errors can be detected during the operation of the system, and the deficiencies that need to be corrected and the business system changes over time, new requirements appear, so the information system needs to be changed, or adapt to changes in the business system. If the information system is not regularly monitored and maintained, it will stop responding to user requirements very quickly. This can lead to complete system uselessness and the need to develop a new syste
STATE AND PERSPECTIVES OF THE FUTURE DEVELOPMENT OF NAUTICAL TOURISM IN ŠIBENIK-KNIN COUNTY
Get PDFNautički turizam temelji se na plovidbi i boravku turista na plovnim objektima kao i njihovom stacionarnom boravku radi odmora i drugih razloga. Jedan je od najvažnijih i najrazvijenijih oblika turizma u Hrvatskoj zahvaljujući razvedenosti obale i prirodnim resursima. U njegovu razvoju sudjeluje sedam priobalnih županija a jedna od najrazvijenijih je Šibensko-kninska županija. Efekti razvoja nautičkog turizma mogu biti pozitivni ali i negativni. Pozitivni efekti su prihodi ali i zapošljavanje. U 2017. godini prihodi od nautičkog turizma bili su oko 850,000.000 kuna a četvrtinu su činili prihodi nautičkog turizma Šibensko-kninske županije koji uvelike pomažu razvoju regije. Loši efekti su zagađenje okoliša odnosno uništavanje morske flore i faune te zraka što uzrokuju brodovi i marine. Jedna od najvećih snaga nautičkog turizma Hrvatske a time i Šibensko-kninske županije je manje onečišćen okoliš nego kod ostalih Sredozemnih zemalja i njegovo je očuvanje od velike važnosti. Zbog toga je potrebno krenuti putem održivog razvoja čiji cilj nije samo očuvanje okoliša već potpuno usklađivanje okolišnih, ekonomskih i socijalnih ciljeva.Nautical tourism is based on sailing and stay of tourists on the seacraft as well as their stationary stay for rest and other reasons. It is one of the most important and most developed forms of tourism in Croatia thanks to the indented coastline and natural resources. Seven coastal counties are participating in its development, and one of the most developed is the Šibenik-knin county. The effects of nautical tourism development can be positive and negative. Positive effects are income as well as employment. In 2017., nautical tourism revenues were about 850,000.000 kunas and a quarter of the revenue was made in Šibenik-knin county, which greatly assisted the development of the county. Negative effects are pollution of the environment and the destruction of sea flora and fauna as well as the air caused by ships and marinas. One of the greatest strenghts of nautical tourism in Croatia and thus the Šibenik-knin county is a less polluted environment than the other Mediterranean countries and its preservation is of great importance. This is why it is necessary to embark on a path of sustainable development whose goal is not only to preserve the environment but to fully harmonize environmental, economic and social goals
INFLUENCERS-EXTERNAL REFLECTION OF MODERN MARKETING NICHE
No full textInfluenceri kao „hodajući oglasi“ marketinga današnjice uistinu mijenjaju tradicionalne okvire oglašavanja i postaju rastući fenomen na globalnoj razini. Povučena je poveznica s marketinškim komunikacijskim miksom kroz razumijevanja samog koncepta komunikacije od oglašavanja do direktnog marketinga koji je postao temelj današnjeg internet marketinga. WOMM marketing, marketing usmenom predajom „od usta do usta“, oduvijek je za većinu osoba bila temelj donošenja odluka pri kupnji željenih proizvoda ili usluga. Iako najstariji oblik marketinške komunikacije, sveprisutan je i danas. Uspjeh marketinga usmenom predajom leži u činjenici da su ljudi po prirodi skeptični prema težnjama oglašivača. Pojava masovnih medija i početak digitalizacije donio je veliki pomak i stvorio novo tržište koje se kompanijama pokazalo kao plodno tlo za obavljanje marketinških aktivnosti. Novo doba donijelo je promjene i u pogledu odmicanja od monopolizacije i statusnih simbola koje su uživale kompanije s velikim resursima i budžetima za samopromociju i otvorilo prilike ne samo za manje kompanije, već i za pojedince koji su spoznali kako pretočiti svoje kreativne misli s papira u digitalni svijet. Te iste pojedince danas nazivamo influenceri i neki od njih su uspjeli od bloga s kojim su započeli svoj put napraviti globalno carstvo i vlastite kompanije putem društvenim mreža. Način na koji influencer kreira online sliku sebe vitalni su za interes marke s kojom surađuju, stoga je od iznimne važnosti da isti sudjeluje u upravljanju sponzoriranih sadržaja kako bi svojim čitaocima i pratiocima mogao „prodati priču“ koju marketar želi poručiti, ali ne smije „prodati sebe“ na putu do cilja marketara. Praktičnim primjerom putem anketnog upitnika cilj je bio istražiti koliko su ispitanici upoznati s aktualnom temom, te koliko influenceri utječu na njih same pri donošenju odluka o kupnji određenih proizvoda i usluga.Influencers as the "walking ads" of modern marketing are changing the traditional advertising frameworks and becoming a growing phenomenon globally. The link between subjects is the key to understand a process of communication through marketing promotional mix from advertising to direct marketing, which has become the foundation of today's internet marketing. WOMM marketing, marketing by word of mouth "from mouth to mouth" has always been, for most people the basis for making decisions when buying the desired products or services. Although the oldest form of marketing communication, it is still ubiquitous today. The success of word of mouth marketing lies in the fact that people by nature are skeptical of the advertisers' aspirations. The advent of mass media and the commencement of digitization brought a big breakthrough and created a new market, a fertile ground for companies carrying out marketing activities. The new era has also brought changes and shift in the power structure in the terms of withdrawal from monopolization and status symbols enjoyed by companies with large resources and budgets for self-promotion and opened up opportunities not only for smaller companies but also for skillful individuals who are able to seize their creative thoughts from paper into digital sphere and utilize their knowledge and creativity. These aforementioned individuals today are known as “influencers” and some of them have succeeded to elevate themselves from the blog they started with, to the point of creating a global empire and their own companies through social networks. The way ones creates an online self- impression is vital to the interest of the brand they work with, so it is of utmost importance to stay involved in the process of creating sponsored content and be able to “sell a story” written by the marketer, but ones has to reassure it’s self-preservation and not “sell his authenticity“on the way to the goal of the marketer. By means of a practical example, the
purpose of a conducted survey was to investigate how many respondents are familiar with the current topic and how it affects them when deciding on purchasing certain products and services constructed in the process of influencer marketing
TRADE AND TRAFFIC FLOWS OF CEREALS
No full textRobno – prometni tokovi su kroz povijest pa sve do danas bili od velike važnosti za poslovanje
tržišta diljem svijeta, na nacionalnoj, međunarodnoj i globalnoj razini. Prometni tokovi kao
takvi direktno utječu na uvoznu i izvoznu politiku različitih prehrambenih i neprehrambenih
proizvoda. Žitarice su prehrambeni proizvod o kojemu ovisi proizvodnja brojnih prehrambenih
proizvoda na svjetskoj razini, prvenstveno kruha koji je sastavni dio svakoga kućanstva, a
kasnije i prozvoda namjenjenih za sve svrhe. Najpoznatije žitarice su pšenica, kukuruz, riža,
ječam, zob i brojne druge, dok su najveće zemlje izvoznice žitarica prvenstveno SAD, Rusija,
Indija, Argentina i brojne druge zemlje koje se spominju u samome raduTrade and traffic flows have been of great importance throughout history for the business world
at national, international and global level. Traffic flows as such have a direct impact on the
import and export policies of all countries participating in the exchange of raw materials,
Cereals are a food product of wich depends production of many others food products on a
world level, primarily bread that is an integral part of every household and later used for all
purposes. The most famous cereals are wheat, corn, rice, barley, oats and many others, and the
largest countries exporting cereals are primarily US, Russia, India, Argentina and many other
countries mentioned in the work itself
PRIMJENA STATISTIČKIH METODA U ISTRAŽIVANJU DETERMINANTI VJERNOSTI POLAZNIKA ORGANIZIRANIH SKUPOVA U HOTELU OLYMPIA
No full textMjerenje zadovoljstva i važnosti elemenata usluge jedni su od najvažnijih procesa u ugostiteljstvu. Predmet ovog rada je istraživanje sociodemografske strukture i stavova polaznika kongresa i konferencija organiziranih u hotelu Olympia s posebnim naglaskom na analizu determinanti vjernosti posjetitelja. Za potrebe rada provedeno je anketno istraživanje u kojem je istraživana sociodemografska struktura gostiju hotela Olympia, te usporedbe motiva dolaska, namjere ponovnog dolaska, kao i ocjene važnosti i zadovoljstva elementima ponude hotela. Rezultati primjene metoda neparametarske statistike upućuju kako postoji statistički značajna razlika u zadovoljstvu svih elemenata s obzirom na namjeru preporuke i ponovnog dolaska pri čemu posjetitelji koji imaju namjeru preporuke i ponovnog dolaska u prosjeku daju veću ocjenu u odnosu na one koji nemaju namjeru preporuke odnosno ponovnog dolaska u hotel.Measuring satisfaction and importance of service elements are one of the most important processes in the hospitality industry. The subject of this paper is to analyze the sociodemographic structure and attitudes of congress and conferences participants organized at Hotel Olympia with a special focus on the analysis of the determinants of visitor loyalty. For the purpose of this work, a survey was conducted with the purpose of investigating socio-demographic structure of the guests in Olympia Hotel, their arrival motives, intentions of re-arrival, as well as satisfaction and importance of different elements. Nonparametric statistical methods were applied and the results showed that there is a statistically significant difference in the satisfaction for all elements with regard to the purpose of referral and revisiting, whereby visitors with the intention of referrals and revisiting, on average, give higher ratings for all elements, than those who do not intend to refer or revisit
IMPACT OF AIR POLLUTION ON HUMAN HEALTH AND ECO SYSTEM IN SLAVONSKI BROD
Get PDFZrak je smjesa raznih vrsta plinova u stalnom i promjenljivom omjeru. Stalni sastojci zraka su: dušik (N2), kisik (O2), vodik (H2) i plemeniti plinovi, a promjenjivi sastojci su: CO2 i vodena para. Koliko je zrak neophodan čovjeku, najbolje govori podatak da čovjek može živjeti bez hrane oko 40 dana, bez vode 5 dana, a bez zraka samo 5 minuta. Iz navedenih podataka može se zaključiti da cjelokupno čovjekovo biće, svi njegovi vitalni organi, neposredno ili posredno ovise o kvaliteti zraka. Urbanizacijom i industrijalizacijom nastale su bitne promjene u sastavu zraka. Zrak je u Hrvatskoj uglavnom čist ili neznatno onečišćen, a u pojedinim urbanim i industrijskim područjima je umjereno ili prekomjerno onečišćen. Slavonski Brod je, zbog rafinerije u susjednom Bosanskom Brodu koja radi mimo svih ekoloških standarda, grad čiji je zrak jedan od najzagađenijih u Europi. Sukladno izvornim podacima sa državne mreže za trajno praćenje kvalitete zraka u Slavonskom Brodu zaključuje se kako je zrak druge kategorije za PM10, PM2.5 i H2S, što znači da je zrak onečišćen. Kategorije kvalitete zraka utvrđuju se za svaku onečišćujuću tvar posebno i odnosi se na zaštitu zdravlja ljudi, kvalitetu življenja, zaštitu vegetacije i ekosustava. Zbog toga je potrebno rafineriju obnoviti, tj. rekonstruirati, te na ispušne ventile ugraditi pročišćivače kako bi se spriječilo daljnje onečišćenje zraka u Slavonskom Brodu i okolici. Ovaj problem bi se trebao shvatiti vrlo ozbiljno jer svakoga dana raste broj oboljelih od različitih bolesti vezanih uz onečišćenje zraka.Air is a mixture of various types of gases in a constant and variable ratio. The constant air components are: nitrogen (N2), oxygen (O2), hydrogen (H2) and noble gases, and the variable components are CO2 and H2O. How much air is needed for humans, it is best to say that one can live without food for about 40 days, without water for 5 days and without air for only 5 minutes. From the above data, it can be concluded that the whole human being, all its vital organs, depends directly or indirectly on air quality. Urbanization and industrialization have made significant changes in the composition of the air. Air in Croatia is mostly clean or slightly polluted, and in some urban and industrial areas it is moderately or excessively polluted. Slavonski Brod is, due to the refinery in the neighboring Bosanski Brod, which operates beyond all environmental standards, a city whose air is one of the most polluted in Europe. According to the original data from the state network for the continuous monitoring of air quality in Slavonski Brod it is concluded that air is in the second category for PM10, PM2.5 and H2S, which means that air is polluted. Air quality categories are defined for each pollutant substance specifically and refers to the protection of human health, the quality of life, the protection of vegetation and the ecosystem. This is why refinery needs to be reconstructed, and the exhaust valves should be installed with cleaners to prevent further air pollution in Slavonski Brod and its surroundings. This problem should be taken very seriously because every day there is a growing number of people suffering from various illnesses related to air pollutio
CROATIAN NATIONAL TOURIST BOARD
No full textNeprofitne organizacije su sve organizacije koje za cilj nemaju ostvaranje dobiti, već unaprijeĊenje društva i opće dobro. Hrvatska Turistiĉka Zajednica posluje po principu neprofitnosti, odnosno njen glavni cilj nije dobit, već unaprijeĊenje turistiĉke ponude ĉime doprinosi razvoju društva u cjelini.
U radu je prikazano funkcioniranje, rad i djelovanje Hrvatske turistiĉke zajednice, koje je obraĊeno kroz rezultate ostvarenih dolazaka i noćenja gostiju. S obzirom da je turizam postao jedna od najvaţnijih grana hrvatskog gospodarstva, ĉemu su, osim dobro odraĊene promocije, doprinjele i prirodne ljepote Hrvatske, prvenstveno razvedena obala i otoci. Rad se temelji na ulozi i doprinosu Hrvatske turistiĉke zajednice, koja kao vrhovna turistiĉka institucija u suradnji sa lokalnim turistiĉkim zajednicama pokreće, sufinancira i nadzire sve turistiĉke promotivne aktivnosti.A nonprofit organization it is an organization that uses its surplus of the revenues to further achieve its ultimate objective, rather than distributing its income. Croatian National Tourist Board leads its bussines on non profit principal, it’s main goal is not profit or income, instead, it’s goal is further advancement of tourist offer in whole Republic of Croatia, which benefits society. In this paper we have defined the functioning, work and activity of the Croatian National Tourist Board, reflected through the results expressed in numbers, ie arrivals and overnight stays. This is primarily due to the fact that tourism has become the most important branch and the only bright spot of the Croatian economy. In addition to the well-made promotion, natural beauties of Croatia, primarily of the coast and the archipelago have contributed to its development. This paper is based on the role and contribution of the Croatian National Tourist Board, which as a supreme tourism institution, in cooperation with local tourist communities, initiates, co-finances and supervises all tourist promotional activities