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THE ELEMENTS OF MARKETING MIX ON THE EXAMPLE CAMP REHUT
No full textOvaj završni rad obrađuje elemente marketinškog miksa na primjeru poduzeća. Elementi marketinškog miksa su od velike važnosti za poslovanje svakog poduzeća. Cilj ovog rada je objasniti osnove marketinga te kroz primjer na kampu Rehut prikazati najvažnije pojmove vezane za provođenje marketinga u poduzećima. Poseban naglasak je na provođenju marketinškog miksa u kampu Rehut.This final paper deals with elements of a marketing mix on an enterprise example. The marketing mix elements are of great importance to the business of each enterprise. The aim of this paper is to explain the basics of marketing and to present the most important concepts related to the marketing on the example of camp Rehut. Special emphasis is placed on the marketing mix in the Rehut camp
SPECIFICITY OF NUTRITION AND HYDRATION OF ATHLETES
No full textPrehrana je važna u postizanju vrhunskih rezultata za svakog sportaša. Genetsko nasljeđe, kvalitetan trening i adekvatna prehrana su najvažniji čimbenici tog uspjeha. Za kvalitetnu prehranu je nužno poznavanje načina funkcioniranja probavnog sustava, dostupne hrane i njenih svojstava, kao i potrošnje vlastitog organizma i njegovih potreba. Što je bolja usklađenost unosa hrane i potrošnje, to bi metabolizam trebao biti bolji.
Pravilna sportska prehrana štiti sportaša od ozljeda i velika je šansa sportašu za odgovarajuću adaptaciju organizma za stimulativni trening. Prehrana je individualna ovisno o spolu, dobi, sportu, navikama, klimi. Energetski potencijali sportaša ovise o ugljikohidratima dok je dovoljan unos bjelančevina potreban za izgradnju i regeneraciju mišića. Vitalnost i svježinu tijela osiguravaju vitamini i minerali, a za uspješan sportski nastup primjerena je hidracija organizma. Uzimanje tekućine tzv. sportskih napitaka prije, tijekom i nakon napora posebice je važno u toplim ljetnim mjesecima. Elektrolitske napitke (soli!) valja obvezatno uzimati kod pretjeranog znojenja. Sportašev razvoj može se unaprijediti odgovarajućom prehranom koja mu omogućuje kvalitetan sportski nastup, preventira ozljede i omogućuje mu da tijekom i nakon karijere održi zdravlje na poželjnoj razini.Nutrition is important in achieving top results for every athlete. Genetic legacy, quality training and adequate nutrition are the most important factors of this success. For quality nutrition, it is essential to know how the digestive system functions, the available food and its properties, as well as the consumption of your body and its needs. The better the consistency of food intake and consumption, the better the metabolism.
Proper sport nutrition protects athletes from injuries and it is a great chance for an athlete to adapt their body to stimulation trainings. Nutrition is individual depending on the sex, age, sport, habits, and climate of the athlete. Energy potentials of athletes depend on carbohydrates while sufficient protein intake is required for muscle building and regeneration. Freshness of the body is provided by vitamins and minerals, and for successful sporting activists it is important to hydrate the body. Liquid taking of so-called sport drinks before, during and after is especially needed in the hot summer months. Electrolyte beverages (salts) should be consumed when dealing with extreme sweating. Athletic development can be improved with the proper nutrition that enables a high quality sporting performance, prevents injuries and allows him to maintain his / her health at a desirable level during and after his / her career
ONLINE BANKING
Get PDFPored mnogih promjena (demografskih, gospodarskih, političkih i tehnoloških) koje su uslijedile pod uvjetima globalizacije dogodio se i nagli razvoj internetskih tehnologija. Razvojem internetskih tehnologija bankarski sektor došao je na ideju zasnivanja distribucije novih bankarskih proizvoda i usluga, iz čega se „rodilo“ internet bankarstvo. Tako je tradicionalno bankarstvo doživjelo transformaciju u suvremeno bankarsko poslovanje pod utjecajima različitih faktora. To je značilo i promjenu cjelokupne filozofije kojom su se banke koristile do tada. Financijske su institucije uvele nove proizvode i usluge što je dovelo do povećanja broja korisnika bankarskih usluga. Osim što internet bankarstvo svojim prednostima uvelike pomaže radu banaka, ono osigurava izvršenje usluga korisnicima u svako vrijeme i na svakom mjestu. Uz prednosti koje donosi internet bankarstvo uvijek postoje i nedostatci koji se trebaju riješiti da bi banke što bolje vodile poslovanje. Sukladno razvoju informatičke tehnologije jasno je da se usporedno razvija, implementira i vrši nadogradnja metoda zaštite podataka korisnika kako bi se takve vrste usluga sa sigurnošću mogle koristiti. Internet bankarstvo će uvijek imati prostora za daljnji razvoj svih svojih tehnika i tehnologija.In addition to the many changes (demographics, economics, politics and technology) that followed the conditions of globalization, sudden development of Internet technologies has occurred. The development of Internet banking technology has resulted in the establishment of new banking products and services, of which "online banking" was born. Traditionally, banking has undergone transformation into modern banking operations under the influence of various factors. This was also meant to change the overall philosophy used by banks until then. Financial institutions have introduced new products and services, which has led to an increase in the number of users of banking services. Aside from the advantages of online banking, it assures customer service execution at any time and place. Alongside the benefits provided by internet banking, there are always shortcomings that need to be resolved so that banks can better manage their business. In line with the development of IT, it is clear that it develops, implements and performs upgrades of data protection methods, so that such types of services can safely be used. Online banking will always have room for further development of all its techniques and technologies
SPORT MARKETING – EXAMPLE OF ITALIAN FOOTBALL
No full textPopularizacijom natjecateljskog sporta postignuto je da su neki sportovi postali visoko rangirani na ljestvici interesa u društvu. Među njima posebno mjesto zauzima nogomet. Razlog takve popularnosti je financijske prirode. Poznato je da se ulažu ogromna financijska sredstva u klubove i njihove igrače koji na tržištu postižu visoku cijenu. Nesumnjivo je da marketing ima veliku ulogu u tom području. Iako se u suštini ne razlikuje od marketinga proizvodnih poduzeća, sportski marketing ipak ima neke specifičnosti koje se ogledaju kroz pojedine elemente marketing miksa. Tako promatrajući, sportski proizvod ima veći raspon mogućnosti zadovoljenja potreba samih korisnika. U radu je predstavljen talijanski nogomet, čiji zavidni rezultati u sportskom smislu, bez dodatnih ulaganja u marketing, nisu dovoljan preduvjet i za ostvarivanje pozitivnih poslovnih rezultata. Poslovni rezultati se očekuju efikasnim ulaganjem financijskih sredstava i kvalitetno odabranom marketinškom strategijom. Iz tog su razloga marketinške aktivnosti kluba usmjerene i na oblik promocije koji rezultira povećanjem financijskih resursa kroz svoje obožavatelje, navijače i publiku u širem smislu.By popularizing competitive sport, some sports have become highly ranked on the scale of interest in society. Between them, football has a special place. The reason for such popularity is of financial nature. It is well known that huge financial resources are invested in clubs and their players who achieve high prices on the market. Doubtless, marketing has a major role in this area. Although, essentially it does not differ from the marketing of manufacturing companies, however, sports marketing has some specifics that are reflected through the individual marketing mix elements. In this way, a sports product has a bigger rank of options to satisfy the needs of users.
In this work Italian football is presented, whose enviable results in sports are still not sufficient prerequisite for achieving positive business results without additional investment in marketing. Business results are expected through efficient investment of financial resources and a well-chosen marketing strategy. For this reason, marketing activities of the club are also directed to the form of promotion that results in increased financial resources through their fans and the audience in the broader sense
DEVELOPMENT IN HEAVY SITUATIONS
Get PDFU radu se obrađuje tema pregovaranje u teškim situacijama. Pregovaranje je jedna od najstarijih ljudskih aktivnosti koja se i danas upotrebljava gotovo svakodnevno, iako je proučavanje pregovaranja započelo šezdesetih šezdesetih godina dvadesetog stoljeća. Pregovaranje je univerzalni proces te je primjenjiv u mnogo različitih životnih situacija. Cilj svakog pregovarača treba biti razumijevanje. Rezultat pregovaranja u teškim situacijama nemoguće je predvidjeti, ali dobri pregovarači mogu nadjačati protivnika pri čemu koriste upravo njegovo oružjem kako bi ostvarili vlastiti cilj. Teška situacija može biti konflikt ili oštro neslaganje te suprotstavljanje interesa, ideja itd. koje može uključivati percipirano razilaženje interesa. Mogući predmeti sukoba se razlikuju po svojoj prirodi, značaju i stilu. U radu će se osvrnuti na poslovne situacije u kojima se primjenjuju dvije osnovne metode pregovaranja, a to su distributivna i integrativna metoda. Distributivno pregovaranje je konkurentsko, odnosno autoritetno pregovaranje u kojem jedna strana svim silama nastoji pobijediti na štetu suprotne strane. Integrativno pregovaranje je pristup u kojem obje strane teže zadovoljavanju i vlastitih i suparničkih želja te obje strane svojim ponašanjem tijekom pregovora nastoje postići obostrano zadovoljstvo rezultatima pregovora.This paper discusses the topic of negotiation in difficult situations. Negotiation is one of the oldest human activities that is still practiced almost daily, although the study of bargaining began in the sixties of the twentieth century. Negotiation is a universal process and is applicable to many different life situations. The goal of each negotiator should be understanding. The outcome of bargaining in difficult situations is impossible to predict, but good negotiators can overrun the opponent by using his weapon exactly to achieve his own goal. A difficult situation can be a conflict or sharp disagreement and a conflict of interests, ideas, etc. that may involve perceived disparity of interest. Possible conflict situations differ in their nature, significance and style. This paper will look at business situations where two basic negotiation methods are applied, which are the distributive and integrative methods. Distributive bargaining is a competitive or an authoritative bargaining in which one side of all forces strives to win at the expense of the opposite. Integrative bargaining is an approach in which both sides strive to meet their own and rival desires, and both sides are trying to achieve mutual satisfaction with negotiation results during negotiations
USING THE SCRUM METHOD IN PROJECT PLANNING AND ORGANIZATION
No full textPlaniranje je temeljna, polazna funkcija menadžmenta. To je proces koji uključuje izbor zadataka i ciljeva te akcija za njihovo ostvarivanje. Poslovno planiranje najčešće obuhvaća aktivnosti na najvišoj razini u organizacijama, ali niže ustrojbene jedinice mogu imati i vlastite aktivnosti poslovnog planiranja koje moraju biti dio cjelovitog sustava. Isto tako da bi se planovi mogli izvršiti potrebno je provesti funkciju organiziranja. U današnje vrijeme postoje mnogobrojne metode koje olakšavaju procese u poduzeću te je će se u ovom radu obraditi uloga SCRUM metode u funkciji planiranja i organiziranja.Planning is one of the initial management functions. It is a process that involves the selection of different tasks and goals and all the actions that are crucial for their finalization. Business planning includes top-level activities in organizations, but lower organizational units may also have their own business planning activities that must be part of the complete system. In the same way that the plans can be executed it is necessary to carry out the organizing tasks. There are also quite a few methods that facilitate the company processes, and in this paper we will discuss the the SCRUM method role in the function of planning and organizing
INTERNATIONAL COURT OF JUSTICE
No full textMeđunarodni sud , glavni sudski organ UN-a kojemu je zadaća rješavanje sporova među
državama , te davanje savjetodavnih mišljenja na zahtjev UN-a i drugih za to ovlaštenih
međunarodnih organizacija. Sud djeluje u skladu sa Statutom, koji je sastavni dio Povelje UNa.
Sve države članice UN-a istodobno su i stranke Statuta, no strankom Statuta može postati i
država nečlanica UN-a, ako to odluči Opća skupština UN-a na prijedlog Vijeća sigurnosti.
Država koja nije stranka Statuta može iznijeti svoj spor pred Međunarodnim sudom ako
ispuni uvjete koje za to propisuje Vijeće sigurnosti.
Međunarodni sud odlučuje o pravnim sporovima koji se odnose na: tumačenje nekog
ugovora,svaku točku međunarodnoga prava,postojanje činjenice koja bi tvorila povredu
međunarodne obveze,prirodu ili opseg zadovoljenja koje valja dati za povredu međunarodne
obveze. Nadležnost Suda temelji se samo na pristanku stranaka spora, a taj pristanak može
biti dan unaprijed. Presude Suda obvezatne su i konačne.
Službeni su jezici Suda engleski i francuski. Sjedište Suda je u Hagu.The International Court of Justice is the principal judicial organ of the United Nations. The
Court’s role is to settle, in accordance with international law, legal disputes submitted to it by
States and to give advisory opinions on legal questions referred to it by authorized United
Nations organs and specialized agencies. The Court is constituted and functions in accordance
with the Statute, annexed to the Charter of the United Nations, of which it forms an integral
part.All Members of the United Nations are ipso facto parties to the Statute.
States which are not members of the United Nations may become parties to the Statute of the
Court on conditions to be determined in each case by the General Assembly upon the
recommendation of the Security Council.
The jurisdiction of the Court in all legal disputes concerns: the interpretation of a treaty, any
question of international law, any fact which would constitute a breach of an international
obligation, the nature or extent of the reparation to be made for the breach of an international
obligation.Only states may be parties in cases before the court, and no state can be sued
before the World Court unless it consents to such an action. Any state may consent to the
court’s compulsory jurisdiction in advance.
The court’s judgment is final and without appeal.
The official languages of the Court are English and French. The seat of the Court is in The
Hague
COMMODITY TRAFFIC FLOWS OF FISH AND SEAFOOD
No full textPod pojmom robno – prometni tok podrazumijeva se kretanje robne razmjene u svijetu koja se obavlja pomoću prometa i trgovine. Značajan je pokazatelj obima i strukture djela svjetskog prometa. Ribe su hladnokrvne životinje iz skupine kralježnjaka koje žive gotovo isključivo u vodi i dišu pomoću škrga. Ribe se odlikuju raznolikošću boja, veličina i oblika. Danas na svijetu postoji oko 28 000 vrsta riba. Na svjetskoj razini vodeće zemlje u pogledu ulova su SAD, Kina, Peru i Indonezija dok su unutar Europske unije vodeće zemlje u pogledu proizvedene količine Španjolska, Velika Britanija i Danska. Ribarstvo značajno sudjeluje u izvozu prehrambenih proizvoda Republike Hrvatske. Najznačajnija tržišta su Japan, Italija i Španjolska, a vrijednost uvoza proizvoda ribarstva niža je od vrijednosti izvoza. Tržište proizvodima ribarstva u Republici Hrvatskoj temelji se na registriranim prvim kupcima s obzirom da se prva prodaja obavlja isključivo preko njihTerm commodity traffic flow implies movement of commodity exchanges in the world which is performing with the help of traffic and trade. It is a significant indicator of volume and structure of fish world trade. Fish is cold-blooded animal from group of vertebrates and they live exclusively in the water and breathing with branchiae. They come in different colours, sizes and shapes. There is around 28 000 fish spices. World-wide, leading countries in catching fish are USA, China, Peru and Indonesia while under European union leading countries are Spain, United Kingdom and Denmark. Fisheries is a major contributor to the export of food products in Croatia. Most important markets are Japan, Italy and Spain, and value of import is lower then export. Market of fishing products in Croatia is based on registered first buyers given the fact that first selling is exclusively done through them
ROAD INTERSECTIONS IN TOWN SOLIN
No full textCestovna raskrižja su prometne površine gdje se spajaju, razdvajaju, prepliću i križaju prometni tokovi cesta i ulica koje se priključuju ili presijecaju. Oni tvore najučestaliji element cestovne i ulične mreže a njihov kapacitet najčešće uvjetuje kapacitet čitave gradske mreže cesta i ulica i njenih pojedinih dionica. Raskrižja kao najsloženiji dijelovi cestovne mreže moraju omogućiti smisleno i sigurno odvijanje prometa. U ovom završnom radu će biti analizirano postojeće stanje pet raskrižja te će se dati osobno mišljenje u smislu poboljšanja u cilju sigurnijeg i bržeg odvijanja prometa na tim raskrižjima. Prometna politika grada Solina nastrojena je na rekonstrukciju postojećih križanja te su na istima počeli radovi već prošle godine. Kao najprometnije čvorište u gradu Solinu, ''Širina'' je već jednim dijelom u rekonstrukciji kao bi se smanjila prometna opterećenost prema Splitu i omogućilo što brže i efikasnije odvijanje prometa. Ne zanemarujući ostala raskrižja u gradu, trenutno se radi i na poboljšanju cestovne infrastrukture ostalih kako bi prometna infrastruktura bila na razini te kako bi se svim sudionicima u prometu maksimalno olakšalo prometovanje cestama. O navedenim raskrižjima i njihovim nedostatcima više se raspravlja unutar analize istih.Road intersections are traffic areas where roads and streets in traffic connect or interconnect and are merged, separated, overlapped and crossed. They form the most common element of the roads and street network and their capacity is most often conditioned by the capacity of the entire city network of roads and streets and its individual shares. The intersection as the most complex part of the road network must enable meaningful and safe traffic flow. In this final work, the existing state of five intersections will be analyzed and personal opinion will be given in terms of improvement in order to secure and speed up traffic at these intersections. The traffic policy of the city of Solin was intensified by the reconstruction of existing crossings and they started works there as of last year. As the busiest intersection in the town of Solin, "Širina" is already partly reconstructed to reduce traffic burden to Split and enable faster and more efficient traffic flow. Notwithstanding other intersections in the city, currently there are constructions and work being done to improve the road infrastructure of other intersections to make the traffic infrastructure level higher and to maximize road traffic for all traffic participants. The above intersections and their disadvantages are discussed more in paper
LEADERSHIP AND TEAM MANAGEMENT
No full textCilj ovog završnog rada je pobliže objasniti vođenje i upravljanje timovima. Timski rad ne bi trebao biti ograničen samo na radnike, već i na šefove, odnosno vođe, koji bi u međusobnoj interakciji trebali razgovarati o predstojećim zadatcima kako bi se što uspješnije obavili. Cilj timskog rada je stvaranje atmosfere koja će zaposlenicima omogučiti da što bolje izvršavaju svoje radne zadatke. Poduzeća, organizacije i druge strukture danas ovise o timovima i njihovoj sposobnosti za djelovanjem. Sve odluke unutar organizacije se danas donose timski, jer bez dobrog tima nema organizacije i obrnuto. Timski rad je ključ uspjeha svake organizacije koja je spremna primjenjivati ga na ispravan način.The purpose of this final work is to explain leadership and team management more closely. Teamwork should not be limited to workers, but also to leaders or leaders who should talk about the upcoming tasks in interpersonal interaction in order to be more successful. The goal of teamwork is to create an atmosphere that will enable employees to do their job better. Enterprises, organizations and other structures today depend on teams and their ability to act. All decisions within the organization are made timely, because without a good team there is no organization and vice versa. Teamwork is the key to success of any organization that is ready to apply it in the right way