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THE MANAGEMENT IS RESPONSIBILITY FOR THE SUCCESS OF ESTABLISHING AND MAINTAINING A QUALITY MANAGEMENT SYSTEM
Kvaliteta se danas koristi kao bitan alat kojim poduzeća postižu konkurentsku prednost i uspjeh na tržištu. Naime, kvalitetan proizvod odnosno usluga je ključ za uspjeh. Ispitivanjem tržišta, tvrtke teže zadovoljenju potreba i zahtijeva kupaca. U tom pravcu, prvi cilj Sustava upravljanja kvalitetom je implementiranje zahtjeva norme ISO 9001 te njena uspješna certifikacija.
Prema zahtjevima ISO norme Uprava ja zadužena za funkcioniranje Sustava upravljanja kvalitetom, osiguravanja potrebnih resursa, upravljanja ljudskim potencijalima, analize ostvarenih rezultata te neprekidnog poboljšavanja procesa u poduzeću. Da bi poduzeće uspješno održavalo kvalitetu uspostavljenih procesa dodatno ulažu u obrazovanje i usavršavanje svojih zaposlenika kao bitnog interesnog partnera Sustava. Cilj završnog rada je obraditi odgovornost Uprave za uspješnost uspostave i održavanja Sustava upravljanja kvalitetom prema zahtjevima norme ISO 9001.Quality today is used as an essential tool which companies achive competitive advantage and success on the market. Namely, a quality product or in other words service is key to success. By examing the market, the company strives to complete the needs and demands of the buyers (customers). In that direction, the first goal of the System of managing quality is to impement the demands of the norm ISO 9001 and it is successful certification.
By the demands of the ISO standards Management is responsible for functioning of the System for managing quality, providing necessary recources, managing human potential, analizing achived results and continuanly improving the process in the company. And that the company should successfully maintain the quality of the established processes they further invest in education and training of their employees as an important partner of the System. Main goal of the final work is to deal with the responsibility of the Management for success of establishing and maintaining a quality management System according to the requirements of ISO 9001
EUROPEAN ENVIRONMENTAL POLICY
Održivi razvoj postao je dio modernog razmišljanja cijelog globalnog društva. Točnije održivi razvoj je globalni politički dogovor kojeg čini ravnoteža između socijalnog, ekonomskog i ekološkog aspekta razvoja na svim razinama, od lokalne do globalne. Europska unija je iznijela koncept održivog razvoja, kojim se uvodi sustavno rješavanje pitanja zaštite okoliša kao ključne političke funkcije promicanjem održive potrošnje i proizvodnje, upravljanja okolišem na ekološki prihvatljiv način i procesa informiranja javnosti o negativnim utjecajima, te proizvodnje ekološki prihvatljivih proizvoda. Pružene su i smjernice za provedbu za sve zemlje članice Europske unije. Provedba okolišnog zakonodavstva u gospodarstvu, u odnosu na održivi razvoj, predstavlja opće načelo novog, konkurentnog, dinamičnog i na znanju utemeljenog modela rasta europskog gospodarstva u trećem tisućljeću. Europska unija ima na raspolaganju niz političkih i financijskih instrumenata koji bi trebali doprinijeti postizanju ciljeva održivog razvoja. U istraživanju se ispituje učinkovitost ovih instrumenata i čimbenici koji su značajni za njihovu primjenu.Sustainable development become a part of modern thinking of the whole global society. To be more precise, sustainable development is a global political agreement which seeks for an equilibrium between social, economic and ecologic aspects from local to global.
The European Union created a concept, that deals with the answers to various sustainable qouestions. Examples are environmental protevtion with the political key functions moving to sustainable production and consumption, environmental resource management under acceptable ecological circumstances and the process od educating the broad public about negative outcomes and risks, as well as the overall pruduction od environmental friendly products. Furthermore guidelines for all members countries of the European union are published. The implementation of environmental laws for the economy in relation to sustainable development displays general principles and possibilities for the new, competitive, dynamic and knowledge-based growth of the European economy for the third millennium. The European union has a variety of available political and financial instruments, that can be used to achieve the objectives in sustainable development. In research the efficiency of these instruments, as well as factors that are known for its application, are examined
Simulations in the rent-a-car business
U ovome radu razrađena je problematika simulacija, poslovnih simulacija, te njihova primjena i podjela. Simulacija je imitacija stvarnog stanja, stvari ili procesa. Glavni zadatak simulacija je smanjiti troškove i povećati performanse proizvodnje, upoznati se sa radom sustava, povećanje kvalitete proizvoda i smanjiti vrijeme proizvodnje. Poslovne simulacije se koriste za lakši opis ekonomskih situacija i prognoziranja ponašanja sustava, a služe i za obuku menadžera početnika. Obrađene su i Rent-a-car tvrtke, a to su tvrtke koje se bave izajmljivanjem motornih vozila u rasponu od nekoliko sati do nekoliko tjedana, pa čak i mjeseci. Postoji mnogo takvih tvrtki u svijetu i svaka od njih posluje na sličan način. Najpoznatije, najutjecajnije, najjače rent-a-car tvrtke na svijetu su: Sixt, Enterprise Rent-A-Car, Avis, Hertz, Europcar. U radu su također obrađena dva najznačajnija simulacijska programa, a to su Arena i @RISK alat tvrtke Palisade. U simulacijskom programu Arena je prikazan način poslovanja rent-a-car tvrtke.This paperwork contains problems of simulation, business simulation, application and division of business simulation. Simulation is an imitation of a real state, thing or process. Main task of simulation is to reduce costs and increase production performance, and help us to become familiar with system operation, increase product quality and reduce production. Business simulation are used for an easy description of economic situations and system behavior forecast, and also are used to train manager beginners. Rent-a-car companies are also involved in this paperwork. Rent-a-car companies are renting motor vehicles ranging from hours to week, and even months. There are so many rent-a-car companies in the world, and each of them operates in a similar way. The most important rent-a-car companies in the world are: Sixt, Enterprise Rent-A-Car, Avis, Hertz and Europcar. Two most important business simulation programs Arena and @RISK are also presented in this paper. There is example of rent-a-car business simulation in Arena software
TREATY OF LISBON AND EUROPEAN UNION
Europska unija jedinstvena je gospodarska i politička unija 28 europskih zemalja koja je
začeta nakon Drugog svjetskog rata. Sve je počelo poticanjem gospodarske suradnje.
Vjerovalo se da će zemlje koje međusobno trguju postati gospodarski ovisne jedna o drugoj i
zbog toga vjerojatno izbjegavati sukobe. Tako je 1958. nastala Europska ekonomska
zajednica, u okviru koje je u početku pojačana gospodarska suradnja šest zemalja: Belgije,
Njemačke, Francuske, Italije, Luksemburga i Nizozemske. Otad su joj se pridružile još 22
članice i stvoreno je golemo jedinstveno tržište koje se neprestano razvija kako bi doseglo
svoj puni potencijal. Nakon dugog razdoblja neizvjesnosti, 1. prosinca 2009. stupio je na
snagu Lisabonski ugovor. Njime je donekle izmijenjen pravni i institucionalni okvir u kojem
djeluje Europska unija. U tom smislu Ugovor je od ustavne važnosti za EU. Njime su
izmijenjeni dosadašnji Osnivački ugovori na kojima se Unija temeljila. Novi Ugovor
odražava nastojanje Unije da se prilagodi novoj situaciji u kojoj se našla prvenstveno zbog
velikog širenja članstva. Ono što je započelo kao isključivo gospodarska unija razvilo se u
organizaciju koja obuhvaća brojna područja politika, od klimatskih pitanja, zaštite okoliša i
zdravstva do vanjskih poslova i sigurnosti te pravosuđa i migracija.The European Union is a unique economic and political union between 28 European countries
that was created in the aftermath of the Second World War. The first steps were to foster
economic cooperation: the idea being that countries that trade with one another become
economically interdependent and so more likely to avoid conflict. The result was the
European Economic Community , created in 1958, and initially increasing economic
cooperation between six countries: Belgium, Germany, France, Italy, Luxembourg and the
Netherlands. Since then, 22 other members joined and a huge single market has been created
and continues to develop towards its full potential. After a long period of suspense and many
difficulties, the Treaty of Lisbon came into force on 1 December 2009. It has changed legal
and institutional framework of the European Union to some degree. Thus, the Treaty is of
constitutional importance for the Union. It has changed the previous Treaties on which the
Union was based. The new Treaty reflects the efforts of the Union to adapt to its new
circumstances that occurred primarily due to a huge enlargement. What began as a purely
economic union has evolved into an organization spanning policy areas, from climate,
environment and health to external relations and security, justice and migration
SPECIFIC DIET FOR RARE DIESES: CELIAC, PHENYLKETONURIA, GALACTOSEMIA, THYROID DISEASE, FRUCTOSE METABOLISM DISORDERS
Rijetke bolesti su prema definiciji one od kojih boluje manje od 5 osoba na 10.000 stanovnika. Rijetke su bolesti uglavnom genski vezane, kronične i postupno napredujuće, često smrtonosne, opterećuju bolesnika i njegovi obitelj kao i zdravstveni sustav. Ti su bolesnici prepoznati kao "siročad" zdravstvenog sustava zbog malog broja pojedinačnih bolesnika. Tek je zadnjih desetak godina razvojem medicinske znanosti, osobito genetike, došlo do saznanja i stvaranja lijekova koji ovim bolesnicima vraćaju nadu u bolji život i oporavak. Dobro zdravlje osigurava se pravilnom prehranom, a pravilna prehrana potrebna je radi normalnog razvoja organizma i njegovog djelovanja, normalne reprodukcije, rasta i razmnožavanja, optimalne razine aktivnosti i radne učinkovitosti, otpornosti organizma prema infekciji i bolesti, sposobnosti oporavka nakon tjelesnih oštećenja i povreda i, konačno, duhovnog zadovoljstva i sreće čovjeka.Rare diseases are defined by those who suffer less than 5 people per 10,000 inhabitants. Rare diseases are mostly gene related, chronic and progressive, often lethal, burden patients and his family as well as health system. These patients are identified as "orphans" of the health system due to the small number of individual patients. Only in the last ten years, with the development of medical science, especially genetics, there have been discoveries and the creation of drugs that return these patients to hope for a better life and recovery. Good health is ensured by proper nutrition, and proper nutrition is needed for the normal development of the organism and its action, normal reproductive, growth and reproduction, optimal levels of activity and performance, resistance to infection and disease, ability to recover after bodily injury and injury, Finally, spiritual satisfaction and happiness of man
ECONOMIC CHARACTERISTICS OF NAUTICAL TOURISM
Nautički turizam obilježavaju putovanja turista vodenim putem u svrhu odmora i rekreacije, a
karakterizira ga pristanak u luke i marine. Gledano s aspekta ukupnih turističkih kretanja
nautički turizam zauzima značajno mjesto u ukupnom razvoju turizma, a ponajviše zbog
korištenja prirodnih potencijala. U Republici Hrvatskoj nautički turizam se nije razvijao
jednakom brzinom kao u drugim zemljama koje su orijentirane na korištenje morskih luka
premda Hrvatska posjeduje idealne uvjete da postane jedno od vodećih nautičkih
odredišta.Najvažnije prednosti su razvedenost obale, atraktivnost obale i otoka , čisto more i
geografski položaj, no unatoč tome hrvatski nautički turizam zaostaje za ostalim turističkim
zemljama, te još nije zauzeo značajno mjesto na tržištu istoga na Mediteranu. Drugi važan
čimbenik razvoja nautičkog turizma je materijalna osnova, odnosno resursi i materijalna
izgradnja, a što podrazumijeva izgradnju novih objekata te proširivanje i modernizaciju
postojećih.Cilj rada je objasniti nautički turizam, njegove vrste i ekonomski značaj koji
predstavlja potrošnju turista u mjestima koje posjećuju.Nautical tourism is marked by the travel of tourists by waterways for rest and recreation and
their consent to marinas and harbors. In the tourist market, nautical tourism occupies a
significant place in the development of tourism in general, mainly due to the use of natural
resources. Over the last twenty years, in Croatia and on the coast of the Mediterranean Sea, it
is developing in the right direction. In the Republic of Croatia nautical tourism has not
developed at the same speed as in other countries, but Croatia has the ideal conditions to
become the leading nautical country or destination. The most important advantages are the
indented coast, the attractiveness of the coast and the island, the clear sea and the
geographical position, but despite that, Croatian nautical tourism lags behind other tourist
countries and has not yet taken on a significant market place in the Mediterranean. Another
important factor for the development of nautical tourism is the material base, resources and
material construction, which implies the construction of new facilities and the expansion of
existing, modernization and adaptation. Many economic tourism development experts believe
that nautical tourism is only in the early phase and that it is insufficiently represented in
tourism science. The aim of the work is to explain nautical tourism, its kind and economic
significance, which represents the consumption of tourists in the places they visit
QUALITY IMPROVEMENT TOOLS
Značenje pojma kvaliteta danas je prošireno tako da uključuje proizvodnju bez pogrešaka, kontinuirano poboljšavanje i usredotočenost na potrošača. Stoga postoji opća definicija kvalitete odnosno kakvoće koja glasi: Kvaliteta je mjera ili pokazatelj obujma odnosno uporabne vrijednosti nekog proizvoda ili usluge za zadovoljenje točno određene potrebe na određenom mjestu i u određenom trenutku, tj. onda kad se taj proizvod i ta usluga u društvenom procesu razmjene potvrđuju kao roba. Kako bi se uspješno upravljalo kvalitetom u organizaciji potrebno je provoditi neprekidna poboljšavanja, te organizacija treba pridavati važnost kupcima. Za uspješno upravljanje kvalitetom važna je uključenost svih zaposlenika organizacije. Kako bi se ciljevi ostvarili na što lakši način došlo je do razvoja alata za upravljanje kvalitetom. Alati su praktične tehnike, vještine, sredstva ili mehanizmi koje je moguće primijeniti za rješavanje problema odnosno poboljšavanja kvalitete. Poboljšavanje kvalitete zahtijeva primjenu alata kvalitete, u cilju stvaranja ideja, procjene, analiza, prikupljanja i obrade podataka. Sedam alata za poboljšavanje kvalitete, prepoznavanje i analizu problema kao temelj korektivnih mjera su: Obrazac za prikupljanje podataka, Kontrolne karte, Dijagram uzroka i posljedica (Ishikawa dijagram), Pareto dijagram, Dijagram tijeka, Histogram i Dijagram rasipanja. U Sustavu upravljanja kvalitetom postoje dodatni alati koji imaju funkciju ispunjavanja zahtjeva kupaca/potrošača, te definiranje i sprječavanje problema odnosno poboljšavanje kvalitete. Postoje dva dodatna alata, a to su: Raspoređivanje funkcije kvalitete (QFD) i Analiza utjecaja i posljedica grešaka (FMEA).The concept of quality has now been expanded to include error-free production, continuous improvement and consumer focus. Therefore, there is a general definition of quality which states: Quality is a measure or indicator of volume that is the usable value of a product or service to meet the exact needs at a particular place and at a certain point, which means, when that product and service in the social process of exchange are confirmed as goods. In order to successfully manage the quality of the organization, continuous improvement is needed, and the organization should give importance to the customer. For successful quality management, it is important to involve all employees of the organization. In order to achieve the goals in the easiest way, a quality management tools has been developed. Tools are practical techniques, skills, resources or mechanisms that can be applied to solve problems or improve quality. Quality improvement requires the use of quality tools, in order to create ideas, evaluation, analysis, collection and processing of data. Seven tools for improving quality, identifying and analyzing problems as a basis for corrective measures are: Data Acquisition Form, Control Charts, Cause and Effect Diagrams (Ishikawa Diagram), Pareto Diagram, Flow Diagram, Histogram and Dispersion Diagram. In the Quality Management System there are additional tools that have the function of meeting customer/consumer requirements, defining and preventing problems or improving quality. There are two additional tools: Quality Function Deployment (QFD) and Failure Mode and Effects Analysis (FMEA)
INFLUENCE OF SOCIAL NETWORKS ON TOURISM
Cilj je obraditi pojam društvenih mreţa u turizmu te njihov meĊusobni utjecaj, odnosno prikazati kako društvene mreţe utjeĉu na aspekte turizma, na trţište te kako mogu pomoći u razvoju turizma i promociji turistiĉke destinacije.
Turizam je danas popularna aktivnost većine ljudi u razvijenom svijetu, te glavni izvor prihoda u mnogim drţavama. Vrlo je bitno kako i na koje naĉine se promovira turizam jer to uvelike utjeĉe na odabir ţeljene turistiĉke destinacije. Jedan od naĉina promocije turizma u svijetu je oglašavanje na razliĉitim društvenim mreţama. Odluke o odabiru turistiĉke destinacije najvećim se dijelom donose temeljem plasiranih informacija na društvenim mreţama gdje je ĉovjekova aktivnost u vremenu digitalnog doba postala svakodnevna. Upravo tu je moguće bez napora utvrditi što je u trendu i koje su najpoţeljnije turistiĉke destinacije.
Kroz ovaj završni rad prikazala sam najznaĉajnije društvene mreţe koje utjeĉu na razvoj turizma, a to su: Facebook, Instagram, YouTube, TripAdvisor, Pinterest i Twitter. Nisu to jedine društvene mreţe koje se koriste u te svrhe, ali s obzirom na veći broj korisnika i poznavanje tih društvenih mreţa, njih sam izdvojila. Kao primjer promocije turizma na društvenim mreţama navela sam sluţbene profile društvenih mreţa Hrvatske turistiĉke zajednice pod sloganom „ Croatia full of life ''.The aim is to treat the concept of social networks in tourism and their interaction, ie to show how social networks affect tourism, market and how they can help in the development of tourism and the promotion of tourist destinations.
Tourism is today a popular activity of most people in the developed world, and the main source of income in many countries. It is very important how and in what way tourism is promoted because it greatly influences the choice of desired tourist destinations. One of the ways of promoting tourism in the world is advertising on different social networks. Decisions on the selection of tourist destinations are largely based on the information provided on social networks where human activity has become daily in the digital age. It is precisely here that it is possible to determine what is in the trend and which are the most desirable tourist destinations.
Through this final paper I will present the most important social networks that influence the development of tourism on: Facebook, Instagram, YouTube, TripAdvisor, Pinterest and Twitter. They are not just social networks used for these purposes, but given the greater number of users and knowledge of these social networks, I have distinguished them. As an example of promotion of tourism on social networks, I have outlined the official profile of the social networks of the Croatian Tourist Board under the slogan "Croatia full of life"
ANALYSIS OF THEE DEGREE OF UTILIZATION OF CAPACITY
Ekonomika prouĉava ekonomske aktivnosti ljudi vezane za alokaciju i iskorištavanje resursa. Da bi poduzeće moglo udovoljiti zahtjevima kupaca potrebno je da posjeduje odgovarajući kapacitet za proizvodnju odreĊenih proizvoda/usluga. Kapacitet se moţe definirati kao maksimalna koliĉina outputa koju poduzeće moţe proizvesti u odreĊenom vremenskom razdoblju.
Stupanj iskoristivosti kapaciteta je izraĉun do kojeg se dolazi izraĉunavanjem ostvarenog uĉinka prema maksimalnom mogućem kapacitetu u odreĊenom vremenskom periodu za sezonu poslovanja, a izraţava se u postotku od raspoloţivog kapaciteta. Kapacitet smještajnog objekta je njegova sposobnost da primi odreĊeni broj gostiju.
U radu se obraĊuje primjer znaĉaja stupnja iskoristivosti kapaciteta hotela Brela d.d. Brela za dvije uzastopne godine (2017/2016). Analizirajući iskoristivost kapaciteta po hotelima, vidi se da je hotel Soline u 2017. g. u odnosu na 2016. g. imao je porast stupnja iskoristivosti kapaciteta za 1,74%, dok je hotel Maestral imao porast za 2,45%. Najveći porast iskoristivosti kapaciteta u ovom promatranom razdoblju imao je hotel Marina (5,4%). Hotel Berulia je imao veliki pad iskorstivosti kapaciteta (30,84%) u 2017. g. u odnosu na 2016. g. a što je uvjetovano obnovom cijelog objekta zbog ĉega je znatno kasnije poĉeo raditi u odnosu na druge objekte.
Poduzeće Brela d.d.d kao cjelina imalo je smanjenje iskoristivosti kapaciteta u 2017. u odnosu na 2016. godinu za 7,04%, te smanjenje broja dana korištenja sa 160 na 145 dana.Economics studies the economic activities of people related to allocation and exploitation of resources. To be able to meet customer requirements, it is necessary to have the appropriate capacity to produce certain product/services. Capacity can be defined as the maximum account of output a company can produce over a given period of time.The capacity utilization rate is the calculation that is obtained by computing the realized performance according to the maximum capacity in a given time period for the business season, and is expressed as a percentage of the available capacity. The capacity of an accommodation facility is its ability to receive a certain number of guests. The paper deals with the importance of the degree of utilization of the capacity oh Hotel Brela d.d. for two consecutive years (2016./2017.). Analyzing the usability of hotel capacities it can be seen that in 2017., hotel Soline increased its capacity utilization rate by 1,74%, compared with 2016., while the hotel Maestral had an increase of 2,45%.The biggest increase in capacity utilization in this observed period was the hotel Marina 5,4%. Hotel Berulia had a great drop in utilization of capacity of 30,84% in 2017. Compared to 2016., which has meant that it had started to work much later than other facilities. Brela d.d. as a whole, there was a reduction in capacity utilization in 2017. compared to 2016. for 7,04%, and reduction of the number of days of use from 160 to 145 days
HOTEL SALE
Hotelska prodaja zasigurno je temeljna i ključna poslovna funkcija svakog hotela. Potrebno je
pravovremeno posjedovati potrebne informacije o sadržajnim kapacitetima, kao i teorijska
znanja o načinima prodaje i prodajnim kanalima. Cjelokupno poslovanje hotela ovisi o
hotelskoj prodaji, stoga je nužno da ona bude trasparentna, a osobine osoba zaduženih za istu,
poput kreativnosti, inovativnosti i snalažljivosti, moraju biti povezane s elementima
promocije, marketinga i odnosa s javnošću. Također, funckionalno ustrojena hotelska prodaja
mora biti uključena u organizacijsku shemu hotela zajedno s uredom za rezervacije, neovisno
o vlasničkim odnosima. U ovom radu kao primjer provođenja uspješne hotelske prodaje,
prikazan je Hotel Park Exclusive koji je u relativno kratkom vremenskom periodu djelovanja
privukao i ugostio brojne turiste koji u Otočac pristižu iz Europe i Azije.A hotel sale is a fundamental and crucial business function of each hotel. It takes time to
organize the necessary information about the content capacity. This refers to the theoretical
knowledge of the ways of sales and sales channels. The entire hotel business depends on
selling the hotel. It is important that the sale be transparent. People who are in charge to work
on the sale must be creative, communicative, innovative and very resourceful. These people
have to be connected together with elements of the promotion, marketing and public relations.
It must be noted that functionally organized hotel sales should be included in the
organizational chart of the hotel together with the office for reservations and regardless of
ownership. This work is an example of successful implementation of hotel sales is shown
Hotel Park Exclusive. This hotel is in a relatively short period of promotion attracted and
hosted many tourists from Europe, but the most common are guests arriving from Asia in the
town Otočac