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Analysis of UEFA's reaction to the crisis caused by the establishment of the football Superleague
No full textU suvremenim organizacijama, pa tako i sportskim, u uvjetima krize ključno je odabrati ispravnu strategiju kriznog komuniciranja. Izrazito je bitan način na koji sportska organizacija odgovara na upite javnosti i posebnih interesnih skupina te, shodno tome, odnosi s javnošću igraju središnju ulogu u upravljanju kriznim situacijama u sportu.
18. travnja 2021. godine dvanaest najbogatijih europskih nogometnih klubova šokiralo je sveopću nogometnu javnost, a samim time i UEFA-u, objavom o osnivanju vlastitog zatvorenog nogometnog natjecanja. UEFA je, kao krovna europska nogometna organizacija, brinula o organizaciji svih kontinentalnih klupskih nogometnih natjecanja od svojih samih začetaka. UEFA-ina su se natjecanja oduvijek zasnivala na otvorenom tipu koji karakterizira mogućnost promocije i ispadanja, a projekt Superlige, sa stalnim članovima natjecanja, bio je suštinska suprotnost UEFA-inom modelu. UEFA-a je primjenom adekvatne ofanzivne strategije kriznog komuniciranja, uz pomoć navijača i drugih interesnih skupina, uspjela suzbiti inicijalnu krizu. U međuvremenu je UEFA predstavila novi format Lige prvaka koji je protumačen kao njen odgovor na prijetnje osnivanjem Superlige.
Odlukom Europskog suda pravde iz prosinca 2023. onemogućeno je pokretanje bilo kakvog zatvorenog natjecanja, no isto je tako jasno naznačeno da UEFA nema pravo odbiti autorizirati bilo kakvo novo natjecanje koje bi se zasnivalo na europskom sportskom modelu otvorenih natjecanja. Kao odgovor na Odluku osnivači Superlige predstavili su novi model natjecanja koji uključuje sustav promocije i ispadanja. S druge strane, UEFA je nastavila zagovarati tezu da štit europske vrijednosti u borbi protiv bogatih koji gledaju samo vlastite interese. Rezultati provedenog anketnog istraživanja pokazali su da javnost, koja je u najvećoj mjeri protiv zatvorenog tipa natjecanja, pozitivno glede na UEFA-inu reakciju na inicijalnu krizu. Međutim stav javnosti o UEFA-i kao organizaciji nije u tolikoj mjeri pozitivan stoga mogućnost stvaranja neovisnog natjecanja prema kriterijima otvorenog natjecanja predstavlja velik izazov za UEFA-u. Razdoblje koje slijedi bit će izrazito neizvjesno, a ključnim za budućnost UEFA-e mogao bi se pokazati uspjeh ili neuspjeh njezinog novog formata Lige prvaka koji kreće od sezone 2024/25.In modern organizations, including sports organizations, selecting the right crisis communication strategy is crucial during times of crisis. The way a sports organization responds to inquiries from the public and specific interest groups is extremely important, and, consequently, public relations play a central role in managing crisis situations in sports.
On April 18, 2021, twelve of the wealthiest European football clubs shocked the entire football community, including UEFA, by announcing the creation of their own closed football competition. Since its inception, UEFA, as the governing body of European football, has been responsible for organizing all continental club competitions. UEFA's competitions have always been based on an open model characterized by the possibility of promotion and relegation, whereas the Super League project, with its permanent member clubs, was fundamentally opposed to UEFA's model. By employing an appropriate offensive crisis communication strategy, with the support of fans and other interest groups, UEFA managed to suppress the initial crisis. In the meantime, UEFA introduced a new format for the Champions League, which was interpreted as its response to the threat posed by the formation of the Super League.
A decision by the European Court of Justice in December 2023 prevented the launch of any closed competition, but it also clearly indicated that UEFA does not have the right to refuse to authorize any new competition that would be based on the European sports model of open competitions. In response to the ruling, the founders of the Super League presented a new competition model that includes a system of promotion and relegation. On the other hand, UEFA continued to advocate the idea that it is protecting European values against the wealthy who prioritize their own interests. The results of a survey showed that the public, which is largely against the closed competition model, viewed UEFA's response to the initial crisis positively. However, public opinion about UEFA as an organization is not as favourable, so the possibility of creating an independent competition based on the criteria of open competition presents a significant challenge for UEFA. The upcoming period will be highly uncertain, and the success or failure of UEFA's new Champions League format, starting from the 2024/25 season, could prove to be crucial for the organization's future
Perception of residents on the impacts and importance of ecotourism development in the Medvednica Nature park
No full textPark prirode Medvednica rijedak je primjer preklapanja zaštićenog prirodnog područja i urbane
zone glavnog grada. To je prostor u kojem se prirodne i kulturno-povijesne vrijednosti
međusobno isprepliću i uvjetuju. Park prirode nudi bijeg iz grada, sa širokom lepezom
životinjskog i biljnog svijeta te raznim planinarskim stazama po kojima se lokalno stanovništvo
i turisti mogu rekreirati i uživati u prirodi. Cilj ovog istraživanja je utvrditi u kojoj mjeri je
lokalno stanovništvo na području Grada Zagreba upoznato s utjecajima i važnosti ekoturizma
u Parku prirode Medvednica. Istraživanje može pomoći u sadašnjim ili budućim preprekama
razvoja ekoturizma na području Parka, uz identifikaciju ograničenja i preporuka za daljnja
istraživanja. U teorijskom dijelu rada korišteni su sekundarni podaci iz znanstvene i stručne
literature te internetskih izvora. Empirijski dio rada temelji se na primarnim podacima koji su
prikupljeni putem anketnog upitnika. Istraživanje pokazuje da većina ispitanika smatra kako
daljnji razvoj ekoturizma na području Parka može značajno poboljšati plasman lokalno
proizvedenih dobara i otvoriti nove mogućnosti zapošljavanja za lokalno stanovništvo, čime bi
se ojačalo lokalno gospodarstvo. Također, sudionici prepoznaju pozitivne utjecaje na javnu
infrastrukturu, što doprinosi boljem iskustvu posjetitelja, ali i poboljšava životni standard
lokalnog stanovništva. Ekoturizam se percipira kao ključan za izgradnju turističkog identiteta
regije, omogućavajući povezivanje i očuvanje lokalnih kulturnih vrijednosti. Unatoč brojnim
prednostima, postoji podijeljeno mišljenje o potencijalnim ekonomskim i ekološkim izazovima,
poput rasta cijena i zagađenja, što ukazuje na potrebu za pažljivim planiranjem i upravljanjem
projektima ekoturizma.The Medvednica Nature Park is a rare example of the overlap between a protected natural area and the urban zone of a capital city. It is a space where natural and cultural-historical values intertwine and influence one another. The nature park offers an escape from the city, with a wide variety of wildlife and plant species, as well as numerous hiking trails where local residents and tourists can enjoy recreational activities and the beauty of nature. The goal of this research is to determine the extent to which the local population in the City of Zagreb is aware of the impacts and importance of ecotourism in Medvednica Nature Park. The research aims to contribute to the identification of current or future challenges in the development of ecotourism within the park, highlighting its limitations and providing recommendations for further study. The theoretical part of the work uses secondary data from scientific and professional literature, as well as online sources. The empirical part is based on primary data collected through a survey. The findings indicate that the majority of respondents believe that further development of ecotourism in the park could significantly improve the market for locally produced goods and create new employment opportunities for the local population, thereby strengthening the local economy. Additionally, participants recognize the positive impact on public infrastructure, which enhances the visitor experience and improves the standard of living for the local community. Ecotourism is perceived as essential for building the region's tourism identity, fostering the connection and preservation of local cultural values. Despite numerous advantages, there is divided opinion regarding potential economic and environmental challenges, such as rising prices and pollution, which suggests the need for careful planning and management of ecotourism projects
Potential of cruise market development in coastal Croatia
No full textPorast potražnje za krstarenjima privlači sve veću zainteresiranost za ovom vrstom nautičkog turizma. Popularnost krstarenja posljedica je porasta potražnje za aktivnim odmorom i nudi najbolju vrijednosti za novac u usporedbi ostalih oblika odmora. Razvoj krstarenja u Primorskoj Hrvatskoj posljedica je razvedenosti obale, razvijenosti gradova uz obalu, očuvanosti Jadranskog mora i duge pomorske tradicije. U ovom radu naglasak je na pomorskim krstarenjima Primorske Hrvatske. Cilj rada je na temelju dostupnih podataka i dosadašnjeg razvoja, prepoznati u kojem smjeru i kojom brzinom se tržište krstarenja kreće i koje su mogućnosti daljnjeg razvoja. U teorijskom dijelu rada definiran je pojam nautičkog turizma, pojam i vrste krstarenja, opisuje ponuda i potražnja za krstarenjima. Analiziraju se učinci tržišta krstarenja u Primorskoj Hrvatskoj, radi se SWOT analiza i opisuju mogućnosti daljnjeg razvoja. Posljednji dio analizira četiri odabrane destinacije u kojima je prisutno krstarenje kako bi se usporedili prirodni resursi, primarna i sekundarna ponuda i načini promocije ove vrste putovanja. Utvrđeno je kako Hrvatska ima puno potencijala u razvoju tržišta krstarenja. Najveći potencijal predstavlja razvoj primarnih kapaciteta kao što su luke i brodovi, a promocija destinacija bi se trebala podignuti na višu razinu. Razvoj je potaknut izradama strategija razvoja krstarenja za svaku destinaciju, ali njihova provedba je manjkava.Increasing demand for cruises attracts growing interest in this type of nautical tourism. The popularity of cruises is due to an increase in demand for active holidays, and they offer the best value for money compared to other forms of holiday. The development of cruises in coastal Croatia is due to the indented coastline, the development of towns along the coast, the preservation of the Adriatic Sea, and the long maritime tradition. In this paper, the emphasis is placed on sea cruises in coastal Croatia. The aim of the work is to identify, on the basis of available data and development so far, the direction and speed of the cruise market, and the possibilities for further development. The theoretical part of the work defines the concept of nautical tourism, the concept and types of cruises, and describes the supply and demand for cruises. The effects of the cruise market in coastal Croatia are analyzes, SWOT analysis is performed and possibilities for further development are described. The last part analyses four selected destinations where a cruise is present in order to compare natural resources, primary and secondary offers, and ways of promoting this type of travel. It was found that Croatia has much more potential for developing the cruise market. The greatest potential is the development of primary capacities such as ports and ships, and the promotion of destinations should be raised to a higher level. Development is encouraged by the development of cruise development strategies for each destination, but their implementation is deficient
Acquisitions as a growth strategy in the media industry
No full textDiplomski rad analizira utjecaj preuzimanja na rast i razvoj The Walt Disney Company. Kroz pet poglavlja, rad se fokusira na teorijske aspekte preuzimanja i spajanja, analizira globalnu medijsku industriju, te kroz studije slučaja ispituje uspješnost Disneyjevih preuzimanja Pixara, Marvela, Lucasfilma i 21st Century Foxa. Istraživanje pokazuje značajan doprinos procesa preuzimanja financijskom rastu, diversifikaciji portfelja sadržaja i jačanju Disneyjeve pozicije u industriji. Unatoč izazovima kao što su integracija različitih korporativnih kultura i rizici preplaćivanja, Disney je uspješno ostvario svoje strateške ciljeve, što je potvrđeno pozitivnim financijskim i tržišnim rezultatima nakon preuzimanja. Osim financijskih uspjeha, rad također naglašava kako su ova preuzimanja omogućila Disneyju širenje tehnoloških kapaciteta i stvaranja novih proizvoda. Na temelju analize, zaključuje se da su pažljivo planirana preuzimanja ključna za dugoročni uspjeh u dinamičnoj i konkurentnoj medijskoj industriji.This thesis analyzes the impact of acquisitions on the growth and development of The Walt Disney Company. Through five chapters, the thesis focuses on the theoretical aspects of mergers and acquisitions, analyzes the global media industry, and examines the success of Disney's acquisitions of Pixar, Marvel, Lucasfilm, and 21st Century Fox through case studies. The research demonstrates the significant contribution of acquisition processes to financial growth, diversification of content portfolios, and strengthening Disney's position in the industry. Despite challenges such as integrating different corporate cultures and the risks of overpaying, Disney has successfully achieved its strategic goals, as evidenced by positive financial and market outcomes following the acquisitions. In addition to financial successes, the thesis also highlights how these acquisitions have enabled Disney to expand its technological capabilities and develop new products. Based on the analysis, it is concluded that carefully planned acquisitions are crucial for long-term success in the dynamic and competitive media industry
Strategic analysis and valuation of the company Podravka d.d.
No full textOvaj rad se bavi sveobuhvatnom strategijskom analizom i procjenom vrijednosti poduzeća
Podravka d.d., koje je izabrano zbog svoje bogate povijesti, stabilnog poslovanja te značajne
uloge na Zagrebačkoj burzi, gdje se njegove dionice ubrajaju među najlikvidnije. Primarni cilj
ovog istraživanja je što objektivnije utvrditi stvarnu tržišnu vrijednost poduzeća Podravka d.d.,
koristeći širok spektar analitičkih metoda i modela koji omogućuju detaljnu procjenu temeljnih
čimbenika vrijednosti. Ove metode uključuju financijsku analizu, analizu industrije, te procjenu
internih i eksternih faktora koji utječu na poslovanje poduzeća. Stručni doprinos rada ogleda se
u definiranju ključnih strategijskih faktora koji utječu na dugoročno pozicioniranje Podravke
d.d. na tržištu, kao i u procjeni njezine ukupne vrijednosti. Rezultati istraživanja mogu poslužiti
kao značajna podrška menadžmentu poduzeća u donošenju strateških odluka te investitorima u
upravljanju svojim investicijskim portfeljima, čime se dodatno osigurava održivi rast i
konkurentnost poduzeća na domaćem i međunarodnom tržištu.This paper presents a comprehensive strategic analysis and valuation of the company Podravka
d.d., chosen for its rich history, stable business operations, and significant role on the Zagreb
Stock Exchange, where its shares are among the most liquid. The primary objective of this
research is to objectively determine the true market value of Podravka d.d. by employing a wide
range of analytical methods and models that enable a detailed assessment of the fundamental
value drivers. These methods include financial analysis, industry analysis, and the evaluation
of internal and external factors impacting the company's performance. The professional
contribution of this paper is reflected in the identification of key strategic factors influencing
the long-term market positioning of Podravka d.d., as well as in the comprehensive valuation
of the company. The findings of this research can serve as valuable support for the company's
management in making strategic decisions and for investors in managing their investment
portfolios, thereby ensuring the company's sustainable growth and competitiveness in both
domestic and international markets
Viewers' perceptions of sponsorships and sponsored content in eSports competitions
No full texteSport, skraćenica za elektronički sport predstavlja izrazito kompetitivna natjecanja u online video igrama. Natjecanja se održavaju u dvoranama te gledatelji imaju mogućnost fizičkog ili virtualnog praćenja natjecanja. U eSport natjecanjima natječu se timovi, s pet profesionalnih igrača. Iznenadan i brz rast eSporta učinio je ovu industriju iznimno atraktivnom velikim multinacionalnim poduzećima. Zbog iznimno lojalne, mlade publike koja je srž eSporta, unatrag zadnjih 10 godina primijećen je sve veći ulazak novih poduzeća u industriju, takozvanih ne-endemskih poduzeća. Industrija eSporta, iako u nazivu ima sport, uvelike se razlikuje od industrije tradicionalnih sportova poput nogometa, košarke ili baseballa te je zbog specifične publike nužno provesti dublju i temeljitiju analizu industrije i njezinih dionika kako bi poduzeća mogla efikasno provoditi svoje marketinške aktivnosti i osigurati ispunjenje svojih ciljeva. Industrija eSporta ima specifičnu ekonomiju i ekosustav, zbog kojih zahtjeva od poduzeća osmišljavanje specifičnih strategije i koraka kako bi se ostvarili što bolji rezultati. Također, očekivanja publike su u potpunosti drugačija nego što su to u tradicionalnom sportovima te je nužno prebaciti se s tradicionalnih modela i kanala komunikacije na digitalne. Zbog generalno dobre prihvaćenosti endemskih, pa tako i ne-endemskih sponzora i poduzeća, želja je ispitati stavove i percepcije osoba koje prate i konzumiraju eSport te eSport natjecanja. Rezultati istraživanja i empirijske spoznaje namijenjeni su dopuni postojećoj relevantnoj marketinškoj literaturi. Cilj istraživanja je ispitati i analizirati percepcije gledatelja eSporta u Republici Hrvatskoj te komparacijom s već provedenim istraživanjima i teorijskim izvorima shvatiti ulogu koju na stav ispitanika i spremnost na kupnju imaju sponzori eSporta te je li ovakav način promocije efikasan.eSport, short for electronic sport, represents highly competitive competitions in online video games. Competitions are held in arenas where spectators can follow the events either physically or virtually. In eSport competitions, teams of five professional players compete. The sudden and rapid growth of eSports has made this industry extremely attractive to large multinational companies. Due to the highly loyal, young audience that is the core of eSports, the past 10 years have seen an increasing entry of new companies into the industry, so-called non-endemic companies. The eSports industry, although it has 'sport' in its name, differs greatly from traditional sports industries like football, basketball, or baseball, and due to its specific audience, it is necessary to conduct a deeper and more thorough analysis of the industry and its stakeholders for companies to effectively conduct their marketing activities and ensure the fulfilment of their goals. The eSports industry has a specific economy and ecosystem, which require companies to devise specific strategies and steps to achieve better results. Also, the expectations of the audience are completely different from those in traditional sports, and it is necessary to shift from traditional models and channels of communication to digital ones. Due to the generally good acceptance of both endemic and non- endemic sponsors and companies, the aim is to examine the attitudes and perceptions of respondents from the Republic of Croatia who follow and consume eSports through a certain medium. The results of the research and empirical insights are intended to supplement the existing relevant marketing literature. The goal of the research is to examine and analyse the perceptions of eSports viewers in the Republic of Croatia and, through comparison with previously conducted research and professional literature, to understand the role of eSports sponsors in shaping the respondents' attitudes and willingness to purchase, and whether this method of promotion is effective
Customer loyalty to fitness centers in the Republic of Croatia
No full textModerno društvo današnjice sve više stavlja naglasak na nužnost zamjene loših životnih navika zdravijim, a to se najčešće pokušava ostvariti kroz izmjene u prehrani, smanjenje razine stresa ili povećanje fizičke aktivnosti. Povećanje svijesti o potrebi za zdravim stilom života između ostalog je na tržište donijelo i poslovne prilike koje takve promjene donose unutar fitness industrije. Istraživanja su pokazala kako je fitness sektor u Europi generirao čak 28,1 milijardi eura te je usluživao preko 63,1 milijuna korisnika (Europe Active & Deloitte, 2023.), no bez obzira na veliku potražnju i broj korisnika, fitness sektor je obilježen visokim stopa odustajanja i fluktuacije korisnika te zbog toga menadžment svjesno prebacuje svoj fokus na zadržavanje postojećih korisnika odnosno jačanje lojalnosti (Buckworth i Dishman, 2002.). Iako tržište fitness centara u Hrvatskoj nastavlja rasti, zbog velike konkurentnosti i kontinuirane potrebe za poboljšanjem razine usluge postaje sve kompliciranije zadržati korisnike.
Cilj diplomskog rada bio je istražiti ključne čimbenike koji utječu na lojalnost korisnika fitness centara na području Republike Hrvatske. U istraživanju je sudjelovalo 152 ispitanika, a instrument istraživanja je bio anketni upitnik. Ispitivao se utjecaj fizičkog okruženja fitness centara, zaposlenika, opreme unutar fitness centra, zadovoljstva te vrijednosti za korisnike. Rezultati su pokazali da svi istraženi čimbenici utječu na lojalnost korisnika, no pojedini imaju značajniji utjecaj od ostalih. Oprema unutar fitness centara imala je najveću srednju vrijednost te su ju ispitanici ocijenili kao najutjecajniji čimbenik lojalnosti, dok su zaposlenici fitness centara najniže ocijenjeni čimbenik, odnosno čimbenik koji najmanje utječe na lojalnost ispitanika. Da bi zadržali lojalne korisnike i ostali konkurentni na rastućem tržištu fitness industrije, fitness centri na području Hrvatske moraju se fokusirati na kontinuirano unaprjeđivanje razine kvalitete i raznolikosti ponude opreme za treniranje, održavanje zadovoljstva korisnika, zapošljavanje profesionalnog osoblja, održavanje maksimalne razine higijene unutar fitness centara te povećanje vrijednosti za korisnike.Today's modern society increasingly emphasizes the necessity of replacing unhealthy habits with healthier ones, which is most often attempted through dietary changes, stress reduction or increased physical activity. The increased awareness of the need for a healthy lifestyle has also brought business opportunities within the fitness industry. Research has shown that the fitness sector in Europe generated as much as 28.1 billion euros and served over 63.1 million customers (Europe Active & Deloitte, 2023). However, despite the high demand and number of customers, the fitness sector is marked by high dropout rates and customer fluctuation. Therefore, management is increasingly focusing on retaining existing customers and strengthening loyalty (Buckworth & Dishman, 2002). Although the market for fitness centers in Croatia continues to grow, maintaining customer retention is becoming increasingly challenging due to high competition and the need for enhanced service quality.
The aim of this thesis was to investigate the key factors influencing the loyalty of fitness center customers in the Republic of Croatia. The study involved 152 respondents from across Croatia, and the research instrument was a survey questionnaire. The study examined the influence of the physical environment of fitness centers, staff, equipment, customer satisfaction, and value for customers. The results showed that all the examined factors affect customer loyalty, but some have a more significant impact than others. Equipment within fitness centers had the highest average value and was rated by respondents as the most influential factor in loyalty, while staff were rated as the least influential factor. To retain loyal customers and remain competitive in the growing fitness industry market, fitness centers in Croatia must focus on continuously improving the quality and variety of training equipment, maintaining customer satisfaction, hiring professional staff, ensuring high levels of hygiene, and increasing value for customers
The impact of Houthi attacs on international trade with special focus on maritime shipping
No full textRad pod naslovom "Utjecaj napada Huta na svjetsku trgovinu s posebnim osvrtom na brodski prijevoz" istražuje ključnu ulogu brodskog prijevoza u globalnoj trgovini, posebice u ekonomičnom transportu velikih količina robe. Rad detaljno analizira utjecaj napada koje izvode Huti na sigurnost i učinkovitost pomorskog prijevoza. Fokus je na poremećajima u globalnim opskrbnim lancima, povećanju troškova transporta, kašnjenjima u isporuci i rizicima za međunarodnu trgovinu. Kroz rad se koriste statistički podaci i relevantna literatura kako bi se analizirali gospodarski i logistički učinci ovih napada. Također, predlažu se moguće preventivne mjere i strategije za ublažavanje negativnih posljedica koje napadi Huta imaju na globalnu trgovinu, s posebnim naglaskom na plovne putove u Crvenom moru i Sueskom kanalu. Rad se osvrće na važnost međunarodne suradnje i implementacije sigurnosnih mjera kako bi se smanjili rizici i osigurala stabilnost pomorskog prometa.The thesis titled "The impact of Houthi attacks on international trade with a special focus on maritime shipping" explores the vital role of maritime transport in global trade, particularly in the efficient movement of large quantities of goods. The thesis provides a detailed analysis of the impact of Houthi attacks on the security and efficiency of maritime shipping. It focuses on disruptions in global supply chains, rising transportation costs, delivery delays, and the risks to international trade. The thesis draws on statistical data and relevant literature to examine the economic and logistical impacts of these attacks. It also proposes potential preventive measures and strategies to mitigate the negative effects of Houthi attacks on global trade, with particular emphasis on shipping routes in the Red Sea and Suez Canal. The importance of international cooperation and the implementation of security measures is emphasized to reduce risks and ensure the stability of maritime transport
Analysis of the supply chain and distribution of pharmaceutical goods in the Republic of Croatia
No full textOvaj rad precizno analizira i objašnjava sve razine opskrbnog lanca i distribucije farmaceutskih proizvoda u Republici Hrvatskoj te ih uspoređuje s ekvivalentima na razini Europske unije. Rad se prvenstveno koncentrira na dostupnost lijekova u sezonama gripe i Covida-19, a ističe probleme opskrbnog lanca vezane uz prereguliranu okolinu, kompleksne zakonske okvire i zaostale informatičke sustave javnog zdravstvenog sektora. Srž rada čini kvalitativno ispitivanje nekolicine stručnjaka iz privatnog farmaceutskog sektora koji zajedno imaju desetke godina iskustva upravo u prometu lijekova. Mišljenja ispitanih stručnjaka ističu relativno visoku razinu nezadovoljstva prvenstveno zakonskim okvirom kojim je ograničeno prometovanje lijekovima, pa tako i slabu digitalizaciju čitavog opskrbnog lanca. U usporedbi s ostalim zemljama u Europskoj uniji, stručnjaci smatraju kako je sustav u Republici Hrvatskoj nedvojbeno loš. Na samom kraju, rad ističe i potencijalne smjerove u kojima se trebaju događati promijene kako bi opskrbni lanac i distribucijska mreža bili bolji.This thesis precisely analyses and explains all the links in the supply chain and distribution chain of pharmaceutical goods in the Republic of Croatia and compares them to their equivalents in the European Union. The thesis primarily focuses on the availability of drugs and medication during flu season and COVID-19 and brings to light the problems that are caused by an overregulated business environment, complex laws and outdated technological systems of the public health sector. The core of the thesis is a qualitative questionnaire of a few experts from the private pharmaceuticals sectors who bring together decades of industry experience. The opinions of these experts show a significant level of dissatisfaction, primarily with the legal framework which significantly restricts the trade of pharmaceutical goods, as well as a very low level of digitalization of the entire supply chain. When compared to other countries in the European Union, the experts concluded that Croatia's systems are not good. Finally, the thesis suggests different potential approaches toward bettering Croatia's pharmaceutical supply chain
Holistic planning and sustainability analysis of renewable energy sources in Republic of Croatia
No full textEnergetski sektor bilo koje zemlje jedna je od najvažnijih okosnica razvoja i dobrobiti društva. S obzirom na današnje uvjete visoke i razvijajuće kompleksnosti na svim područjima ljudske djelatnosti i naše povezanosti s planetom kojeg nastanjujemo, važnije je nego ikad planirati razvoj energetskog sektora s posebnim naglaskom na obnovljive izvore energije. Implementacija istih u postojeću infrastrukturu i njen daljnji razvoj trebao bi biti prioritet društva, zakonodavnih tijela, poduzetnika i financijskih institucija.
Predmet rada odnosi se na energetski sektor Republike Hrvatske i koncepciju njegovog daljnjeg održivog razvoja s naglaskom na obnovljive izvore energije. Cilj rada je dijagnosticirati trenutnu situaciju energetskog sektora Republike Hrvatske te prognozirati mogućnosti cjelovitog planiranja i održivog razvoja obnovljivih izvora energije u Republici Hrvatskoj, uzimajući u obzir povijesne okolnosti razvoja obnovljivih izvora energije, ali i zakonodavnih, tehničkih i tržišnih mogućnosti i ograničenja.
Očekivani stručni doprinos rada ogleda se u definiranju i oblikovanju temeljnih čimbenika budućeg razvoja obnovljivih izvora energije u Republici Hrvatskoj, a rad će biti od koristi i interesa analitičarima, planerima, menadžerima, ali i struci zbog aktualnosti teme.The energy sector of any country is one of the most important drivers of development and welfare of a society. Taking into account the rising complexity in all of the areas of human activity and the bond with the planet we inhabit, it is more important now than ever to plant he development of the energy sector, while placing special attention on renewable energy sources. Their implementation in the existing infrastructure and its further development should be the most important priority of the society, legislative bodies, entrepreneurs and financial institutions.
In this paper, an overview of the Croatian energy sector will be provided alongside the conception of its further development with a special emphasis on the role of renewable energy sources. The aim of the paper is to determine the current state of the energy sector of Croatia and forecast the possibilities of comprehensive planning and sustainable development of renewable energy sources in Croatia while taking into consideration the historical circumstances of their development, as well as legislative, technical and market opportunities and limitations.
The expected contribution of this paper is reflected in the defining and modelling of the crucial factors of future development of renewable energy sources in Croatia, while the paper is expected to be of use and interest to analysts, planners, managers and the broader economic profession due to the actuality of the subject