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Efficency of container ships
No full textU današnje doba, prijevoz robe kontejnerskim brodovima ima značajnu ulogu u međunarodnom pomorskom prometu, te u svjetskoj ekonomiji. Zahvaljujući kontejnerizaciji, teret se prijevozi na sigurniji, brži i učinkovitiji način na području cijelog svijeta.
U ovom diplomskom radu obrađuju se pojmovi kontejnera i kontejnerizacije, razvoj kontejnerskih brodova kroz povijest, kontejnerske luke i terminali, te operateri kontejnerskih brodova. U radu se također razmatraju i trendovi razvoja kontejnerske flote.Nowadays, container shipping is important in international shipping and the global economy. Thanks to containerization, cargo is transported in a safer, faster, and more efficient way around the world.
This thesis deals with the concepts of container and containerization, the development of container ships throughout history, container ports and terminals, and container ship operators. The paper also discusses trends in the development of the container fleet
"Activated sludge microorganisms"
No full textUbrzani porast stanovništva i razvoj industrije dovodi do sve većih potreba za korištenjem vode što naravno, rezultira sa sve većim količinama otpadnih voda. Pročišćavanje otpadnih voda sastoji se od prethodne ili preliminarne obrade, primarne, sekundarne ili biološke te tercijarne obrade, pri čemu u biološkoj obradi sudjeluju mikroorganizmi koji čine osnovu razgradnje onečišćujućih tvari u otpadnim vodama. Mulj koji nastane u pročišćavanju otpadnih voda dijeli se na primarni, sekundarni, tercijarni i aktivni mulj. Aktivni mulj čine mikroorganizmi i organska tvar. Aeriranjem otpadne vode i aktivnog mulja pospješuje se razgradnja organske tvari. Proces s aktivnim muljem, najprimjenjivaniji je postupak biološkog pročišćavanja otpadnih voda, a uređaji koji se koriste u ovom procesu mnogobrojni su i raznoliki. U ovom radu naglasak je na mikroorganizmima koji su osnovni preduvjet za uspješnu biološku obradu otpadnih voda. Mikroorganizmi aktivnog mulja su bakterije, protozoa, metazoa, gljive i alge. Svaki od navedenih organizama ima svoju bitnu ulogu u ovom umjetno stvorenom ekosustavu.Rapid population growth and industrial development are leading to an increasing demand for water, which naturally, results in increasing amounts of wastewater. Wastewater treatment consists of preliminary treatment, primary treatment, secondary or biological treatment and tertiary treatment, whereby the main part of biological treatment is microorganisms, which are responsible for the degradation of pollutants in wastewater.The sludge produced during wastewater treatment is divided into primary, secondary, tertiary and activated sludge. The activated sludge consists of microorganisms and organic matter. The aeration of wastewater and the activated sludge accelerates the decomposition of organic matter. The activated sludge process is the most applicable biological wastewater treatment process and the devices used in this process are numerous and varied. This paper focuses on microorganisms which are the basic prerequisites for successful biological wastewater treatment. Activated sludge microorganisms are bacteria, protozoa, metazoa, fungi and algae. Each of these organisms plays an important role in this man-made ecosystem
Education in the Republic of Dubrovnik
No full textObrazovanje u Dubrovačkoj Republici imalo je ključnu ulogu u oblikovanju društvenog i kulturnog identiteta grada. U početku su latinske škole pružale osnovno obrazovanje, dok su strukovne škole i kasnije gimnazije i liceji nudili napredne studije u različitim disciplinama. Crkva je bila središnja institucija u upravljanju obrazovnim sustavom, a obitelji su često organizirale privatne poduke, posebno za plemkinje. Dubrovčani su također studirali na prestižnim talijanskim sveučilištima, donoseći nova znanja natrag u svoj grad. Nova znanja, stečena u Italiji, Dubrovčani su iskoristili na Dubrovačkom Kolegiju, Colleginumu Ragusinumu. Važnost obrazovanja u Dubrovačkoj Republici potvrđuje činjenica da je Senat svake godine slao šest plemića i dva pučana na sveučilišta u Italiju. Republika je vodila brigu ne samo o nadarenim učenicima i plemićima, već i o onim manje nadarenim, te i o pučanima. Istaknuti znanstvenici i književnici poput Marina Držića, Ruđera Boškovića, Marina Getaldića i Cvijete Zuzorić te brojni drugi, značajno su doprinijeli intelektualnom i kulturnom životu Dubrovnika, čineći ga važnim središtem na Mediteranu.Education in the Republic of Dubrovnik played a key role in shaping the social and cultural identity of the city. Initially, Latin schools provided basic education, while vocational schools and later gymnasiums and lyceums offered advanced studies in various disciplines. The church was the central institution in the management of the education system, and families often organized private tuition, especially for noblewomen. The people of Dubrovnik also studied at prestigious Italian universities, bringing new knowledge back to their city. The people of Dubrovnik used the new knowledge acquired in Italy at the Dubrovnik College, Colleginum Ragusinum. The importance of education in the Republic of Dubrovnik is confirmed by the fact that every year the Senate had 6 nobles and 2 commoners at the university in Italy. The Republic took care not only of gifted students and nobles, but also of the "less" gifted ones, as well as commoners. Prominent scientists and writers such as Marin Držić, Ruđer Bošković, Marin Getaldić and Cvijeta Zuzorić contributed significantly to the intellectual and cultural life of Dubrovnik, making it an important center in the Mediterranean
Persuasion in Business Negotiations
No full textUvjeravanje je jedan od procesa komunikacije kojim se utječe na druge sa svrhom ostvarenja željenih ciljeva. Ključna je komponenta u procesu pregovaranja jer se uspješnim uvjeravanjem odnosi pobjeda. Rad se bavi procesom uvjeravanje i njegov je cilj razlikovanje različitih situacija i taktika u pregovaranju te mogućih alternativa. Svrha rada je razumijevanje grešaka glede uvjeravanja u procesu pregovora i razvoj vještina za poboljšanje. Prema tome, cilj rada je razumijevanje različitih situacija u pregovaranju i različitih karaktera pregovarača prema kojima treba prilagođavati strategije. Kako bi se proces uvjeravanja započeo, potrebno je prikupiti što više informacija o pregovaraču, što je moguće samo uz aktivno slušanje i shvaćanje njegove važnosti u procesu pregovora. Uvjeravanje je prisutno gotovo u svim ljudskim aktivnostima i može imati pozitivan utjecaj. Međutim, može se i zloupotrebljavati, zbog čega se kraj rada bavi etičnosti u procesu uvjeravanja, to jest razlikovanjem društveno prihvaćenog i društveno neprihvaćenog ponašanja i metoda uvjeravanja.Persuasion is one of the communication processes used to influence others to achieve desired goals. It is a key component in the negotiation process, as successful persuasion leads to victory. The paper deals with the process of persuasion and aims to distinguish different situations and tactics in negotiations as well as possible alternatives. The purpose of the thesis is to understand persuasion failures in the negotiation process and to develop skills for improvement. Therefore, the paper aims to understand the different negotiation situations and the different characters of the negotiating partners to which the strategies should be adapted. To begin the process of persuasion, it is necessary to gather as much information as possible about the negotiating partner, which is only possible by focusing on active listening and understanding its importance in the overall process. Persuasion can be found in almost all human activities and can have a positive influence. However, it can also be misused, which is why the last part of the thesis deals with ethics in the persuasion process, i.e. the distinction between socially acceptable and socially unacceptable behaviour and methods of persuasion
"Influence of the insulin pump on the qualitys of life through advantages and disadvantages."
No full textInzulinska pumpa je najvjerniji način imitacije prirodnog liječenja inzulina sekrecije, najveći terapijski doseg u liječenju šećerne bolesti tip 1. Za uvođenje inzulinske pumpe u terapiju postoje jasno definirane indikacije te je osim toga ključna dobra edukacija, suradljivost i motiviranost bolesnika.
Svrha i ciljevi istraživanja:
Ciljevi:
1. Utvrditi postoje li razlike u dnevnim aktivnostima koje doprinose kvaliteti života osoba koje se liječe inzulinskom pumpom u odnosu na osobe koje se liječe višestrukim dnevnim injekcijama inzulina.
2. Istražiti tvrdnju da je HbA1c s boljom regulacijom kod osoba koje se liječe s inzulinskom pumpom u odnosu na one osobe koje se liječe injekcijama.
S obzirom na ciljeve istraživanja, formulirane su sljedeće hipoteze:
H1: Postoji razlika u dnevnim aktivnostima koje doprinose kvaliteti života osoba koje se liječe inzulinskom pumpom u odnosu na osobe koje se liječe višestrukim dnevnim injekcijama inzulina.
Hipoteza 1 je podijeljena na 4 podhipoteze:
H 1.1: Postoje razlike u fizičkom zdravlju (DOM 1) koje doprinose kvaliteti života osoba koje se liječe inzulinskom pumpom u odnosu na osobe koje se liječe injekcijama.
H 1.2: Postoje razlike u psihičkom zdravlju (DOM 2) koje doprinose kvaliteti života osoba koje se liječe inzulinskom pumpom u odnosu na osobe koje se liječe injekcijama.
H 1.3: Postoje razlike u društvenim odnosima (DOM 3) koje doprinose kvaliteti života osoba koje se liječe inzulinskom pumpom u odnosu na osobe koje se liječe injekcijama.
H 1.4: Postoje razlike u okolini (DOM 4) koje doprinose kvaliteti života osoba koje se liječe inzulinskom pumpom u odnosu na osobe koje se liječe injekcijama.
H2: HbA1c je s boljom regulacijom kod osoba koje se liječe s inzulinskom pumpom u odnosu na osobe koje se liječe injekcijama.
Metode istraživanja i tehnike prikupljanja podataka: Anonimnim anketnim upitnikom ispitano je 50 osoba koje se liječe inzulinskom pumpom i 50 osoba koje se liječe višestrukim dnevnim injekcijama inzulina registriranih i liječenih u različitim poliklinikama i bolnicama u Republici Hrvatskoj. Ispitanici su popunili anonimni anketni upitnik putem Facebook grupe „Mlade osobe s dijabetesom u RH“. Prvi dio anonimnog upitnika sastoji se od sociodemografskih podataka, drugi dio sastoji se od prednosti i nedostataka u liječenju, a treći dio sastoji se od WHOQOL-Bref upitnika – skraćena verzija upitnika kvalitete života Svjetske zdravstvene organizacije. Podaci su statistički obrađeni u SPSS programu.
Rezultati: Kvalitetu života procijenili smo upitnikom s 26 čestica koje tvore 4 domene. Pouzdanost mjernih ljestvica testirali smo izračunom Cronbach Alpha koeficijenata. Na temelju Cronbach Alpha koeficijenata ( > 0,7) zaključili smo da primijenjene mjerne ljestvice posjeduju zadovoljavajuću razinu pouzdanosti, odnosno potvrđuju se kao valjani instrumenti za mjerenje mišljenja i stavova ispitanika. Također, na osnovu dobivenih Pearsonovih koeficijenata korelacije (p < 0,05 i p < 0,001) utvrdili smo veliku statistički značajnu povezanost između zadnje vrijednosti HbA1c i 4 domene. Pearsonov koeficijent korelacije r = -0,133 pokazuje malu negativnu povezanost između terapije i zadnje vrijednosti HbA1c.
Zaključak: Da bi testirali prvu hipotezu, koristili smo Mann Whitney U test te smo za sve 4 domene dobili rezultat da je p > 0,05 i zaključili da podaci ne pružaju statistički značajne podatke razlike između terapije (pen injekcije inzulina, inzulinska pumpa) i 4 domene (fizičko zdravlje, psihičko zdravlje, društveni odnosi i okolina) što znači da je hipoteza odbačena. Za testiranje druge hipoteze, korišten je Hi – kvadrat test nezavisnosti koji nije pokazao statistički značajnu razliku između korištenih terapija i zadnje vrijednosti HbA1c (χ2(3,n=100) = 3,488; p>0,05; p=0,322), što znači da je i druga hipoteza odbačena.An insulin pump is the most faithful way of imitating the natural treatment of insulin secretion, the greatest therapeutic reach in the treatment of type 1 diabetes. There are clearly defined indications for the introduction of an insulin pump in therapy, and in addition, good education, cooperation and motivation of the patient are crucial.
Aim and objectives of the research:
Objectives:
1. To determine whether there are differences in daily activities that contribute to the quality of life of people who are treated with an insulin pump compared to people who are treated with multiple daily insulin injections.
2. To investigate the claim that HbA1c is better regulated in people who are treated with an insulin pump compared to those who are treated with injections.
Considering the objectives of the research, the following hypotheses were formulated:
H1: There is a difference in daily activities that contribute to the quality of life of people who are treated with an insulin pump compared to people who are treated with multiple daily insulin injections.
Hypothesis 1 is divided into 4 sub-hypotheses:
H 1.1: There are differences in physical health (DOM 1) that contribute to the quality of life of people treated with an insulin pump compared to people treated with injections.
H 1.2: There are differences in mental health (DOM 2) that contribute to the quality of life of people treated with an insulin pump compared to people treated with injections.
H 1.3: There are differences in social relations (DOM 3) that contribute to the quality of life of people who are treated with an insulin pump compared to people who are treated with injections.
H 1.4: There are differences in the environment (DOM 4) that contribute to the quality of life of people who are treated with an insulin pump compared to people who are treated with injections.
H2: HbA1c is better regulated in people treated with an insulin pump compared to people treated with injections.
Research methods and data collection techniques: 50 people who are treated with an insulin pump and 50 people who are treated with multiple daily insulin injections, registered and treated in different polyclinics and hospitals in the Republic of Croatia, were examined using an anonymous questionnaire. Respondents filled out an anonymous questionnaire via the Facebook group "Young people with diabetes in the Republic of Croatia". The first part of the anonymous questionnaire consists of sociodemographic data, the second part consists of advantages and disadvantages of treatment, and the third part consists of the WHOQOL-Bref questionnaire - a shortened version of the World Health Organization's quality of life questionnaire. The data were statistically processed in the SPSS program.
Results: We assessed the quality of life using a questionnaire with 26 items that form 4 domains. We tested the reliability of the measurement scales by calculating Cronbach Alpha coefficients. Based on the Cronbach Alpha coefficients ( > 0.7), we concluded that the applied measurement scales have a satisfactory level of reliability, which means, they are confirmed as valid instruments for measuring the opinions and attitudes of respondents. Also, based on the obtained Pearson correlation coefficients (p < 0.05 and p < 0.001), we found a statistically significant correlation between the last value of HbA1c and 4 domains. Pearson's correlation coefficient r = -0.133 shows a small negative association between therapy and the last value of HbA1c.
Conclusion: To test the first hypothesis, we used the Mann Whitney U test and for all 4 domains we obtained the result that p > 0.05 and concluded that the data do not provide statistically significant data on the difference between the therapy (insulin pen injections, insulin pump) and the 4 domains (physical health, mental health, social relations and environment) which means that the hypothesis is rejected. To test the second hypothesis, the Chi-square test of independence was used, which did not show a statistically significant difference between the used therapies and the last value of HbA1c (χ2(3,n=100) = 3.488; p>0.05; p=0.322), which means that the second hypothesis is also rejected
The Potential of Dubrovnik-Neretva County for Social Tourism Development
No full textSocijalni turizam je poseban oblik turizma koji polako uzima zamah u brojnim zemljama diljem Europe. U Republici Hrvatskoj, a samim time i u Dubrovačko-neretvanskoj županiji, ovaj oblik turizma još nije došao do izražaja. U ovom radu istražuje se potencijal Dubrovačko-neretvanske županije za razvoj socijalnog turizma (turizma za sve) te se daju primjeri dobre prakse iz Europske unije kako bi se što bolje razumjela potreba za socijalnim turizmom.
Dubrovačko-neretvanska županija prepoznata je svjetska turistička destinacija, ali veliki problem županije je visoki stupanj sezonalnosti. Veliki broj turističkih dolazaka odvija se za vrijeme ljetnih mjeseci stoga se u ovom radu istražuje može li se socijalni turizam razviti na ovom području i time pomoći smanjenju sezonalnosti. Analizirajući ponudu i potražnju Dubrovačko-neretvanske županije za socijalnim turizmom može se zaključiti kako postoji potražnja za ovim oblikom socijalnog turizma, međutim ponuda još uvijek nije na zadovoljavajućoj razini. Proširenjem ponude za razvoj socijalnog turizma smanjio bi se problem sezonalnosti, a ujedno bi se poboljšala kvaliteta života lokalne zajednice te bi se išlo ka održivom razvoju destinacije.Social tourism is a special form of tourism that is gradually gaining momentum in numerous countries across Europe. In Croatia, and consequently in the Dubrovnik-Neretva County, this form of tourism has not yet come to the forefront. This paper explores the potential of the Dubrovnik-Neretva County in developing social tourism (tourism for all) and provides examples of good practices from the European Union to better understand the need for social tourism. The Dubrovnik-Neretva County is recognised as a global tourist destination, but a significant issue for the County is the high degree of seasonality. A large number of tourist arrivals occur during the summer months, so this paper research whether social tourism can be developed in this area to help reduce seasonality. By analysing the supply and demand for social tourism in the Dubrovnik-Neretva County, it can be concluded that there is a demand for this form of social tourism, however the supply is still not at a satisfactory level. Expanding the offerings for the development of social tourism would reduce the problem of seasonality, improve the quality of life for the local community and contribute to the sustainable development of the destination
Two - stroke engine man b&w me lgi with methanol drive
No full textZbog smanjenja negativnog utjecaja pomorske industrije na okoliš poseže se za različitim inovacijama u pogledu smanjenja emisije štetnih plinova te korištenja uređaja koji smanjuju upotrebu fosilnih goriva koji se smatraju najvećim krivcima za onečišćenje. Jednu od takvih inovacija predstavlja MAN B&W ME-LGI dvotaktni motor pogonjen metanolom. Naime, primjena ovih motora na brodovima utječe na povećanje korištenja zelene energije u vidu pogonskog goriva koje je čisto odnosno ne emitira velike količine emisija štetnih plinova u atmosferu. Međutim, uz sve prednosti postoji i određeni broj nedostataka koji proizlaze iz načina proizvodnje metanola (korištenjem fosilnih goriva), zapremnine skladišnog prostora za pohranu pogonskog goriva na brodovima (smanjenje teretnog prostora) te dostupnost dovoljne količine metanola za trenutne potrebe.In order to reduce the negative impact of the maritime industry on the environment, various innovations are resorted to in terms of reducing the emission of harmful gases and the use of devices that reduce the use of fossil fuels, which are considered the biggest culprits of pollution. One such innovation is the MAN B&W ME-LGI two-stroke engine powered by methanol. Namely, the use of these engines on ships increases the use of green energy in the form of clean fuel, i.e. it does not emit large amounts of harmful gases into the atmosphere. However, in addition to all the advantages, there are also a number of disadvantages arising from the method of methanol production (using fossil fuels), the volume of storage space for fuel storage on ships (reduction of cargo space) and the availability of a sufficient amount of methanol for current needs
Public relations in cultural institutions on the example Dubrovnik summer festival
No full textGlavna tema ovog diplomskog rada je Odnosi s javnošću u kulturnim institucijama na primjeru Dubrovačkih ljetnih igara. Rad se također bavi i pojmovima kao što su: modeli odnosa s javnošću, neprofitne organizacije, kulturni turizam i društvene mreže. Kao analiza rada provedeno je istraživanje, odnosno dubinski intervju s zaposlenicom ureda za odnose s javnošću Dubrovačkih ljetnih igara gospođom Katijom Krečak Jarović i analizirani su službeni profili festivala na društvenim mrežama Facebook i Instagram. Osim što koriste društvene mreže kao medije koji svakako prednjače u prenošenju informacija prema ciljnoj publici, koriste i druge pisane, vizualne i govorne tehnike te strategije odnosa s javnošću. Nakon provedenog istraživanja može se reći da Dubrovačke ljetne igre kao neprofitna institucija učinkovito koriste strategije i taktike odnosa s javnošću pri izgradnji svog imidža.The primary focus of this thesis is the examination of public relations in cultural institutions through the case study of the Dubrovnik Summer Festival. This study delves into various concepts, including public relations models, non-profit organizations, cultural tourism, and social media. As part of the analytical process, a research study was conducted that involved an in-depth interview with Ms. Katija Krecak Jarovic, a staff member in the public relations office of the Dubrovnik Summer Festival, as well as an analysis of the festival's official profiles on social media platforms such as Facebook and Instagram. The festival not only utilizes social media as a predominant medium for disseminating information to its target audience but also employs an array of written, visual, and verbal public relations techniques and strategies. The findings of this research suggest that the Dubrovnik Summer Festival, as a non-profit institution, effectively implements public relations strategies and tactics in the construction and maintenance of its public image
Analysis of Croatian online media reporting on femicide
No full textOvaj diplomski rad proučava kako hrvatski online mediji, konkretno Jutarnji list, Večernji list i Tportal, izvještavaju o femicidu, koristeći teoriju framinga da bi se razumijelo kako mediji oblikuju javnu percepciju ovog problema. Femicid se definira kao ubijanje žena zbog njihovog spola i predstavlja ozbiljan oblik nasilja. Cilj rada je istražiti na koji način mediji prenose informacije o femicidu.
U teorijskom dijelu, analizirat će se utjecaj medija na društvo i teorija framinga. Framing se odnosi na način prezentacije informacija u medijima, što utječe na interpretaciju publike. Mediji imaju moć oblikovati javno mnijenje kroz selekciju i prezentaciju vijesti. Također, pobliže će se pisati o femicidu, femicidu u svijetu, Europi i Hrvatskoj, te prethodna istraživanja o femicidu u svijetu, Europi i Hrvatskoj.
Istraživački dio rada fokusirat će se na analizu sadržaja odabranih online portala, te analiziranje odabranih kategorija i medijskih objava. Detaljno će biti objašnjeni istraživački alati, pristupi analizi sadržaja, kriteriji za izbor medijskih objava i način obrade podataka. Zatim će se predstaviti rezultata istraživanja temeljeni na analizi medijskih objava i rasprava o rezultatima istraživanja.
U zaključku će se spomenuti ono o čemu se u radu pisalo i navedene hipoteze će se potvrditi, djelomično potvrditi ili odbaciti, te će se prikazati neki savjeti za budućnost kako bi mediji što senzibilnije izvještavali o femicidu. Mediji igraju ključnu ulogu u edukaciji javnosti i u borbi protiv femicida, te je važno kontinuirano raditi na poboljšanju kvalitete izvještavanja o ovom problemu.This thesis studies how Croatian online media, Jutarnji list, Večernji list and Tportal, reports on femicide, using framing theory to understand how the media shape public perception of this issue. Femicide is defined as the killing of women because of their gender and is a serious form of violence. The aim of the work is to investigate how the media conveys information about femicide.
In the theoretical part, the influence of the media on society and the theory of framing will be analyzed. Framing refers to the way information is presented in the media, which affects the audience's interpretation. The media has the power to shape public opinion through the selection and presentation of news. Also, it will be written in more detail about femicide, femicide in the world, Europe and Croatia, and previous research on femicide in the world, Europe and Croatia.
The research part of the work will focus on analyzing the content of selected online portals, and analyzing selected categories and articles. Research tools, content analysis approaches, criteria for article selection and data processing methods will be explained in detail. Then the research results will be presented based on the analysis of media articles and discussions on the research results.
In the conclusion, what was written about in the paper will be mentioned and the stated hypotheses will be confirmed, partially confirmed or refuted, and some advice for the future will be presented so that the media can report on femicide as sensitively as possible. The media play a key role in educating the public and in the fight against femicide, and it is important to continuously work on improving the quality of reporting on this problem
Negative publicity and public relations on the example of the celebrity world
No full textSlavne osobe u svijetu postoje otkad postoji i sama ljudska civilizacija. Međutim, koncept slave kroz povijesti je značajno promijenjen. U prošlosti slavne osobe predstavljale su uglavnom vođe, znalce, vojskovođe, duhovne i religijski važne osobe te osobe koje su svojim postignućima predstavljale uzor, napredak i svijetlu sliku društva. Danas je koncept značajno promijenjen u smislu da su slavne osobe sve više pripadnici različitih industrija (glazbenici, sportaši, glumci, modeli i slično) nego što su to osobe koje promoviraju znanje, napredak društva i znanstvena postignuća. Biti slavna osoba u suvremenom svijetu je i posao. Gotovo svaka osoba može „preko noći“ postati slavnom. U značajnom broju slučajeva to se događa kroz afere ili negativan publicitet. Međutim, sve slavne osobe nužno moraju upravljati svojim statusom kako bi što duže koristile benefite koje slava sa sobom nosi. Odnosi s javnošću igraju ključnu ulogu u kreiranju ali i smanjenju popularnosti slavnih osoba te u sprječavanju negativnih posljedica lošeg publiciteta ili afera. Empirijskim istraživanjem koje je provedeno uz pomoć online upitnika ispitivana su sociodemografska obilježja ispitanika te mišljenja i stavovi koji se povezuju sa slavom, svijetom slavnih, odnosnima s javnošću i negativnim publicitetom u svijetu slavnih. Analiza podataka je pokazala kako slavne osobe izazivaju veliku medijsku pažnju i uglavnom su nastale zahvaljujući medijima, da nemaju utjecaj na životne navike ispitanika, da na status slavne osobe ne utječu afere i negativan publicitet te da odnosi s javnošću imaju dominantnu ulogu u stvaranju poznatih i slavnih, ali i smanjenju njihove popularnosti.Celebrities have existed in the world for as long as human civilization has existed. However, the concept of fame has changed significantly throughout history. In the past, celebrities represented mainly leaders, experts, military commanders, spiritually and religiously important persons and persons who, with their achievements, represented a role model, progress and a bright image of society. Today, the concept has significantly changed in the sense that celebrities are increasingly members of various industries (musicians, athletes, actors, models, etc.) rather than people who promote knowledge, social progress, and scientific achievements. Being a celebrity in the modern world is also a job. Almost any person can become famous "overnight". In a significant number of cases, this happens through affairs or negative publicity. However, all celebrities must manage their status in order to use the benefits that fame brings as long as possible. Public relations play a key role in creating but also reducing the popularity of celebrities and in preventing the negative consequences of bad publicity or affairs. Empirical research conducted with the help of an online questionnaire examined the sociodemographic characteristics of the sample, as well as opinions and attitudes associated with fame, the world of celebrities, relations with the public and negative publicity in the world of celebrities. The analysis of the data showed that celebrities attract a lot of media attention and are mostly created thanks to the media, they have no influence on the life habits of the interviewees, the status of a celebrity is not affected by affairs and negative publicity, and public relations play a dominant role in the creation of famous and famous people, but also reducing their popularity