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Crisis of masculinity, radicalisation and the emergence of Andrew Tate as the Messiah
No full textPromjene u rodnim ulogama i percepciji muškosti današnjice dovele su do fenomena „krize muškosti.“ Unutar ovog fenomena, istakao se Andrew Tate, bivši kickboxer i internetski influencer, prepoznatljiv po svojim kontroverznim stavovima o muškosti, odnosima između spolova i društvenim normama. Njegova popularnost značajno je porasla putem digitalnih platformi, gdje koristi retoriku samopomoći i kritike suvremenih društvenih normi kako bi pridobio lojalne sljedbenike. Rad istražuje javnu percepciju Andrewa Tatea i kako Tateove poruke o tradicionalnim rodnim ulogama, financijskoj neovisnosti i samoostvarenju rezoniraju s njegovim pratiteljima, te kako digitalne zajednice poput Manosfere doprinose širenju tih ideja.Changes in gender roles and the perception of masculinity in modern times have led to the phenomenon of the "crisis of masculinity." Within the context of this phenomenon, Andrew Tate emerged, a former kickboxer and internet influencer, known for his controversial views on masculinity, gender relations, and social norms. His popularity has significantly risen through digital platforms, where he uses a rhetoric of self-help and a critique of contemporary social norms to attract loyal followers. This thesis explores the public perception of Andrew Tate and how his messages about traditional gender roles, financial independence, and self-actualization resonate with his followers, as well as how digital communities like the Manosphere contribute to the spread of these idea
The impact of audio streaming services on public relations in the music industry
No full textOvim diplomskim radom željelo se istražiti utjecaj audio streaming servisa na odnosa s javnošću u glazbenoj industriji. U prvom dijelu rada se definiraju i pojašnjavaju osnovni pojmovi bitni za istraživanje rada. Fokus rada je na istraživanju i analizi prilagodbe benda The Rolling Stones, promjenama u industriji, kao i na proučavanju percepcije i korištenja audio streaming platformi od strane korisnika. Kroz analizu postojećih izvora, novinskih članaka i dostupnih dokumenata, istraženo je kako su se razvijali pristupi promoviranju glazbe i korištenju tehnologije. Anketno istraživanje je provedeno kako bi se prikupili podaci o korisničkim navikama i stavovima prema platformama poput YouTube-a, Spotify-a, Deezer-a i drugih. Ciljevi istraživanja uključuju analizu učestalosti korištenja ovih platformi, faktore koji utječu na izbore te ulogu odnosa s javnošću u oblikovanju percepcije ovih servisa.With this thesis, the aim was to investigate the impact of audio streaming services on public relations in the music industry. In the first part of the paper, the basic terms essential for the research of the work are defined and clarified. The focus of the case study is on the research and analysis of the adaptation of the band The Rolling Stones, changes in the industry, as well as on the study of the perception and use of audio streaming platforms by users. Through the analysis of existing sources, newspaper articles and available documents, it was investigated how approaches to promoting music and using technology developed. Survey research was conducted to collect data on user habits and attitudes towards platforms such as YouTube, Spotify, Deezer and others. The objectives of the research include the analysis of the frequency of use of these platforms, the factors influencing the choices and the role of public relations in shaping the perception of these services
The relationship between communication skills and the satisfaction of seafarrers ih a multicultural enviroment
No full textOvaj diplomski rad istražuje zadovoljstvo posade na brodovima, s posebnim naglaskom na radne uvjete, radno vrijeme i psihološke pritiske. Korištenjem ankete, rad se fokusira na multikulturalnost kao ključni element pomorskog okruženja i njen utjecaj na timsku dinamiku i komunikaciju. Istraženi su faktori poput plaće, timske komunikacije, mogućnosti napredovanja i percepcije pravednosti nadređenih. Rezultati istraživanja pokazali su da dobro plaćeni članovi posade imaju veće zadovoljstvo komunikacijom unutar tima, dok nedostatak šansi za napredovanje često proizlazi iz nedovoljno objašnjenih radnih zadataka. Priznanje za dobro obavljen posao i mogućnosti za profesionalni razvoj oblikuju radno iskustvo pomoraca. Multikulturalnost posade pokazala se kao prednost koja doprinosi pozitivnom radnom okruženju. Zaključci istraživanja potvrđuju da su socijalne vještine pomoraca po pitanju multikulturalnosti snažno povezane sa zadovoljstvom komunikacijom na brodu, te da je zadovoljstvo pomoraca na radnom mjestu u direktnoj vezi s boljom suradnjom s nadređenima. Na temelju provedenog istraživanja predložene su mjere za poboljšanje radnih uvjeta i međuljudskih odnosa na brodu, s posebnim naglaskom na prednosti multikulturalnosti u modernom pomorstvu.This master's thesis explores the satisfaction of ship crews, with a specific focus on working conditions, working hours, and psychological pressures. Using a survey, the study emphasizes multiculturalism as a key element of the maritime environment and its impact on team dynamics and communication. Factors such as salaries, team communication, opportunities for advancement, and perceptions of fairness by superiors were investigated. The research findings indicate that well-paid crew members experience higher satisfaction with team communication, while a lack of advancement opportunities often stems from insufficiently explained job tasks. Recognition for good performance and opportunities for professional development shape sailors' work experiences. Multiculturalism within the crew has proven to be an advantage contributing to a positive work environment. The study concludes that sailors' social skills regarding multiculturalism strongly correlate with satisfaction in communication aboard, and job satisfaction is directly linked to better collaboration with superiors. Based on the research findings, measures are proposed to improve working conditions and interpersonal relationships on board, with a particular emphasis on the benefits of multiculturalism in modern maritime settings
Student Media on the example of the Gregal magazine
No full textGregal se kao prvi studentski časopis u Dubrovniku pojavio 1996. i opstao do 2001. godine. Nastao je na tehničkom fakultetu, bez temelja i iskustva u razdoblju obnove Dubrovnika nakon rata te prijelaza u digitalno doba. Svoje korijene vuče iz entuzijazma studenata koji su se okupljali u sobi s jedinim dostupnim računalima povezanim na internet. Iako su početno obrađivane pomorske teme, uskoro su studentske teme postale prioritet. Unatoč početnom skepticizmu, Gregal je kroz godine evoluirao u pravi studentski časopis koji se bavio širokim spektrom tema, uključujući politiku i društvo. Postao je i prvi studentski časopis u Hrvatskoj s online izdanjem. Njegova aktivnost nije se svodila samo na izdavanje časopisa, već je bio i organizator raznih manifestacija, promičući slobodu izražavanja. Unatoč svom značaju, časopis se gasi krajem 2001. godine, što se poklopilo s preustrojem Veleučilišta u Sveučilište. Gregal je u svom petogodišnjem trajanju ostavio neizbrisiv trag ne samo unutar studentskih krugova, već i u širem društvenom kontekstu Dubrovnika, značajno utječući i na profesionalnu sudbinu većeg broja sudionika.Gregal, as the first student magazine in Dubrovnik, emerged in 1996 and persisted until 2001. It originated at a technical faculty, without foundations or experience, during the postwar period of Dubrovnik and the transition into the digital era. Its roots stem from the enthusiasm of students gathering in a room with the only available computers connected to the internet. Although initially focusing on maritime topics, student issues soon became a priority. Despite initial skepticism, over the years, Gregal evolved into a genuine student magazine covering a wide range of topics, including politics and society. It also became the first student magazine in Croatia with an online edition. Its activity extended beyond publishing to organizing various events, promoting freedom of expression. Despite its significance, the magazine ceased publication at the end of 2001, coinciding with the restructuring of the college into a university. Gregal, in its five-year existence, left an indelible mark not only within student circles but also in the broader social context of Dubrovnik, significantly impacting the professional destiny of many participants
Managerial Contracts and Managerial Compensations
No full textOvaj rad analizira menadžerske ugovore i kompenzacije, s naglaskom na razlike između Sjedinjenih Američkih Država, Europe i Hrvatske. Cilj je prikazati ključne elemente ugovora: osnovne plaće, bonuse, opcije na dionice i dodatne beneficije.
Menadžerski ugovori osiguravaju optimalne uvjete za rad menadžera, koji preuzimaju složene zadatke, odgovornosti i rizike. Menadžeri Trebaju vještine poput liderskih, komunikacijskih, strateških i analitičkih, što opravdava visoke kompenzacije.
Rad analizira razine menadžmenta (vrhovni, srednji i operativni) i metodologiju izrade ugovora. Empirijski dio ispituje konkretne ugovore, identificira ključne odrednice i razlike među njima te uspoređuje ugovore menadžera i niže rangiranih zaposlenika.
Korporativno upravljanje smanjuje troškove kapitala i povećava efikasnost. Menadžerski ugovori usmjeravaju menadžere prema profitabilnim odlukama i dugoročnom vezivanju za poduzeće.
Razlike u kompenzacijama odražavaju različite ekonomske, regulatorne i kulturne faktore. U SAD-u su kompenzacije visoke i povezane s performansama, u Europi se naglašava stabilnost, dok su u Hrvatskoj naknade niže, ali uključuju varijabilne bonuse.
Rad pruža pregled suvremenih praksi, ističući važnost prilagodbe kompenzacijskih strategija za postizanje optimalnih poslovnih rezultata i konkurentnosti.This study examines managerial contracts and compensation, highlighting differences between the United States, Europe, and Croatia. The focusis on key elements such as base salaries, bonuses, stockoptions, and additional benefits.
Managerial contracts are designed to provide optimal working conditions for managers, who handle complex tasks, significant responsibilities, and risks. The necessary skills for managers include leadership, communication, strategic thinking, and analytical abilities, which justify high compensation levels.
There search explores different management levels (executive, middle, andoperational) and the methodologies used to create these contracts. The empirical section analyzes specific contracts, identifying key features and differences, and compares them with contracts for lower-level employees.
Effective corporate governance plays a crucial role in reducing capital costs and increasing efficiency, guiding managers towards profitable decisions and long-term company commitment.
Compensation structures vary due to economic, regulatory, and cultural factors. In the U.S., compensation is typically high and performance-based, while in Europe, the focus is on stability. In Croatia, managerial compensation is lower but includes variable bonuses.
The study provides an overview of modern practices in managerial contracts and compensation, emphasizing the need to adapt compensation strategies to achieve optimal business results and main tain competitiveness
Training of Employees on the Example of Hotel Enterprises in the City of Dubrovnik
No full textZadatak ovog rada je upoznati se s različitim načinima i metodama treninga zaposlenika unutar hotelskih poduzeća na području grada Dubrovnika, te procesima koji se odvijaju prilikom treninga. Cilj rada je kroz primjere treninga unutar različitih hotelskih poduzeća doći do zaključka koji hoteli imaju kvalitetno implementiran trening, na koji način su postigli dobre rezultate i na koji način mogu poboljšati provedbu istih. Također će biti obrađena pitanja hotelskih poduzeća koja su još u početnim fazama uvođenja treninga zaposlenika i imaju puno raditi da bi dosegnuli poželjan nivo u ovoj oblasti. Kroz primjere većih hotelskih poduzeća na području grada Dubrovnika moći će se uočiti kako implementiran trening može utjecati na podizanje kvalitete ponude i povećanje konkurentnosti na tržištu. U radu su istaknuti razlozi zbog kojih neka hotelska poduzeća ne provode trening zaposlenika posljedice koje nedostatak treninga zaposlenika donosi.The purpose of this paper is to explore different methods and techniques used for training employees in hotel companies in the city of Dubrovnik, as well as the processes that occur during these training sessions.The paper aims to draw conclusions about hotels that have successfully implemented training, how they achieved positive outcomes, and ways to enhance their implementation. This will be illustrated through examples of training from different hotel companies. We will also come across hotel companies that are still in the early stages of implementing employee training and have much work to do to achieve a satisfactory level in this area. By examining major hotel companies in Dubrovnik, we can see how implementing training programs can influence service quality and enhance competitiveness in the market. The paper highlights the reasons why some hotel companies do not train employees, and the consequences of the lack of employee training
Measuring Guest Satisfaction in the Hotel Industry
No full textHoltelijerstvo je jedna od globalno najkonkurentnijih i najbrže rastućih djelatnost te kao takva, ujedno je i važna poluga u generiranju bruto domaćeg proizvoda jedne zemlje. Glavni naglasak svake uspješne hotelske uprave je svakodnevno unaprijeđivati kvalitetu ponude kako bi privukli nove goste, zadržali stare goste te tako održavali svoju konkurentnosti. Stoga je glavna svrha ovog završnog rada, pored danog teorijskog okvira, istražiti, odnosno izmjeriti zadovoljstvo gostiju uslugama koje se pružaju u hotelijerstvu. S tim na umu, izabran je set parametara, odnosno tvrdnji koji oblikuju percepciju očekivane i doživljene kvalitete hotelskih usluga, konkretno u hotelu Morenia. Korištenjem tehnika deskriptivne statistike, primarni podatci prikupljeni pomoću anketnog upitnika u razdoblju od 30. travnja do 12. svibnja 2024. godine obrađeni su te su sugerirali sljedeće rezultate. Naime, dobiveni rezultati pokazuju kako je ukupna prosječna ocjena očekivane kvalitete usluga pri dolasku gostiju u hotel bila 4.78, dok je rezultat, vezan uz kvalitetu usluga tijekom i na kraju boravka u hotelu, nešto lošiji te iznosi 4.63. Ovo istraživanje je pokazalo kako je najveće odstupanje očekivane i stvarne percepcije kvalitete zabilježeno u kategoriji „Uređenje hotela“, a najmanje odstupanje je zabilježeno vezano uz kategoriju „Susretljivost i stručnost hotelskog osoblja“, i iznosi 0.34 bod. Svi rezultati impliciraju da su gosti hotela Morenia zadovoljni kvalitetom ponuđenih usluga te da hotel vodi uspješnu politiku kvalitete usluga što je prepoznato i nagrađeno od strane gostiju koji provode svoje vrijeme tamo.The hotel industry is one of the most globally competitive and fastest-growing industries. As such, it is also an important lever in generating a country's gross domestic product. The main emphasis of every successful hotel management is to improve the quality of the offer daily to attract new guests, retain old guests and thus maintain their competitiveness. Therefore, the main purpose of this final paper, in addition to the given theoretical framework, is to investigate and measure the satisfaction of guests with the services provided in the hotel industry. With this in mind, a set of parameters was chosen, that is, statements that shape the perception of the expected and experienced quality of hotel services, specifically at the Morenia Hotel. Using descriptive statistics techniques, primary data collected through a survey questionnaire in the period from April 30 to May 12, 2024, were processed and suggested the following results. Namely, the obtained results show that the total average rating of the expected quality of services upon arrival of guests at the hotel was 4.9, while the result related to the quality of services during and at the end of the stay in the hotel is slightly worse and amounts to 4.6. This research showed that the largest deviation between the expected and actual perception of quality was recorded in the category “Hotel decoration”, and the smallest deviation was recorded in the category “Responsiveness and expertise oh the hotel staff”, amounting to 0.34 points. All the results imply that the guests of Hotel Morenia are satisfied with the quality of the services offered and that the hotel has a successful service quality policy, which is recognized and rewarded by the guests who spend their time there
The World Trade Organization as Anexternal Factor in the Development of International Marketing
No full textSvjetska trgovinska organizacija (WTO) igra ključnu ulogu u oblikovanju i reguliranju globalne trgovine, što utječe na razvoj međunarodnog marketinga. Ovaj rad prolazi kroz analizu uloge WTO-a kao vanjskog čimbenika koji potiče liberalizaciju trgovine, standardizaciju poslovnih praksi i uklanjanje trgovinskih barijera. Kroz proučavanje povijesnog razvoja WTO-a i njegovih ključnih sporazuma, rad prikazuje kako ova organizacija doprinosi stvaranju stabilnog i predvidljivog okvira za međunarodne trgovinske aktivnosti. Također, istražuje se utjecaj WTO-a na marketinške strategije kompanija koje djeluju na globalnom tržištu, uključujući prilagodbu proizvoda, cijena, distribucijskih kanala i promotivnih aktivnosti različitim tržištima. Konačno, zaključuje se kako WTO, unatoč izazovima i kritikama, ostaje vodeća institucija za promicanje otvorene međunarodne trgovine, što značajno doprinosi razvoju međunarodnog marketinga.The World Trade Organization (WTO) plays a crucial role in shaping and regulating global trade, which impacts the development of international marketing. This paper analyzes the role of the WTO as an external factor that promotes trade liberalization, the standardization of business practices, and the removal of trade barriers. By studying the historical development of the WTO and its key agreements, the paper demonstrates how this organization contributes to creating a stable and predictable framework for international trade activities. It also explores the impact of the WTO on the marketing strategies of companies operating in the global market, including the adaptation of products, pricing, distribution channels, and promotional activities to different markets. Finally, the paper concludes that despite challenges and criticisms, the WTO remains the leading institution for promoting open international trade, significantly contributing to the development of international marketing
Development Potential of Dark Tourism as a Tourist Product
No full textOvaj rad istražuje potencijal razvoja mračnog turizma kao turističkog proizvoda, naglašavajući njegove definicije, koncepte i različite oblike turističkih ponuda. Mračni turizam, koji obuhvaća posjete mjestima povezanima s povijesnim tragedijama, smrću i katastrofama, predstavlja složen fenomen koji sa sobom nosi jedinstvene moralne i etičke izazove. Rad pruža sveobuhvatan pregled povijesnog razvoja mračnog turizma, njegovih ključnih definicija i konceptualizacija, kao i njegovih ekonomskih, društvenih i kulturnih utjecaja. Također, analizira suvremene trendove u mračnom turizmu, poput digitalnih iskustava i virtualnih tehnologija, koji omogućuju nove načine interpretacije i sudjelovanja u ovim destinacijama.
Rad naglašava važnost odgovornog i etičkog pristupa u razvoju turističkih proizvoda mračnog turizma, s naglaskom na očuvanje autentičnosti, edukativne vrijednosti i održivosti ovih destinacija.This paper explores the potential development of dark tourism as a tourism product, highlighting its definitions, concepts, and various forms of tourist offerings. Dark tourism, which encompasses visits to sites associated with historical tragedies, death, and disasters, represents a complex phenomenon with unique moral and ethical challenges. The paper provides a comprehensive overview of the historical development of dark tourism, its key definitions and conceptualizations, as well as its economic, social, and cultural impacts. Additionally, contemporary trends in dark tourism are analysed, such as digital experiences and virtual technologies, which enable new ways of interpreting and engaging with these destinations.
The paper emphasizes the importance of a responsible and ethical approach in the development of dark tourism products, with a focus on preserving authenticity, educational value, and sustainability of these destinations
Satisfaction with Private Brands of Food Products: Example of Private Brand "K plus"
No full textU ovom de se radu obrađivati tema zadovoljstva privatnim markama prehrambene industrije na primjeru privatne marke „K plus“. Privatne marke predstavljaju marke koje su u vlasništvu trgovačkih lanaca, npr. Konzum ili Tommy, koje za njih proizvode druge proizvođačke kompanije. Privatne marke postaju prijetnja drugim poznatim markama zbog sve vedeg broja privatnih maraka na tržištu, ali i zbog mogudnosti da vlasnici privatnih maraka prodaju svoje proizvode po nižim cijenama, a kvaliteta se ne razlikuje puno od kvalitete proizvoda poznatijih maraka. Istraživanjem tržišta istražit du koliko su potrošači zadovoljni privatnim markama odnosno u ovom slučaju privatnom markom „K plus“ te u kojoj je mjeri zadovoljstvo povezano s lojalnošdu. Također de se istražiti koji elementi privatnih maraka utječu na zadovoljstvo potrošača. Rezultati dobiveni istraživanjem su sljededi: potrošači su zadovoljni omjerom cijene i kvalitete K plus proizvoda te su lojalni potrošači zadovoljniji K plus proizvodima od nelojalnih zbog percepcije kvalitete K plus proizvoda.In this paper, the subject of satisfaction with private brands of the food industry will be discussed, using the example of the private brand "K plus". Private brands are brands owned by retail chains, Konzum or Tommy, which are produced for them by other manufacturing companies. Private labels are becoming a threat to other well-known brands due to the increasing number of private labels on the market. But also due to the possibility that the owners of private brands sell their products at lower prices, and the quality does not differ much from the quality of the products of better-known brands. Through market research, I will investigate how satisfied consumers are with private brands, or in this case with the private brand "K plus", and to what extent satisfaction is related to loyalty. It will also be investigated which elements of private labels affect consumer satisfaction. While the results obtained from the research are as follows: consumers are satisfied with the price-quality ratio of K plus products and that loyal consumers are more satisfied than disloyal ones due to the perception of the quality of K plus products