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Methodological framework of written heritage preservation management
No full textUpravljanje zaštitom pisane baštine složeno je područje koje uključuje organizaciju i planiranje kako financijskih i ljudskih resursa tako i svih aktivnosti kojima se omogućuje sveobuhvatni pristup zaštiti pisane baštine. Sveobuhvatni pristup upravljanju zaštiti pisane baštine omogućuje se kroz aktivnosti u strateško-teorijskom, ekonomsko-pravnom, edukativnom, materijalno-operativnom i kulturološko-društvenom aspektu. Prethodnim se istraživanjima ustanovila upravo ta složenost područja i njegove učinkovite, svrsishodne i uspješne provedbe, no prostor za dodatno istraživanje pronalazi se u načinima ili putevima kojima se to postiže. Odgovor na to pruža uvid u upotrebu metoda znanstvenog istraživanja budući da se njima gradi (znanstveno) znanje i omogućuju pouzdani rezultati istraživanja na temelju kojih je moguće donositi informirane i ciljno orijentirane odluke bez obzira na područje ljudske djelatnosti u kojima se one primjenjuju. Razmatranje područja upravljanja zaštitom pisane baštine sa stanovišta metodologije posebnog znanstvenog istraživanja, obuhvatilo je analitičko-sintetički pristup literaturi kojim se ostvarilo razumijevanje epistemoloških postavki znanosti i upotrebe metoda, razumijevanje metodologije znanstvenog istraživanja te dubinsko razmatranje područja upravljanja zaštitom pisane baštine. U sklopu istraživanja provedeni su i dubinski polustrukturirani intervjui kao i anketna ispitivanja kojima se pružio uvid u praksu provedbe upravljanja zaštitom pisane baštine i upotrebe metoda. Na temelju sinteze saznanja iz svih pojedinačnih dijelova istraživanja daje se prijedlog smjernica za izradu metodološkog okvira koji je primjenjiv na područje upravljanja zaštitom pisane baštine.Written heritage preservation management is a complex field that includes the organization and planning of both financial and human resources as well as all activities that enable a comprehensive approach to written heritage preservation. A comprehensive approach to the written heritage preservation management is made possible through activities in the strategic-theoretical, economic-legal, educational, material-operational, and cultural-social aspects. Previous research has established this complexity of the field and its effective and successful implementation, but a gap in previous research can be found in the ways or paths by which this is achieved. The answer to this provides insight into the use of scientific research methods since they build (scientific) knowledge and enable reliable research results based on which is possible to make informed and goal-oriented decisions regardless of the field of human activity in which they are applied. Consideration of the written heritage preservation management field from the point of view of the methodology of special scientific research included an analytical-synthetic approach to literature, which achieved an understanding of the epistemological premises of science and the use of methods, an understanding of the methodology of scientific research, and an in-depth consideration of the area of written heritage preservation management. As part of the research, in-depth semi-structured interviews were conducted as well as a survey, which provided insight into the practice of managing written heritage preservation and the use of methods. Based on the synthesis of knowledge from all individual parts of the research, a proposal for guidelines for the development of a methodological framework applicable to the area of written heritage preservation management is given
Senzacionalizam u djelima Nathaniela Hawthornea
No full textThe best sensation novels are “novels with a secret”, or sometimes with several secrets, in which new narrative strategies are developed to tantalize the reader by withholding information rather than divulging it. The sensation novel reduces its action to mostly one event, or a few events that are inevitable, as is the case in The Scarlet Letter, in which the crime of adultery is combined with false identity and constant characters’ self-punishment, or the superfluous obsession with sin, as is the case in other two works: The Minister’s Black Veil and Young Goodman Brown. The Scarlet Letter has been interpreted as a story of sins and sinners. Through Hester, Dimmesdale, and Pearl, readers can see the sin of adultery and its consequences. Young Goodman Brown is a short story about good and evil. The protagonist is Goodman Brown who, for some reason, starts to think that everyone is evil. As a result, he becomes a distrustful and desperate young man who has lost his faith in other people that he has misjudged. The Minister’s Black Veil is a brief, highly typical, and thoroughly successful story, subtitled “A Parable”. An apparently blameless minister inexplicably dons a black veil and wears it forever, despite many well-meant pleas to cast it off. On his deathbed, he reveals its secret and justifies himself.Najbolje novele senzacije su „novele s tajnom“, ili, ponekad, s nekoliko tajni, u kojima su razvijene nove strategije pisanja kojima se čitatelji muče zadržavanjem informacija umjesto njihovim otkrivanjem. Novela senzacije ima skraćenu radnju. Većinom se radi o jednom događaju ili nekoliko njih, koji su neizbježni, kao što je slučaj u The Scarlet Letter (Grimizno slovo), gdje je zločin preljuba u kombinaciji s pogrešnim identitetom, a likovi se neprestano samokažnjavaju ili su opsjednuti grijehom, kao što je riječ u druga dva djela: The Minister's Black Veil i Young Goodman Brown. The Scarlet Letter je priča o grijehu i grešnicima. Kroz Hester, Dimmesdalea i Pearl, vidljiv je grijeh preljuba, zajedno s njegovim posljedicama. Young Goodman Brown kratka je priča o dobru i zlu. Protagonist je Goodman Brown koji je, iz nekog razloga, počeo vjerovati da su svi zli. Kao posljedica takvog stanja, postao je nepovjerljiv i očajan mladi čovjek koji je izgubio vjeru u druge ljude koje je pogrešno prosudio. The Minister's Black Veil kratka je, tipična i nadasve uspješna priča, s podnaslovom „Kratka priča o moralu“. Naizgled bezgrešan svećenik bez objašnjenja stavi crni veo i nosi ga do kraja života, unatoč brojnim dobronamjernim molbama da ga skine. Na smrtnoj postelji otkriva svoju tajnu i time se opravda
The Image of Children and Childhood in Modern Media: Analysis of the Content of YouTube Channels in which Children Participate
No full textOvaj diplomski rad donosi prikaz suvremene slike djeteta i djetinjstva u suvremenom mediju na primjeru platforme YouTube. Kvalitativnom analizom sadržaja obuhvaćen je predmet analize koji se odnosi na 5 najpopularnijih dječjih YouTube kanala u kojima participiraju djeca, a odabran je s obzirom na kriterij najvećeg broja pretplatnika. Istraživanjem se nastojala prikazati slika djeteta i djetinjstva u suvremenom mediju analizirajući pritom 50 videozapisa te identificirajući i interpretirajući odgojnosocijalizacijske i obrazovne elemente, također usmjeravajući se na dominantne teme te aktere videozapisa. Rezultati upućuju na to da suvremena slika djeteta i djetinjstva na primjeru YouTubea prikazuje djecu kao ‘male odrasle’ koji u vrlo ranoj dobi započinju svoju karijeru u ovoj popularnoj industriji te kroz prizmu zabave i dječje igre sudjeluju u marketinškom oglašavanju te ostvaruju vrlo visoku zaradu. Ipak, osim navedenih elemenata, analizom se dobiva da videozapisi obiluju i odgojno-socijalizacijskim elementima koji se odnose na promicanje prosocijalnih ponašanja te onim edukativnog tipa koji se odnose na podučavanje slova, brojeva, naziva životinja te higijenskih navika. Kao prevladavajuće teme u videozapisima prepoznaju se raspakiravanje igračaka, obiteljski izleti, aktivnosti na otvorenom, svađe oko igračaka, edukativne i zabavne dječje pjesmice te dječja igra kupnje i prodaje. U ulozi glavnih aktera svih videozapisa nalaze se djeca koji imaju ulogu edukatora i zabavljača u čemu im pomažu i roditelji čija je uloga osim zabavne više usmjerena prema odgojnoj i socijalizacijskoj.This graduate thesis presents a contemporary image of children and childhood in modern media using the example of the YouTube platform. The qualitative analysis of the content covers the subject of the analysis that refers to the 5 most popular children's YouTube channels in which children participate, and according to the criterion of the largest number of subscribers. The research tried to show the image of the child and childhood in the modern media, analyzing 50 videos and identifying and interpreting the educational-socialization and educational elements, also focusing on the dominant themes and actors of the videos. The results indicate that the contemporary image of children and childhood, on the example of YouTube, shows children as 'little adults' who start their careers in this popular industry at a very early age and through the prism of fun and children's games participate in marketing advertising and earn very high earnings. However, in addition to the aforementioned elements, the analysis shows that the videos also contain educational and socialization elements related to the promotion of prosocial behavior and educational elements related to teaching letters, numbers, animal names, and hygiene habits. Unpacking toys, family outings, outdoor activities, fighting over toys, educational and fun nursery rhymes, and a children's game of buying and selling are recognized as the predominant themes in the videos. In the role of the main actors of all the videos, there are children who play the role of educators and entertainers, in which they are also helped by their parents, whose role, in addition to entertainment, is more directed towards education and socialization
Sandjak of Požega – crafts and trade
No full textOvaj se diplomski rad bavi tematikom obrtničke i trgovačke aktivnosti Požeškog sandžaka za vrijeme osmanske vladavine od prve polovice 16. do kraja 17. stoljeća. Prvi je dio rada usmjeren prema opisivanju osmanskih osvajanja u Slavoniji kao uvod u prilike koje su se odvijale tijekom gotovo dvostoljetne vlasti. Uz to su prikazane granice, pripadnost sandžaka širim teritorijalno-administrativnim jedinicama te ključne bitke koje su krajem 17. stoljeća dovele do oslobođenja Slavonije. Središnji se dio rada fokusira na obrtničko-trgovačku djelatnost požeškog stanovništva kroz prikaz podataka o broju obrtnika i smjerovima, odnosno snazi trgovinske razmjene. Glavnina rada analizira stanje tijekom 16. stoljeća, pri čemu se podaci koji se odnose na 1579. godinu temelje na analizi popisa sandžaka Požega iz iste godine. Daje se uvid u najzastupljenije obrte prehrambenih i materijalnih dobara te obrte koji su igrali najvažniju ulogu u opskrbi stanovništva i osmanske vojske. Također, opisane su trgovinske veze, povezanost Požege i Osijeka sa susjednim sandžacima i ostalim dijelovima Carstva te riječna trgovina koja je imala važan izvozno-tranzitni karakter. Naposljetku, daje se uvid u rad osječkog sajma koji je, kao najveći sajam sandžaka, privlačio brojne trgovce te tako pozitivno djelovao na gospodarski razvoj kako Osijeka, tako i Požeškog sandžaka.This paper deals with the topic of craft and trade activities of the Sandjak of Požega during the Ottoman rule from the first half of the 16th century to the end of the 17th century. The first part of the paper aims at describing Ottoman conquests in Slavonia as an introduction to the events that took place during the nearly two-century rule. In addition, the paper shows borders, the affiliation of the Sandjak to wider territorial-administrative units and the key battles that led to the liberation of Slavonia at the end of the 17th century. The main part of the paper focuses on the craft-trade activity of the Požega inhabitants through the presentation of data on the number of tradesmen and directions or the strength of tradeexchange.The paper mostly analyses the situation during the 16th century. Data relating to the year 1579 is based on the analysis of the registry of the sandjak of Požega from the same year. This section gives insight into the most represented trades of food and material goods and the trades that played the most important role in supplying the population, as well as the Ottoman army. In addition, trade links, the connection of Požega and Osijek with neighbouring sandjaks and other parts of the Empire, as well as the river trade, which had an important export-transit character, are described. Finally, the paper gives an insight into the work of the Osijek fair, which, as the largest fair in sandjak, attracted numerous traders and thus had a positive effect on the economic development of both Osijek and Požega sandjak
Content Marketing on the Example of the Coca-Cola Company
No full textMarketing nije konstantan te stalnim razvojem Interneta i društvenih mreža dolazi do potrebe analiziranja i razvoja novih marketinških alata. Internet marketing zamijenio je tradicionalni način prezentiranja proizvoda i usluga te dao marketingu potpuno novu funkciju. Marketing sadržaja ne predstavlja samo novo područje marketinga, već daje potpuno drugačiji pogled na brend i cijelu marketinšku komunikaciju. Ovaj rad prezentira teorijsku tezu kako je Coca-Cola kroz promjene marketinških alata i uvođenjem marketing sadržaja postao jedan od vodećih brendova na svjetskoj sceni. Marketing sadržaja predstavlja potpuno novi tip komunikacije između poduzeća i potrošača dajući novu viziju proizvoda i usluga koje se nude.Marketing is constantly changing, and with the development of the Internet and social networks which are happening every day it is necessary to analyze and develop new marketing tools. Internet marketing replaced the traditional way of presenting products which gave marketing a completley new function. Content marketing is not only a new type of marketing, but it also gives a whole different view of the brand and the entire marketing communication. This master thesis presents the theoretical thesis that shows changes in marketing tools and the introduction of content marketing, Coca-Cola has become one of the leading brands in the world. Content marketing represents a completley new type of communication between companies and consumers, which therefore leads to a new vision of the products and the services offered
The relationship between soul and body in the philosophical anthropology of Thomas Aquinas
No full textToma Akvinski je kršćanski teolog i filozof koji je živio u trinaestom stoljeću. Kroz rad promatramo čovjeka u antropologiji Tome Akvinskoga. Na početku vidimo njegovu metafiziku, narav ljudske duše kao i odnos duše i tijela. Čovjek je jedinstvo duše i tijela. Duša je unutarnji princip bića po kojem neko biće živi i djeluje te to pitanje odnosa između ljudske duše i tijela i dan danas otvara raspravu kod filozofa. Duša je forma, a tijelo je materija. Ljudska duša ima vlastitost, a to su da je ona nematerijalna, samostalna i besmrtna.Thomas Aquinas is a Christian theologian and philosopher who lived in the thirteenth century. In this research we are looking Aquinas s understanding of human beings in his anthropology. In the beginning we see his metaphysics, the nature of the human soul and the relationship between soul and body. Human being is a unity of soul and body. The soul is the inner principle according which a being lives and acts, but question of the relationship between the human soul and body still an open question amongst philosophers. Soul is form and body is matter. The human soul has following characteristics: it is immaterial, independent and immortal
Demographic changes in Split-Dalmatia County after 1991
No full textU radu su analizirane demografske promjene na području Splitsko-dalmatinske županije od 1991. godine do danas. Analiza je ponajviše bila temeljena na statističkim podacima objavljenima od strane Državnog zavoda za statistiku (DZS) te Hrvatskog zavoda za javno zdravstvo (HZJZ). Analizirani su bili demografski pokazatelji općeg i prirodnog (natalitet, mortalitet, mortalitet dojenčadi, fertilitet) kretanja stanovništva, zatim migracije (doseljeno i odseljeno stanovništvo, migracijski saldo) te dobno-spolni sastav stanovnika Splitsko-dalmatinske županije. Također, neki od navedenih analiziranih županijskih demografskih pokazatelja bili su uspoređeni s istima na državnoj razini u svrhu komparacije. Iako se Splitsko-dalmatinska županija u usporedbi s državnim prosjecima može pohvaliti nešto boljom demografskom slikom, ona svejedno nije povoljna. Broj se stanovnika u županiji smanjuje, kao i broj rađanja, a rastu stope mortaliteta pa se u budućnosti predviđa smanjenje broja stanovnika.The paper analyzes the demographic changes in the Split-Dalmatia County from 1991 to the present day. The analysis was mostly based on statistical data published by the State Statistics Office (DZS) and the Croatian Institute of Public Health (HZJZ). Demographic indicators of general and natural (birth rate, mortality, infant mortality, fertility) population movement, followed by migration (immigrated and emigrated population, migration balance) and age-sex composition of the inhabitants of Split-Dalmatia County were analyzed. Also, some of the aforementioned analyzed county demographic indicators were compared with the same ones at the national level for the purpose of comparison. Although the Split-Dalmatia County can boast a slightly better demographic picture compared to national averages, it is still not favorable. The number of inhabitants in the county is decreasing, as is the number of births, and the mortality rate is increasing, so a decrease in the number of inhabitants is predicted in the future
The role of the library in the constructive informing of users
No full textUvođenje suvremenih tehnologija i popratne promjene informacijskog okružja traže redefiniranje položaja knjižnice kao izvora informacija u informacijskom društvu 21. stoljeća. Informacijsko preopterećenje i informacijsko zagađenje te uskraćivanje informacija dovode do informacijskog poremećaja, posljedica čega su otežano traženje relevantnih podataka, poteškoće u filtriranju i razumijevanju bitnih informacija te nepovjerenje prema javnim izvorima informiranja. Kako su time zahvaćeni i korisnici narodnih knjižnica, nameće se pitanje koja je uloga narodnih knjižnica u takvom novostvorenom informacijskom okružju, što je upravo i tema ovoga rada. S ciljem istraživanja kako i koliko narodne knjižnice mogu pridonijeti konstruktivnom informiranju suvremenih korisnika suočenih s raznim oblicima informacijskog poremećaja, pristupilo se ispitivanju hipoteza o ulozi i položaju narodne knjižnice u društvu. U tu je svrhu napravljen kratki kronološki pregled tehnoloških promjena u recentnijoj ljudskoj povijesti i posljedične promjene distribucije informacija, pojašnjena je pojava informacijskog poremećaja, predstavljeni su primjeri znanstvenih spoznaja i istraživanja vezanih uz djelovanje narodnih knjižnica te je provedeno istraživanje među korisničkom populacijom Gradske knjižnice Zadar putem anketnog upitnika na uzorku od 152 punoljetna ispitanika. Očekivani znanstveni doprinos ovog rada je u praktičnoj primjeni prikazanih rezultata istraživanja koji mogu poslužiti za definiranje zadaća narodne knjižnice u konstruktivnom informiranju korisnika te posljedično poboljšavanje usluga narodnih knjižnica u navedenom području.The introduction of modern technologies and accompanying changes in the information environment demand a redefinition of the position of the library as a source of information in the information society of the 21st century. Information overload, information pollution and withholding of information lead to information disorder, the result of which is difficulty in searching for relevant data, difficulties in filtering and understanding of essential information, and mistrust towards public sources of information. As the users of public libraries are also affected by this, the question arises as to what is the role of public libraries in such newly created information environment, which is precisely the topic of this paper. With the aim of researching how and to what extent public libraries can contribute to the constructive informing of modern users faced with various forms of information disorder, the hypothesis on the role and position of the public library in society was examined. For this purpose, a brief chronological overview of technological changes in recent human history and the consequent changes in the distribution of information was made, the phenomenon of information disorder was explained, examples of scientific knowledge and research related to the activities of public libraries were presented, and a survey was conducted among the user population of the Zadar City Library through a survey questionnaire on a sample of 152 adults. The expected scientific contribution of this paper is in the practical application of the presented research results, which can be used to define the tasks of the public library in constructive informing of users and consequently improving the services of public libraries in the mentioned area
The relationship between mind and reality in the philosophyof René Descartes
No full textU ovom diplomskom radu kritički se obrađuje jedna od ključnih tema Descartesove filozofskemisli – odnos uma i zbilja u njegovoj teoriji spoznaje. U tu svrhu najprije se upoznajemosDescartesovom znanstvenom metodom te njezinim pravilima. Zatimpratimo njegovumetodičku sumnju koja se proteže od osjetilne stvarnosti do matematičkih ideja. Potomuočavamo kako on dolazi do prve izvjesne istine – isitne o vlastitom postojanju, a zatimi dodrugih sigurnih istina, poput one o postojanju Boga i postojanju materijalnog svijetateukazujemo na središnji problem Descartesove filozofije – problem odnosa uma i zbilje, odnosno razdvajanja misli i bitka. Na kraju donosimo Descartesovu teoriju o utjecajuslobodne volje na našu spoznaju i objašnjavamo razloge zbog kojih, prema Descartesovumišljenju, upadamo u zablude. Pri izradi ovog diplomskog rada korištena je filozofska analizatemeljnih Descartesovih tekstova: Metafizičke meditacije, Diskurs o metodi, Načela filozofijei Strasti duše, a kao pomoć u analizi ovih tekstova koristili smo se relevantnomsekundarnomliteraturom te filozofskom enciklopedijom Stanford Encyclopedia of Philosophy.In this thesis, one of the key topics of Descartes' philosophical thought – his cognitive theory– is critically addressed. First, we are introduced to Descartes' scientific method and its rules. We then follow his methodic doubt, which extends from sensory reality to mathematical ideas. Furthermore, we observe how he arrives at the first certain truth – the truth about one's ownexistence, and then to other certain truths, such as the one about the existence of Godandtheexistence of the material world – and point to the central problem of Descartes' philosophy–the problem of the relationship between mind and reality, that is, the separation of thought andbeing. Finally, we present Descartes' theory about the influence of free will on our knowledgeand explain the reasons why, according to Descartes, we fall into delusions. The philosophical analysis of Descartes' fundamental texts – Meditations on First Philosophy, DiscourseonMethod, Principles of Philosophy, and Passions of the Soul – was used in writing this thesis, and, as an aid in the analysis of these texts, relevant secondary literature and the philosophical encyclopedia Stanford Encyclopedia of Philosophy were used
Archaeological topography of late antique and early medieval sites in the area of Split
No full textU diplomskom radu nabrajaju se i analiziraju lokaliteti koji se datiraju u period od 4. do 11. stoljeća, odnosno kasne antike i ranog srednjeg vijeka na području Splitskog poluotoka. Cilj je rada dobiti topografski prikaz razvoja Splita iz carske palače u srednjovjekovni grad. Područje se Splitskog poluotoka u navedenom razdoblju razvijalo kroz dinamične geopolitičke promjene i utjecaje koji su vidljivi na lokalitetima. U radu se obrađuju lokaliteti sakralnog, stambenog i gospodarskog karaktera, grobovi te pokretni nalazi. Od lokaliteta su najbrojniji lokaliteti sakralne arhitekture, odnosno crkve. Što se tiče lokacije, crkve su smještene u gradskoj jezgri (palači), izvan gradske jezgre (oko kojih su se formirale gradske četvrti) te na padinama brda Marjan. Stambena se i gospodarska arhitektura uglavnom nalazi unutar palače, dok su grobovi zabilježeni izvan i unutar palače.The MA work lists and analyzes sites dating from the 4th to the 11th century, that is, late antiquity and the early Middle Ages on the Split peninsula. The aim of the work is to obtain a topographical representation of the development of Split from an imperial palace to a medieval city. The area of the Split peninsula in the mentioned time period developed through dynamic geopolitical changes and influences, which are visible in the sites. The work deals with sacral architecture, residential architecture, production facilities, graves and movable finds. Among the sites, the most numerous are the sites of sacral architecture, that is, churches. As for the location, the churches are located in the city core (in palace), outside the city core (around which the city districts were formed) and on the slopes of the Marjan hill. Residential and commercial architecture is mostly found inside the palace, while graves have been recorded outside and inside the palace