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Agrotechnics for controlling the favourable soil moisture and ability to irrigate the oat (Avena sativa L.)
No full textZob je biljka koja pripada porodici trava i uzgaja se za ljudsku prehranu i ishranu stoke. Bogata je ugljikohidratima, bjelančevinama, mastima, mineralima i vitaminima. Zbog toga što ima najrazvijeniji korijenov sustav s obzirom na ostale žitarice ima i najveću potrebu za vodom. U području Republike Hrvatske gdje vlada umjerena klima jako je teško uzgajati zob bez gubitaka prinosa jer su klimatske promjene nepovoljne. Jedan od načina da se smanje negativni efekti klimatskih promjena jest pravilna obrada tla sa ciljem očuvanja vlage i kvalitete tla. Postoje razni sustavi za uzgoj kultura kao i razni načini obrade tla gdje se kao neadekvatan način ističe konvencionalna obrada tla zbog velikog gubitka vlage, a konzervacijska i redukcijska obrada kao budućnost za adekvatnu regulaciju povoljne vlažnosti tla. Drugi način je navodnjavanje zobi uz adekvatan izbor metode navodnjavanja.Oats are herbs that belong to the grass family and is grown for human and animal nutrition. It is rich in carbohydrates, proteins, fats, minerals and vitamins. Because it has the most developed root system, it has the greatest need for water compared to other cereals. In the area of the Republic of Croatia where the climate is temperate, it is very difficult to grow oats without loss of yield because climate change is unfavorable. One way to reduce the negative effects of climate change is to properly cultivate the soil in order to preserve moisture and soil quality. There are various systems for cultivation of crops as well as different methods of tillage where conventional tillage is highlighted as an inadequate way due to the high loss of moisture, and conservation and reduction tillage as a future for adequate regulation of favorable soil moisture. Another way is to irrigate the oats with an adequate choice of irrigation method
Marketing strategies of BIPA d.o.o.
No full textU ovom diplomskom radu analizirane su marketing strategije poduzeća BIPA d.o.o.
BIPA je trgovački lanac proizvodima za ljepotu i zdravlje s visokim standardom usluge i
odnosom prema kupcu i zaposlenicima. Na području Republike Hrvatske posluje 12 godina,
zbog čega možemo reći da je najmlađa drogerija na hrvatskom tržištu. Uz velike konkurente kao
što su DM I Muller, BIPA mora ulagati u marketing te razvijati marketinšku strategiju kako bi
našla što bolju poziciju na tržištu.
Analizom percepcije potrošača trebalo je utvrditi zadovoljstvo potrošača poslovanjem
poduzeća BIPA d.o.o. ali i njihov doživljaj poduzeća, nakon implementacije marketing
strategije. Rezultati su provedeni anketiranjem i od strane Business Insight Marktforshung.
Rezultati istraživanja pokazali su da je BIPA u odnosu na 2017. godinu doživjela rast u
percepciji potrošača o cijeni, dostupnosti, privatnim markama, zaposlenicima i programu
vjernosti te je jedina drogerija koja je pokazala kontinuiran rast u mjerenju koje je provedeno od
strane Business Insight Marktforshung.This thesis analyzes the marketing strategies of BIPA d.o.o. BIPA is a retail chain of
beauty and health products with a high standard of service and customer and employee
relationships. It has been operating in the Republic of Croatia for 12 years, which is why it is the
youngest drugstore on the Croatian market. In addition to large competitors such as DM and
Muller, BIPA needs to invest in marketing and develop a marketing strategy to find the best
possible market position.
By analyzing consumer perceptions, it was necessary to determine consumer
satisfaction with the business of BIPA d.o.o. but also their company experience, after
implementing a marketing strategy. The results were conducted by a survey and by Business
Insight Marktforshung.
The results of the study showed that BIPA experienced growth in consumer perceptions
of price, availability, private brands, employees and loyalty program compared to 2017, and is
the only drugstore to show continued growth in the measurement conducted by Business Insight
Marktforshung
Tendencies in outsourcing business
No full textKako bi poduzeće opstalo na tržištu potrebno je usmjeriti pozornost na one aktivnosti s kojima ostvaruju znatnu prednost u odnosu na konkurentnost tržišta. S druge strane, one aktivnosti unutar poduzeća za koja ne ostvaruje tu prednost potrebno je eksternalizirati. Eksternalizacija podrazumijeva donošenje odluka na strategijskoj razini koja se sastoji od vanjskog odnosno eksternog ugovaranja onih uočenih aktivnosti koje nisu strateške, odnosno one koje su neophodne kako bi poduzeće pružalo odreĎene usluge ili proizvodilo odreĎena dobra. Rad se sastoji od dva dijela, od čega je jedan dio teorijske prirode, a drugi praktični. U prvom dijelu, teorijski se daje osvrt na pojam eksternalizacije i sve njegove čimbenike, potom se daje objašnjenje upravljanja procesa eksternalizacije, te se daje osvrt tendencija eksternalizacije kroz primjere Zapadne Europe, Kine te Slovenije. U drugom, praktičnom dijelu kroz anketni upitnik želi se prikazati i analizirati utjecaj eksternalizacije u poduzeću „X“.In order for a company to survive in the market it is necessary to focus attention on one activity that has a significant advantage over the competitiveness of the market. On the other hand, an activity within a company that does not leave that advantage is outsourced. Outsourcing involves decision making at the strategic level, which consists of outsourcing or outsourcing those identified activities that are not strategic, that is, necessary for the enterprise to provide certain services or produce certain goods. The work consists of two parts, of which part of the theoretical nature, and the other is practical. In the first part, theoretically gives an overview of the notion of outsourcing and all its factors, then explaining the process of outsourcing, and giving an overview of the tendency of externalization through examples of Western Europe, China and Slovenia. In the second, practical part, the questionnaire aims to present and analyze the impact of outsourcing on company "X"
Analysis of the heat transfer ratio considering the heating energy required
No full textEnergetski pregled zgrade služi za prikupljanje podataka s ciljem utvrđivanja učinkovitosti i/ili neučinkovitosti potrošnje energije i vode te donošenja zaključaka i preporuka za poboljšanje energetske učinkovitosti. Analizom prikupljenih podataka odabiru se konkretne ekološke i energetske optimalne mjere za poboljšanje energetskih svojstava zgrade te mjere nužne za zadovoljavanje minimalnih tehničkih uvjeta. Sve predložene mjere moraju biti u skladu s hrvatskim propisima te normama.
Za postizanje i održavanje toplinske ugodnosti potrebno je nadoknaditi sve toplinske gubitke (transmisijske i ventilacijske) a istodobno potrošiti što manje energije. Transmisijski gubici direktno su ovisni o gradbenim materijalima vanjske ovojnice zgrade odnosno vrijednosti koeficijenta prolaska topline. Stoga je u ovom radu izvršena analiza koeficijenta prolaske topline, troškova gradbenih materijala i potrebne energije za grijanje.An energy audit of a building is used to collect data with determination and / or inefficiency of energy and water consumption and to draw conclusions and recommendations for increasing energy costs. By analyzing the data collected, specific environmental and energy optimal measures are selected to improve the energy performance of buildings, which measures are necessary to satisfy the minimum technical requirements. All proposed measures must comply with the Croatian regulations of that standard.
In order to achieve and maintain thermal comfort, it is necessary to compensate for all heat losses (transmission and ventilation) while consuming as little energy as possible. Transmission losses are directly dependent on the building materials of the outer envelope of the building or the value of the heat transfer coefficient. Therefore, in this paper, an analysis of the heat transfer coefficient, the cost of building materials and the energy required for heating was performed
Socially responsible business on the DM example
No full textDruštveno odgovorno poslovanje je jedan od sustava koji se bore za unapređenje, dobrobit i zaštitu društva kao cjeline. Provođenjem društveno odgovornog poslovanja moguće je razviti ljudski potencijal, unaprijediti poslovanje i na samom kraju stvoriti sliku organizacije kao društveno odgovorne. Društveno odgovorno poslovanje jedan je od indikatora za ostvarivanje konkurentske prednosti i djelotvoran je uzorak upravljanja rizicima. U poslovni plan poduzeća mora biti integrirano društveno odgovorno poslovanje jer se zaštitom okoliša i ljudskih prava, uporabom suvremene tehnologije i intelektualnog kapitala razvija izgradnja povjerenja te se takvom strategijom privlače novi potrošači, poslovni partneri i ulagači. Društvena odgovornost poduzeća je stalna dužnost da se moralno ponašaju i da daju svoj doprinos stvaranju ekonomskog razvoja, ali i da rade na unapređenju kvalitete radne snage, života, lokalnog društva i zajednice. U trgovačkom društvu dm-drogerie markt d.o.o. vidljivo je da je ključan čimbenik poslovanja čovjek, a to je moguće vidjeti ne samo po zadovoljnim potrošačima i zaposlenicima već i njihovom doprinosu prema društvenoj zajednici kroz velik broj sudjelovanja u donacijama i sponzorstvima, očuvanju okoliša, jačanju svijesti o zdravoj hrani i zapošljavanju osoba s invaliditetom.Socially responsible business is one of the systems that are fighting for the improvement, welfare and protection of the society as a whole. By enforcement of socially responsible business it is possible to develop human potential, to improve the business and at the very end to create an image of the organization as a socially responsible one. Socially responsible business is one of the indicators for achieving competitive advantage and an effective risk management model. In the company's business plan must be integrated socially responsible business, because by its protection of the environment and human rights, usage of modern technologies with intellectual capital result is developing trust that attracts new consumers, business partners and investors. Social responsibility of company is a permanent duty to behave morally and to contribute to the economic development, but also to work on improving the quality of workers, their life’s which effects local society and whole community. In the DM- Drogerie Markt d.o.o. it is evident that the key factor of their business are people, to see not only satisfied consumers and employees, but also their contribution to the social community through a large number of donations and sponsorships, environmental conservation, raising awareness of healthy food and employment of people with disabilities
Polymers in agriculture
No full textTema ovog završnog rada je primjena polimernih materijala u poljoprivredi. U ovom
radu opisane su glavne karakteristike polimernih materijala općenito, a detaljno onih koji se
primjenjuju u poljoprivredi.The theme of this final work is the application of polymeric materials in agriculture. In
this paper were described the main properties of polymeric materials in general and more detail
those that are applied in agriculture
Management and realization of project proposals
No full textU ovom završnom radu analizira se upravljanje projektnim prijedlogom od projektne ideje do realizacije istoga. Kako bi projektni prijedlog bio prihvaćen on mora biti kvalitetno obrađen i strukturiran. S toga je potrebno poznavati osnove upravljanja, osobito upravljanja projektom.
Upravljanje sadrži pet klasičnih elemenata koji se moraju poštovati da bi se upravljalo kvalitetno i uspješno. Prema autoru Milanu Grkoviću bitan je i šesti element koji se odnosi na unapređenje u smislu unapređivanja procesa, stanja i samog upravljanja. Prema istim elementima se upravlja projektnim prijedlogom. Od planiranja, organiziranja i vođenja do upravljanjem ljudskim resursima i kontrolom.
Izradom logičke matrice moguće je pravovremeno reagirati na promjene, eventualne rizike te pristupiti projektu na logički način. Prema unaprijed određenim smjernicama se pristupa projektnom prijedlogu te vrši profesionalna priprema materijala koja dovodi do uspjeha projektne ideje.This work analyzes the management of project proposals from the beginning to its realization. To be accepted it is necessary to manage the project proposal in good quality and with structure. Therefore it is important to know the basics of management, especially the management in projects.
Management includes five classic elements which have to be respected to manage with quality and success. Concerning the author Milan Grković there is the sixth important element called development which means the development of processes, conditions and management itself. Projects are managed by using the same elements. Starting with planning, organizing and leading to management of human resources and controlling.
By working out the logical matrix it is possible to react in time on changings, probably risks and to access to the project in a logical way. According to pre-defined guidelines, a project proposal is approached and prepared in a professional way by collecting materials with leads to success of the project idea
EUROFISC digital platform to fight VAT fraud
No full textDigitalna platforma EUROFISC osmišljena je 2010. godine kao mreža koja povezuje porezne i carinske uprave država članica Europske unije kroz brzu razmjenu informacija vezanim za poduzeća i njihovo poslovanje koje bi moglo biti povezano s prijevarama.
Tijekom vremena mreža je doživjela transformaciju u platformu, sukladno potrebama stalnog dinamičnog razvoja, kojom je omogućeno razmjenjivanje informacije i obavještajnih podataka država članica s OLAF-om i Europolom. U radu se govori o potrebi osnivanja EUROFISC-a, njegovom značaju, ulozi, razvoju i primjeni u Republici Hrvatskoj.The EUROFISC digital platform was designed in 2010 as a network that links together tax administrations and customs bureaus in European Union Member Countries through speedy exchange of information in connection with companies and their business that could potentially be fraudulent.
With time, the network was transformed into a platform in accordance with the needs of constant dynamic growth and now enables exchange of information and intelligence data of Member Countries with OLAF and Europol. This paper deals with the need behind the setting-up of EUROFISC, it's significance, role, development and application in Republic of Croatia
Connectivity of top brands and motosports
No full textU radu je analizirana povezanost top automobilskih brandova i moto sporta u ovom slučaju Rally natjecanja. Njegova publika je milijunska te privlači natjecanje ne samo vozača nego i automobilskih proizvođača, te kao atraktivan sport ima veliki marketinški potencijal. Problem ovoga rada je definiran na način da se vrhunski rezultat u moto sportu praktički ne može ostvariti bez povezanosti s top brendovima. Cilj ovoga rada je istražiti povezanost top brendova i moto sporta kroz primjer gdje je uspjeh u moto sportu imao direktan utjecaj na povećanje vrijednosti dva automobilska branda. Može se zaključiti iz promatranih primjera ui ovom radu da postoji povezanost top brendova i moto sporta.The paper analyzes the relationship between top automobile brands and motorsport in this case rally competition. Its audience is in the millions and it attracts the competition not only of drivers but also car manufacturers, and as an attractive sport has a great marketing potential. The problem of this work is defined in such a way that the ultimate result in motorsports can practically not be achieved without being connected to top brands. The aim of this paper is to explore the relationship between top brands and motorsports through an example where success in motorsports had a direct impact on increasing the value of two car brands. It can be inferred form the observed examples and this paper that there is a connection between the top brands and motorsports
Ecological cultivation of soybean and rapeseed at OPG Lalić
No full textPoljoprivreda je najstarija ljudska djelatnost koju ljudi unapređuju iz dana u dan. Napredovanjem tehnologije došlo je i do primjene raznih kemijskih sredstava s kojima se postižu veći prinosi i uz manje radne snage se održavaju veće površine. No s tim dolaze i neke negativne posljedice, sva ta sredstva koja nam olakšavaju proizvodnju ujedno devastiraju tlo i bioraznolikost te štete našem zdravlju neka u većoj mjeri neka u manjoj te su se ljudi s tim razlogom počeli ponovno okretati ka ekološkoj proizvodnji tj. proizvodnji bez kemijskih sredstva. Iako je još uvijek teško na većim površinama primjenjivati i kontrolirati ekološku proizvodnju ona je na manjim površinama itekako izvediva i isplativa jer je u dnašnje vrijeme sve više poznat trend zdravog života.Agriculture is the oldest human activity that people promote day by day. With the advancement of technology, various chemical agents have been used to drive higher yields and maintain larger areas with less manpower. But with that comes all the negative things, all of these agents that make our production easier and damage our health to a greater extent, some to a lesser extent, and for that reason, people began to turn again to organic production, ie production without chemicals. Although it is still difficult to apply and control organic production on larger areas, it is certainly feasible and cost-effective on smaller areas, as the trend of healthy living is becoming increasingly known today