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Pengaruh ekuitas merek, bauran pemasaran, dan gaya hidup terhadap keputusan pembelian (studi kasus: maxx coffee, bogor)
Get PDFCoffee has an important role for the economic growth of the people in Indonesia. Coffee is an important commodity both in terms of consumption and in terms of production. Therefore the interaction in marketing with the system and its activities must be able to bring the consumers closer to the product and the company brand name offered. Along with the development of the times, urban society is currently experiencing a change in lifestyle. One manifestation of modern lifestyle today is the habit of certain groups of people who like to consume coffee in coffee shops. From the phenomenon above the researcher wants to know how consumer knowledge and assessment in one of the coffee shops in Bogor City, namely MAXX Coffee towards the development of the coffee shop business is measured from the marketing mix, lifestyle, and brand equity to uphold how much influence on purchasing decisions. The purpose of this study was to identify MAXX Coffee's consumer characteristics, analyze the influence of brand equity, lifestyle, and MAXX Coffee's marketing mix on consumer purchasing decisions, and formulate alternative marketing strategies based on factors that influence MAXX Coffee's marketing mix and brand equity. The sampling technique of this study was using convenience sampling with 271 respondents and the data obtained was processed using Structural Equation Modeling (SEM). The demographic profile of respondents in this study has a balanced composition in terms of sex with employment as private employees, and is in the age range of 18 to 38 years. Most respondents have an undergraduate education level, with an average amount of special expenditures for food and beverages of Rp. 2,000,000 to Rp. 4,000,000. Purchase and consumption behavior shows the last time to make a purchase is the day when the research (filling out the questionnaire) is done. Based on the results of the research, in order to improve consumer purchasing decisions, the management of MAXX Coffee Bogor can invest through the improvement of several marketing mix indicators, namely price, people, process, and physical. In the context of brand equity, what needs to be strengthened is in terms of consumer perceptions of the quality of MAXX Coffee Bogor by committing to quality and by maintaining the certifications held. In the context of lifestyle MAXX Coffee focuses on following the perceptions of the lifestyle of today's consumers who want to increase prestige and image in the environment around consumers
Analisis transaksi lindung nilai syariah untuk dana haji di perbankan syariah
Get PDFThe demand for SAR Saudi Arabian Real for hajj which is very high especially during the hajj season. Rupiah exchange rate trends (Rp) against SAR and USD which continue to weaken potentially increase the risk of exchange rate while the hajj pilgrims do not hedge sharia so that it can affect the pilgrimage fund managed by Hajj Financial Management Agency (BPKH). Alternative islamic hedging can be implemented with various durations, pricing and the value of hajj funds, however research and simulation have not been design to address the most optimal design. Meanwhile, there is an understanding that it would not be profitable to do islamic hedging. This study aims: (i) to analyze islamic hedging transactions for sharia-based pilgrim funds through a static simulation, (ii) to identify the amount of cost savings gained, optimal time and pricing as well as the exact time and amount of hajj funds for islamic hedging, (iii) to provide recommendations to BPKH.
This study uses static simulation with Islamic hedging scheme using a simple forward contract (‘Aqd al Tahawwuth al-Basith) and comparative analysis methods on the data of 25% of pilgrim funds in Bank Syariah Commercial Bank (BUS) during 2003-2016. The simulation involves a BUS conducting a contract of sale and purchase of USD with a conventional commercial bank (BUK), then BUK entered into a SAR selling agreement with a foreign bank (BA). The calculation of premium uses financial indicators as a reference, among others, Sharia Interbank Money Market (PUAS), Interbank Money Night (PUAB) and Saudi Arabia Interbank Offer Night (SAIBON) rate.
Based on the simulation of islamic hedging finds that: (i) the optimal time period is 12 months due to the longer the period of islamic hedging, the greater the cost savings, (ii) the ideal time for islamic hedging is when the IDR weakens against USD about 20%-30% and 40%-50%, (iii) the worst time for islamic hedging is when IDR increase 10%-20% to SAR, (iv) the amount of hajj funds could earn the maximum cost savings if islamic hedging was conducted with the amount of Rp 2.4 trillion up to Rp 2.7 trillion and Rp 5.2 trillion up to Rp 8.5 trillion.
Based on the result, this research propose to BPKH are:(i) BPKH is recommended to undertake shariah hedging with consideration of the right time and the optimal amount of hajj fund and the potential cost savings that can be obtained,(ii) the ideal time for islamic hedging is when the IDR weakens against USD and SAR, while the IDR increase against USD and SAR is not recommended, (iii) the amount of hajj funds could earn the maximum cost savings is Rp 2.4 trillion up to Rp 2.7 trillion and Rp 5.2 trillion up to Rp 8.5 trillion, (iv) the optimal time period is 12 months. Therefore, BPKH needs to monitor the rupiah fluctuation against SAR and USD as well as the yield of money market instruments prior to sharia hedging
Strategi pengembangan bisnis sayuran organik di agribusiness development station (ads) ipb
Get PDFAgribusiness Development Station (ADS) IPB is one of the agribusiness companies that sells organic vegetables as one of their main traded commodities. ADS IPB has a high daily demand, but limited production area caused low production capacity and weak farmer partnership system make the company unable to reach market demand. ADS IPB as one of IPB's business units should be able to become an agribusiness industry leader in their region. ADS IPB should improve its performance in order to growth their business.
This study aims is 1) Identify the performance achieved by ADS IPB to develop organic vegetables business 2) Analyze the internal and external factors that affect the development of organic vegetables business in ADS IPB 3) Analyze and formulating some alternative agribusiness strategies to develop of organic vegetables business 4) Analyze and selected strategies to develop of organic vegetables business in ADS IPB and formulated its improvement suggestions. Descriptive method used to identify performance, Internal Factor Evaluation (IFE) Matrix and External Factor Evaluation (EFE) Matrix were used to analyze internal and external factors in ADS IPB, SWOT Matrix were used to create and define strategies to be implied and Architecture Strategic used as a process to implementation strategy.
The SWOT Matrix results in this study yielded 12 alternative strategies chosen as ADS IPB to develop organic vegetables business strategy. 12 alternative strategies are Providing farmers distribution channel facilities at ADS IPB; Recruiting partner farmers; Improving productivity and product quality; Improving the system of partnership with farmers on sanctions and violation of contract; Approaching and controlling regularly with partner farmers in the cultivation process; Performing analysis and strategic and competitive price; Enhancing the variety of commodities; Producing various kinds of processed organic vegetables; Innovating in product packaging; Providing certification administration fee; marketing and selling by online; Conducting consumers observation and analysis by cooperating with the supermarket and retail.
Through the Strategic Architecture, ADS IPB could enhance the company competitiveness and performance by creating an internal power company among the other competitors in the organic vegetables industry. Based on results of Architecture Strategic, the strategies for the next five years start from providing farmers distribution channel facilities at ADS IPB, approaching and controlling regularly with partner farmers in the cultivation process up to observation, analysis of consumers in cooperation with the supermarkets and retailers to increase market attractiveness and customer loyalty, and marketing and selling by online
Strategi optimalisasi pembiayaan mikro untuk perkembangan umkm (kasus di kabupaten bogor)
Get PDFMSME have many important roles in the economy of a country. MSME is the backbone of the people's economic system that can reduce the problem of income gap, help eradicate poverty, absorb labor and become a source of innovation. MSMEs should be developed and empowered. It takes strategy and support from stakeholders to develop MSMEs.
The main thing needed in the effort to boost the performance of MSMEs is support in terms of business funding. In Indonesia, most of the owners of MSMEs are not covered by banking services and formal lending, some of the poor households use shadow banks that charge much higher interest rates. This is certainly detrimental to the owners of MSME itself, the microfinance of banks and microfinance institutions can be one of the key growth of MSMEs. The impact of microfinance should be optimized through the appropriate strategies of all parties involved. Through appropriate microfinance strategies, MSMEs are expected to experience significant growth.
The purpose of this research is to know factors influencing access of micro finance, impact of micro financing and formulate strategy of optimizing micro finance for MSMEs in Bogor Regency. Primary data were obtained from owners of MSMEs of bags and footwear industries in Ciampea and Ciomas Subdistrict through interviews and questionnaires. The data is then analyzed using logistic regression analysis method and rank test with Wilcoxon using SPSS software.
Primary data from 10 experts in financial institutions and government offices were analyzed using the AHP method. The results showed that the factors that influence access to micro finance are monthly profit, total assets and savings access. Microfinance has a positive impact on almost all aspects of MSME performance. The right strategy to optimize microfinance is the financing of CSR partnership schemes
Analisis pengaruh external sourcing terhadap kinerja keuangan perusahaan manufaktur yang terdaftar di bursa efek indonesia (bei)
Get PDFCompanies encounter a rising fierce competition due to the factors like technological change and globalization. All companies attempt to provide high quality services and products so that the number of consumers keeps increasing and the company obtains high profits. Companies will also always think of strategies in order to gain profits at the moment and in the future as those will have an effect on the company’s financial performance which will eventually attract the investors.
One of the ways to minimize production cost so as to enhance the company’s profitability is through external sourcing strategy. External sourcing is several production activities that are previously performed by the internal company, are shifted to the external party, thus the company can choose a product supplier that is considered as the best one. In some previous studies that examine the relationship between external sourcing and corporate financial performance there are differences in research results. Previous research gives results that external sourcing can have a positive, negative, or no effect on the financial performance of the company. Although there is much literature that external sourcing is a strategy to minimize costs where external sourcing can reduce production costs and procurement costs thus becoming a strategy that be considered by top management to improve the company's performance.
This study analyze effect external sourcing on financial performance (ROA, ROE, EVA) manufacturing company listed in Indonesia Stock Exchange (BEI). In this study the population is 70 manufacturing companies listed on the Indonesia Stock Exchange within the period 2012-2016. Using panel data regression, the results of research indicate that external sourcing strategy has significant and negative effect to ROA, and no effect to ROE and EVA
Strategi peningkatan daya saing perusahaan non karkas sapi lokal (studi kasus: cv multi jaya mandiri)
Get PDFOne of the companies involved in non-carcass providers in Bogor is CV Multi Jaya Mandiri (MJM). This company is engaged in the storage, distribution and marketing of beef offal. CV MJM cooperates with PT Elders Company which is located at campus of IPB Dramaga Bogor. The competition between the similar companies both local producers or frozen meat and non-carcass importing companies has triggered the increase of fierce competition in West Java. The largest cattle non-carcass consumption is in West Java and DKI Jakarta. The aim of this study are: 1) knowing the factors that affect the competitiveness of local non-carcass cattle businesses, 2) identifying internal and external factors that influence business development in CV MJM, 3) formulating strategies based on internal and external factors that are owned by CV MJM, and 4) to determine priority strategies to improve the competitiveness of CV MJM. The methods used are Porter Diamond theory, Internal and External Environment Analysis, Internal-External (IE) matrix based analysis, Strength-Weakness-Opportunity-Threat (SWOT) matrix, and ANP. Data obtained through interviews and expert assessments. Research has been carried out from January to March 2018.
The results of an external expert assessment on the Porter Diamond factor, that affects the competitiveness of non-carcass industries are the ability of domestic non-carcass suppliers, science and technology resources, consumer preferences and tastes, the presence of local traditional markets, and the role of government in shaping local demand conditions.
Based on the determination of SWOT on CV MJM, the main strength of the CV MJM is the company's image and good product. While the main weakness is due to the unavailability of marketing personnel to get new customers. The total score of (2,70) shows that the internal conditions of CV MJM are quite strong. The factor that becames main opportunity for CV MJM is a Processed food consumption continues to rise. Where as the main threat to CV MJM is there are The emergence of competitors with large production capacity. The total score of external factors is (3,24) which means that CV MJM already has the ability to respond to external factors by taking advantage of opportunities and avoiding or facing threats.
There are five alternative strategies generated from the SWOT Matrix which can be a reference for companies in increasing their competitiveness based on selected priorities from the ANP analysis of the company. The chosen strategy is giving special treatment to consumers before and after purchase
Strategi pengembangan bisnis jaringan televisi lokal menuju penyiaran digital di indonesia, studi kasus di jawa pos multimedia
Get PDFChanges in broadcast industry landscape, from analog to digital and viewing
pattern of single to multiplatform as well as multiscreen, have prompted the needs
for local TV stations to transform their business strategy from its current
traditional model. As such, local stations are not only confronted with competition
against established national TV stations, but also to severe rivalries from other
available platforms from both domestic and international. This particular setting
demands a development in business strategy for local television networks such
as Jawa Pos Multimedia, in order to be able to compete in a digital broadcast
competition.
The objective of this research is to identify the current JPM business model
and to formulate a design for its development to enhance competitiveness under a
digital broadcast race. The research uses Business Model Canvas approach.
Importance-Performance Analysis, EFE, IFE, SWOT matrix and QSPM are used
as analytical tools in formulating the strategy.
Result from Importance-Performance Analysis shown the four canvas
elements as top priorities for improvement: Customer Segments, Channels,
Customer Relationships, and Revenue Streams. From IFE and EFE matrix
analysis it is understood that to succeed, the company needs to stay ahead in
content quality, increasing viewership and optimizing local media for
advertisement. Strategic alternatives from the SWOT matrix that have been
selected by the QSPM are to deliver extensification and intensification of
hyperlocal contents.
JPM serves two customer segments: television audience and advertisers. To
the viewers JPM offers hyperlocal contents whilst the advertisers receive the offer
to place their service over a network with largest group of local TV stations in the
country. JPM relates to advertisers as it serves a personal assistance of placing
ads for television or sponsored off-air activities, which results in revenue stream
for JPM. It uses free to air local stations, satellite TV, cable TV, and online
streaming channel. Its key activities focus on marketing, production, program
acquisition and airtime management. Human resources, ads spots, and airtime are
the company's key resources. JPM’s key partners are free to air local stations and
content producers. JPM's cost structure consists of operational cost, as well as
marketing and promotional, production, research and development, airtime and
program acquisition.
To raise competitiveness level into the digital broadcast era, JPM needs to
develop its business model. Adding value propositions for TV viewers can be
delivered through personalized hyperlocal contents. Key activities are
accompanied by media asset management as well as research and development.
As such, the hyperlocal contents become the supplement into the key resources,
whilst key partnerships must also be established with the media, OTT provider,
social media, communities and vloggers. The partnerships also impacts on growing number of channels with OTT and social media. Customer segments are
expanded through Internet users and TV stations. Apart from social media line,
there needs to be particular means of engagement to cultivate customer relations.
Social media monetization, OTT ads and content rights are additional revenue
potential tendered by the development of JPM business model.
To ensure the efficacy of this strategy to business model development, JPM
should allocate resources to embolden its research and development wing, procure
an asset management and enhance its strategy for social media usage. The
business model strategy needs to be applied integrally throughout all local stations
network, while applying to each and every station's characters, capacity and
potential.growing number of channels with OTT and social media. Customer segments are
expanded through Internet users and TV stations. Apart from social media line,
there needs to be particular means of engagement to cultivate customer relations.
Social media monetization, OTT ads and content rights are additional revenue
potential tendered by the development of JPM business model.
To ensure the efficacy of this strategy to business model development, JPM
should allocate resources to embolden its research and development wing, procure
an asset management and enhance its strategy for social media usage. The
business model strategy needs to be applied integrally throughout all local stations
network, while applying to each and every station's characters, capacity and
potential
Perancangan sistem informasi branchless banking menggunakan teknologi ussd di pt.bank rakyat indonesia
Get PDFPT. Bank Rakyat Indonesia (BRI) introduced branchless banking service called BRILink. BRILink provides online banking service through Electronic Data Capture (EDC) and web-based application using internet connection as the communication medium. The weakness of EDC lies in the required effort for the device to be carried around for transactions.
This research aims to build conceptual design of BRI branchless banking information system based on mobile application using Unstructured Supplementary Service Data (USSD) technology with Global System for Mobile Communications (GSM) network by cellular phone in order to enhance wider access to customers. All data used in this research are primary gained through interview method with certain criteria (purposive sampling). Respondent selection is based on functions in the organizational structure of BRI and users of BRI branchless banking. The data collection was performed in September 2017. In terms of system development, this research uses System Development Life Cycle (SDLC) with prototyping. This method is used to determine the information system qualified for users and to simplify the measurement of needs and result expectations.
The findings in this research demonstrate that the information system conceptual design is built based on functional needs in order to boost the existing processes. This plan is made conforming to the urgencies of BRI as the initial step to implement new transaction channel suitable with targeted market of officeless financial services.
The result of this research may be utilized by BRI as Company’s decision maker to improve its branchless banking in order to increase users by customizing the system with branchless banking target market to gain more profit through fee-based income received as well as the contraction of operational load by dismissing EDC provision fee for customer’s transaction activity
Analisis strategi keberlanjutan pada greenfields indonesia melalui creating shared value
Get PDFMilk consumption is projected by the ministry of agriculture (2016) will increase to the year 2020 of 1.14 million tons. This increase should be accompanied by domestic cow milk production, so that Indonesia can reduce the milk import which is reaches 80%. Increased domestic milk production can be derived through the development of dairy mega-dairy farm in Indonesia. Greenfields Indonesia dairy farm is the largest of the mega-dairy farms that integrated with milk processing industry in Indonesia and Southeast Asia. The concept of mega-dairy farm has risks arising from their business activities, such as environmental pollution, animal welfare, and the welfare of local farmers. The importance of the government of Indonesia through the Blueprint of Dairy Indonesia 2013-2025 has a principle that the national dairy development should be able to realize the national economic goals of pro poor, pro job, pro growth, pro-health, pro secure and pro environment. Therefore, this research is very important to prove that mega-dairy farm able to support the purpose of development of dairy Indonesia.
This research is a case study that aims to provide problem solving related to environmental, social, and economic issues through company business strategy. Research data retrieval was executed through in-depth interviews based on SAI reference platform and questionnaire. The results of the assessment are based on integrating the delphi fuzzy method and the dematel method (decission-making trial and evaluation laboratory).
GFI is able to create share value (CSV) through redefinition of productivity in the chain company. The design of this CSV business model has social advantages, among others; (1) increasing the production of farmers' harvests, (2) opening up new jobs as grass farmers, (3) creating security against environmental pollution from livestock waste, (4) enhancing the company's reputation from social performance. In addition, the benefits for the company through CSV include, (1) obtaining certainty on the supply of forage feed, (2) increasing milk production, (4) maintaining milk quality. Value preposition GFI is created through economics of scale that while the Greenfields Indonesia (GFI) markets that is targeting all the consumers and horeca (hotels, restaurants, and catering) on a social profit base will be able to provide nutritious milk to the community and increase milk consumption in Indonesia
Analisis model bisnis rumah potong unggas (rpu) pt matahari abadi panganindo
Get PDFBusiness model planning is one on the determining factors of productivity, efficiency, and profitability of poultry slaughterhouse (RPU). Sale, production, distribution, administration, raw material supply, and infrastructure are essential elements in operational activities. The harmony of those elements determines the success of RPU business. The discrepancy between the elements will make RPU inefficient, so that a study concerning business model planning that can describe a harmonious operational activities to achieve efficiency and profitability is needed.
This study applied descriptive qualitative method which gives description upon an event or phenomenon in certain place using nine elements of Business Model Canvas in RPU PT Matahari Abadi Panganindo (RPU MAPAN). The analysis was conducted by observing internal and external environment (IFE and EFE. The external and internal factors observed were then analyzed using Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis on the nine elements of BMC. Quantitative Strategic Planning Matrix (QSPM) was also carried out to determine the priority strategy. After the strategy formulation was made, the new BMC was created to be implemented by the company.
IFE and EFE result showed the value of 3,050 and 3,280 respectively which indicated that RPU MAPAN existed in quadrant I, namely growth and build position. The applicable strategies were intensive and integrative strategy. QSPM analysis result showed that the strategy in key resources element (average total attractiveness score of 5.83) and customer segments element (average total attractiveness score of 5.71) were the dominant factors. The forward integrative strategies that can be applied is developing integrated retail distribution chain and strengthen the existing integrated processing industry. Meanwhile, the backward integrative strategies that can be applied are establishing contract manufacturing with other slaughterhouses and develop chicken farm. In addition, the development strategy of new, large-capacity, and modern RPU, capacity improvement of production and frozen product storage, and human resource development are the intensive strategies that can be implemented