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Determinan kebijakan dividen pada perusahaan subsektor batubara di bursa efek indonesia
Get PDFIndonesia is one of the world's fifth largest suppliers of coal energy sources.
Stocks become one of the most profitable investments, because they provide higher
yields and are more liquid. The coal subsector has the largest capitalization in the
mining sector on the Indonesia Stock Exchange. Businesses from this sub-sector
have long-term and specific risks. The weakening of the global economy and
changes in policies of major countries such as China and America have resulted in
a decline in various commodity prices, one of which is coal. The issue of the adverse
impacts of coal on the environment, as well as the emergence of renewable energy
has made coal commodity prices decline, especially in 2014 to 2016. This condition
is a concern about changes in dividend policy in the coal subsector. The purpose of
this study is about business development and dividend policy, as well as the
influence of company characteristics and macroeconomics on the company's
dividend policy in the coal subsector.
Multiple regression models are used to analyze samples consisting of 11 coal
subsector companies. The research period was conducted from 2013 to 2017 with
case studies in Indonesia. This study uses descriptive and quantitative methods to
describe a phenomenon informally and show the relationship between these
phenomena using mathematical models. The dividend payout ratio is used as a
proxy for dividend policy. Regression analysis is done after the model is free from
the classic assumption test. Data processing techniques use panel data with Eviews
9 software.
The results showed that return on assets, firm size, firm age, exchange rate,
oil price had a positive and significant effect on the dividend payout ratio of the
coal subsector. The independent variable in this study explains the model at
63.03%, and simultaneously affects the dividend payout ratio in the coal subsector.
Coal subsector companies during the study period were relatively healthy.
Macroeconomic conditions will be serious if the company is unable to adapt to
changes in global economic conditions. Business development in coal subsector
companies during the study period experienced good conditions in outline.
Coal companies that are in fact long-term oriented, need to pay more attention
to the growth of their assets. Companies with good assets will be able to survive in
uncertain macroeconomic conditions. Rapid adaptation to changes in business
strategy, will help companies continue to grow. The application of hedging will be
one solution to avoid the risk of loss. Future research can examine the condition of
the dividend distribution ratio when there is a stock repurchase and stock split
Pengaruh country of origin, brand image dan marketing mix terhadap minat pembelian tas lokal indonesia (studi pada tas goviyar)
Get PDFFree trade in this globalization era causes business competition to be more intense, both in the domestic and global market competition so companies need to implement the right marketing strategy. Consumers will conduct product evaluations that may interest their purchases before proceeding at the buying decision stage. Evaluation can be through the marketing mix aspect even to the psychological aspects such as brand image and the level of consumer knowledge on a product based on the Country of Origin image. Leather industry is one of the industries in Indonesia that contributes to the economy, both in the domestic market and overseas and is one of the strategic sectors of the country's foreign exchange. Based on data from the Ministry of Industry in 2017, leather, leather goods and footwear industries are in the tenth order of the top ten industry groups with the largest export value of USD 5.01 billion in 2016. Leather can be used as one of the raw materials to make a variety of products. The basic materials of the skin used can be various types, one of them using artificial leather (synthetic leather). The subsector of synthetic leather has a good contribution which can be viewed by the increasing role in export of this subsector in every year (2012-2016).
Goviyar is one of Indonesia local bag company from Bogor city that selling artificial or synthetic leather product. Goviyar utilizes internet technology to introduce its products to consumers, only by online marketing activities so the products can be viewed at any time by everyone, both from Indonesia and overseas. From 2016 to 2017, Goviyar has a decrease in sales and the impact on turnover decrease, so it is important to figure out the factors that affect consumer buying interest in order to increase the sales. Until now, Goviyar has been focusing more on domestic sales although it has been getting the foreign customers from Taiwan, Malaysia and Singapore in 2016. It also encourages companies to know consumers’ interest in purchasing its products.
The purpose of this study is: 1) To analyze the influence of Country of Origin on Goviyar brand image to foreign and domestic consumers; 2) To analyze the influence of Country of Origin, brand image, and marketing mix on the interest of purchasing Goviyar bags to foreign and domestic consumers; 3) Recommend a marketing strategy to be able to increase the sales of Goviyar products. The scope of the study is focus on synthetic leather handbag which is conducted on female respondents who are domiciled within the country and abroad who have not bought but they know or have been exposed to product information when filling out the questionnaire. Respondents from abroad are restricted to Malaysian and Singapore countries with sampling located on campus and shopping malls. Sampling method is nonprobability sampling with purposive sampling technique. Data obtained are 160 people from abroad and within the country, with 90 people from Malaysia and Singapore, and 70 people from Indonesia. Data were analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with SmartPLS software.
The result of hypothesis test shows that the hypothesis 1 Country of Origin variable significantly influences the brand image of Goviyar bag, both from foreign and domestic respondents. This means that the respondents consider that the image of the country of origin of Indonesia is good enough to form the image of Goviyar leather bag brand which is a local product from Indonesia. Hypothesis 2 Country of Origin variable significantly influences directly and indirectly to the purchase intention of Goviyar bags for foreign respondents. However, in domestic respondents the direct effect has insignificant results, but it becomes significant when evaluated with the brand image variable (indirect influence). This is because the respondents come from within the country of Indonesia which assess the products of their own country, and especially in the middle class segment, the Country of Origin aspect is not a major concern in influencing their purchase intention. While the foreign respondents, the aspect of the origin of a product becomes one of considerations that may affect purchase intention.
Hypothesis 3 brand image variable significantly influences the purchase intention of Goviyar bags to both foreign and domestic respondents. In foreign respondents, corporate image is the most influence to purchase intention. While in domestic respondents, product image is the most influence to purchase intention. The hypothesis of 4 marketing mix variables significantly influences purchase intention of Goviyar bags to both foreign and domestic respondents. In foreign respondents, promotion is the most influence to purchase intention. While the domestic respondents, the product is the most influence to purchase intention.
The recommended managerial implications are segmentation for promotions in middle and upper to middle income class women, targeting for young to active adults, positioning as synthetic leather bags with simple, elegant, and multifunctional designs. In addition, the need for product innovation adds more uptodate product design, releases limited edition product, maintains affordable prices on products, provides the product warranty, promotes through brand ambassadors, joins the community, opens special booths and attends various exhibitions or events. For the government can provide export subsidies, export premiums, socialization to companies, management training, fostering, and promotion of trade abroad and within the country
Manajemen risiko financing method barakah dengan pendekatan erm (studi kasus kspps bmt wihdatul ummah kota bogor)
Get PDFThe financial institution is an institution that in any business activities contain various risks. The risks experienced by an institution of the financial business may have a huge impact not only on the institution but also been transmitted to the other financial institutions. It because each financial institution has been linkaged with the other financial institutions especially a bank. Therefore, the good risk management is absolutely need to avoid the occurrence of systemic risks that may occur.
The blue print of the risk management implementation in banking has long been known, while Otoritas Jasa Keuangan (Financial Services Authority) recently has issued the rules for nonbank financial institutions on the regulation No. 10/Pojk.05/2014 about the assessment of the level of non-bank financial institution risk and on the then regulation financial services authority No 1/Pojk.05/2015 about the application of risk management for non-bank financial service institutions (SE OJK about the risk management of Non-bank financial institution services 2014). Nonbank financial institutions have an important function that supports the economic growth of the poor, especially not served by banking services.
The purpose of this study is to identify, measure, map, and determine the application of the risk mitigation the effective financing method BARAKAH for KSPPS BMT Wihdatul Ummah. This study uses a descriptive research approach with quantitative and qualitative methods to describe a specific condition by looking at and knowing the obstacles and how to overcome the obstacles these obstacles. The research was conducted in the scope of KSPPS BMT Wihdatul Ummah in Bogor City.
This study uses primary data and secondary data. Primary data obtained with the results of the survey of questionnaires and in-depth interview to the elements of leaders and the account officers which handle the BARAKAH financing. Secondary Data comes from internal sources of KSPPS BMT Wihdatul Ummah and various reference literature such as theses, dissertations, books, scientific journals, legislation, internet, publications, articles and documents related to this research. Data collection method conducted with survey and using likert scale.
The sampling technique conducted with purposive sampling based on consideration of the criteria totally 3 respondents who is the chairman of the board management and 2 account officers who handle the BARAKAH financing. Processing techniques and data analyses are to perform the identification of risk events on the BARAKAH financing process, then measure and map the risk events, and then manage and respond to risks and ultimately determine the strategy of risk mitigation.
Based on the results of the study, found 73 event risk on the financing of the BARAKAH. Ie 6 risk strategy, 43 operational risk, 11 risk of assets and liabilities, and 11 credit/ financing risk. The level of risk found those are 9 low risk, 38 moderate risk and 24 high risk. It is not found the risk at the level of extreme. The implementation of risk mitigation are approaching to the prospective families debtor as a guarantor of installments, collaborating with the islamic banking to ease access of payment installments, make a cooperation agreement with the coordinator of the plant, making a special credit scoring for SMSFI
Pengaruh bauran pemasaran dan citra merek terhadap loyalitas konsumen semen instan
Get PDFThe prospect of the cement industry from year to year has increased significantly. In 2011 recorded premixed mortar only produced by 10 companies, however in 2016 is as many as 104 companies in premixed mortar. This indicates that business in the field of industrial materials building be interesting and promising. In the manner of this approach, companies apply mix marketing to obtain the distinct impression and responses from the customers as part of the company strategy to improve the company performance. Mix marketing applied seven variables (7P) covering, product, price, place, promotion, process, people, and physical evidence. The company is also shall in the observance to brand image that flourished in the market. The more know about their products, the more loyalty happened. So that the brand image into one variable which important in provides a view to company. With this approach, the purpose of this study is to analyze the different perceptions of the marketing mix (product, price, place, promotion, process/service, people/human resources, and physical evidence), brand image, and loyalty on premixed mortar brands, analyze the effect of marketing mix (product, price, place, promotion, process/service, people/human resources, and physical evidence) and brand image of premixed mortar consumer loyalty, and formulate managerial implications that can be applied in premixed mortar for business continuity in the future
The research was conducted in May - August 2017 through direct survey using questionnaire. The sample of respondents were 100 decision makers in the project that used the two biggest brands of premixed mortar in Indonesia. Statistical analysis used was t-test different analysis and SEM (Structural Equation Modeling). An analysis in order to analyze the influence of marketing mix and brand image on customer loyalty is using SEM. While t-test analysis is to find out the difference of each indicators and variables. The data obtained was processed by using Microsoft Excel 2013, and SmartPLS.
Different t-test results indicate significant differences in product variables, promotions, services, physical evidence, and images between Brand A and Brand B. The results of SEM analysis on both Brand A and Brand B that product variables, prices, and brand image influence significant to consumer loyalty. However, there was a difference between premixed mortar Brand A and Brand B was service variables significantly affect loyalty in Brand A, but not significant in Brand B. The most dominant factor is the price variable.
Implication managerial recommendations be more emphasis on namely segmentations, targeting, and positioning (STP). From the segmentation can be determined based on the consumers who have bought and used the product, the large project needs can affect the criteria of consumer entry in upper, middle, or lower segment. In terms of targets, consumers with large project needs, will always benefit from price, and service. In terms of positioning Brand A should always be able to create a good image to every consumer in order to keep the
name and good relationship between both parties. In terms of positioning Brand B must prioritize services in order to create a good relationship to consumers
Analisis preferensi dan perilaku pembelian buah lokal pada konsumen generasi y
Get PDFFruit consumption is the important consideration for people nowadays. Data
from directorate general of horticultura showed that the most imported fruits to
Indonesia are orange, pear, apple, grape, and longan and the number tends to
increase every year. Four from five of the most imported fruits to Indonesia are
also produced by local farmers. The increase in import number on the types of
fruits that are also locally produced indicates that fruit consumer in Indonesia
prefer to consume imported fruit than local fruit.
Generation was used as a criteria of market segmentation by researchers and
paracticioners for several years. Generation Y is the largest generation of
consumption in this moment and in the future, therefore it is necessary to study
the generation Y consumption pattern, especially in its preferences and purchasing
behavior toward fruit products. The lifestyle, values, and reference groups owned
by generation Y have significant differences with previous generations, these
things cause generation Y are likely to have develop a different shopping style
compare to previous generations. The purpose of this research is to examine the
influence of ethnicentrism, hedonism, and reference groups to the preferences and
purchasing behaviour of fruit product by generation Y.
Data were collected using questionnaire given to 200 students of School of
Bussiness and Faculty of Economics and Management Bogor Agricultural
University. The data were analyzed using descriptive analysis and Structural
Equation Modelling (SEM). The results showed that ethnocentrism had positive
effect and had the greatest influence on generation Y’s preference for local fruit.
However hedonism had negative effect generation Y’s preference on local fruit.
Consumer preference had positive effect to generation Y’s purchasing behaviour
on local fruit and hedonism also had negative effect to generation Y’s purchasing
behaviour on local fruit. Reference group had no significant effect both to
preference and purchasing behaviour of generation Y. These things showed that
are necessary to build a strategy for ethnocentrism and hedonism to improve the
preferences and purchasing behaviour of generation Y so the local fruit can
compete with imported fruit in Indonesian fruit market
Analisis faktor-faktor yang mempengaruhi purchase intention restoran korea chung gi wa di jakarta selatan
Get PDFCulinary business in Indonesia including business with enormous profits and also much in demand market of the globalization era. It’s supported by people's lifestyles that tend to have the habit of buying food at restaurants with the aim of being more efficient, gathering with friends or family, and meeting business associates. Based on a survey conducted by BPS (2014), DKI Jakarta has the most significant increase in the number of a medium and large restaurant business. The existence of Hallyu/Korean wave (fever Korea) that has been developing in Indonesia’s one of the reasons for the emergence of interest of Indonesian people to Korean ethnic food.
There are seven latent variables in this study: attitudes towards Korean celebrities, attitude towards Korean drama, attitude towards Korean pop music, store atmosphere, product quality, country of origin, and purchase intention. This research aims (1) to analyze the demographic statistics of Chung Gi Wa Restaurant consumers, (2) to analyze the influence of Korean culture (attitude towards Korean celebrities, Korean TV dramas, Korean pop music) to Korean country of origin, (3) to analyzed factors affecting purchase intention of Chung Gi Wa Restaurant, (4) to formulate an appropriate managerial implication strategy to increase purchase intention of Chung Gi Wa Restaurant.
The research was conducted in three restaurants of Chung Gi Wa South Jakarta. The approach used in this study’s a survey on consumers Chung Gi Wa. The type of data used is primary and secondary data. Primary data were obtained from interviews with structured questionnaires, and secondary data were collected from supporting data, such as from the Central Bureau of Statistics, Department of Tourism and Culture, journals, and literature. The sampling technique used in this research is convenience sampling technique. The total respondent was obtained from 180 customers with the conditions of those who have visited the CGW Restaurant in South Jakarta, at least one visit. Data processing technique used in this research is Structural Equation Modeling (SEM) with LISREL 8.8 software and descriptive analysis using SPSS 23.
Based on the results of the study, it is found that the majority of respondents are women with ages of 18-26, unmarried, educated in bachelor degree, and have been working as a private employee. The frequency of visitors to Korean restaurants by 86.1 percent dominated by 1-3 times in the last three months.The most visited CGW restaurant branch is dominated by CGW Grand Wijaya Center Dharmawangsa (35.0 percent). The majority of respondents paid a one-time fee of Rp 150 001 - Rp 250 000 (50.6 percent). As many as 74.4 percents of respondents visited the Korean restaurant with friends with the reason of the taste of Korean food as much as 86.1 percents and with a purpose to eat 52.2 percent.
In this study, the crosstab between age and frequency of visits to Korean restaurants has a chi-square value of 0.970, meaning there is no significant correlation. Also, the monthly expenditure with a frequency of visits to Korean restaurants has a 0.028 chi-square value, which means there is a significant correlation. This data proves that someone who has expenses above Rp 6 000 000 has an excess ability to fulfill his/her desire to visit Korean restaurant. The relationship between the sexes with the frequency of visits to Korean restaurants with a 0.056 chi-square value also did not have a significant correlation. The correlation between the level of education with the frequency of visits to Korean restaurants has a chi-square value of 0.007, meaning there is a significant correlation. The higher one's educational aspect, the more information it gets.
Based on the evaluation of model fit level, this research model is said to be a good fit, so it is worthy of the hypothesis test. In addition, the results of the suitability model test are valid and reliable. As for the result of suitability test of the structural model, all hypothesis is significant. Attitudes towards Korean celebrities influence popular culture. Popular culture has a positive contribution to the country of origin, this variable also has a contribution to the purchase intention, and the variable store atmosphere and product quality have a positive contribution to purchase intention and plan at the CGW Restaurant. The results show that r-square country of origin is 0.67, meaning that country of origin variation can be explained by popular culture factor of 67 percent, while the other factors outside the model explain the remaining 23 percent. Likewise with the value of r-square purchase intention of 0.81, meaning that purchase intention variability can be explained by the country of origin, store atmosphere, and product quality of 81 percent, the remaining 19 percent explained by other factors outside the model.
Managerial implications for CGW Restaurant are developing target market, add more menu variation, and maintaining good raw material quality. Adjusting prices with competing restaurants, maintaining a store atmosphere that characterizes traditional Korean homes, and routinely providing promos to consumers. In addition, maintaining and improving the hospitality and courtesy performance of people/restaurant actors, improving the performance of the process in serving and responding to consumer complaints and pay attention to the restaurant environment such as parking lots
Rancangan model bisnis universitas padjadjaran dengan pendekatan business model canvas menuju world class university
Get PDFUniversitas Padjadjaran (UNPAD) changing patterns of management of college affairs public service bodies (PTN BLU) into universities legal entities (PTN BH) year 2017 after experiencing a two-year transition period as well as meet requirements as PTN BH based on criteria set by the Ministry of research, technology, and higher education (Kemenristekdikti). Determination of UNPAD as PTN BLU set through the decision letter of the Minister of finance number 260/KMK.05/2008 about the determination of Padjadjaran University at the Ministry of national education as the Government agencies that implement financial management public service bodies. Furthermore, the Government through Government regulation number 80 year 2014 sets the Padjadjaran University college as a state legal entity. These changes have an impact on the autonomy to manage their own institution as the central organization of the tridharma, according to the national education system number 20 years 2003 and higher education law number 12 of the year 2012.
Design of this research uses descriptive qualitative approach to case studies of padjadjaran university. Data used are based on interviews and questionnaires as well as charging secondary data that supports the research. Purpose of this research is to 1) identify business models PTN BLU; 2) identify business models PTN BH; 3) analyze the business model improvements; 4) designed the prototype business model towards a regional class university 5) designing a prototype business model towards a world class university.
The study focused on nine building blocks of business model canvas (BMC) i.e. customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships and cost structure. Results of analysis showed there are no building blocks of business models that need serious attention at the moment. Value propositions and cost structure shows green which means good quality on a business model at this time. While the other building blocks of yellow or that needs to be fixed IE key partners, key activities, customer relationships, customer segments, key resources, channels, and revenue streams.
Determination of the priorities of the strategy undertaken by crafting a hierarchy using analytical hierarchy process (AHP). In the hierarchical structure of the goal is to become a world class universities. The calculation result shows the main criteria is the most influential academic reputation (0.506). On the level of strategy, strategy a top priority with the highest weights that is improving the quality of human resources responsible, excellent character, scientific, professional, and creative integrity, encouraging, trusty (0398) with a value of inconsistency ratio (IR) 0.06 or less than 10%, it shows that human resource development is the main strategy should be developed.
Regional class university (RCU) prototype started from the development of human resources with further studies for lecturers, these studies were carried out in the best universities in Asia through key partnerships academic and Asean University Network (AUN), the expected output is the competence of the lecturers and the paper scientific results of the collaboration with local tertiary institutions in the context of improving academic reputation and citations. Partnership needs to be maintained because UNPAD not included as AUN core universities and AUNQA associate member. Through two of these partnerships will be created new value propositions of University-based research and a university accredited AUN-QA. Value propositions recently distributed through channels SDGs center and campus representative for the business customers segment, community, Government, and university students in Southeast Asia. The new customer segment will generate new revenue streams in the form of tuition fee overseas campus and Fund regional risen.In addition to the revenues streams, prototype business model RCU also raises the cost structure of the existence of new operating costs overseas campuses and education costs.
Design of a prototype of world class university (WCU) put more emphasis on external academic reputation and citation per faculty in addition to an increase in the capacity of human resources and improvement of the quality of governance. Academic reputation and external publication quality scientific papers will be able to earn by doing partnerships with universities that have been known and have a capacity as world-class universities. According to the QS world university rankings 2018 shows several world-class universities including the Massachusetts Institute of Technology (MIT), Stanford University, and Harvard University ranks highest. These partnerships focus on the activity of the international quality research through world class reseach (WCR) and create innovations that have world class level through world class innovation (WCI). In addition UNPAD need partnership with community or network of the College of Europe through Erasmus Mundus to develop learning programs through internationalization activity, student exchange and Faculty exchange programs and other support internationalization internationalization activity learning
Pengaruh kepemimpinan transformasional dan budaya organisasi terhadap kinerja karyawan di pt sierad produce tbk
Get PDFPoultry industry is one of the industry that has an important role in encouraging economy growth in Indonesia. Poultry commodities, especially chicken, have excellent market prospects because they are supported by the characteristics of poultry products in the form of meat and eggs favored by the people of Indonesia. The number of chicken population in recent years has increased. PT. Sierad Produce Tbk is one of the companies engaged in the chicken poultry industries. The excellence growth of business development in the poultry industry requires PT Sierad Produce Tbk to continue to improve company performance. However, currently, the company is experiencing a decline in net sales from 2012 to 2016. It is inversely proportional to the rising chicken population rate. The decline in net sales in the company can be indicated due to the company performance which is still not good. One of the factors affecting company performance is employee performance. There are several factors that can affect employee performance, one of which is transformational leadership and organizational culture factors.
The research was conducted at PT Sierad Produce, Tbk which is an integrated poultry farming company. Respondents of this research are employees at PT Sierad Produce Tbk's head office with the position as supervisor. The number of respondents in this research was 77 people and using census as a technique of determining the respondents. Processing techniques and data analysis used in this study are descriptive statistical analysis, rank spearman correlation analysis, and structural equation modeling-partial least square (SEM-PLS). The results of this study indicate that the transformational leadership has a positive influence on organizational culture. The transformational leadership also positively affects employee performance. In addition, organizational culture has a positive effect on employee performance. In this study, transformational leadership have a greater impact on organizational culture than on employee performance. It shows that transformational leaders have a high role in creating organizational culture
Portofolio saham optimal berbasis portofolio indeks di pasar saham indonesia
Get PDFIndex based portfolio constructed using stocks member of IDX30 and LQ45 indices has outperformed Jakarta Composite Index (JCI) for last five years. Index based portfolio uses passive investment strategy with stock allocation method in order to mimick its reference index. Portfolio based on passive investment strategy has return 1.1% per annum higher than active investment strategy portfolio in Swiss Capital Market according to Ammann dan Steiner (2009). Sharpe (1991) told that active portfolio tends to get lower return than passive portfolio. The reason, which is costs, including trading cost, analysist cost, insentive, remuneration, etc, has significant impact to active portolio return. This research has aims to analyze the stocks selection, building optimum portfolios and analyze the portfolios return using stocks from Indonesia Stock Exchange (IDX) by classifying stocks to six different classes which are S/L (class with small size and low value), S/M (class with small size and medium value), S/H (class with small size and high value), otherwise B/L (class with big size and low value), B/M (class with big size and medium value), B/H (class with big size and high value). Size is the market capitalization and value is ratio for 1/Price to Book Value. In accordance of mimicking JCI return, another screening was done. Using stock member of IDX30 and LQ45 as stock screener, there will be subset of stocks from best class (one of S/L, S/M, S/H, B/L, B/M or B/H), IDX30 index and LQ45 index. From that subset and best approaching model : CAPM, FF3FM, Dual Beta FF3FM with constant or Dual Beta FF3FM without constant, optimal portfolios will be build. Around 290 selected stocks were splitted to six classes, then four approaching model were applied to it. From this process, B/L class and FF3FM were selected to become best class and best approaching model. Using IDX30 and LQ45 indices as stock screener, some stocks from B/L class were selected, in order to build optimal stock portfolio, later named by Skyscraper, Skyscraper Core and Skyscraper Enhanced. Investment decision towards three different optimal portfolio based on : 1) If investors search consistent portfolio return for last five years, the answer is Skyscaper Core Portfolio, but 2) if investors wants less risk portfolio, Skyscraper Enhanced is right choice, but 3) if investors dreams higher portfolio return with higher risk among three optimal portfolios, the choice must be applied to Skyscraper Portfolio
Formulasi strategi bisnis perusahaan original equipment manufacturer (oem) studi kasus di pt xyz
Get PDFThere are too many large brands use OEM services to produce their products. PT XYZ as one of Original Equipment Manufacturer (OEM) company engaged in the production of footwear and only produce products based on request from customers. As a service company, customer satisfaction is very important because it ensures continuity of order. PT XYZ's target market is big brands that already have a strong brand image and large sales volume so that many other companies or competitors who want to be a supplier. In addition to the number of competitors, the absence of contracts with customers is also a constraint in business because it cannot predict the market conditions in the long term.
This research has three objectives: 1) to describe the vision and mission of PT XYZ is still relevant to the current condition, 2) to analyze the internal and external condition of PT XYZ in responding to business opportunities and threats, 3) to formulate PT XYZ strategy to be able to compete. This research uses descriptive method of analysis with case study. The type of data used is primary and secondary. Primary data obtained through observation, interview and questionnaire. Secondary data is obtained from internal data of the company, data from internet and literature study. The analysis used in this research is qualitative and quantitative analysis technique with approach of strategic management concept. The steps taken are analyzing internal and external with IFE and EFE matrix, analyzing firm position with IE matrix, formulating alternative strategy based on company position on IE matrix, recommendation priority strategy with QSPM and the last determining business strategy.
The results show that PT XYZ's vision is still in accordance with current conditions while PT XYZ's mission has not been published yet because the company's management is more concerned with the importance of publishing its vision and core values. The result of internal factor analysis shows eight factors that become strength and eight factors that become weakness for company, while external analysis shows seven factors become opportunity and seven factors become threat of company. IFE analysis results on PT XYZ resulted in a score of 3.064 and EFE resulted in a score of 2.595. The combination of the IFE and EFE matrix (3.064;2.595) in the IE matrix positioned PT XYZ in Cell IV. In cell IV the right strategy for a company is grow and build (grow and build). Some of the alternative strategies that have been formulated are market penetration, product development, human resources development, market development, relocation and cost leadership. The result of strategy priority analysis with QSPM resulted priority strategy for PT XYZ is human resource development