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Analisis pengaruh biaya produksi, promosi dan distribusi terhadap nilai penjualan perusahaan sektor pertanian dan barang konsumsi
Get PDFThe agricultural and fast moving consumer goods sectors are the strategic sectors that dominate the business field in Indonesia. Both sectors are closest to consumers, both closely related to the increasingly and complex consumption of society. Both industrial sectors also involve a large amount of manpower compared to other industries. Therefore, cost control is required by the company to manage the availability of funds to be sufficient to finance operational activities. Cost becomes a very important part for the company, some of the most important cost components are production costs, promotional costs, and distribution costs.
Sample collection method in this study is used based on purposive sampling or judgement sampling. The number of sample in this research are 29 companies, 6 companies from agricultural sector and 23 companies form fast moving consumer goods sector. There were four variables in this research, included production costs, promotion costs, and distribution costs as independent variables, company’s sales as dependent variable. SPSS and Eviews software as the tool of analysis.
This study aims to analyze the effect of production costs, promotion costs, and distribution costs on sales of agricultural sector companies and the consumer goods sectorThe findings revealed the production costs in agricultural sector influenced positively and significantly to the company’s sales; promotion cost in agricultural sector influenced negatively to the company’s sales; distribution costs in agricultural sector influenced positively and significantly to the company’s sales; production costs in fast moving consumer goods sector influenced positively and significantly to the company’s sales; promotion costs in fast moving consumer goods sector influenced positively and significantly to the company’s sales; distribution costs in fast moving consumer goods sector influenced positively and significantly to the company’s sales
Strategi peningkatan daya saing produk madu (studi kasus: pt madu pramuka)
Get PDFHoney is a non-timber forest product commodity that has the potential to be developed and since Indonesia has extensive forests, it can produce more varied honey. Honey it self can be used as a health, beauty supplements and also various raw materials for the food and beverage industri. The purpose of this study is to examine the current conditions and factors that affect competitiveness in PT Madu Pramuka and formulate strategy to increase competitiveness also managerial implications. This study uses descriptive analysis using Diamond Porter and quantitative analysis using Analytical Hierachy Process (AHP).
Based on the results of the diamond porter analysis, currently Madu Pramuka competes with Madu Mutiara Ibu, Madu Nusantara, Madurasa and Madu TJ. In addition, Madu Pramuka outlets have extensive networks which are located almost throughout the island of Java. The disadvantage of PT Madu Pramuka is the water content of the products still the same as when its harvested. After the honey distributed from the farmer to the storage warehouse, the honey is only processed into the packaging without reducing the water content so that the water content of the honey product is still above 22 percent following the season when the honey is harvested. The conclusions of the AHP method show that the determinants of the competitiveness of Madu Pramuka's honey products are quality, followed by cost and delivery factors. The best alternative strategy to implement is to increase the product quality, including using a dehumidifier. The government as the most important actor has a role to facilitate infrastructure in product quality testing.
The recommended managerial implications are to focus on improving product quality. PT Madu Pramuka is advised to control the quality of its products in order to maintain quality by testing product quality regularly. The company is also advised to have a water level reduction device (usually use a dehumidifier) to be able to adjust to the national honey standard of 22 percent. The most important actor in the honey industri of PT Madu Pramuka is government that can provide facilities for product quality testing on a regular basis and water content reduction equipment
Analisis pengembangan bisnis pada usaha jasa wisata edukasi sekolah sentul fresh
Get PDFInovasi dalam pemanfaatan lahan pertanian dan peternakan beberapa tahun belakang ini sudah mulai dilakukan, banyak hal yang dapat dikembangkan dan dilakukan dari lahan pertanian dan peternakan seperti produksi biomassa, pemasaran langsung, pengelolaan alam dan lanskap, dan produksi pangan berkualitas. Pendidikan tematik dalam Kurikulum 2013 yang dikeluarkan pemerintah menciptakan pasar wisata edukasi di Indonesia. Sentulfresh Indonesia memiliki produk wisata edukasi yang menawarkan kegiatan edukasi dengan tema pendidikan hewan, tanaman dan juga bioteknologi. Sebagai obyek wisata edukasi yang baru banyak hal yang harus dihadapi oleh Sentulfresh terutama persaingan pasar. Sentulfresh memiliki potensi sumber daya alam dan potensi pasar yang bisa dikembangkan membuat peneliti ingin melakukan penelitian tentang pengembangan model bisnis melalui pendekatan Business Model Canvas dan juga Blue Ocean Strategy.
Hasil dari penelitian menunjukkan bagaimana kondisi perusahaan saat ini dilihatb dari 9 elemen BMC yang ada. Sentulfresh menjadikan guru TK dan SD di Jabodetabek sebagai target pasarnya dengan value proposition berupa wisata edukasi dengan 3 tema untuk anak anak. Sentulfresh membangun hubungan dengan pelanggan melalui personal assistance, fieldtrip report dan aktivitas di sosial media, para calon pengunjung bisa menghubungi Sentulfresh melalui website yang terintegrasi dengan telepon, sms, email atau whatsapp. Aktivitas kunci yang dilakukan adalah perawatan area peternakan, perawatan wahana edukasi dan persiapan tour guide. Dalam pelaksanaannya Sentulfresh bekerja sama dengan beberapa pihak seperti pemerintah daerah, katering dan juga shuttle car kemudian Sentulfresh memiliki sumberdaya berupa lahan peternakan, sumberdaya manusia dan sumberdaya intelektual yang dikemas menjadi wisata edukasi Sentulfresh. Revenue stream yang didapatkan berasal dari pembelian paket wisata edukasi dan juga oleh oleh khas Sentulfresh yaitu yoghurt dan susu sedangkan cost structure yang ada meliputi beban operasional wisata edukasi dan peternakan.
Hasil dari analisis BMC dilanjutkan dengan analisis SWOT untuk melihat kondisi setiap elemen BMC yang ada yang kemudian dilanjutkan dengan penerapan kerangka kerja empat langkah dari blue ocean strategy dan menghasilkan 2 ide inovasi berupa pengembangan Key Activity yaitu pembuatan wahana tanaman Hydroponic yang dapat menciptakan Value Proposition yang baru dan menarik serta suatu pasar wisata edukasi yang baru dengan Customer Segment yang lebih luas dan juga Revenue Stream yang lebih beragam. Sedangkan ide kedua berupa pengembangan Value Proposition berupa kegiatan membatik dapat memperluas jangkauan pasar ke jenjang SMP dan SMA bahkan komunitas orang dewasa, hal tersebut menciptakan adanya alur pendapatan yang baru tanpa harus menambah biaya promos
Pengembangan strategi pada aktivitas rantai nilai panas pt.geo dipa energi (persero)
Get PDFAs a state-owned company that has been assigned by the government, PT Geo Dipa Energi (Persero) is required to achieve the target set by the government in developing geothermal energy in Indonesia. Through the "National Energy Management Road Map" the government set a plan to gradually increase the utilization of geothermal energy in Indonesia up to 9 500 MW in 2025, which is 5% of the energy mix in 2025. While in 2019 geothermal mixture in the renewable energy mix is only reach 21% of the specified target. Moreover, as a stated-owned company PT Geo Dipa Energi (Persero) is also required to produce profit for the company so that it must be effective and efficient in carrying out its business processes.
With high investment and risk, and a relatively long period of time, causes investors do not invest much in this energy sector. Especially with the presence of a single buyer, in this case is PT PLN (Persero). The Minister of Energy and Mineral Resources Regulation Number 50 of 2017 states that the selling price of geothermal electricity is equal to the price of basic cost of national providing generation. In case the basic cost of providing generation in the local electricity system is above the national average basic cost of providing generation, the purchase price of electricity from geothermal power plant is the highest at the basic cost of providing generation in the local electricity system. On the other hand, if the basic cost of providing generation in the local electricity system is equal or below the national average basic cost of providing generation, the purchase price of electricity from geothermal power plant is determined based on the agreement of the parties.
Currently the basic cost of providing generation in the local electricity system of PT Geo Dipa Energi (Persero)'s existing field is below the national average basic cost of providing generation, so the price of purchasing electricity for adding capacity or adding new development areas will be determined based on the agreement of the parties. PT Geo Dipa Energi (Persero) has negotiated with PT PLN (Persero) within 2 (two) years since Minister of Energy and Mineral Resources Regulation Number 50 of 2017 issued. However, untill now, no agreement has been reached because from the negotiations, PT PLN (Persero) only wants to buy electricity from geothermal power plant owned by the company for the basic cost of providing generation in the local electricity system, which is the price is below to the existing field’s price of purchasing electricity. This causes PT Geo Dipa Energi (Persero) not yet courageous to carry out development plan because the electricity purchase price set by PT PLN (Persero) is considered not to meet economic aspects.
This condition makes the company's business challenges not just about the availability of resources, but also how the company can create the optimum basic cost of providing generation so that the company can obtain the maximum margin. To achieve this goal, a strategy is needed so that PT Geo Dipa Energi (Persero) can proceed to the development stage before large investment spending is carried out.
Therefore this study aims to (1) analyze the value chain of PT Geo Dipa Energi (Persero), (2) analyze the external and internal conditions of PT Geo Dipa Energi (Persero) which can affect generating the basic cost of providing generation, (3) analyze the strategic position of PT Geo Dipa Energi (Persero) in the Indonesian geothermal industry, (4) formulate alternative strategies that can be done by PT Geo Dipa Energi (Persero) in generating the basic cost of providing generation, and (5) decide appropriate priority strategy used by PT Geo Dipa Energi (Persero) in producing the optimum basic cost of providing generation.
The research was conducted from April 2018 to May 2019. Data collection used purposive sampling with judgment sampling technique. The first step is to gather information about the general conditions of PT Geo Dipa Energi (Persero) and its stakeholders, then do a descriptive analysis of the company's value chain. The next step is to analyze the company's external and internal environment. The results from external and internal analysis are presented in the EFE and IFE matrix. With the value generated from EFE and IFE matrix, then IE matrix analysis is carried out to find out the company's strategic position in the Indonesian geothermal industry. Furthermore, determination and alignment are made with the company's mission. The next process is to do TOWS analysis to provide several alternative strategies that can be chosen by the company based on the strategic position of the company resulting from the IE matrix analysis. After that, the selection of priority strategies is done using Analytical Hirearchy Process (AHP). Hierarchy in AHP consists of focus, actors, factors, criteria, and alternative strategies.
From the results of data processing, the alternative strategy that become the first priority to achieve the focus of optimizing the basic cost of providing generation at PT Geo Dipa Energi (Persero) that refers to the stratetegic position of the company that is grow and build is to execute intensive coordination with PT PLN (Persero) in negotiating development plan (0.24); the second priority strategy is to improve the advantages of human resources management, especially core needs in the drilling sector (0.20); the third priority strategy is to use state-owned corporation status as an access to facilitate obtaining funding and grants in developing new prospect areas (0.14;) the fourth priority strategy is to find competitive partners as drilling subcontractors (0.12); the fifth priority strategy is to collaborate with competent partners (local and foreign) to develop more reliable and efficient technology and expertise (0.09); the sixth priority strategy is to implement lean manufacturing to improve the efficiency and quality of the company's operations (0.07); the seventh priority strategy is to collaborate with Indonesian Geothermal Association to prepare input to the government regarding regulation clarity (0.06); the eighth priority strategy is to implement and certify integrated management systems including ISO 9000, 31000, and 55000 (0.05); the ninth priority strategy is to implement asset securitization in the submission of funding loans for exploitation stage (0.04)
Arsitektur strategik pt angkasa pura hotel
Get PDFIn the high level business of competition, a competitive advantage of company is only due to the influence of the dynamic environment and uncertainty. In order to have sustainable competitive advantage, a company must develop and strengthen their core competences to give value for customer. One of industry that is affected by disruption innovation related to rapid business changing is hotel industry. PT Angkasa Pura Hotel that engaged in hotel and lounge services which is located in airport must conduct business transformation that focus on strengthening core competence for their existence in doing bussiness. This research aim to identify current core competence of PT Angkasa Pura Hotel, to develop industry foresight base on core competence and to make architecture strategic towards new future industry. Respondents in this study are top management of PT Angkasa Pura Hotel who have authority in strategic decision making.
This research uses qualitative descriptive and quantitative method. Processing techniques and data analysis in this study is descriptive qualitative analysis that is by using questionnaires, focus group discussion, interviews and literature study. The analytical tools use BCG Matrix to analyze product portfolio of company, VRIO Analysis to identify core competences of company, gap analysis to set strategic challenges, using the architecture strategy to set strategy toward industry foresight.
The result of this research shows that the industry foresight of company is an airport hospitality with managing new core competence such as hospitality management, customer relationship management, hotel building and lounge interior designer and food menu designer. The company’s strategic architecture is arranged for the next 10 years that is divided into 3 strategic steps such as competence strengthening strategy, bussiness growing strategy and performance excellence strategy
Pengaruh program pelatihan dan kohesivitas terhadap kinerja pengajar di lembaga pendidikan xyz
Get PDFThe training program is an effort to improve performance. Good performance requires good cooperation from every employee. This study aims to investigate the effect of training programs and cohesiveness on teacher performance. This study uses descriptive analysis and quantitative data. Data is processed using structural equation model (SEM) using the method of partial least square (PLS) estimation.
The data collection techniques used in this study is the questionnaire technique. The results of this study can be concluded that the training program can significantly influence the level of cohesiveness of the teacher. Training programs also significantly influence teacher performance. The dimensions that most influence the formation of teacher performance variables are teacher social relations.
Cohesiveness can significantly affect teacher performance. The dimensions that most influence the formation of cohesiveness variables are the dimensions of individual interest in group assignments
Faktor-faktor yang memengaruhi keputusan wisatawan dalam pembelian oleh-oleh lapis talas di kota bogor
Get PDFThe development of the number of tourists in the city of Bogor resulted in growing many souvenir bussinesses. One of them is a lapis talas cake. Until the end of the year 2016, there are thirteen brands of lapis talas cakes in Bogor (Febri 2016). Seeing so many lapis talas brands that making competition lapis talas are more strict. Therefore, the businesses must have right marketing strategy to win the business competition. Based on the theory of experts and previous researches stating that there are several variables that affect the purchase decisions of tourists, namely marketing mix, brand awareness, brand image and region of origin.
Data collection conducted in this study by face-to-face using a questionnaire that was distributed at the centers of gathering place of tourists, such as in Bogor Botanical Garden, in the Baranangsiang Bus Station and at the KRL Bogor Station. The number of samples in this study are 160 respondents. The analysis methods using descriptive method and also quantitative method. The analysis tool is SEM-PLS used to see the influence between the variables of marketing mix, brand awareness, brand image and region of origin for tourist purchasing decisions on lapis talas in Bogor City.
The study findings are five variables of six that have significant influences on the purchasing decisions lapis talas for tourists in Bogor City, namely brand awareness, product, region of origin, brand image and promotion, while the variable place has no influence slignifikan.
The recommendations for marketing strategy based on the findings are to increase the intensity of promotion especially on social media, promot around Bogor Station, provide the wrapping machine so that the product becomes impermeable to air which makes the level of durability of the product better, multiply base ingredient talas (taro) in lapis talas receipts, build images into the tagline and promotion via online media instagram and facebook which are widely used
Analisis pendukung keputusan penilaian prestasi kerja berdasarkan sasaran kerja dan perilaku kerja tenaga kependidikan
Get PDFHuman resource management is a determinant and implementer of all activities whose purpose is to get employee through planning, development and maintenance. Competent human resources is one of the most important factors in achieving the goals of the Faculty of Veterinary Medicine, Bogor Agricultural University (FVM-BAU) The importance of work performance assessment system based on employee performance target (SKP) and work behavior for civil servant (ASN) to find out how the performance of each employee. In the implementation of work performance appraisal on SKP and work behavior for ASN have not been able to provide objective results. Therefore, it is necessary to evaluate and provide strategies for educational personnel performance appraisal. This study aimed to 1) Analyze the implementation of SKP on the assessment of the performance appraisal of education personnel in the FKH-IPB 2) Analyze the application of work behavior to the assessment of the performance appraisal of education personnel in FKH-IPB 3) Formulate strategic recommendations to be made by the FKH-IPB to improve assessment of performance appraisal and work productivity of education personnel. This research was carried out at the Faculty of Veterinary Medicine, Bogor Agricultural University (FVM-BAU) with limited data collection, only data related to education staff (tendik) who were civil servants (ASN). The method in this study used the analytical hierarchy process (AHP) to provide decisions on the role of SKP and work behavior towards strategies for improving work performance and increasing work productivity through responses given by experts in completing questionnaires. Data were analyzed using descriptive analysis aimed at knowing and getting an overview of the research currently being carried out with the support of relevant data. The results showed that creativity and innovation need to be added in the assessment of SKP in FKH-IPB to increase the productivity of education staff the weight of SKP becomes 65.4 percent. Improved assessment of work behavior is very good by conducting guidance and supervision of education personnel periodically through the commitment and discipline of education staff. The most influential performance improvement strategy is through education
Pengaruh bauran pemasaran terhadap kepuasan dan loyalitas konsumen minuman cold-press rejuve
Get PDFMarketing mix is one the marketing strategic to increase selling. Consumer satisfaction is one of parameters which can be measured by consumer expectation, towards product, price, promotion, and place, so that the effects of marketing mix towards customer satisfaction can be observed. Besides that, customer satisfaction can be one of the factors which forms customer loyalty. This research’s objective is to observe the affecting factors of the marketing mix (4P) on the cold-presseded Rejuve drinks consumer satisfaction and loyalty. PT Sewu Segar Primatama is a pioneer company in producing coldpress products in Indonesia.
For the past few years, Rejuve outlets have been growing. On the other hand, it is seen that there is a number of visitors gap of each outlet. Besides, Instagram which impacting the product promotion activity, is not effective. This happens because only a few followers are active in giving likes or comments on the Rejuve product promotion feed. These case is suspected to impact the declining trend in consumer satisfaction to rejuve coldpress drinks.This research uses SEM analysis and Lisrel software to analyze the result of questionnaire given to 190 respondents in order to determine the impact of marketing mix to Rejuve cold-presseded consumer satisfaction and loyalty. Data analysis result indicates that production, price, and promotion factors affect consumer satisfaction significantly. Location factor doesn’t significantly affect consumer satisfaction.
The created managerial implication can be applied as a strategy to increase Rejuve cold-pressed consumer satisfaction and loyalty. The strategy is done by making product education concerning benefit of being healthy. This is done by exhibiting product benefit according to its classification, such as body weight-loss, treating acnes, keeping blood cholesterol level, taking care of stamina, curing ulcer, etc. Increasing product existence such as sponsoring sport event, art, and exhibition in mall can also be done in order to get the better reputation of product. Stabilize the determined price in competitive level with another cold-pressed product. Promotion via website and Instagram can be made more attractive, informative, and communicative
Analisis persepsi risiko dan kemauan untuk membeli (willingness to buy) pangan nanoteknologi
Get PDFNanotechnology can be defined as science and technology regarding the
process, manipulation, manufacturing and or application of a material/structure
which one or more of its dimensions is 1 per 1,000,000,0000 meters. Number of
studies said that nanotechnology is predicted to encourage the third wave of
diffusion research, development, and progress in agricultural and food sectors, as
integrated part of nanotechnology revolution in various fields (Chaudhry and Castle
2011, Chaudhry et al. 2008, Rochman 2011, Rochman and Mardliyati 2010).
The aim of this study was to assess the effect of nanotechnology knowledge,
trust, and communication media on risk perception and willingness to buy food
nenotechnology. The data came from online questionaire with 302 people were
collected by using purposive sampling method and structural equation modeling for
data analysis.
Based on the result with three variables (nanotechnology knowledge, trust,
and communication media), it is known that communication media and trust had
significant effect on perceived risk. Meanwhile, nanotechnology knowledge had no
significant effect on perceived risk. Furthermore, perceived risk has significant
effect on willingness to buy food nanotechnology.
Nanotechnology knowledge did not signignificantly effect on perceived risk
because currently, in global community, particularly Indonesian are not familiar
enough in term of nanotechnology. In condition that the person does not have
sufficient knowledge, they use other factors such as trust in deciding the risk and
benefits of nanotechnology application
Trust significantly effected on risk perception, as the function of trust is to
minimize the complex condition experienced by a person. The person decide the
risk and benefit of nanotechnology application does not only based on knowledge
they had, but also based on trust to other parties that considered for more expert or
more accurate (government/researcher/stakeholder).
Communication media significantly effected on perceived risk, due to the use
of mass media and interperonal communication to be potential factors that influence
public perception about risk and benefit of new technology, particularly
nanotechnology. Compared to the knowledge gained through the textbooks, it
shows that the use of communication media is able to stimulate the public to gain
knowledge about new technology which eventually be able to decide the risk and
benefit of nanotechnology in particular.
Perceived risk which has the main factor for respondents to be considered is
physical risk. Respondents still worry that the application of nanotechnolgy in food
may have several impact to human body.
Perceived risk significantly effected on willingness to buy food
nanotechnology. In sequence from the largest to the smallest of willingness to buy
is functional food with health benefit, food packaging, and food additive to improve
product quality. Functional food is chosen by the reason that there are additional
health benefit they will get from nanotechnology application. Meanwhile food
packaging is considred less risky as it does not directly contact with the product and is not digested within the body. Food additive to improve product quality become
the lowest due to the respondents feel they do not get any benefits from the
application